Transitioning from Marketing-Oriented Design to User-Oriented Design: A Case Study

The transition to a new architecture and design for an academic library Web site does not always proceed smoothly. In this case study, a library at a large research university hired an outside Web development contractor to create a new architecture and design for the university's Web site using dotCMS, an open-source content management system. The library participated in the design and development process along with other campus units. Because the university-wide process focused on marketing the university to prospective students, parents, and donors, the contractor's fact-finding process focused on how the library's site design could incorporate Web 2.0 technologies. The resulting library Web site showcased Web 2.0 technology more than it provided users with access to library resources. The library's users quickly communicated their dissatisfaction and confusion, which led to some immediate changes and a commitment to redesign the site based on expressed and demonstrated user needs. The library then hired another contractor to conduct iterative usability testing on both the new site and prototypes for a redesigned version. The testing showed that Web 2.0 technology that does not meet existing user needs creates obstacles for both novice and experienced users. In collaboration with the university's information technology unit, the library developed and launched a revised Web site, which helped users connect to the resources they needed. In the upgrade, Google Search Appliance replaced the native dotCMS search functionality. The authors of this case study demonstrate that libraries may need to advocate for different Web design priorities than those used at the university-wide level and that working with outside contractors presents different challenges and opportunities depending on the contractor's hiring unit. These experiences also demonstrate that libraries can do a better job learning about their users when they lead the fact-finding process. Following these experiences, the library committed to conducting iterative usability testing on a regular basis.     

Tracking User Behavior with Google Analytics Events on an Academic Library Web Site

ABSTRACT

The primary purpose of an academic library Web site is to serve as a portal to library-acquired content. Navigational design of a library Web site affects the user's ability to find and access content. At Albertsons Library, the goal of the navigational design of the Web site is to mimic user behavior on the Web site to help them access information and articles from over 300 different library vendors. Coordinating with different vendors makes tracking the navigational flow of user behavior difficult with the tool Google Analytics. Using the events feature in Google Analytics, the team responsible for Web design was able to track user flow, and was able to quantify how many users were actual “drop-offs” versus those that were clicks into library resources. Decisions made after acquiring these data resulted in a Web site with a 10 percent or less bounce rate, and decreased the number of clicks required for users accessing the library's content.     

Responsive Web Site Development at the Library,Institute of Technology Tallaght: A Case Study

ABSTRACT

This case study reviews the responsive Web design project undertaken by the Library, Institute of Technology Tallaght, with Granite Digital, including the preparatory literature review, the design process, task allocation, and the technologies leveraged to deliver the final design. The library is a small academic library with limited resources, and the project took place during a particularly challenging period in Ireland. The different types of testing the site underwent before launch are discussed, including testing of the design itself across browsers, accessibility testing using free online resources, testing the responsive design using free online resources, and physical device testing. The article outlines how feedback was gathered and addressed, and discusses plans for future upkeep and development. Finally, the article concludes that it is possible for a small academic library to successfully deliver a high quality library Web site using responsive design.     

Card-Sorting Usability Tests of the WMU Libraries’ Web Site

ABSTRACT

This article describes the card-sorting techniques used by several academic libraries, reports and discusses the results of card-sorting usability tests of the Western Michigan University Libraries’ Web site, and reveals how the WMU libraries incorporated the findings into a new Web site redesign, setting the design direction early on. The article briefly describes open and closed card-sorting techniques and quantitative and qualitative methods of analyzing data commonly used in computer and library science fields. Findings from this study allowed the library design team to vastly improve its initial redesign decisions for a new Web site tabbed navigation system. Card sorting not only helped the design team validate its redesign decisions, but it also opened the WMU libraries to outside innovation, inviting Web site visitors to redesign the Web site free from the libraries’ influence. The simple and inexpensive techniques used here may be useful to any Web librarian or design team embarking upon redesign and usability testing of their own sites and interested in building a more compelling, insightful Web site.     

The Library Web Site: Collaborative Content Creation and Management

ABSTRACT

Oakland University's Kresge Library first launched its Web site in 1996. The initial design and subsequent contributions were originally managed by a single Webmaster. In 2002, the library restructured its Web content creation and management to a distributed, collaborative method with the goal of increasing the amount, accuracy, and timeliness of the information available on the library Web site. The new model was successful, resulting in a significant increase in both the amount and timeliness of the information presented on the library Web site. This article details the fundamental structural changes to how the Web site was managed and the rationale behind it.     

Working Without a Crystal Ball: Predicting Web Trends for Web Services Librarians

ABSTRACT

User-centered design is a principle stating that electronic resources, like library Web sites, should be built around the needs of the users. This article interviews Web developers of library and non-library-related Web sites, determining how they assess user needs and how they decide to adapt certain technologies for users. According to the panel, to understand these issues, Web services librarians should (a) give patrons a way to provide feedback on library sites; (b) observe and contemplate technology in a group setting; (c) only adapt technology that addresses a specific patron need; and (d) consider the library Web site as a part of the library, not a replacement for it.     

