Clarifying the Role of Attachment and Social Compensation on Parasocial Relationships with Television Characters

A cross-sectional survey (N = 371) addressed inconsistent findings in previous research regarding the associations between attachment dimensions, social compensation variables (Loneliness, Need to Belong, Social Anxiety), and parasocial relationships. The study disentangled parasocial relationship from parasocial interaction through more careful measurement and investigated parasocial relationships with both liked and disliked television characters. Data revealed associations between parasocial relationships, social compensation variables, and attachment dimensions, but associations differed based on whether the participant referred to a liked or disliked television character. The strength of parasocial relationships with disliked characters was influenced by the interaction of social compensation and attachment dimensions, whereas for liked characters these variables were associated at the main effect level.     

Exploring the Influence of Parasocial Relationships and Experiences on Radio Listeners’ Consumer Behaviors

The purpose of the present study was to explore the influence of radio listener experiences on radio listening behaviors, consumer perceptions and behaviors, and social media involvement. A national sample of listeners (N = 2,700) from a variety of small, medium, and large designated market areas (N = 9) throughout the United States revealed the presence of parasocial relationships (PSRs) and experiences of parasocial interaction (EPSI) with local and nationally syndicated radio personalities. Both PSRs and EPSI predicted radio listening, positive perceptions about, recall of, and purchasing of the brands, products, and services recommended by listeners’ favorite radio personalities. Results also show that PSRs and EPSI predicted listeners’ involvement with social media platforms.     

Parasocial relationships with disliked television characters,depressive symptoms,and loneliness among older adults

ABSTRACT

This study considered how older adults’ parasocial relationships with disliked television characters predict depressive symptoms and loneliness, as well as how attachment styles and real-life romantic relationship quality moderate these associations. Adults aged 55 and older reported on their most disliked television character and romantic relationship functioning in a self-administered survey, and hierarchical multiple regressions were used to test the data. Results revealed that older adults with low attachment avoidance and low-quality romantic relationships demonstrated the largest increases in their depressive symptoms and loneliness as their antagonistic parasocial relationships increased in intensity. Applied implications of these findings are considered, such as alternative outlets to which older adults with low attachment avoidance and low-quality romantic relationships might turn (e.g. community volunteering, relationships with children, grandchildren, and friends) if their romantic and parasocial relationships are not conducive to fostering mental well-being.     

The Differential Effects of Direct Address on Parasocial Experience and Identification: Empirical Evidence for Conceptual Difference

Whereas parasocial experience is conceptualized as imagined interaction identification is defined as the merging of one’s identity with a character’s. Thus, having a character face the camera and directly address viewers should increase the sense of parasocial experience but not affect the intensity of identification. An experiment compared the levels of parasocial experience and identification among viewers of clips from the show House of Cards that included or omitted direct address tested this prediction. Results provide support for the previously theorized conceptualdistinction between parasocial experience and identification.     

The Parasocial Contact Hypothesis

We propose a communication analogue to Allport's () Contact Hypothesis called the Parasocial Contact Hypothesis (PCH). If people process mass-mediated parasocial interaction in a manner similar to interpersonal interaction, then the socially beneficial functions of intergroup contact may result from parasocial contact. We describe and test the PCH with respect to majority group members' level of prejudice in three studies, two involving parasocial contact with gay men (Six Feet Under and Queer Eye for the Straight Guy) and one involving parasocial contact with comedian and male transvestite Eddie Izzard. In all three studies, parasocial contact was associated with lower levels of prejudice. Moreover, tests of the underlying mechanisms of PCH were generally supported, suggesting that parasocial contact facilitates positive parasocial responses and changes in beliefs about the attributes of minority group categories.     

Wallowing in Media Past: Media-Induced Nostalgia’s Connection to Parasocial Relationships

This article elaborates on media-induced nostalgia as a mixed emotion elicited by remembering past media content and characters. It argues that social components of media consumption such as parasocial relationships (PSRs) play an important part in the elicitation of nostalgia. In an online study, participants (N = 96) remembered their individual media use and preferred media characters as children. Results show that media-induced nostalgia is significantly associated with PSRs to characters in the past. These findings are evaluated concerning their implications for future research on nostalgia and PSRs.     

The Impact of Viewer Perceptions of Media Personae and Viewer Characteristics on the Strength,Enjoyment, and Satisfaction of Parasocial Relationships

Using a cross-sectional survey design (N = 338), we measured the impact of viewer perceptions of media personae and viewer characteristics on the strength, enjoyment, and satisfaction of parasocial relationships. Strength, enjoyment, and satisfaction of parasocial relationships were strongest with characters that viewers like that are perceived to be similar to the viewer or someone they know in real life. However, the strength and enjoyment of parasocial relationships decreased when the persona was perceived to be similar to either the viewer or someone they know in real life and the viewer was high on attachment anxiety, attachment avoidance, or loneliness. Limitations and implications are discussed.     

