The economic impact of television on the market for books

In France, book information disseminated on television reaches large numbers of potential purchasers and increases sales of the books featured, despite a ban on advertising. There is a clear relationship between television appearances and bestsellerdom. The ability of television to influence sales affects the behavior of book purchasers (who focus on a small number of rapidly changing titles), publishers (who devote advertising and production budgets to mediagenic titles), and book-sellers (who devote more shelf space to titles promoted on television). This article analyzes the impact of television on the book market and on trends in production and editorial decision making. Translated by Beth Luey.     

The market for consumer books in the U.S.: 1985–1995

What was the market for consumer books in the United States between 1985 and 1995? What were the Domestic Consumer Expenditures for books during those years? What market problems did consumer books confront? Who purchased books? What types of consumer books did they select? When did they buy them? Where did they shop for them? Why did individuals select a particular title of book category? In this article, the author evaluates statistical data about net book unit and dollar sales and presents the theory that the U.S. consumer book industry is involved in a “zero sum game,” a hotly contested marketing campaign to increase (or at the least maintain) market share against: (1) the incursions of other mass media formats (i.e., television, radio, videos, film, recorded music, the Internet, etc.); (2) competing book categories; (3) sharp increases in periodical purchases by libraries that could cut deeply into this sizable and traditional market for books; and (4) the emerging but increasingly popular electronic publishing formats, including CD-ROMs, online services, and electronic texts (or E-Texts) of books.     

建筑图书零售市场走势探究

本文通过对建筑图书零售市场整体、细分领域的数据分析,领先出版社的情况分析,探讨了建筑图书市场出版竞争格局,提出了建筑图书零售市场的市场走势.     

古籍市场价格变迁考述

文章系统考述了唐、宋、元、明、清书籍价格的变化以及近现代以来古籍价格的变迁。从产生时间、发展历史以及各阶段发展特点,探讨了古籍价格的形成规律,为今天人们更加深入地认识古籍的价值、更好地保护古籍、更高层次地应用古籍提供参考。     

The treatment of race in picture books for young children

Never being fully able to be myself, I had slowly learned that the South could recognize but a part of a man, could accept but a fragment of his personality, and all the rest—the best and deepest things of heart and mind—were tossed away in blind ignorance and hate.     

中文图书中会议文献的计算机编目

本文探讨了在计算机编目条件下，会议文献类图书的分类主题标引、书次号标引的方法及其在机读书目数据中的规范著录，分析了各个工作环节中常见的问题，提出了相应的处理办法。     

E‐books and the academic market: the emerging supply chain

The supply chain that is now emerging in the electronic book market bears a striking resemblance to established supply chains in the paper book market. In this article, the author describes this emerging supply chain and what both publishers and booksellers need to do to secure their place within it.     

从高校用户信息需求变化谈古籍特色数据库的建设

本文分析了在现代信息环境下，高校图书馆古籍文献用户群体对古籍文献需求的类型和特性，指出拥有古籍的高校图书馆的当务之急是建设反映本馆馆藏特色的古籍数据库，并提供资源共享。文章进一步探讨了古籍特色数据库建设在选题、功能以及建库标准和共享等方面面临的问题和途径。     

超市模式对开架书厅的启示

随着图书馆馆藏文献开架率朱断提高，开架书厅受到广大读者的欢迎，但其方式与管理机制尚未摆脱传统模式，本文提出学习超市的管理思想和服务主式，用于提高开架书厅的管理和服务水平，并阐述了开架书厅应具备的几个特点。