Teenage Kicks: Exploring cultural value from a youth perspective

In contemporary accounts of cultural value, young people's perspectives are often restricted to analyses of their encounters with formal cultural institutions or schools or to debates surrounding the cultural implications of new digital spaces and technologies. Other studies have been dominated by instrumental accounts exploring the potential economic benefit and skills development facilitated by young people's cultural encounters and experiences. In this paper we examine the findings of a nine month project, which set out to explore what cultural value means to young people in Bristol. Between October 2013 and March 2014, the Arts and Humanities Research Council “Teenage Kicks” project organised 14 workshops at 7 different locations across the city, with young people aged 11–20. Working in collaboration with a network of cultural and arts organisations, the study gathered a range of empirical data investigating the complex ecologies of young people's everyday/“lived” cultures and values. Young people's own accounts of their cultural practices challenge normative definitions of culture and cultural value but also demonstrate how these definitions act to reproduce social inequalities in relation to cultural participation and social and cultural capital. The paper concludes that cultural policy-makers should listen and take young people's voices seriously in re-imaging the city's cultural offer for all young people.     

The cultural value of heritage: evidence from the Heritage Lottery Fund

The Heritage Lottery Fund has, over the past 13 years, given £4billion to heritage projects of all kinds. As the Fund has matured a greater emphasis has been placed on the evaluation of the social and economic outcomes of this funding. In 2004 we reported on progress with evaluation of the programmes targeted at particular types of heritage (Clark, 2004 Clark, K. 2004. Why fund heritage? The role of research in the Heritage Lottery Fund. Cultural Trends, 52: 65–85.  [Google Scholar]). The greater challenge has been to evaluate the outcomes from the Fund's generic programmes, which can fund any type of heritage and which between them account for over two-thirds of total funding. This article reviews the Fund's experience over the last 3 years in developing and implementing an evaluation system using the Public (or Cultural) Value framework. It presents some initial results from the research so far completed and reviews how far the framework has been useful in suggesting research priorities and organizing findings.     

Under construction: Towards a framework for cultural value

This article explores, in the context of prevailing discourses around the value of the arts and culture, the reasons why the UK's Arts & Humanities Research Council launched a research project on cultural value and sets out the character of that project. It is concerned with arts and cultural engagement across the commercial, subsidised, amateur, and participatory sectors; embraces the full range of arts and cultural forms; and seeks to reach beyond dichotomies such as intrinsic and instrumental, high and low art, quantitative and qualitative evaluation, and public and private experiences. The article explains the project's thinking around the components of cultural value and the methodologies for evidencing them, and highlights some of the key research being funded.     

Capturing the vanishing point: Subjective experiences and cultural value

This article is prompted by the observation that many accounts of the value of the arts and culture have failed to engage first-order, empirical data and to take full account of the experiences of those directly involved in cultural activities and practices. This neglect is the result of a complex path dependency. The more obvious explanation is that the current situation is caused by too much humanism in the field of cultural studies, that is, the tendency to think of cultural value as an “‘ineffable’ human moment which somehow lies outside this purview of representational method” (Law, J., Rupert, E., & Savage, M. [2011 Law, J., Rupert, E., & Savage, M. (2011). The double social life of methods. Milton Keynes: CRESC. [Google Scholar]]. The double social life of methods. Milton Keynes: CRESC). This may well be true in some cases but it is not the main reason why empirical and experiential data have been lacking. The absence of the phenomenological dimension is, to the contrary, best explained by not enough humanism in cultural studies. The reluctance to embrace the first-person perspective was motivated by an anxiety that this would make cultural theorists and sociologists complicit with the “dubious” theories of subjecthood originating in idealism. The default outcome of this has been the preponderance of structuralism in cultural studies which led to anti-empiricism and “theoretical heavy breathing” (Thompson, E. P. [1995]. The poverty of theory: Or an orryery of errors. London: Merlin Press). I argue that to overcome the current impasse, cultural theorists and the theorists of cultural value specifically must revisit this self-incurred suspicion of first-order constructs and address their unease with the category of experience by actively engaging first-person data. In short, the remedy I prescribe is to embrace elements of empirical, phenomenological sociology as part of the methodological framework. Looking at three projects funded by the AHRC Cultural Value Project, I show how this can be practically achieved. I conclude with some reflections on how the considerations presented here might have broader implications for the future research into cultural value, sociological inquiry and cultural policy.     