Young Children’s Positive and Negative Parasocial Relationships with Media Characters

There is a scarcity of research on how young children form short- and long-term emotional connections with popular media characters. Preexisting research on young children’s parasocial relationships (PSR) with media personae has traditionally operationally defined PSR exclusively in terms of friendship and focused on television characters. However, a growing body of research suggests the need for a wider survey of children’s media platforms. Scholarship also actually points to two distinct constructs of PSR: positive PSR (friendly feelings or amicability) and negative PSR (unfriendly feelings or antipathy). This study engaged 88 children ages 5–7 in open- and closed-ended questions designed to measure both positive and negative PSR. Our research reveals a more nuanced understanding of young children’s PSR.     

“I’m Demi and I Have Bipolar Disorder”: Effect of Parasocial Contact on Reducing Stigma Toward People With Bipolar Disorder

Examining celebrity influence, participants (N = 594) completed an experiment to see if negative stereotypes toward bipolar disorder could be reduced as a function of mode of disease disclosure from a celebrity (Demi Lovato) diagnosed with the condition. Respondents were randomly assigned to view one of three conditions where the celebrity discusses her battle with bipolar disorder (or a comparison message). Measures assessing parasocial relationship (PSR), level of parasocial interaction (PSI), transportation, social distance towards, and negative stereotypes about people with bipolar disorder were used. Social distance and negative stereotypes toward people with bipolar disorder reduced significantly following exposure to Demi Lovato’s disclosure about the disease via either TV/magazine interview. Implications of results for how celebrity disease disclosures may help reduce stigma toward bipolar condition are discussed.     

Playing for Love in a Romantic Video Game: Avatar Identification,Parasocial Relationships,and Chinese Women's Romantic Beliefs

Previous studies have identified relationships between romantic media consumption and users’ romantic beliefs, but romantic video games (RVGs; i.e., games in which players attempt to foster a romantic relationship with a chosen game character, also called dating games or dating simulators) remain understudied. Using a cultivation framework, we conducted an online survey of female Chinese players to determine their consumption of the RVG genre, identification with their avatars, and parasocial relationships with the romantic targets they pursue in the game, as well as their beliefs about romantic relationships. Although the amount of time spent playing RVGs did not directly predict idealized beliefs about romantic relationships, the hypothesized mediation model revealed that it indirectly predicted romantic beliefs through identification with avatars and parasocial relationships with video game characters. We discuss the implications for studying romantic media, dating simulations, interactive narratives, and other video game genres.     

Parasocial relations and romantic attraction: Gender and dating status differences

The present study explores the links between individual TV viewers’ working models of attachment (Bowlby, 1980) and the parasocial relations they establish with their favorite TV character. Student subjects answered a survey that assessed the intensity of their parasocial relationships and the content of their mental models of attachment. Results show a selective pattern of relationships between attachment models and parasocial relationships. For dating subjects, males were found to have stronger parasocial relationships with their favorite characters as they were more anxious about their current partner. Females, on the other hand, were found to have stronger parasocial relationships as they were more secure in their current. Findings are discussed in terms of gender differences in romantic relationships.     

When Good Friends Say Goodbye: A Parasocial Breakup Study

This study examines viewers' reactions to parasocial breakup with mediated characters in light of interpersonal and mass communication theories. Following the airing of the last episode of the television show Friends, 279 students completed surveys assessing their viewing habits, their attitudes toward the show and their favorite character, and their loneliness. The intensity of the parasocial relationship with the favorite character is the strongest predictor of breakup distress. Other predictors include commitment and affinity to the show, the character's perceived popularity, and the participant's loneliness. The results shed light on the similarities and differences between parasocial and social relationships.     

Examining Relational Maintenance in Parasocial Relationships

This study investigates relational maintenance in parasocial relationships (PSRs) by applying an interpersonal model of friendships (the investment model) and an exploratory mediated model. Undergraduate students (N = 490) reported on their relationships with a close friend and a favorite mediated personality. Despite differences in the strengths of associations, the investment model largely predicted commitment in PSRs through similar processes as it did in friendships. Specifically, greater relational investment and satisfaction predicted relational commitment. Unlike in interpersonal relationships, though, attractiveness of alternatives was unrelated to commitment in PSRs. The study further found that parasocial strength was predicted by identification with and commitment to the character and by the character's integration within a larger social network. The findings extend past applications of interpersonal theories to the media context and support the importance of assessing relational commitment, investment, and network status in PSRs.     

