网络互动杂志发展的问题及对策

从2004年国内第一家网络互动杂志平台Xolus诞生至今,我国已有二十多家类似的网络互动杂志平台.同时,网络互动杂志用户数也在急剧增多.据艾瑞市场咨询调查显示,2006年我国网络互动杂志用户数为4000万,2007年将增至6000万.如以POCO、Zbox、Xplus、Zoom为代表的各家互动杂志平台纷纷在风险投资商的关注下跑马圈地,同时更有持续大量的竞争者进入到这个行业,网络互动杂志市场群雄并起.     

整合与细分:我国网络杂志内容利用模式初探

为了了解我国网络杂志的运行机理,本文从杂志内容利用的角度,以网络杂志平台POCO为典型案例,通过梳理其内容利用链,探讨网络杂志的内容利用模式.     

我国网络杂志现状探析

网络杂志是一种新兴的信息承载方式,给我们带来了一种全新的网络阅读体验。它依托互联网平台定期发布,内容由以文字为主逐渐发展到综合各种多媒体形式,包括图形、图像、音频、视频以及二维三维动画等。本文试图通过对网络杂志发展现状的梳理,分析在网络杂志不同形态的发展过程中所凸现出来的不同特性,并对多媒体网络杂志和传统纸质杂志进行了比较。     

网络杂志的形态与发展走向

一、网络杂志的基本形态1、网络杂志的发展轨迹和基本特征最初的网络杂志,一般是指那些通过电子邮件列表发行的邮件杂志。内容提供商定期将内容编辑好,用电子邮件发送,让订户离线阅读,以节省上网费用。2000年左右兴起了以网站形式发行的网络杂志。这类网络杂志最大的新特点是免费和独立,个人风格强烈,原创性强。以2002年现代艺术类网络杂志《风格癖》的出现为标志,真正意义上的多媒体新型网络杂志开始出现,它采用P2P技术发行,集Flash动画、视频短片和背景音乐、声音甚至3D特效等各种效果于一体。2005年,三大网络杂志发行平台XPLUS互动杂…     

日本互动参与式网络出版模式探索与启示

日本传统出版向数字化出版的转型过程中,互动参与式网络出版所占市场份额不断攀升.本文对互动式网文平台、读者参与式网络出版平台、社群连接型网络杂志三类日本互动参与式网络出版模式进行分析,发现日本出版社通过自营网络平台,收集读者阅读意见从而提升纸质书发行量与发行效果;社群连接型网络杂志由"以内容为核心"转向"以用户服务为核心",通过社交化社群运营、会员参与策划等方式为用户提供跨行业的"融合性服务",实现"内容+产品+服务+情感链接"的多元融合性产业链,赢利形式走向融合与多元.     

试析网络杂志盈利的渠道障碍

本文清晰区分了网络杂志和发布平台的概念界线,从网络杂志产业渠道设置现状出发,分析目前的渠道设置在网络杂志盈利问题中承担的责任.本文认为网络杂志渠道设置存在单一渠道重复投放的问题,并造成了受众群体的狭小化、低质化以及网络杂志渠道控制力的低下.根据对单一渠道负面影响的机理分析,本文提出了网络杂志要开辟新媒体平台和精简网站平台的设想.     

2007年电子杂志回顾与展望

目前的电子杂志采用先进的P2P技术发行,集Flash动画、视频短片和背景音乐、声音甚至3D特效等各种效果于一体,内容更丰富生动,所以又称网络杂志、互动杂志.     

关于个人网络杂志发展的几点思考

个人网络杂志的兴起颠覆了传统纸质媒体的制作与发行方式,为人们提供了一个新的媒体空间.文章首先介绍了个人网络杂志的诞生及其制作工具,然后分析了个人网络杂志发展过程中的一些问题及对策,最后对个人网络杂志的前景进行了展望.     

新型网络杂志应怎样命名

从2005年起，一种新型网络杂志开始风行。但是，从目前媒体报道和一些文章使用的称谓来看，比较混乱，如“电子杂志”、“数字杂志”、“网络杂志”等。这些称谓或过于笼统涵盖面过宽，或对新形态与旧形态未加区别。我对新型网络杂志定名为：互动多媒体网络杂志。     

网络杂志,杂志新贵?

网络杂志(E-Magzine),又称电子杂志、互动杂志、数字多媒体杂志,是一个相对比较陌生的概念。它的出现没有从本质上改变互联网什么,但却带给人一种惊艳的阅读方式:精     

British Writings on Romania: From Travel Accounts to Studies

This article surveys a sample of sources of the information about Romania available to British readers in nineteenth century British newspapers and periodicals. It traces first contacts between the Romanian lands and Britain after the union of the principalities of Wallachia and Moldavia in 1859, then after their independence from the Ottoman Empire. The article highlights an increased Romanian interest in British periodicals, which reported and reviewed Romanian literature and scholarship. The article concludes that nineteenth century British newspapers and periodicals offer a great variety and wealth of new material previously unavailable or unknown to researchers. It also states that only a portion of a large quantity of this material has been indexed and is therefore available via the bibliographic sources mentioned in the article. The author argues for the need of a new and updated British-Romanian bibliography, which can draw on new online resources offering access to thousands of new newspapers and periodical records.     

Politicking for the Public Library

ABSTRACT

In today's current political environment raising support for millage renewals, bond campaigns or even millage continuations for public libraries is affected by national politics, and a tendency towards tax aversion on principle across the country. The lessons we can learn from the governing boards of small and rural public libraries are worth raising up to a greater national consciousness. Board governance, community consciousness, and facilities management are clear and logical tools that elected boards of public libraries can use to politick for support of libraries.     