Surveying the Commons: Current Implementation of Information Commons Web sites

This study assessed the content of 72 academic library Information Commons (IC) Web sites using content analysis, quantitative assessment and qualitative surveys of site administrators to analyze current implementation by the academic library community. Results show that IC Web sites vary widely in content, design and functionality, with few established standards. Recommendations for developing a consistent set of standards are presented.     

The Perfect Storm: Examining User Experience and Conducting a Usability Test to Investigate a Disruptive Academic Library Web Site Redevelopment

Abstract

The researchers conducted a task-based usability test of the effectiveness of online research beginning on the library Web site homepage. The participants included five university faculty members, six graduate students, and six undergraduate students. All participants reported feeling satisfied with their overall research experience, though most were unable to effectively complete all the research tasks of the test. The researchers identified weaknesses in the approach and process of many participants, and overall usability issues of the library discovery tool and other library Web site pages and research interfaces. Findings indicate the need to strategically incorporate self-service information literacy and research skills help into the library Web site, and to implement navigation and design changes to the library homepage, discovery tool interface, online catalog, and across all the library's Web services.     

Librarians Do It Differently: Comparative Usability Testing with Students and Library Staff

Usability testing on library search tools was conducted with ten students and eighteen library staff members at Syracuse University. The study addressed three research questions: (1) Do the ways in which librarians carry out search tasks on the library Web site vary from those of student users?; (2) Are those variations indicative of different mental models, i.e. different experience with and knowledge about the content and search tools on the Web site?; and (3) If there are differences, what are the implications of those different models for the usability of the site by students? Participants were tasked by using the library's Web site to locate both known items and items about a subject in the library's collection. The two groups differed in the success with which they were able to complete the tasks, as well as the time used. There were differences in the selection of search tools, the syntax used within the search box, the expectations of how library resources are organized, and the level of persistence as tasks were performed. Students’ behavior is characteristic of different mental models for how search tools work. The results are applicable to the design of the library's Web site and have implications for how library staff conduct reference and instruction services.     

The North Carolina State University Libraries Search Experience: Usability Testing Tabbed Search Interfaces for Academic Libraries

Creating a learnable, effective, and user-friendly library Web site hinges on providing easy access to search. Designing a search interface for academic libraries can be particularly challenging given the complexity and range of searchable library collections, such as bibliographic databases, electronic journals, and article search silos. Library Web designers must decide whether to present users with a single search interface—one that searches across content silos by default—or to offer an interface that exposes the various silos available. Designers must also contend with the user's entire search experience and determine how search should appear on the library home page as well as in global navigation systems. In the spring of 2010, the North Carolina State University Libraries sought to answer search design questions for an upcoming Web site design effort. The Libraries evaluated two different search interfaces to determine whether a tabbed search approach with options to pre-select silos is an effective design for end users. Findings show that a tabbed search interface is an effective design device for presenting multiple silos. This study outlines the methods the North Carolina State University Libraries used to conduct usability testing as well as observations, findings, and recommendations about effective design of search on academic library Web sites.     

Conversations with Web Site Users: Using Focus Groups to Open Discussion and Improve User Experience

ABSTRACT

User feedback on Web site design can be vital to understanding what issues library users may encounter when visiting a Web site, but obtaining this feedback can be time consuming, difficult to structure, and expensive. In past years, staff working on the Cal Poly Pomona University Library Web site collected user feedback from surveys and usability testing. This team was interested in acquiring a more basic understanding of how users interact with the Web in general, whether for research or other purposes, and how such experiences could inform design decisions. This article will discuss what focus groups are, why libraries should consider conducting focus groups for Web site testing and development, how focus groups can complement usability testing, and if focus groups are worth the time and effort. Results from focus group sessions will also be shared and discussed including information that fueled design decisions and benefits that participants gained from the experience.     

The Researcher's Journey: Scholarly Navigation of an Academic Library Web Site

A qualitative study of the Maureen and Mike Mansfield Library's Web site identified the ways in which students and faculty of the University of Montana used the site for research purposes. This study employed open-ended interview questions and observations to spontaneously capture a user's experience in researching topics in which they specialized. Four thematic recommendations emerged from nine study participants: increase the readability and consistency of the library's Web site, provide research guidance and ease of navigation, offer task-based services that maximize technology, and enable customization. The study led to Web site modifications and a formalized process by which the library will approach subsequent Web site design.     

