Interactivity on Traditional Media Web Sites

This study compares the radio industry's use of interactivity to that of other traditional media on the Web such as newspapers and television stations, along the dimensions of audience-oriented interactivity and source-oriented interactivity. A content analysis of 112 traditional radio station Web sites, 282 traditional newspaper Web sites, and 128 traditional television station Web sites found that traditional radio station Web sites provided more audience-oriented interactivity compared to other traditional media Web sites, and traditional newspaper Web sites offered the most source-oriented interactivity. A general conclusion of this study is that although traditional radio stations were more likely to transmit live and archived sound than other media, all traditional media Web sites have held back from developing interactivity beyond e-mail, and have limited the transmission of streaming media, as well as archived audio and video content.     

Starkey,G. and Crisell,A. (2009). Radio journalism

A convenience sample of 348 users of Web sites for 10 NPR affiliate stations reported coming to the sites to find information about programs, read station and community news, and listen to live broadcasts. Information was the primary reason cited for visiting the sites; however, information seeking was negatively related to listening online. This finding suggests two distinct site users: those who come to listen and be entertained, and those who come to read news and be informed.     

Tuning In to Radio: Promoting Audience Transference During Frequency Shifts

This investigation explores the interaction between radio listenership, station attributes, branding and promotional strategies, and their impact on total audience and target audience transference during frequency switching. A multistation, single market switch in frequencies serves as the focus of this case study analysis. Although the enhancement or deterioration of signal strength is a primary contributor, stations whose formats had the greatest competition within the market and who had highly accurate and accessible Web sites did the best job of product differentiation through station branding and were most effective in maintaining and, in some cases, increasing audience share.     

Radio as a Successful Local Storyteller in Los Angeles: A Case Study of KKBT and KPCC

This case study examines the local storytelling practices of two radio stations in Los Angeles: one a commercial hip-hop station, the other a public radio station managed by Minnesota Public Radio with a news-talk format. Interviews with station staff and direct observation of station practices provide data that reveal specific practices showing how stations can apply communication infrastructure theory in attempts to forge the connections between the media, community residents, and the local organizations that bind neighborhoods. Obstacles to sustaining these practices are noted, including commercial pressures and journalistic principles that may hinder advocacy.     

Predicting the Adoption of Mobile DTV by Local Television Stations in the United States

Just a few years after local TV stations transitioned from analog to digital transmissions, dozens of stations across the United States have begun to provide live programming via mobile digital television (DTV). An exploratory study of television station managers (adopters and non-adopters of mobile DTV) focused on various perspectives of the technology, adoption motivations, and audience factors. Findings revealed that station owners and management were the ones who primarily determined whether to adopt mobile DTV. In addition, stations that had adopted the technology were more likely than non-adopters to be motivated by a desire to be the first to use mobile DTV.     

Financial and Strategic Management of Successful Local Radio Stations in Finland

This article explores the factors that contribute to the success of local commercial radio stations in Finland. Although the average station loses money, a few stations are profitable, and this study explores the reasons for their success. The study found that successful stations were less dependent on national advertising, spent less on major costs, and were more productive than the average station. It also found that successful local stations target older audiences, dominate their local radio markets, and have clear formats and a strong local orientation. Nearly all the differences result from choices within the scope of managers or in positioning and marketing strategies that are within the scope of management.     

Visualizing a Non-Visual Medium through Social Media: The Semiotics of Radio Station Posts on Instagram

For decades, radio was primarily a hidden or unseen medium to listeners. In recent years, digital technologies have transformed radio to a medium that can both be seen and heard. In particular, visuals on social media have given audiences a real-time glimpse of broadcast operations and talent, while enhancing interaction with stations. This study examined how commercial stations across the United States portrayed themselves through posts on Instagram. Using a qualitative methodology and social semiotic theory, results of the study revealed two dominant themes of station posts—station promotion and community—that signified the essence of radio stations.     

