ITV,"我的TV"--数字交互电视与电视传播革新

当前，国内数字电视的发展正在从单向广播式数字电视跨越到双向交互式数字电视，其标志是2004年推出的“广播式加交互式”的杭州有线数字电视发展模式，目前，它正在进行10万户规模的整体数字化平移，这说明我国的数字电视发展开始了一个新的阶段，即数字交互电视的发展阶段，作为新型的电视传播媒介，它的全部特性还是待最终现实的验证，但是，它目前体现出来的技术优势已经很清楚，应该引起人们的关注。     

Self-Mediation. New Media,Citizenship and Civil Selves

This study examines the attitudes and the selection criteria of U.S. television journalists toward international news. Q factor analysis of 3I journalists from major national networks and local television stations reveals that journalists select international news based on market demands and local relevance. The findings strikingly delineate along the line between network versus local television. Network journalists manifest a global view, selecting international news with diverse themes, while local television journalists adopt a more pragmatic stance due to business pressures and audience demands, choosing international news with a local angle. All, however, emphasize timeliness and U.S. involvement in news selection.     

强化电视理念增强电视新闻报道的电视特性

电视特性是电视新闻区别于其它新闻样式的特点所在,本文主要从电视行业需合力完成的情形出发,试将电视理念贯穿新闻报道的整个过程来强化电视新闻的电视特色.从电视新闻报道的采访、编缉、编排和播出四个环节,探讨利用各种传播符号和手段来强化电视属性.     

电视新闻:平静却不平淡

对于中国的电视新闻界而言，2004年平静却不平淡。     

散论电视音乐与音乐电视

近20多年中国电视的发展对音乐的传播起到了明显的作用．一大批观众从中或者受到了陶冶，或者受到了刺激，或者受到了污染。我们最早从电视里接触的鲜活音乐是通俗音乐、流行歌曲、有代表性的是80年代春节晚会和一些专题节目中的音乐．比如李谷一的《乡恋》，还有奚秀兰、张明敏等演唱的歌曲。     

Communication and Citizenship: Mapping the Political Effects of Infotainment

Political candidates and citizens alike have been turning to nontraditional, "softer" sources of political information such as late-night comedy and daytime talk shows. This is particularly true during presidential elections, when candidates make guest appearances to reach audience members who may or may not be politically engaged, and when discussion of political affairs becomes more prominent. What are the effects of consuming such media content? Using data from the 2000 National Annenberg Election Survey, we examine the effects of watching late-night comedy shows and candidates' appearances on Oprah on various forms of citizenship. Results indicate that watching political infotainment can enhance political engagement, but not for all sectors of the electorate and not all the time. Exposure to late-night comedy and political content on Oprah was associated with increased levels of participation. However, for late-night comedy viewing, the positive association between exposure and 2 criterion variables—intent to vote and interpersonal political discussion—was significantly more pronounced among political sophisticates.     

Radio,TV and literacy in Mexico

When radio and television are touted as the “greatest media for education” or the “promoting of social change” that the world has ever known, the need of the developing countries of the world for these media is often cited. It is probable that most citizens of the United States think of “developing nations” as those newly‐formed countries of Asia and Africa whose political, social and economic problems often are featured in the day's news reports. However, there are more than a score of developing nations in the western hemisphere, and one of these is right at the back door of the U. S. This country, Mexico, has been using radio and television effectively for a major literacy program since 1965, and the following article describes that program. Dennis Lowry is a doctoral candidate in mass communication in the University of Minnesota School of Journalism and Mass Communication. Information for this article was gathered during a six‐week study trip to Mexico in the summer of 1968.     

电视广告的机遇与挑战

广告是市场经济的先导产业。电视广告在沟通市场经济信息，指导生产与经营、促进商业营销繁荣、发展商业文化和社会大众文化诸方面，具有特殊的功效。据有关部门抽样调查，有40％的消费者是看了广告后才去购买商品的。现在中国已加入了世界贸易组织（WTO），中国为世界各国各地区提供了一个广阔的市场空间，同时也为电视广告的发展带来了机遇与挑战。一、电视广告的新机遇加入WTO后我国的对内、对外商贸机会大幅度增加，国民经济迅速发展，广告市场因此得以持续扩大，为电视广告的发展壮大提供了巨大空间。第一，基于国民经济持续发展而…     

激光表演与舞台、影视

激光表演是一种智能化的舞台灯光材料,也是一种播放影视图像的介质,在计算机与光学振镜技术的支持下,能表现出特殊的表演效果.     

