An annotated bibliography of articles on broadcasting law and regulation in law periodicals, 1920–1955

USING THE MASS MEDIA: COMMUNICATION PROBLEMS IN AMERICAN SOCIETY. By Steven H. Chaffee and Michael J. Petrick. New York: McGraw‐Hill, 1975. 264 pp. $6.95 (paper).

THE GREAT AMERICAN BLOW‐UP: PUFFERY IN ADVERTISING AND SELLING. By Ivan L. Preston. Madison: University of Wisconsin Press, 1975. 368 pp. $11.95.

TELEVISION AS A SOCIAL FORCE: NEW APPROACHES TO TV CRITICISM. Edited by Richard Adler. New York: Praeger Publishers, 1975. 171 pages. $15.00/$3.95.

RADIO BROADCASTING: AN INTRODUCTION TO THE SOUND MEDIUM. Edited by Robert L. Hilliard. New York: Hastings House 1974 (2nd ed.). 312 pp. $10.95/$6.95.

COURSE HANDBOOKS of the Practicing Law Institute. Titles as follows. New York: PLI, 1973–75. $20.00 each, with student price available (paper).

COMMUNICATIONS LAW: 1975. (Handbook 67) 835 pp.

CURRENT DEVELOPMENTS IN CATV: 1974. (Handbook 56) 551 PP.

CURRENT DEVELOPMENTS IN COPYRIGHT LAW: 1975. (Handbook 64–65, two volumes) 476 and 356 pp.

LEGAL AND BUSINESS PROBLEMS OF THE ADVERTISING INDUSTRY: 1975. (Handbook 63) 345 pp.

LEGAL AND BUSINESS PROBLEMS OF THE MOTION PICTURE INDUSTRY. (Handbook 37) 606 pp.

LEGAL AND BUSINESS PROBLEMS OF THE RECORD INDUSTRY: 1975. (Handbook 61) 603 pp.

PACKAGING FOR TELEVISION AND MOTION PICTURES. (Handbook 43) 312 pp.     

Vendor evaluation: A selected annotated bibliography, 1955–1987

This annotated bibliography, aimed at acquisitions and collection development librarians, gathers and organizes the scattered materials on performance evaluation of library material vendors (i.e., jobbers, wholesalers, serial agents, and publishers). The authors, the Vendor Study Group of the Association for Higher Education of North Texas, cite the most significant items found on vendor performance written between 1955 and the first half of 1987. Excluded are citations concerned with approval plans and those with marginal relevancy to the subject. The bibliography is organized into two categories: (1) Methodologies and Studies and (2) Supporting Materials.     

Broadcasting‐film academic budgets: 1971–72

As a supplement to the standard “Niven list”; (which follows in this issue), the Journal offers here a look at the finances of many of the broadcasting‐film departments detailed by Niven. Based on budgets for the 1971–72 academic year, Bensman and Futrell provide data on four‐year colleges and universities offering broadcasting and/or film degrees. Dr. Marvin Bensman is assistant professor of speech at Memphis State University while James Futrell is a graduate assistant in the same department.     

Research productivity in communication: An analysis, 1996‐2001

The study provides an analysis of those scholars who produced a substantial number of articles in 24 communication journals during the period, 1996‐2001. The purpose of the study was to update the information provided in previous studies. Using data similar to that previously found in the Index to Journals in Communication Studies, the authors found that during the period a number of new names has appeared. As a result, the authors develop a list of the top one percent (50) of those researchers, as well as providing data on the institutions which these scholars represent. The minimum number of articles necessary during the period to be included was nine.     

Broadcasting management: A report from the APBE‐NAB employment study

The report that follows is based on one section of People in Broadcasting, the initial report of a research study by the Association for Professional Broadcasting Education and the National Association of Broadcasters, Data processing and reporting were supervised by Mr. James H. Hulbert, Manager of Broadcast Personnel and Economics for the NAB. Processing of the new data has only just been started. Volunteers with suggestions for further analysis are urged to write Dr. Glenn Starlin c/o the Journal. An introductory article to this study appeared in the Spring issue.     

Standpoint: Mapping a discipline—Broadcasting in America

This study used a 2 x 2 X 2 design to examine the effects of warning labels, bleeping, and gender on viewers' perceptions and enjoyment of a docudrama. We also examined the individual difference variable of verbal aggressiveness to test for possible interactions. Overall, the warning labels increased enjoyment of the program containing profanity among college students. Bleeping had no effect on either program liking or perceptions of realism; however, bleeping decreased perceptions of the program's offensiveness, and increased viewers' perceptions of profanity frequently estimates. Lastly, verbally aggressive participants perceived the program as more realistic, and the language as less offensive     

Gender differences in television use: An exploration of the instrumental‐expressive dichotomy

This study applied an interpersonal approach to understand gender differences in television use. Research shows that males are socialized to be instrumental in communication while females are socialized to be expressive, or focused on relationships. We expected this instrumental‐expressive dichotomy to emerge in television use. In two studies we found limited support that males had an instrumental viewing style, with goal‐directed reasons for watching and intentional, concentrated, and selective use of television. Females had a relationship‐oriented approach to television similar to the expressive orientation. These findings are linked to prior research on the uses of television.     