Networks of value in electronic music: SoundCloud,London, and the importance of place

While recent debate has often focused on a reified “cultural value” (whether opposed to or aligned with monetary value), this article treats “value” as a verb and investigates the acts of valuing in which people engage. Through ethnographic research in London's electronic music scene and social network analysis of the SoundCloud audio sharing website (which is dominated by electronic dance music and, to a lesser extent, hip hop), it uncovers substantial patterns of geographical inequality. London is found at the very centre of a network of valuing relationships, in which New York and Los Angeles occupy the next most privileged locations, followed by Berlin, Paris, and Chicago. Cities outside Western Europe and the Anglophone world tend to occupy peripheral positions in the network. This finding suggests that location plays a major role in the circulation of value, even when we might expect that role to have been curtailed by an ostensibly “placeless” medium for the distribution and valuing of music. While there are reasons for the metropolitan emplacedness of dance music – given the importance of the relationship between production, consumption, and live DJing – the privileging of particular cities also mirrors patterns of inequality in the wider cultural economy. That London should appear so supremely privileged reflects both the exporting strength of British creative industries and the imbalanced nature of the UK's cultural economy.     

National cultural indicators in New Zealand

New Zealand was one of the first countries in the world to report national cultural indicators – specifically choosing to use a conceptually based framework which was broadly underpinned by theories of culture, industry and political economy. One of the essential elements of this work was the incorporation of a Māori perspective in recognition of the Treaty of Waitangi and the importance of the indigenous Māori culture. Manatū Taonga Ministry for Culture and Heritage has primary central government responsibility for cultural policy and advice and the reporting of national cultural indicators. The term “culture” in this context broadly refers to Māori culture and the cultures of all New Zealanders, and to endeavours relating to arts, heritage, media, and sport and recreation. The Ministry is currently scoping a programme of research that aims to refine the indicators; relate indicators more clearly to the cultural policy role of government (and in turn their related cultural agencies); and more clearly articulate the relationship that cultural sector indicators have with those of other sectors. Cultural sector consultation to identify and clarify perspectives and reconfirm a common terminology (if not understanding) will be an essential and important part of this work. Better contextualising the national indicators will make them more meaningful and useful for reinforcing the importance and value of the cultural sector; monitoring the “health” and performance of the cultural sector over time; providing useful quality information; measuring the effectiveness of policy interventions and connecting across the cultural sector and to other sectors. This paper outlines the New Zealand context and the development and reporting of national indicators; reflects on the usefulness of reporting national indicators to date; and describes and discusses the intended direction of further work.     

Developing a scale for measuring the perceived value of cultural institutions

Previous research into the value of cultural institutions has emphasized a variety of benefits arising from cultural institutions such as social, educational and health-related impacts. An economic assessment of cultural institutions is usually made in monetary units. This one-dimensional assessment of value has been criticized for being elusive, disregarding the complex and multidimensional nature of cultural values. This article suggests scales for measuring the value of cultural institutions. Based on previous research, and an exploratory study on the perceived value of cultural institutions, this article describes the development of a scale using exploratory and confirmatory factor analyses. Six factors comprise the scale: social, educational, health, image, identity and financial effects. The scale may be used to describe and compare the value of cultural institutions qualitatively. Conclusions about the perceived contribution of different institutions may be possible. From a policy perspective, the scale may allow an understanding of the contribution individuals with different socioeconomic backgrounds perceive the cultural institution as making.     

Measuring the cultural value of the Royal Scottish Academy New Contemporaries Exhibition as a platform for emerging artists

In our analysis of the cultural value of the Royal Scottish Academy New Contemporaries Exhibition, we assessed the institution's role in shaping emerging artists’ careers, as well as wider cultural value. Supported by our conceptual framework of value creation, issues assessed included the expected versus experienced value of the exhibition and the individual artworks, price setting, the market mechanism surrounding the exhibition, and its enhancement. The created cultural value is facilitated by high-visibility media exposure and through development of career-enhancing networks. We have generated new insight into cultural value more generally by moving beyond dominant instrumental valuation approaches. We have addressed many of the gaps in understanding the mechanisms behind engagement with contemporary art. We have progressed theory with the assistance of our conceptual framework and supporting qualitative data. Cultural value is expressed in contemporary art through artistic production systems and its cultural messages. Artists’ cultural value is often constructed via the intrinsic worth of their work, rather than from market influences. Cultural value is often personal to the viewer, shared with others and remembered over time. It is also co-created among the other stakeholders involved.     

The concentric circles model of the cultural industries

This paper examines the assumptions and structure of the concentric circles model of the cultural industries. Empirical data for Australia, Canada, New Zealand, the UK and the US are used to illustrate the model's key characteristic: the proposition that the cultural content of the output of the cultural industries declines as one moves outwards from the core. The test uses the proportion of creative labour employed in production as a proxy for cultural content. The results confirm the model's validity as a means of depicting the structural characteristics of the cultural industries and also enable some wider features of the cultural workforce in the five countries to be examined.     

