中山大学珠海校区图书馆读者调查报告

文章通过对中山大学珠海校区图书馆文、理、医的读者的横向比较和02级、01级的读者的纵向比较，反映不同类型读者对图书馆使用情况的特点、使用能力，对图书馆馆藏建设、服务与管理的评价和满意程度，为图书馆的服务与管理的改进提供依据。最后探讨在异地办学中，新校区图书馆建设的有关问题。     

Enriching Your Wealth of Resources by Marketing Interlibrary Loan

Interlibrary loan (ILL) is a service that increases user access to resources, however it is of little use if no one knows about it. ILL statistics at libraries generally show that the service as a whole is well used, but upon closer inspection it becomes clear that these high usage statistics are generated by library power users, and not by new, novice, or intermediate users. When conducting thorough research, it frequently extends beyond the holdings of an individual library, which makes ILL essential. Therefore, it is important for users to know about and use this service. While ILL enhances what libraries can offer, very few libraries focus their marketing on ILL. Instead, most libraries simply lump ILL into the marketing of library resources and services in general. In this article we analyze libraries that have broken out of the mold to market ILL in innovative, cost-effective ways, and we will share the marketing campaign we undertook at Wheaton College (IL).     

信息接受视域下的移动图书馆场景化营销剖析

[目的/意义]移动图书馆的信息接受发生在特定的场景,如何有效地进行场景化营销,提升信息接受绩效是移动图书馆研究的重点和难点,已逐渐引起学界的重视。[研究设计/方法]基于移动图书馆信息行为规律的相关研究,结合市场营销和场景理论的研究成果,从用户信息接受体验视角,剖析了移动图书馆场景营销,进而通过“场景—行为—情境”的多维度适配实现信息空间再造。[结论/发现]移动图书馆场景营销不仅可以动态地锁定目标用户,为其提供精准的个性化服务和多元化的一站式服务,还可以促进场景营销的不断迭代,为激发用户信息接受和刺激移动图书馆服务创新提供指导。[创新/价值]将场景纳入移动图书馆营销视野,为移动图书馆营销提供新的思路,提升用户信息接受的持续意愿。     

Social Media Marketing: Determining and Comparing View of Public Library Directors and Users

ABSTRACT

Purpose: The present study aims to determine and compare the views of directors and users of public libraries on the use of social media for the marketing of library services.

Methodology: Data collection was done through two researcher-made questionnaires, one from the viewpoints of directors and one investigating the views of users. The questionnaires’ validity was done by four libraries and Information Science professionals, and the reliability was determined by the Cronbach’s alpha coefficient. The statistical population of this research is made up of all directors and users of 12 public libraries of the city of Isfahan, one of the largest cities in Iran.

Findings: In users’ viewpoints, the “interaction capability” is the most important feature that social media marketing can have in libraries. From the viewpoints of the directors, “creating a true picture of the role of the library” and “informing users about library services” are among the most important reasons for the marketing of libraries in the social media. From the perspective of both groups, the Telegram is the most appropriate medium for the marketing of library services.

Results: To maintain their customers and their market position, libraries need to use more exciting tools such as social media for marketing. Library directors of this study emphasized on this fact and 79.1% of users expressed interest in receiving library information through social media.

Value: The findings of this study would help the library directors to better decide on the marketing of their library services in social media.

Type of the study: Scientific-Research     

Library systems in the electronic era

The ‘traditional’ academic library system model – i.e. a central system constructed around a common catalogue record that also dictated the end‐users' view – is breaking down. Systems that were constructed to handle the processing and lending of printed items are no longer capable, on their own, of dealing with the variety of different information resources handled by modern academic libraries. A great deal has been written about how end‐users expect more ‘Web 2.0’ features than library catalogues currently provide. New front‐end services have been designed by libraries and library system providers to cater for this need. However, not much has been written about the needs of internal library staff who struggle with processing, handling, and supporting the huge volume of electronic resources subscribed to by libraries. Electronic resource management systems have been developed to cater for these needs, and new standards for data interchange with such systems have been developed. Just as standards were important in encouraging electronic data interchange (orders, invoices, claims, etc.) between libraries, publishers, and agents in the last century, so new standards are evolving for such transactions in the electronic era.     

We Cannot See Them,But They Are There

Abstract

Distance learners are a unique target-population for the marketing of library services and resources. Because these patrons do not visit the library often, if at all, it is crucial to actively promote the library resources and services available to them. Marketing strategies for distance learning library services need to take a multifaceted approach to reach distance learners in as many ways as possible, and collaboration with various groups and departments on campus is an important part of the process. Promotion of distance library services can take advantage of high-tech options, but it should also work in the realm of “traditional” publicity as well.     

数字图书馆中多媒体馆藏与服务的建立

介绍岭南大学开发网上多媒体馆藏,并在香港开拓性地利用多媒体点播技术,通过互联网提供数字图书馆服务的实践。得出以下结论:多媒体技术对数字图书馆的影响无法估量,图书馆界应仔细研究和分析多媒体对数字图书馆的影响,充分发掘其潜能,并在引入多媒体服务的过程中,彼此分享经验,共建共享数字化资源。     

Anything,Anytime, Anywhere

Abstract

Students and faculty have come to expect off-campus access to the full portfolio of electronic resources made available by their library. They demand, and should be provided, simple access to electronic information sources 24 hours a day, 7 days a week, regardless of their location. Proxy servers have been the solution of choice for remote authentication for some time now, but library users tend to have difficulty with manually configured proxies, and there are beginning to be robust alternatives that can provide secure off-campus access to library resources. Remote authentication should not be a matter of getting a proxy server running and then forgetting about it. New developments should be investigated to ensure the easiest, most reliable and most secure access possible-in the interests of libraries and their users.     