论高校图书馆Web站点的建设

通过对国内外主要图书馆Web 站点的分析, 并结合宁波大学图书馆Web 站点的改建实践, 就高校图书馆Web 站点建设中网站定位、主页设计及网站的维护等问题进行了探讨。     

Services for Graduate Students: A Review of Academic Library Web Sites

A library's Web site is well recognized as the gateway to the library for the vast majority of users. Choosing the most user-friendly Web architecture to reflect the many services libraries offer is a complex process, and librarians are still experimenting to find what works best for their users. As part of a redesign of the Oregon State University Libraries’ Web site, entry points for specific user groups were created. One of these user groups was graduate students. The purpose of this study was to explore the ways other academic libraries design their Web sites for particular user groups, specifically graduate students, in order to determine how the Oregon State University Libraries Web site compared to peer institutions. This study analyzed 112 Association of Research Libraries’ Web sites and 26 Oregon academic libraries’ Web sites to determine the availability of resources and services specifically promoted to graduate students. Since graduate students may view the library Web site through the lens of new student, researcher, or instructor, Web sites were also examined to see if sites were created with any or all of these roles in mind. Nearly a quarter of Association of Research Libraries' Web sites that were examined contained a link on the homepage for graduate students, and another 20 percent provided graduate-student information at a lower level in their site hierarchy. A majority of sites had events, subject guides, or course guides for graduate students. Information for graduate students was typically framed in the context of graduate students as researchers. Ideas and examples are given for ways to improve Web site design to better serve this user group. In order to provide improved services to these students, future studies will explore what graduate students need from academic libraries and the ways these students conduct themselves in their various roles of researchers, instructors, and new students.     

Pakistani University Library Web Sites: Features,Contents, and Maintenance Issues

ABSTRACT

This study explores the current status and features of Pakistan's academic library Web sites. A checklist describing features and content was prepared based on a review of the literature related to academic libraries’ Web sites. Then, all 85 library Web sites of Pakistani universities and degree-awarding institutions recognized by the Higher Education Commission (HEC) of Pakistan were surveyed and analyzed using the checklist. Interviews with library professionals were conducted to learn more about the problems and issues with building and maintaining library Web sites. Results indicate that Pakistani academic library Web sites have effective features such as contrasting color schemes, easily readable text, minimal use of horizontal scrolling, and English-language text. Staff information, OPACs, and navigation features are also widely found on the Web sites. Features found less frequently include the use of Web 2.0 technologies, Web site aid tools, information about library buildings, and general library information. By offering information about the status of Pakistani academic library Web sites, the study can serve as a foundation for discussion between libraries and other parts of the university, as well as a benchmark for evaluating the progress of academic library Web sites in Pakistan     

The Impact of the Web on User Education at the Science,Industry and Business Library (SIBL) of The New York Public Library

Abstract

Like many other libraries, the Science, Industry and Business Library (SIBL) of The New York Public Library instructs customers in using the Web. In addition, the library is using the Web to further educate and assist its customers. SIBL provides Web access to its catalogs, a Web menu for the selection of electronic databases, Web guides for doing research in various subjects, and Web-accessible instructional materials. The library is also planning Web-based tutorials for its site which will reach a new, remote audience. Remote access to learning opportunities will enhance and extend traditional library services.     

TRS全文检索系统在吉林大学图书馆的应用

网络及信息技术的发展为图书馆数字化文献资源建设提供了前所未有的契机， 通过Web网站提供功能强大、方便快捷的搜索引擎服务，使读者检索馆藏数字化信息资源，成为各馆数字化建设进程中首要解决的问题。吉林大学图书馆在本馆网络数据库的建设中，基于TRS全文数据库、搜索引擎系列产品技术全方位开发Web网站，使TRS成为本馆Web网站建设及开发的核心技术。本文简要介绍了吉林大学图书馆应用TRS全文检索系统的建站过程、使用经验及建设成果。     

The value of Web-based library services at Cedars-Sinai Health System.

Cedars-Sinai Medical Library/Information Center has maintained Web-based services since 1995 on the Cedars-Sinai Health System network. In that time, the librarians have found the provision of Web-based services to be a very worthwhile endeavor. Library users value the services that they access from their desktops because the services save time. They also appreciate being able to access services at their convenience, without restriction by the library's hours of operation. The library values its Web site because it brings increased visibility within the health system, and it enables library staff to expand services when budget restrictions have forced reduced hours of operation. In creating and maintaining the information center Web site, the librarians have learned the following lessons: consider the design carefully; offer what services you can, but weigh the advantages of providing the services against the time required to maintain them; make the content as accessible as possible; promote your Web site; and make friends in other departments, especially information services.     

A primer on developing and using course-related library Web pages

Course-related library Web pages can be designed to introduce students to an academic library Web site and provide access to information relevant to specific courses. These pages are most often developed to support a library instruction session. The author's course-related pages are designed on a template that includes the main features of the library Web site (e.g., links to the online catalog, reference information, and interlibrary loan request forms), a list of pertinent online indexes and databases, links to electronic journals, and recommended Web sites. Technical and organizational issues related to creating and maintaining such pages are discussed, as are outreach efforts and faculty/student response to incorporating this type of Web page into library instruction. A sample evaluation form and a list of selected course-related library Web sites are included as appendices.