Marketing the hospital library

Many librarians do not see themselves as marketers, but marketing is an essential role for hospital librarians. Library work involves education, and there are parallels between marketing and education as described in this article. It is incumbent upon hospital librarians actively to pursue ways of reminding their customers about library services. This article reinforces the idea that marketing is an element in many of the things that librarians already do, and includes a list of suggested marketing strategies intended to remind administrators, physicians, and other customers that they have libraries in their organizations.     

From closet to library in the community hospital: remodeling a hospital medical library

Halifax District Hospital's Medical Library, Daytona Beach, Florida was altered from two dingy rooms to a modern, well-equipped Medical Library twice its former size by its maintenance men in six months time, with the help of the librarian's sketches and an architect student from the junior college to draw the plans.A complete renovation was done, eighteen-inch walls between rooms being demolished, plumbing, ceiling, and windows removed. These were all replaced with walnut-paneled walls, special 125 candle-power lighted ceiling, retractable shelves, more shelves for periodicals and books, wall-to-wall carpeting and fashionable decor. New furniture, tape recorders, and TWX were made possible by a Medical Library Resource Grant.The official opening was six months from the first day of renovation, with ribbon cutting, guests, hospital personnel, and a reporter from the newspaper to take pictures for an article about the most modern medical library in Volusia County.The new Medical Library is in the "core" of the Medical Education Department with space for five years growth.     

Program planning for the community teaching hospital medical library

To respond to the increasing demand for information from medical educators and clinicians and to persuade administrators to purchase the newly available microcomputer library systems, medical librarians in community teaching hospitals may find it useful to engage in intermediate term (for example, five-year) program planning. To increase the probability that the plan which emerges will be implemented, the planning process should fit the organizational nexus. Planning involves needs assessment, prioritized program elements, a written plan, and facilities planning (if applicable), which lead to program implementation. Components of a model program plan are presented.     

A hospital microwave system for library telecommunication

The medical library of the Olin E. Teague Veterans' Center needed access to an online integrated library system at a site eighty miles away. The center already operated a tower-to-tower microwave for teleconferencing and the library was able to use this as a temporary means of communication with the distant online system. The microwave link performed satisfactorily, leading to consideration of its use for other library applications.     

Bibliographic instruction in the hospital library

The nature of bibliographic instruction in this hospital library continues to evolve. As the library makes easy-to-master, menu-driven tools for online searching available to end users, the demand for this service and the accompanying training increases. The demand for formal sessions covering research techniques is also increasing. Upon request, the library offered an extended research orientation to the housestaff in Obstetrics and Gynecology in May of 1993. An introduction to the use of CD-ROM was included to highlight its usefulness for citation verification, author searches, and for periodic current awareness searches on a particular topic. The UMH Library staff strive to offer the most current and comprehensive facilities and services to their users. These include automated access to the library's book, journal, and audiovisual holdings using the Data Trek system; online bibliographic searching by library staff and end users using CD Plus MEDLINE on CD-ROM and Grateful MED software; participation in clinical rounds to provide research support for clinical care; and several types of bibliographic instruction. In addition to the informal teaching of library research techniques that the library staff offers on a daily basis, the Library at Union Memorial Hospital is pleased to be able to provide a formalized and evolving bibliographic instruction program.     

Collection development: Planning for Ignou library system

The Indira Gandhi National Open University (IGNOU), established in 1985 has so far made tremendous progress in imparting education to the vast population of India. The courses offered by the University are quite popular as is indicated by the dramatic increase in the number of students in various courses. Therefore, a well-planned collection development program for the library is essential to support this ever-growing number of students. This paper examines the problem of increased student populations, increased number of courses offered by the University, and the budget constraints of the library. The end result is a decrease in the book-to-student ratio. Alternate strategies, such as resource sharing and use of modern technologies are suggested. Emphasis has also been made for developing the IGNOU library system as a Multi-Media Resource Centre.     

The hospital library: the patron's statement

The library user's needs are discussed. The library is seen as a center for medical staff activities by providing literature for professional meetings. Acquisitions lists should be brought to the user's attention, and journal club programs instituted. Audiodigest tapes can be made available for postgraduate educational programs. Vital working relationships between the library and the medical community are to be encouraged.     

The hospital library and the enterprise portal

At Exempla Healthcare, the medical librarians and the e-Business staff are creating an enterprise information portal where medical reference is targeted, easily accessible, and supported by the medical librarians. A team approach has been essential. The e-Business department has worked for nine months coordinating technical challenges required to support personalization, targeted communications, and a single access point for clinical patient data. Exempla medical librarians have been involved in the definition and design of information access needs from the very beginning. The Clinicians Portal was the first developed, with other customizations to follow. Many challenges remain, but by definition, a portal is designed to be flexible and adapt to the changing needs of the enterprise it supports.     

医院图书馆读者需求调查

对复旦大学附属眼耳鼻喉科医院图书馆来馆读者使用图书馆服务的情况进行了调查,结果显示医院图书馆读者人群以研究生和医生为主,且主要利用图书馆网络及电子资源,建议医院图书馆加强馆藏建设,加大电子资源的推广、培训和指导。     

医院知识管理背景下的医院图书馆建设

探讨了医院知识管理背景下的医院图书馆建设思路,提出了争取医院管理层支持和挖掘整理医疗知识、营造良好文化氛围、建立稳定激励机制等实现医院知识管理的措施。     

数字图书馆网络综合应用系统方案研究

本文结合具体应用实例，对网络结构选择、存储架构设计及网络安全等方面，进行了综合分析与研究，就如何利用目前较先进的网络技术，构建一个性能先进、安全可靠及灵活可扩充的开放式的数字图书馆网络综合应用系统，提出了一个较全面的设计思路和实施方案。     

Computer-assisted instruction: a library service for the community teaching hospital

This paper reports on five years of experience with computer-assisted instruction (CAI) at Winthrop-University Hospital, a major affiliate of the SUNY at Stony Brook School of Medicine. It compares CAI programs available from Ohio State University and Massachusetts General Hospital (accessed by telephone and modem), and software packages purchased from the Health Sciences Consortium (MED-CAPS) and Scientific American (DISCOTEST). The comparison documents one library's experience of the cost of these programs and the use made of them by medical students, house staff, and attending physicians. It describes the space allocated for necessary equipment, as well as the marketing of CAI. Finally, in view of the decision of the National Board of Medical Examiners to administer the Part III examination on computer (the so-called CBX) starting in 1988, the paper speculates on the future importance of CAI in the community teaching hospital.     

突发事件中的医院图书情报工作

军队医院图书馆在突发事件中的图书情报作用日益重要,本文结合兰州军区乌鲁木齐总医院的实践介绍了开展突发事件中医学图书情报工作的前期准备,阐述了开展突发事件中医院图书情报工作的具体方案和信息服务的具体措施。     

癌症病人及其家属对医院图书馆提供文献服务的需求

通过对河北省肿瘤医院住院癌症病人及其家属的问卷调查,了解其对该校图书馆提供文献服务的需求,调查结果显示。79．18％的病人及其家属希望在住院期间接受图书馆提供的文献信息服务。