Social inclusivity,cultural diversity and online film consumption

It has been argued that the circulation of film online is a “democratising process”, evident in the breadth and depth of international film now available online, and in the greater ease of access to this content for audiences across the world. This is seen by some to present greater commercial opportunities for film-making from countries marginalised by previous distribution networks, and to foster a more globally diverse and inclusive film-viewing culture, with particular benefits for diasporic populations. Others, however, have pointed to the way in which audiences’ engagement with film online may be constrained by the economics and technology of online distribution and cultural competencies rooted in social stratification. These factors may limit how and what audiences watch, extending beyond issues of physical access to those of cultural access. As such, they raise questions regarding the demographic composition of the audience for online methods of film distribution and different types of international film. We lack sufficient understanding of these issues, however, due to the limited emphasis upon socio-demographic variables in existing academic research into online film consumption, and the limited consideration of particular film content in relevant market research. This article uses original audience research to interrogate the extent to which online distribution is able to connect audiences to a diversity of international film in comparison to other methods of distribution. It also considers some of the socio-demographic characteristics of the audiences for different methods of distribution and types of international film. In doing so, the article grants us a clearer understanding of the degree to which online film distribution fosters diversity and inclusivity through the connections it facilitates between audiences and content.     

Mapping cultural assets and evaluating significance: theory,methodology and practice

Over the last decade in the UK, there has been a notable shift in the popularity and use of cultural mapping as a methodology for policy making at a regional and local level. This follows increased demand for an informed framework for planning arts and cultural facilities from local and regional government and from within the cultural sector (Evans, 2008: p. 65). The article begins with an exploration of cultural mapping within cultural policy, which explores the context for the growth in this area of activity, and why this kind of activity appeals to policy makers and organisations. It then goes on to examine four cultural mapping exercises which have been undertaken in recent years in the UK. These studies have been chosen because although they all focus the mapping of cultural assets within a specific geographic area, they differ to one degree or another in purpose, context, definition, geographic scale and methodology. They illustrate the narrow range of approaches deployed in the cultural mapping field in the UK, and as such provide a useful means of critically reviewing their limits as well as highlighting the issues and challenges faced by cultural cartography in practice. The article concludes by considering the type of mapping research that is “allowed” within the discursive confines of consultancy based cultural policy research.     

Department of Culture,Media and Sport's Peer Review Pilot

April 2009 saw the publication of the documents generated by the UK Department of Culture, Media and Sport's museum Peer Review Pilot. This Policy Review offers both an overview of the process and a conceptual critique both of the Peer Review Pilot and the McMaster Review criteria on which the pilot was based. It is argued that the McMaster Review is grounded on a reading of excellence as “life-changing experiences” predicated on an imagined transformative aesthetic moment and that it is only by defining excellence in this way that McMaster could secure peer review as a legitimate means of identifying excellence. When transferred for the purposes of the Peer Review Pilot to the museum sector – with its long traditions of pedagogic and civic reform – this narrow reading of “changing lives” is no longer sustainable. The dislodging of the McMaster grounding assumption within the practice of the Peer Review Pilot creates conceptual fissures that can be traced throughout the Pilot's documentation. Specifically, a reading of the Pilot suggests both a need for a more careful reading of “peer”, a recognition of museums' multiple lines of accountability (including to the public) and the ongoing need for methodologies that might allow for an understanding of “life changing” within a much border frame.     

Challenges of cultural industry knowledge exchange in live performance audience research

ABSTRACT

With live performance audience research frequently relying on cultural organisations to facilitate access to their audiences, this article addresses the issues involved in evidencing spectators’ responses via discursive methodologies. Recalling a series of empirical projects conducted over the past ten years with a range of theatre practitioners, it examines the conflicts involved in carrying out scholarly studies of audience reception against cultural organisations’ pressures to produce their own ongoing audience evaluations. Examining key concerns about audience research raised by creative practitioners in varying theatrical contexts, from site-specific to building-based work, it addresses the difficulties of understanding live performance reception and aesthetic experience via impact frameworks. It begins by situating these three operations in the context of Knowledge Exchange (KE) between academics within Higher Education Institutions (HEIs) and those in the creative industry sector.     

