初涉月份牌艺术形式产生的条件

月份牌又称月份广告画,它是二十世纪初中国经济发展的产物,既受西方近代广告设计风格的影响,又继承了中国传统艺术的民族特色。本文从月份牌产生的条件入手,简要分析了这一艺术形式产生的条件。     

解放前月份牌的艺术风格分析

在中国历史的长河里,月份牌曾经走过灿烂的岁月,也曾经令人炫目不已。在月份牌隐藏于历史舞台约一个世纪之后,其模糊的历史轮廓和发展脉络在中国艺术史、商业广告史上的艺术价值是非常值得我们去研究的。     

月份牌设计图形教育研究

本文借助已有的基础理论,从中国图形发展历程,分析月份牌设计图形艺术发展独特性,揭示月份牌设计在中国图形艺术教育的突出贡献,试图揭示当代中国图形设计教育的新路。     

多维度视觉传达设计在商业广告中的表现理念

纵观广告设计的发展历程,是由一个商业美术创作到平面设计创作,再到视觉传达设计,这样一个无论是称谓还是实际工作内容都有着跨越式发展变化的艺术门类。真正商业广告设计作品践行着"以人为本"的基本宗旨。本文通过对视觉传达设计在商业广告中的效应阐述,剖析顾客在视觉传达设计中审美、商品信息、情感需求,提出了视觉传达设计在商业广告中的多维度设计理念。     

多维度视觉传达设计在商业广告中的表现理念

纵观广告设计的发展历程,是由一个商业美术创作到平面设计创作,再到视觉传达设计,这样一个无论是称谓还是实际工作内容都有着跨越式发展变化的艺术门类。真正商业广告设计作品践行着"以人为本"的基本宗旨。本文通过对视觉传达设计在商业广告中的效应阐述,剖析顾客在视觉传达设计中审美、商品信息、情感需求,提出了视觉传达设计在商业广告中的多维度设计理念。     

记忆中的时代招贴——论老上海月份牌的蜕变及艺术探究

早在清朝末年,上海被迫开埠通商,洋货涌入中国的大门。外国商人带来了新的商品促销方式,广告宣传画应运而生。在一系列类似创意产业萌芽的事物中,一个必不可少的经典符号元素——月份牌,以其独特的艺术表现手法与别具的韵味赢得人们的喜爱。本文以近代20世纪在商业宣传领域传播最广、艺术性最高的月份牌的发展及设计形式作为切入点,从中揭示和探究特殊历史条件下,月份牌招贴设计的蜕变规律与传承基因,通过整理和把握老上海月份牌的个案特征,启迪新的设计思潮,从而更好地应用于现代招贴艺术设计实践中。     

记忆中的时代招贴——论老上海月份牌的蜕变及艺术探究

早在清朝末年,上海被迫开埠通商,洋货涌入中国的大门.外国商人带来了新的商品促销方式,广告宣传画应运而生.在一系列类似创意产业萌芽的事物中,一个必不可少的经典符号元素——月份牌,以其独特的艺术表现手法与别具的韵味赢得人们的喜爱.本文以近代20世纪在商业宣传领域传播最广、艺术性最高的月份牌的发展及设计形式作为切入点,从中揭示和探究特殊历史条件下,月份牌招贴设计的蜕变规律与传承基因,通过整理和把握老上海月份牌的个案特征,启迪新的设计思潮,从而更好地应用于现代招贴艺术设计实践中.     

浅谈广告语言的创意手法

广告语言是一种独特的语言形式。随着我国市场经济体制的确立，广告事业得到了迅猛的，发展，广告语言也由当初的“质量优良．实行三包”之类．发展到现在的多姿多彩的形式。尤其是近年来，广告设计运用语言技巧进行广告创意，创造出了许多脍炙人口的商业广告，给人以耳目一新之感。     

论中国文字艺术在现代广告设计中的体现研究

汉字在具备文字基本的表情达意功能的同时,还具有审美功能,中国文字字体的多样化使其能作为装饰符号使用在各个领域,特别是与现代广告设计相沟通。本文结合我国文字艺术的特点,分析其对于现代广告设计的重要意义,探讨如何将中国文字艺术更好的应用在现代广告设计中,创造出同时具备民族特色和时代精神的广告作品。     