加强用户资源管理提高图书馆效益

探讨了用户与图书馆效益关系问题，指出图书馆效益的实现依赖于用户对图书馆信息资源的有效利用，用户的个人素质及其信息需求对图书馆效益实现有重要影响。针对提高图书馆效益的问题，提出了加强用户资源管理、提高用户对图书馆文献信息资源利用的几项对策。     

开展校园舆情信息服务:高校图书馆延伸服务的新亮点

做好高校舆情信息工作是新时期加强高校办学治校能力建设的一项重要任务,也是维护校园安全稳定、促进校园和谐的重要基础。而与校内其它部门机构相比,图书馆有着显而易见的专业优势。图书馆开展校园舆情信息服务工作大有可为,能发挥重要作用。     

个性化图书馆服务模型研究

论述如何在现有的信息服务技术条件下,构建一个信息资源集成化、网页定制化、服务一体化的个性化图书馆服务系统模型。用户利用该模型,可以组织、定制相关资源,组织收藏个人参考文献信息,设定各种信息通告,直接进入与自己相关的服务项目,使信息服务的全过程都可以集中在个性化图书馆界面中完成。     

The Mobile Reference Service: a case study of an onsite reference service program at the school of public health

The School of Public Health at Saint Louis University is located at a greater distance from the library than other programs on the main medical center campus. Physical distance diminishes the ease of access to direct reference services for public health users. To bridge the gap, the library developed the Mobile Reference Service to deliver onsite information assistance with regular office hours each week. Between September 2006 and April 2007, a total of 57 in-depth reference transactions took place over 25 weeks, averaging 2 transactions per week in a 2-hour period. Overall reference transactions from public health users went up 28%, while liaison contacts with public health users doubled compared to the same period the year before. The Mobile Reference Service program has improved library support for research and scholarship, cultivated and strengthened liaison relationships, and enhanced marketing and delivery of library resources and services to the Saint Louis University School of Public Health.     

We Care—Virtually and in Person: A User-Centered Approach to Assessment,Implementation and Promotion of Library Resources and Services to a Remote Graduate Campus

ABSTRACT

The article relates how the Brooklyn Campus Library of Long Island University, despite limitations of physical distance and the varying conditions of the remote graduate campus at Westchester, makes every effort to face each challenge creatively with practical solutions for implementation. We share our findings and experiences—what worked and what did not—and what remains to be done in terms of supporting the curricula and bringing library resources and services to a mixture of remote site users. The authors recount how the gap between reality and the ideal is reduced and unique issues relevant to remote users are resolved by the Brooklyn Campus Library, in collaboration with other units of Long Island University. We relate how we combine library instruction with our marketing efforts to promote library resources and services. We also analyze survey data and interlibrary loan statistics to assess our success. The article contributes to the ongoing discussion of improving and promoting library resources and services to remote sites.     

数字图书馆可持续发展模式的再思考

在分别对数字图书馆的集中模式、分布模式和复合模式进行分析研究的基础上，指出新的数字图书馆的基础结构(in-frastructure)及相应的服务模式需要在集中本地资源、服务的同时，吸收全国乃至全球范围内可获得的相应资源，故在上述方面占有优势的复合模式将成为数字图书馆可持续发展的未来模式。     

客户关系管理-数字图书馆信息用户市场竞争策略

论述客户关系管理在数字图书馆信息用户管理中的应用及数字图书馆用户关系管理的意义。     

基于高校用户网络信息行为的高校图书馆信息资源建设

在网络环境下,关注用户网络信息行为,加强信息资源建设,创新信息服务模式,是图书馆可持续发展的关键。分析高校用户网络信息行为的特点,提出高校图书馆信息资源建设的对策,为网络环境下高校图书馆信息资源建设提供参考。     

强化图书馆在高校教材建设中的服务功能

教材建设是提高高校教育质量的重要保证,图书馆作为学校的信息情报中心,在高校教材建设工作中,具有自身独特的优势,发挥着重要作用。为此,高校图书馆要强化服务理念,做好各种教材信息的搜集整合和宣介工作,突出重点,建立适合本校办学定位的藏书体系和教材样本书库,加强电子教材的引进和宣传,并做好师生利用馆藏教材资源的引导和培训工作。     

Developing a Marketing Orientation in Hospital Library Services: A Case Report

When the four Providence Health & Services libraries in Oregon regionalized services and resources, the transition, which was originally met with apprehension from some library users, turned out to be a resounding success. Despite a loss of two-thirds of the professional staff and a decreased budget, the new regionalized library experienced an increase in business and recognition. While many factors contributed to the success, a creative marketing and outreach campaign was a key component. This column describes the steps taken to promote regionalized library reference services and online resources.     

Creation,Management, and Assessment of Library Screencasts: The Regis Libraries Animated Tutorials Project

ABSTRACT

The Distance Learning Department of the Regis University Library is charged with providing library instruction for undergraduate and graduate students enrolled in accelerated courses offered at six distance campus locations and online. The department has created a series of animated online tutorials (i.e., screencasts) accessible via the library Web site. These interactive tutorials cover basic library services and resources and represent an effort to provide asynchronous bibliographic instruction to remote library users. This paper describes the use of screencasting software to create library tutorials and related issues including software options, production tips and techniques, and project management. In addition, the author describes the use of Google Analytics to record usage statistics and perform assessments.