Highbrow cultural participation of Turks and Moroccans in the Netherlands: Testing an identification and social network explanation

Little is known about ethnic differences in highbrow cultural interests, because research on social differentiation in cultural participation has traditionally focused on educational or income inequalities. Employing data from the Netherlands’ Longitudinal Lifecourse Study 2010 we explored the extent to which educational attainment, national identification and social integration explain inequality in cultural participation among Turkish and Moroccan immigrants, and to what extent the effect of education was moderated by aspects of social identification and integration. Our results indicate that Turks and Moroccans, who identify more with the Netherlands and have a social network that includes larger numbers of Dutch and higher educated friends, are more active in the cultural realm. Most interestingly, we found that strong identification with Dutch society actually moderates the relationship between an immigrants’ educational attainment and their cultural participation: that is, highly educated people of Turkish and Moroccan descent, who strongly identify with the Netherlands, participated more in highbrow culture than their highly educated counterparts who identified less with the Netherlands.     

Transformation and job creation in the cultural and creative industries in South Africa

The cultural and creative industries (CCIs) have been hailed as offering great potential to create jobs and to be socially inclusive. Since artistic success is defined by individual talent, or merit, the CCIs should be one sector that is especially open to, and appreciative of, social diversity in terms of race, class, cultural group and gender. However, as expected, recent studies in both the UK and the US have revealed that employment in the CCIs is heavily dominated by the middle classes, and is not as diverse in terms of other characteristics. Since the advent of democracy in South Africa in 1994, transformation of firm ownership, previously dominated by white people, to include more black, coloured and Indian/Asian-origin South Africans, has been an important part of achieving greater economic equality and social cohesion, as well as being more representative of the cultures of the majority of the population. Using data from a survey of 2400 CCIs firms in South Africa, this paper examines the extent to which the CCIs in South Africa have transformed in terms of ownership and employment. Comparisons are also made across the six UNESCO [(2009). Framework for cultural statistics. UNESCO Institute for Statistics. Retrieved from http://www.uis.unesco.org/culture/Pages/framework-cultural-statistics.aspx] “Cultural Domains” in terms of ownership, average monthly turnover and the number of full-time, part-time and contract employees. Results show some diversity in the industry, but significant differences between the Domains. Statistical analysis demonstrates that CCI funding policy in South Africa is sensitive to advancing the transformation agenda in that more transformed firms were shown to be more likely to have received some form of government grant as part of their income.     

Two cultures: the use and non-use of hypotheses in cultural policy research1

In the hard sciences research programmes are designed to generate evidence consistent or inconsistent with particular hypotheses. Hypotheses unsupported by evidence are modified or abandoned. The framers and testers of scientific hypotheses are members of the same profession, similarly trained and likely to interpret evidence in similar ways. They have professionally generalized responsibility for the quality and integrity of each other's work. Peer review systems are in place to monitor performance and expose chicanery. This is not the case in the cultural policy research arena. Here, policymakers, arts advocates and academic policy analysts are breeds apart. Their professional affiliations and lines of accountability are radically unlike. We have highly selective “advocacy” evidence on the one hand; highly developed but untestable academic theory on the other, suggesting the hypothetical existence of evidence for which academics are not allowed to look. Policymakers avoid “what if?” questions because they are paid to maintain positions of certainty. Academics ask, but lack the data to answer. Neither approach is satisfactory for shaping the future. This paper explains how the two opposing research traditions came into being and points to some of the problems which poor communication between theoreticians and practitioners can create.     

Re-imagining the local in national cultural policy formulation – the case of the Anglophone Caribbean

ABSTRACT

The formulation of cultural policies in the Anglophone Caribbean constantly straddles the demands of global, regional and national imperatives as a function of its position as a region of post-colonial, small-island states. This paper will argue that the role these factors play in the art of policy making problematises conventions in the current global/local (glocal) debate circulating in the arena of Cultural Policy Studies. The paper shows that cultural policy making in the Caribbean constitutes a mélange of approaches that are in a constant state of contestation during the policy-making process. It employs content analysis of cultural policy texts from selected Caribbean states, as well as an analysis of stakeholder views from the national cultural policy consultations in Trinidad and Tobago to derive its findings. A Five Factor framework was developed to illustrate the range of responses that guide and shape local actors and activities in the national cultural policy domain. The research concludes that the relationship between the national and local (nocal) actors has to be re-imagined if cultural policy is to deliver on its promise of social transformation in the Caribbean.     

Cross-country comparisons of cultural statistics: Issues and good practice

Cross-country comparisons are popular in cultural policy. This paper looks at how cultural statistics are used in the making of such comparisons. Analysts have identified a general ‘sloppiness’ in current cultural statistics comparisons. Some of the major problems in both data production and data presentation are documented, and a ‘checklist’ of good practice is provided. The paper aims to provide guidance and ideas for anyone making cross-country comparisons of cultural statistics.