Self‐Perceptions of communication effectiveness: An exploratory study

With increasing evidence of non‐maximal communication skills, an investigation of variables that could impact the inclination of students to continue development was undertaken. This study initiates exploration of student perceptions of communication effectiveness relative to self peers and people‐in‐general. Results indicate that most students perceive themselves to he very effective communicators and perceive others to be less effective. A reverse pattern was evidenced by high apprehensive students. The challenge for communication education is discussed. Potential action paths are elaborated.     

An exploratory study of word‐of‐mouth communication in a hierarchy of effects context

Word‐of‐mouth (WOM) communication is introduced within a hierarchy‐of‐effects context. The results of a laboratory experiment suggest that amount of WOM information about products is less important than valence of that information. Counter to previous research implying a disproportionate influence of negative information on product evaluation, negative WOM information in the experiment reported resulted in less familiarity with the mentioned brand. Further, a somewhat surprising finding indicated that brand‐specific negative WOM communication can have the effect of decreasing primary demand for an entire product category.     

The declaration of war in World War I: An instrument for socio‐political enactment

The declaration marking the transition from peace to war gives individuals new roles by redefining correct behavior during a period of hostilities. Five specific naming strategies identified in the declarations of war in World War I are investigated in this essay     

Science Editing in America: An Overview

StyleManualsandOtherResourcesScienceeditorsintheUnitedStatesuseavarietyofstylemanualsandotherresources .Someofthemostpopularstylemanuals,andalsosomeotherresources,arenotedbelow .ThewidelyusedstylemanualScientificStyleandFormat11isdesignedforauthors,editors,andpublish ersinallfieldsofscience .Aswellasprovidinggeneralguidanceregardingstyleandformatofscientificpubli cations,itcontainsinformationonscientificconven tions (forexample,standardnomenclature)inawidevarietyofscientificfields.Anewedit…     

Science Editing in America:An Overview

InAmerica ,scienceeditingappearstobeanincreas inglyrecognizedfield.InwhatsettingsdoAmericansci enceeditorswork ,andwhatkindsofworkdotheydo ?Whatistheireducationalbackground ?Whatstylemanualsandotherresourcesdotheyuse ?Whatorganizationsservethem ?Whattopicsandissuesdotheyfindofprofessionalinterest?Thisarticle ,whichprovidesanoverviewofscienceeditinginAmerica,addressessuchquestions.Topreparethearticle ,IhavedrawnespeciallyonmyexperienceaseditorofScienceEditor,theperiodicaloftheCouncilofScie…     

Language attitudes toward varieties of English: An American‐Japanese context

To our knowledge, no data exist on attitudes toward speakers with Japanese accented varieties of American English, an area of profound significance given increasing American‐Japanese contacts across a wide range of applied contexts. This “matched‐guise” study provides such by eliciting Americans’ reactions to a Japanese male talking on two different topics (aggressive versus neutral) using four language varieties (viz., standard, moderate‐accented, heavy‐accented, and disfluent). Speaker evaluations on status, attractiveness, and dynamism traits confirmed certain predictions based on the literature, but some surprising, yet interpretable, patterns emerged in this new domain of American‐Japanese inquiry. Specifically, it was found that Japanese‐accented speakers were evaluated in manner unlike all other non‐standard accented speakers of American English, except those of British and Malaysian background. It is suggested that perceptions of social group competitiveness may be responsible for this pattern of results which, in turn, is discussed in terms of its applied ramifications.     

Evaluation fidelity: An examination of criterion‐based assessment and rater training in the speech communication classroom

The purpose of this study was to further investigate the effectiveness of speech evaluation procedures and measures. Specifically, this study examines the relationship between rater training and evaluation fidelity— a concept which focuses on the shared understanding of meaning between speech raters and students in terms of what is expected and what is performed. To do so, two studies were conducted. Study one hypothesized that evaluation fidelity would be associated with rater training such that inter‐rater (instructor‐instructor) reliability would be higher after training. The findings suggest that participants in Study one increased their evaluation fidelity in terms of total scores. The variance and frequency reports confirmed that the range of scores decreased (higher evaluation fidelity) after training. Study two hypothesized that instructors who provided their students with training in using the “Criteria for Evaluating Speeches” form would achieve higher evaluation fidelity than those instructors who do not. Results support this hypothesis and reveal higher evaluation fidelity between instructors and students in the group where students received a copy and explanation of the criterion‐based assessment tool.