The undergraduate that could: Crafting a collaborative student training program

Since the mid-nineteenth century, student worker programs have been an integral component of academic libraries, and the evolution of the profession has put more students, even undergraduates, into positions with greater responsibility, raising questions about the level of expertise of which undergraduate students are capable. The authors address these questions through the lens of the collaborative redevelopment of two distinct library student worker programs at a small liberal arts college. Included is a discussion of successes and challenges, as well as a consideration of the benefits of a “cross-library” support system in developing such a program.     

So many students,so little time: Practical student worker training in an academic library

Abstract

Student employees are an invaluable asset to academic libraries. They supplement limited professional staffing, allow for students to engage with their academic community, and give work opportunities to those currently enrolled in school. This article reviews several practical ways to train library student workers that both minimizes hands-on staff time and allows for high customer service and student employee success. Best practices include (a) a student worker training assessment, (b) explicit student worker policies, (c) an annual mandatory training session, (d) online training, (e) a focus on student worker retention, and (f) unique student worker roles.     

Basic training: A library orientation designed for student veterans

Colleges and universities across the country have been developing robust programs and services to support student veterans, including veteran-specific orientations. The Texas A&M University Libraries received a grant from the Institute of Museum and Library Services to pilot a veteran-specific library orientation inspired by the in-processing checklist, a common military method for orienting service members to their new military installations. This article describes the development of the Orienting Student Veterans to the Library project, details the structure and content of the library orientation, and shares the challenges and lessons learned from implementing the orientation. Assessment of the orientation revealed impact, especially in student veterans' self-reported likelihood of recommending library resources to fellow student veterans.     

Literature of broadcasting: Books in review

Two books have recently crossed this desk which are deserving of comment. The first of these is My First 10,000,000 Sponsors,by Frank Edwards (New York: Ballantine Books, Inc. 1956. 185 pp. 35c). Edited by Bernard Rosenberg and David Manning White

One book, for which it is possible to predict an important future is Mass Culture, subtitle The Popular Arts in America. (Glencoe, Illinois: The Free Press, 1957. 561 pp. $6.50.)

Three from Hastings

HOW TO ANNOUNCE FOR RADIO AND TELEVISION. Edited by William I. Kaufman. New York. Hastings House, 1956. 95 pp. $2.50.

AN AD MAN AD‐LIBS ON TV. By Bob Foreman. New York. Hastings House, 1957. 173 pp. $4.50.

HOW TO USE A TAPE RECORDER. By Dick Hodgson and H. Jay Bullen. New York. Hastings House, 1957. 216 pp. $4.95.

THE FUNNY MEN. By Steve Allen. New York: Simon and Schuster, 1956. 280 pp. $3.95.     

Literature of broadcasting: Books in review

BEST TELEVISION PLAYS. Ed. by Gore Vidal. New York: Ballantine Books, Inc., 1956. 250 pp. 35c.

TELEVISION PLAYS BY PADDY GHAYEFSKY. By Paddy Chayefsky. New York: Simon and Schuster. 1955. 268 pp. $1.50 (paperback).

TOP TV SHOWS OF THE YEAR, 1954–55. Ed. by Irving Settel New York: Hastings House, 1955. 269 pp. $5.50.

TELEVISION SCRIPTS FOR STAGING AND STUDY. By Rudy Bretz and Edward Stasheff. New York: Hill and Wang, Inc., 1953. 332 pp. $4.95.

TELEVISION'S IMPACT ON AMERICAN CULTURE. By William Y. Elliott. East Lansing: Michigan State University Press 1956. 382 pp. $4.95.

MASS COMMUNICATIONS. By Erik Barnouw. New York: Rine‐hart and Company, Inc., 1957. pp. 280. $4.00.

CONSUMER RESEARCH WITH PROJECTIVE TECHNIQUES. By Dietz Leonhard. Shenandoah, Iowa: World Publishing Co., 1955. 151 pp.

ON HUMAN COMMUNICATIONS: A Review, a Survey and a Criticism. By Colin Cherry. New York: The Technology Press of Massachusetts Institute of Technology and John Wiley & Sons, Inc., 1957. 333 pp.

TELEVISION TECHNIQUES, revised edition, by Hoyland Bettinger, revised by Sol Cornberg. New York: Harper and Brothers, 1955. 236 pp. $3.75.

TV MEASUREMENT FOR THE SPONSOR. By American Research Bureau, Inc., 1956. 53 pp. (Free.)

FOUR THEORIES OF THE PRESS. By Fred S. Siebert, Theodore Peterson, and Wilbur Schramm. Urbana, Illinois: University of Illinois Press, 1956. 153 pp. $3.50.     

Literature of broadcasting: Book in review

ADVERTISING: ITS ROLE IN MODERN MARKETING. Ry S. Watson Dunn. New York: Holt, Rinehart and Winston, 1961. 621 + xvi pp. $8.95.     

Literature of broadcasting: Books in review

This study compared and integrated the influence of motivational and situational determinants on news viewing behavior. Individual people-meter data allowed the unobtrusive study of news viewing situations. The finding is that the viewing context is much more important than motivations. However, interest in the news and politics can reinforce or reverse situational influences. For interested viewers, watching more TV in general mainly explains news viewing, while for less interested viewers, lead-out effects and social viewing are more relevant.     

