The First Column

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User Education Column

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User Education Column

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图书编辑如何实现文化价值追求

图书编辑要实现文化价值追求,应紧跟时代步伐,贴近读者需求,遵循《编辑规程》。     

Ethical Challenges of Hybrid Editors

In times of turbulence in the media industry, media organizations are looking for new business models. Digitalization has led traditional news media organizations to testing new forms of advertisement, such as sponsored content and native advertising, whereas others, such as lifestyle magazines, have a longer history in collaborating with brands. Editors are key players in these developments, since they are journalist–managers and decision makers within those daily practices that shape policies and influence new product innovation and development. In this study, we examine from the editors’ point of view, how they see the process of adopting novel forms of advertisement and what ethical challenges are in the way. Building on interview data of lifestyle magazine editors and news editors in Finland (N=18), we present a study that identifies four editorial dilemmas arising from the intersection of brand collaboration and journalistic work in lifestyle magazines and provide a timely first look into an emerging new category of “hybrid editors” in newsrooms. Our results suggests that, in overall, editors’ attitudes toward new forms of brand collaboration are positive.     

技术编辑工作职能的转变

技术编辑是编辑工作的延续,是将经编辑编好的书稿,进行技术设计和印制设计,形成完整的设计方案,让工厂据此进行生产,使书稿物化为商品,在市场上流通.随着科学技术的发展,技术编辑所从事的从书稿到书的物化过程也随之发生变化.     

浅析编辑的"一专"与"多能"

现代出版业对编辑素养提出了更高要求。编辑不仅要具备扎实的语言功底和突出的专业知识,而且要从文、理,中、西,电脑,审美等多方面充实自己,这样才能适应新时代的新要求。     

宏大与精细:学术编辑的职业追求——从两类编辑学论文说开去

学术编辑作为学术书刊内容质量的把关者,其社会角色决定其职业追求是宏大与精细的高度统一。作为科学文化的“把关人”,学术编辑肩负着抑制文化产品低水平重复、弘扬民族创新精神、净化学术空气的“宏大”社会责任;作为“为人作嫁衣”的幕后人,学术编辑肩负着对稿件精细到“点号”的加工整理的职业责任。     

期刊的栏目策划与选题策划

探讨期刊栏目策划与选题策划的原则和方法.