谈谈科技、艺术教育与广告设计的关系

科技与经济的进步带来了广告业的繁荣并直接促成了广告设计水平的提升，而艺术教育与广告设计的关系更是密不可分。本简要地介绍二与中国广告设计的关系，并阐述我国设计教育要有时代性和民族性的观点。     

卡思卡特城堡

It is worthy of noting that, whilst Crookston Castle witnessed the earlier and happier portion of Mary's variegated life,     

不同的吃喝玩乐

一、吃和喝吃苹果 eat an apple, 吃药 take medicine,吃糖 have some sweets,吃饭 have one's meals,吃馆子 dine out,吃惊 be surprised/     

漏洞百出的教育

Many college freshmen arrive woefully unprepared to do college work, and as disadvantaged populations continue to grow, the share of the American work force that has made it through college is expected to plummet. Many experts blame that educational failure not just on high schools but also on colleges. School & College, a special report by The Chronicle, looks at efforts to fix the system. What reforms would better prepare students for college? What should schools and colleges be doing differently? How should state and federal officials help?     

只要努力,不要后悔

There are numbers of crossroads on our long and unpredictable life journey where we totally have no idea about which direction to choose. No matter what our decision is, we should not turn back, but face the music and go ahead instead. I am this kind of girl who always does try without regretting, one example is how I dealt with my love.     

浅谈移民问题

Migration occurs behind a variety of reasons and has a great effect on the whole world. People may migrate in order to improve their economic situation, or in order to escape civil strife, persecution, and environmental disasters. The impact of migration is complex, bringing both benefits anddisadvantages. This paper briefly talks about the causes of migration, the allocation of benefits, and the ways in which individual countries and the international community deal with this important subject.     

Sister Carrie, an Adherent of Desires

Sister Carrie is one of the most controversial characters in American literature.Thought as a "fallen woman" firstly,she was defined as a "new woman" by some critics later. However, by digging into the motivaton behind the whole process of Carrie's "success", the relationship between Carrie and her creator (the author), the social conditions of then American, it can be found that Carrie has never been free-standing on her thought and she has never found her real-sdf even after becoming a famous actress. In a society dominated by mass consumerism Carrie is only an adherent of her own desires. She also is a representative of all those country girls flooded into cities, a symbol and a sacrifice of the urbanization of America in a time countryside was overcome by cities.     

Improvement of one-cycle controller by use of proportional integral differential controller

1.IntroductionOne-cyclecontrolmethod,whichwasproposedaboutonedecadeago[1],hasbecomeanattractivemethodinspecialfieldssuchaspowerfactorcorrection[2-6],switchingamplifiers[7,8],etc.Themainideaofthiscontrollerisbasedonintegrationofdiodevoltageinone-cycleandforcesittobeexactlyequaltothereferencevalue.Themainadvantageofthiscontrollerisitsrealtimeabilitytorejectthevariationofinputvoltage[1].Despitethisgreatability,ithasnogoodperformancesinrejectingofloaddisturbanceandfollowingreferencecommands.Espec…     

库克斯顿城堡

城堡, 是欧洲典型的建筑之一, 每个城堡都有一个美丽的传说或是一段历史。从本期开始, 我们将推出“城堡之旅”, 带各位读者去浏览、观赏欧洲各地的城堡, 开始一段文化与历史的旅途!     

The Reader Response Approach to Teaching of English Literature

During interview with English majors, it was found that a majority of students expressed disappointment with their experience of English literature classes. Students' dislike of learning English literature appears to be the major problem of teaching English literature in China. Reader response approach is a good way to solve this problem. In this paper, I explain the rationale behind the reader response approach, such as its origin, definition, features, assumptions, and strategies. Then I illustrate how reader response approach works as a teaching strategy by presenting several teaching models. At last I evaluate its usefuiness for teachers and present the advantages of reader response approach in Chinese context.