Will You Listen? An Examination of Parasocial Interaction and Credibility in Radio

A quasi-experiment was designed to examine the effects of social media on parasocial relationships and credibility for on-air radio hosts. Hypotheses and research questions were tested using 4 experimental conditions. A sample of 240 participants were randomly assigned to a condition and then asked to complete a survey. Results showed that social media appeared to have a negative effect on the strength of a parasocial relationship as well as on credibility.     

Parasocial Interaction With Liked,Neutral, and Disliked Characters on a Popular TV Series

In this study, 174 respondents completed an online questionnaire measuring their responses to a liked, neutral, or disliked character from the ABC drama Lost. Specifically, they reported their perceived similarity, identification while viewing, and parasocial interaction with the character, as well as the extent to which they had tried to change aspects of themselves to be more like the character (“change/influence”). Across the whole sample, perceived similarity was a significant positive predictor of both identification and parasocial interaction, and identification was associated with higher levels of parasocial interaction. Parasocial interaction, but not identification, was a significant positive predictor of reported change/influence. When the three types of characters were examined separately, all four responses were higher for liked and neutral characters than for disliked characters, and parasocial interaction was higher for liked than for neutral characters. Interpretations of the findings, and implications for understanding viewers' involvement with media characters, are discussed.     

Gay On-Screen: The Relationship Between Exposure to Gay Characters on Television and Heterosexual Audiences' Endorsement of Gay Equality

The current study, grounded in the parasocial contact hypothesis, employed a survey of emerging adults to investigate the relationship between exposure to gay characters on television and heterosexuals' endorsement of gay equality. A positive relationship existed between exposure to on-screen gay characters and gay equality endorsement. The relationship was stronger for racial minority participants than for White participants, and for participants who had no or few interpersonal relationships with openly gay individuals than for participants who had more than three respective relationships. Results are discussed in terms of the parasocial contact hypothesis and television as an agent of social change.     

Development and validation of a parasocial interaction measure: The audience‐persona interaction scale

This research attempted to develop a multidimensional measure of parasocial interaction. A 47‐item questionnaire derived from qualitative responses was submitted to principal components analysis ‐ resulting in a 22‐item, four‐factor Audience Persona Interaction (API) Scale. The four sub‐scales were: Identification with Favorite character, Interest in Favorite character, Group Identification/Interaction, and Favorite Character's Problem Solving Ability. In the initial analysis, the index and it's subscales were found to be very reliable and positively correlated to program exposure level. In an additional construct validity test, mild linear relationships were found between PSI ‐as measured by the API Scale ‐ and viewing level.     

Children's wishful identification and parasocial interaction with favorite television characters

Children aged 7 to 12 were interviewed about their favorite TV character. Nearly all boys and about half of the girls selected same‐sex favorites. Regression analyses used perceived character traits (attractiveness, strength, humor, intelligence, social behavior) to predict wishful identification and parasocial interaction with characters. For male characters, wishful identification was predicted by intelligence and (for girls only) humor; parasocial interaction was predicted by intelligence, attractiveness, and (for boys only) strength. In marked contrast, for female characters (chosen only by girls), attractiveness was the only significant predictor. Although girls rated female characters as more intelligent than male characters, this trait apparently was not an important determinant of attraction. Interpretations of the findings and implications for socialization effects are discussed.     

Index to Volume 52, 2008

This study explored responses to Monk, a television series about a detective with obsessive compulsive disorder (OCD), from the perspective of parasocial relationships and the influence of presumed influence model. Series fans completed an online survey. A stronger parasocial relationship to Monk was associated with lower OCD stereotypes and less desired social distance from people with OCD. Perceived influence of Monk on respondents' own and others' attitudes toward OCD was related to behavioral and psychological outcomes, including willingness to seek and disclose mental health treatment and perceived self-esteem benefits. Different patterns were observed based on experience with mental illness and with OCD specifically.     

Parasocial Breakup and Twitter: The Firing of Barb Abney

Audiences can and do form parasocial relationships with media personalities. Media personalities, programs, and stations can use social media to enhance this relationship. More and more stations and programs are using social media to cultivate parasocial relations, but the consequences of this cultivation are largely understudied in terms of parasocial responses. This paper examines the fallout on social media of the loss of a parasocial relationship (called “parasocial breakup”) with a large market radio DJ who is removed from the air. The results confirm the presence of a parasocial relationship, feelings of parasocial breakup, and the consequences of these parasocial disruptions on station brand identity.