Architectures of Knowledge and Literary Tradition: A History of the Almanac in Croatia

ABSTRACT

The history of the almanac in Croatia is reconstructed through primary research in bibliographic and archival sources. The almanac is a vehicle for knowledge communication in informal contexts, engaging both oral tradition and literary forms traceable to medieval literacy and ways of structuring knowledge. The history of the almanac in Croatia reflects the changing context of the book trade, literacy, and the evolution of language. Four main stages are identified: (1) the beginning of the annual almanac in the seventeenth century; astrological almanacs reflecting the sensibility of the Baroque period; (2) the Enlightenment's stimulation of almanac publishing in the spirit of contemporary secular reforms in agriculture and education; (3) nineteenth-and twentieth-century almanac trade, showing complex and overlapping networks for the production, distribution and appropriation of printed almanacs;(4) roughly the end of World War II, when the almanac slowly moved out of the role of a popular mass medium and into specialized niches represented by regional, diaspora, and religious almanacs.     

Slavic Approval Plans: What Works and What Doesn't

ABSTRACT

The paper looks at library approval plans for material published in Slavic, East European, and Eurasian countries from the selector's point of view. Reasons why a selector would or would not want one are examined. Success with approval plans requires monitoring receipts, as well as good and ongoing communication among the selector, the acquistions department, and the vendor. A preliminary list of vendors offering approval plans for the countries of the region appears in the appendix.     

How Digital Content Resellers are Impacting Trade Book Publishing

Some key questions for publishers in today’s market are: Could Amazon’s recent merger and acquisitions strategy create a disruptive or paradigm shifting business model in the publishing industry? Do their recent actions post mergers and acquisitions illustrate a predicable pattern of behaviour that publishers can strategize around? This paper will explore these questions and look at some of the possible reasons behind Amazon’s business practices and the possible consequences to publishers.     

Germany's New Culture of Welcome—Our Libraries are an Essential Part of it

ABSTRACT

German authorities are expecting more than 1 million refugees by the end of 2015. These people come to Germany to seek protection and assistance and to build a new life, therefore it is important to welcome them and to assist them in their integration as soon as possible. This situation creates a versatile and perfectly fitting opportunity for cultural and educational programs, including libraries, which can play a vital role in this integration process. The key to integration is the knowledge of the German language, and the most important challenge now is to teach the necessary language skills to as many asylum-seekers as possible.     

Syndicating Rich Bibliographic Metadata Using MODS and RSS

Abstract

Many libraries use RSS to syndicate information about their collections to users. A survey of 65 academic libraries revealed their most common use for RSS is to disseminate information about library holdings, such as lists of new acquisitions. Even though typical RSS feeds are ill suited to the task of carrying rich bibliographic metadata, great potential exists for developing applications that can exploit metadata exposed to Web services via RSS. Using the MODS metadata format, entire catalog records can be seamlessly embedded in RSS 2.0 feeds. Existing tools, such as Library of Congress Java toolkits and XSLT stylesheets, can facilitate this process, while a new XSLT stylesheet may be used to create the RSS feeds complete with MODS records. As an example of the added functionality these MODS/RSS feeds can offer, records from a MODS-enriched RSS feed can be ingested into a non-RSS application such as Zotero. As more emerging library technologies use Web services architectures to handle data objects, the ability to syndicate catalog records will become more critical to providing innovative library Web services.     

由“资源集聚”向“需求导向”转变——对武汉科技信息服务平台建设的思考

为进一步提升武汉科技信息共享服务平台使用效率,本文从平台资源建设、资源应用、供需对接方式和供需特点等方面分析了武汉科技信息资源服务现状;基于需求和利用的角度,结合平台管理实践和走访用户、问卷调查等研究方法,从信息资源需求主体和平台自身建设管理两个维度,找出制约科技资源供需对接的主要因素;以市场化和制度化为创新理念,从政策创新、机制创新、市场化服务、环境营造、人才培养等方面提出平台建设由“资源集聚”向“需求导向”转变的对策建议.     

Selling Women on PDAs from “Simply Palm” to “Audrey”: How Moore's Law Met Parkinson's Law in the Kitchen

This essay investigates key moments in the history of personal digital assistant (PDA) marketing to women. Analyzing promotional texts for three PDAs that received considerable press coverage from 1999 to 2001, this essay explores the cultural significance of the convergence of anxieties about women's place in the gendered division of labor with the computer industry's changing marketing imperatives. Drawing on an array of promotional texts, including news articles, press releases, promotional Web sites, and ads appearing in newspapers and magazines, this paper tells the story of how the computer industry aimed to sell smaller, faster computing devices to women while promising to mediate and thus reproduce women's overwork as paid and familial laborers. After experimenting with the PDA as a sexy fashionable gadget for working women, marketers approached women as mothers with “Audrey,” an Internet appliance designed for the kitchen.     

Communicating With Bank Stakeholders During Recession: Why It's Important,Who Is Doing It,and How to Stay in the Loop

This study explores the attitudes and actions of bank managers toward communication spending during recession. Results of this study indicate that organizational leaders cut communication spending early during recession and also erroneously rely on the bank's financials to mitigate irrational customer withdrawals. This research is used to illustrate the need for public librarians to meet the needs of bank stakeholders when their institution ceases to communicate during crises, for academic librarians to educate students in undergraduate and graduate programs regarding heightened information needs during recession, and for corporate librarians to understand a potential avenue for competitive advantage during recession.