Literature of broadcasting: Books in review

TELEVISION AND RADIO ANNOUNCING. By Stuart W. Hyde. Boston: Houghton Mifflin Company, 1959. 451 pp. $6.00.

TELEVISION ADVERTISING. By Clark Aknew and Neil O'Brien. New York: McGraw‐Hill Book Company, 1958. 330 pp. $9.50.

INTRODUCTION TO MASS COMMUNICATIONS RESEARCH. Edited by Ralph O. Nafziger and David Manning White. Baton Rouge, Louisiana: Louisiana State University Press, 1958. 244 pp. $5.00.

THE MERGER. By Sterling Quinlan. New York: Doubleday & Co., Inc., 1958. 331 pp.

SCREEN WRITING AND PRODUCTION TECHNIQUES. By Charles W. Curran, New York. Hastings House, 1958. 240 pp., illus. $4.95.     

Literature of broadcasting: Books in review

THE TELEVISION COMMERCIAL, revised edition, by Harry Wayne McMahan. New York: Hastings House, 1957. 223 pp. $6.50.

THE AGE OF TELEVISION. By Leo Bogart. New York: Frederick Ungar Publishing Company, 1956. 348 pp. $6.50. Text edition, $4.75.

ELEMENTS OF COLOR IN PROFESSIONAL MOTION PICTURES, prepared by a Special Committee of the SMPTE, W. R. Holm, Chairman. Published (1957) by the Society of Motion Picture and Television Engineers, 55 West 42nd Street, New York 36; 104 pages, 27 in color, 53/4”; by 81/2”; hard‐bound. Price is $3.50 for single copies.

TELEVISION AUDIENCE RESEARCH FOR GREAT BRITAIN. By Arthur C. Nielsen. A. C. Nielson Company, 1955. 143 pp.

SAY IT SAFELY. By Paul P. Ashley. The University of Washington Press, 1957. 117 pp. $2.50.     

Leviathan dreams: State and broadcasting in South America

This article examines different forms of state intervention in the history of broadcasting in South America. In contrast to “media imperialism”; positions, it is argued that the analysis of the evolution of broadcasting systems cannot be restricted to the role of international capital. Nor can the development of broadcasting in the region be understood as completely dominated by market mechanisms. On different occasions and for different reasons, domestic actors coalesced around the state to champion government‐run models against private broadcasting. Statist solutions, however, were ineffectual in changing the fundamental dynamics of the systems in place. Moreover, as they were often implemented by authoritarian governments, state models aggravated the problems for the existence of democratic broadcasting. Amid the hegemony of the private model and the globalization of media economies in the region, the discrediting of statist experiences makes it necessary to rethink alternatives to market‐dominated broadcasting.     

钮永建其人其事

正1958年11月的一天,碧波环绕的太平洋冲绳岛上,两位老者对坐闲谈。耄耋老人精神健硕,稍显年轻的也已近古稀。临山照海,幽思远长,二人回首浮沉往事,说到感慨处,其中一位口占一绝:"冲绳岛上话南菁,海浪天风不解听。乞与人间留记录,当年侪辈剩先生。"占诗的是时任台湾中央研究院院长胡适。诗中所称先生,便是他眼前的这位国民党元老钮永建。二人同机前往美国,中途偶遇一起休     

Uruguay's utopian broadcasting: Political and artistic freedom

It is perhaps inevitable, but none the less disturbing to discover errors, in standard reference works. The source of the error may be well hidden, but it is the responsibility of each researcher to check “accepted” findings, whenever opportunity presents itself. This is as true with respect to bibliographic citations as to research data or analysis. This “research coup” by Frank Kahn is one of several comments on Lawrence Lichty's “Who's Who on Firsts: A Search for Challengers” published in the Winter, 1965–66 issue of the Journal. Many corrections or additions were published in the Spring, 1966, issue, and readers are urged to send in other “challenges” as soon as possible. Mr. Kahn, Lecturer in radio and television at Queens College, has contributed to the Journal of Broadcasting in the past.     

The business of international broadcasting cultural bridges and barriers

The advent of international satellite television broadcasting, including the satellite‐to‐cable services which are now proliferating in several countries of the world, represents a qualitative leap in the nature of broadcasting. Satellite distribution is a literally ‘international’ medium in which signals can not only spill across neighbouring borders, but reach audiences spread over entire world regions and even link diasporic communities on different continents. The concerns raised by various countries about national sovereignty and their attempts to control reception are well‐known, but dishes and cable systems have flourished, and international and regional services are leasing new transponder capacity faster than operators can get their satellites into orbit. In this new satellite business, language and culture are emerging as powerful forces in making and breaking world‐regional markets. Thus, in contrast to the large degree of regional integration in Latin America, thanks to its linguistic and cultural similarities, service providers in Asia have soon found that they have to take account of linguistic and other cultural differences in establishing their markets, which therefore have more of a national than a regional character. This article reviews these trends and outlines how the technological potential to integrate regional markets via satellite broadcasting across borders has been attenuated at least as much by cultural as political resistance. Evidence of the effectiveness of such resistance, it is argued, raises questions about the validity of the rhetoric of ‘cultural imperialism’ now being heard again in Asia.