共查询到20条相似文献,搜索用时 62 毫秒
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贾琳 《和田师范专科学校学报》2010,29(5):221-222
广告策划就是对广告的整体战略与策略的运筹规划。广告策划就是对于提出广告决策、实施广告决策、检验广告决策全过程作预先的考虑与设想。广告策划不是具体的广告业务,而是广告决策的形成过程,当代中国经济是市场经济,市场需求决定了生产者需要生产什么产品,决定了商家要卖什么商品,作为设计师来讲,更决定了其需要设计什么商品。洞察消费者这一过程是尤为重要的。 相似文献
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This article suggests a device that counselors may use as a reference for bridging the gap between counseling theory and technique. Cognitive development theory provides the basis for understanding a single transaction between counselor and client. The acronyms FACTS and CRACKS suggest the structural dynamics taking place within the client's cognitive field as the counselor performs in two different stages of the counseling process. 相似文献
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How L.A.T.E. it was, how L.A.T.E. 总被引:1,自引:0,他引:1
Simon Gibbons 《English in Education》2008,42(2):118-130
The London Association for the Teaching of English is a subject group that was founded in 1947 to ‘provide a live forum for the exchange of ideas, and to undertake the practical study of problems connected with the teaching of English’. The early history of this Association, its influence on the development of English pedagogy and practice is the subject of my current PhD research. Within this work are key questions about the nature of subject English, the curriculum, and the ways in which members of a subject community work together to effect change. This article gives some background to the research project, and begins to point towards some potentially important questions about the subject and ways of working together. After two decades of top down, centralised government initiatives around English pedagogy, curriculum and assessment, and teachers’ professional development, these questions are worth addressing. 相似文献
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W. O. Thompson LL.D. 《Religious education (Chicago, Ill.)》2013,108(4):339-345
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