电视栏目的冠名、先题定位及生存时间

从中央电视台到各地方电视台,均有一批优秀的电视栏目始终保持着较为持久的生命力.在经过不断的创新、充实后,这些栏目的个性更加鲜明,生命力愈加旺盛.另有一些栏目却在开播并不长的时间里出现颓势.业内习惯把这种现象断定为"栏目的生命周期太短".     

World of work on TV: Ethnic and sex representation in TV drama

On the pages which follow, authors Seggar and Wheeler explore the increasing use of minority group members in network television programming. They focus on a sample period in 1971 to show variances in dramatic portrayals of minority versus white American roles. Dr. Seggar received his Ph.D. from Kentucky in 1968 and has since taught at Brigham Young University where he is now associate professor of sociology. Ms. Wheeler received her MA in sociology at BYU in 1971. An earlier version of this paper was first presented at the 1972 convention of the Association for Education in Journalism.     

发展内容产业是整合电视媒体的致胜因素

所谓“内容”，对传媒而言，其实就是具有实力和底蕴，在注意力争夺战中具有核心竞争力的文化产品。按照美国最新的“北美产业分类标准NAICS”和欧盟。“INIF02000计划”中对产业的定义，电视作为一种产业，连同印刷出版(含软件)、电子出版、电影、录音、广播以及传播、信息服务等等，统称为“内容产业”。     

书画名人纪念馆的形成与特点

书画名人纪念馆,顾名思义就是以书画艺术名人来命名的纪念馆。如我国早期有吴昌硕、徐悲鸿、黄宾虹等书画名人纪念馆。进入改革开放时期,特别是９０年代后期,以书画名人来命名的纪念馆或艺术馆（以下统称纪念馆）发展迅猛,据统计,仅浙江省至１９９７年底,书画名人纪念馆（艺术馆）已有１８个。其中著名艺术大师的纪念馆有潘天寿、沙孟海、吴茀之、陆维钊等。名人纪念馆与名人故居在工作性质上有相同之处,但纪念馆在功能等方面较故居更为齐全。近几年,书画名人纪念馆出现了良好的发展势头,１９９５年１１月,吴昌硕、徐悲鸿、潘天寿…     

Watching TV Series with Horror Content: Audience Attributes,Motivations, Involvement and Enjoyment

This study is the first to explore the motivational, cognitive, affective, and personality factors that influence the enjoyment of and exposure to TV series with horror content. The most-watched TV series identified by 411 study participants were examined in the study. Results indicate that personality traits significantly predict cognitive and affective involvement with these programs and viewing motivations. Viewing motivations significantly influence viewers’ cognitive and affective involvement with these TV series as well as their viewing enjoyment and frequency. While positive affect and negative affect are significant predictors of viewing enjoyment, viewing enjoyment has a positive effect on viewing frequency.     

电视频道的规划、策划和营销

世界上电视频道万万千千．有的生命常青．有的昙花一现．有的受众过亿．有的顾影自怜，有的日进斗金．有的亏损连年．何所致哉？重要的原因之一是．规划．策划和营销不同使然。电视频道如何规划，策划和营销，或许人人知其然．却未必知其所以然。     

娱乐狂欢与电视拯救

随着社会休闲消费市场的扩大和人们精神娱乐需求的增加，娱乐节目越来越火爆电视荧屏，已经发展成为电视上最常见的一种节目形态。娱乐作为电视的基本功能之一，已经得到越来越广泛的开掘，电视娱乐的时代已经来临。中国的观众从过去的仰视娱乐到后来的平视娱乐再到参与娱乐，现在已经被无所不在的电视娱乐所感染，在一种“娱乐狂欢”的状态下“消费娱乐”。     

网络电视的困境与出路

网络电视近年来一直是业界的热门话题。这里首先不妨给网络电视(IPTV)下个定义:由电信或网际网络服务商提供的基于网络协议(IP)层面的电视服务。