Socio-Economic Profile of Shopkeepers in Embedded Markets: Social and Cultural Perspectives From a Hundred Years of Bengali Literary Works

Retailing, in the context of developing economies, has been claimed to be a social practice. A review of fictional literature from the ethno-linguistic region of Bengal may enhance our understanding of the social and cultural history of independent retailing. The evidence from social sciences shows that most retail markets in the economically less developed countries function in similar ways. Such a similarity in social structures may be explained using the concept of embeddedness. This article identifies the history of socio-economic roles of rural unorganised retailers in the embedded markets of developing economies through the discourse analysis of Bengali fictional literature.     

Intercultural Friendships,Social Identities and Psychological Well-Being of Ethnic Minorities in Different Contexts

ABSTRACT

The study focuses on the relationship between intercultural friendships, social identities, and well-being of ethnic Russians in three different contexts of the North and South Caucasus. We revealed the positive relations of intercultural friendships with the host society identity in all contexts and with the well-being of Russict ans in the culturally diverse contexts. Ethnic identity is positively related to the self-esteem of Russians in two more inclusive contexts, and, negatively associated with their life satisfaction in the least inclusive context. The ethnic and host society identities mediated the relationship between intercultural friendships and psychological well-being only in the most inclusive context.