The local television director: Part II of a continuing study

Leveling‐off of construction of new TV stations and transfer from live to film operations at both network and local station levels has occasioned considerable concern on the part of students and teachers of broadcasting. The question of the practical value of university broadcasting instruction can be answered best by studying station practice, and the market for the university‐trained product.     

Independent Local Radio in the West Midlands

This essay presents the comparative analysis of two Independent Local Radio (ILR) stations in the West Midlands during the 1970s. ILR was a public, community-based, radio service funded by the sale of spot advertising, and the success or the failure of an ILR station depended on the outlook and experience of its management team. BRMB represented the appropriate balance of experience and expertise. It was headed by a managing director with a commercial background and a programme controller experienced in regulated public service broadcasting. Beacon was a station with a management from a commercial broadcasting background, and their approach brought the station into conflict with the Independent Broadcasting Authority (IBA), ILR's regulator. The profit motive took precedence over the fulfilment of its public service obligations, and it was this which caused the IBA to remove the Beacon licence. This essay will, therefore, address two principal questions: why were the experiences of the two West Midlands ILR stations in the 1970s so different and why were they treated so differently by the regulator?     

Brick,Mortar, and Screen: Networked Digital Media,Popular Music,and the Reinvention of the Public Radio Station

ABSTRACT

This article details the various forces that shaped public radio station KEXP’s evolution from the 70s to today. It addresses the ways that Seattle’s specific cultural, economic, and technological advantages enabled it to take on its current form as a key presence in global pop music curation and discovery. It argues that the station’s progression thus represents a potential model for other legacy public radio stations in an era of diminishing public and institutional funding. However, this approach’s viability will depend upon how effectively stations are able to leverage their local communities to compete in the networked digital media paradigm.     

The Next Generation Platform: Comparing Audience Registration and Participation in Digital Sound Media

Some radio stations emulate mainstream formats in an effort to attract “niche” audiences, characterized by cultural determinants such as language or religion. This study analyzed stations that follow religious music subgenre formats. The most prominent religious music format. Southern Gospel, along with Country Religious and Black Gospel, was found almost exclusively in the Southern region of the U.S. The majority of stations that featured these formats were AM. In contrast, Worship, Soft Rock, and Rock format emulations were broadcast primarily on FM, with Soft Rock formats most evenly distributed around the country. Religious Rock formatted stations gave significantly greater emphasis to promotion and lowest emphasis to ministry. Findings suggest that niche formats' success in appealing to identifiable cultural groups may rest on the effectiveness of station promotion to the intended audiences.     

Local Radio Audiences in Iran: An Analysis of Ardebilian People's Trust in and Satisfaction with “Sabalan” Radio

There are numerous local radio stations across Iran. Considering the ethnic, linguistic, and cultural characteristics of their audiences, local stations endeavor to produce and broadcast diverse programs. One local station is “Sabalan” situated in Ardebil province in northwest Iran. Since the audience of this station speaks the same language as the inhabitants of the neighboring countries of Azerbaijan and Turkey, whether Sabalan can attract and satisfy its audience becomes significant. The paper is the result of a research project done in relation to the extent to which the Ardebilian audience is satisfied by Sabalan and trusts its programs. The findings reveal that the audience is less than satisfied with Sabalan and has almost no trust in the news, information, and programs. The reasons they mention for their attitude are: censorship of the news and little reflection of reality, lack of respect for indigenous culture and language, and broadcasting too many programs in Persian.     

“Openness through Sound”: Dualcasting on Irish LGBT Radio

This article explores how Ireland’s first LGBT radio station, Open FM, attempted to offer LGBT radio in a heteronormative media landscape. It uses semi-structured interviews with two of the stations founders as well as posts from online LGBT message bulletin boards to argue how Open FM ultimately became ambivalent about its LGBT status and adopted a dualcasting strategy. Despite its ambitions to be a community-led radio station for Ireland's LGBT community, the dualcasting strategy of the station framed many of its endeavors between the mainstream standards of radio broadcasting and the community of interest that their licence claimed to serve.     

图书流通站在建设学习型新农村中的服务方式及其作用

论文以浙江省磐安县农村图书流通站的工作实践为例,简述了图书流通站实行图书资源的统一管理与调配、开展送知识到农民家门口、促进农民阅读与图书交流等系列服务,论述了农村图书流通站在建设学习型农村中所发挥的提供思想精神资源、知识与智力资源以及科技信息资源的重要作用。     

The American Origins of BBC Local Radio

In November 1967 the first BBC Local Radio station was launched, following a successful campaign to establish the service by “founding father” Frank Gillard. He had been strongly influenced by what he had seen during a tour of U.S. broadcasters in 1954. Radio historians often cite 1 Pennsylvania station, WVPO, as having particularly impressed him. But little is known about WVPO and less still is known of the other stations, which could share some credit for influencing Gillard. Using local newspaper reports and documents held at the BBC’s Written Archive Centre, this paper looks at the American influence on BBC Local Radio.     

The broadcasters’ duty to editorialize

No matter how many years a person has worked in the broadcasting industry, he can only become acquainted with the organizational structure of a very limited number of stations—and his knowledge of these stations goes rapidly out of date. Although there are basic similarities in most stations—the division into programming, engineering, administrative, and sales for example— it would be unusual to find two stations with exactly the same functions, problems, and personnel. The need to know some of the variations of station organization is particularly acute among those students and others who are planning to find employment for the first time in a particular type or size of station. To assist these individuals, their teachers, and all those interested in broadcast management, the following report on some “typical” and atypical stations was prepared.

Both Lawrence W. Lichty and Joseph M. Ripley earned their Ph.D. degrees at The Ohio State University, and have contributed to the Journal of Broadcasting a number of times in the past. At the time this research was conducted they were Assistant and Associate Professor respectively in the Department of Speech at the University of Wisconsin. As of the fall of 1967, Dr. Lichty will be Associate Professor at Wisconsin and Dr. Ripley will be Chairman of the Department of Radio‐Television‐Film at the University of Kentucky.     

Switching Radio Stations While Driving: Magnitude,Motivation, and Measurement Issues

station, this study looked at what motivates audiences to turn away. Among the findings of a general public survey of more than 350 people were that (a) drivers frequently switch stations during a mere quarter-hour listening span, and (b) avoidance of commercials (or zapping) was by far the most influential motivator. In light of these findings, this article discusses the limitations of conventional Arbitron quarter-hour methodology to measure station switching and explores how the company's experimental electronic Personal People Meter (PPM) can offer a welcome solution to this problem.     

Radio stations and the world wide Web

Based on a survey of 419 industry professionals responsible for maintaining radio station Web sites and a content analysis of 900 radio station Web sites, this study provides an overview of the state of Web radio in the late 1990s. This study investigates the extent of Web radio, the range of content offered on radio station Web sites, the benefits realized as a result of having a Web site, and the problems encountered with Web sites, and makes recommendations based on the findings. A general conclusion of this study is that although the Web presents a wealth of exciting possibilities, most radio broadcasters are currently underutilizing the Web and their Web sites.     

“We Talk about Life”—KTCK,The Ticket,and the Influence of Guy Talk on Sports-Talk Radio

KTCK, “the Ticket,” in Dallas is a prime example of a sports-talk station whose format has evolved into “guy talk.” The station is the object of imitation in the sports-talk community, having reportedly earned $33 million in 2006. “The Ticket is a great radio station; there's no denying they do a wonderful job,” the program director of KILT-AM in Houston, Bill Van Rysdam says. Sports-talk stations across the country have learned that “guy talk” is the “ticket” for higher ratings and greater profits.     

Using Twitter for Promotion and Branding: A Content Analysis of Local Television Twitter Sites

A content analysis examined the Twitter sites of 488 local television stations in the United States, based on a strategic and tactical model of media promotion. One finding of the study was that news stories were the most frequently occurring items on the sites. However, stations that offered news items also seldom promoted their regular newscasts. Overall, stations did not appear to use Twitter to direct viewers to the station's on-air programming.