Third World Communication

COMMUNICATING IN POPULAR NICARAGUA edited by Armand Mattelart (International General, PO Box 350, New York 10013—$ 8.95, paper)

PHILIPPINE CARTOONS: POLITICAL CARICATURE OF THE AMERICAN ERA, 1900–1941 by Alfred McCoy and Alfredo Roces (Quezon City: Vera-Reyes, 1985, 370 pp.)

A HISTORY OF THE KOMIKS OF THE PHILIPPINES AND OTHER COUNTRIES (Quezon City: Islas Filipinas Publishing Co., 1985, 305 pp)

RURAL EDUCATIONAL BROADCASTING: A PHILIPPINE EXPERIENCE by Felix Librero (Laguna: University of Philippines—Los Banos, 1985 155 pp.)

THE MANIPULATED PRESS: A HISTORY OF PHILIPPINE JOURNALISM SINCE 1945 by Rosalinda Pineda-Ofreneo (Manila: Cacho Hermanos, 1984, 256 pp.)

PHILIPPINE MASS MEDIA: A BOOK OF READINGS edited by Clodualdo del Mundo, Jr. (Manila: Communication Foundation of the Philippines, 1986, 280 pp.)

THE PHILIPPINE PRESS: UNDER SIEGE by the National Press Club (Manila, Press Club, 1984, 1985, two vols)

MANUAL ON MEDIA EDUCATION by Vicente S. Froilan (Manila: Communication Foundation for Asia, 1985, 88 pp.)

MEDIA AND THE CHINESE PUBLIC: A SURVEY OF THE BEIJING MEDIA AUDIENCE, special issue of Chinese Sociology and Anthropology (Spring-Summer 1986, 200 pp.)

VIDEO PIRACY AND THE LAW by B.V. Gopal (New Delhi: Deep & Deep Publications, 1986, 160 pp.)

ASIAN PR by Vincent Lowe (Singapore: Times Books International, 1986, 208 pp.)

PUBLIC RELATIONS: THE MALAYSIAN EXPERIENCE (Kuala Lumpur: Institute of Public Relations Malaysia, 1986, 260 pp)

SELLING DREAMS: HOW ADVERTISING MISLEADS US by the Consumers' Association of Penang (Pengan, CAP, 1986, 149 pp.)

ABUSE OF WOMEN IN THE MEDIA by the Consumer's Association of Penang (Penang: CAP, 1982, 85 pp)     

Digital Publishing and its Impact on the Publishing Industry in the Arab World

The Arab print publishing industry is characterized by variety and complexity due to a combination of geographical and cultural diversity. This has resulted in Arab publishers facing a number of challenges, and this article aims to shed light on some of the most common problems faced by the industry—distribution, censorship and piracy—as well as examining the impact of digital books on this fledgling industry and how digital publishing can be used to overcome some of these problems.     

A Report from Lebanon on Publishing in the Arab World

Lebanon’s publishing industry is mainly turned towards export to the Arab market; subsequently, the analysis of the Lebanese book production can provide a fair overview of the state of publishing in the Arab world. And the picture is far from bright; however resourceful and dynamic, Arab trade publishers cannot reach the sales figures one would expect in a region of more than 362 million people. A relatively low purchasing power and the lack of efficient distribution channels, in addition to piracy and censorship, are endemic problems they have to face on a daily basis, not only in marketing their books throughout the region, but also in dealing with foreign publishers and agents. Indeed for many of these, the Arab market remains incomprehensible and not transparent. However, it is only through apprehending its reality that they can adapt their level of expectations to it in order to achieve successful licensing deals and establish sound partnerships in the region.     

谈谈中国的出版走向世界

一、出版走向世界是我国经济发展的必然要求 改革开放20多年来,我国的政治经济地位空前提高,为全世界所瞩目。与我国政治地位和经济实力的上升相比较,包括出版在内的我国的文化在世界上的地位却与之很不相称。一个国家的复兴不仅是政治、经济、军事等方面的进步,更在于作为民     

抓住机遇发挥优势集约经营 快速发展——世界图书出版公司超常规发展的几点做法

2002年世图公司发行码洋突破5个亿,实现销售码洋4.2个亿,在激烈竞争的市场中,充分显示了世图的竞争能力和发展潜力.     

One World Publishing,Brought to You by the Internet

The migration from print books to ebooks is more than a change of format; it is also the first step in an ongoing process, whose final outcome is hard to predict. Ebooks are likely to lead to a restructuring of the industry by enabling cross-border commerce. This in turn is likely to lead to difficult disputes over territorial rights. It appears probable that these disputes will be resolved by an assertion of the dominance of the American market and the publishers that already serve it well, as authors are likely to place their rights with practitioners in the largest markets. This in turn will lead to the acquisition of many smaller “national” publishers, which cannot compete on a world stage with truly global publishers. But rather than simply becoming sources of editorial product for American-based global marketing machines, smaller publishers operating in different regions will respond through innovation, both in product design (attempting to do electronically what cannot be done in print) and in developing new marketing plans that the giant publishers would be indisposed to pursue.     

Evaluating Third World national bibliographies as selection resources

Theoretically, national bibliographies are regarded as important library resources for a variety of reasons. Internationally accepted standards suggest that such compilations are valued for their currency, comprehensiveness and accuracy; all of these attributes indicate that national bibliographies should be particularly useful in the selection process. However, the reality of their content, especially from Third World countries where bibliographic control generally operates under severe constraints, shows that they are less adequate than expected. This may be in part because we apply unrealistic and unnecessarily complex criteria to their evaluation. If these are simplified and tailored to Third World realities, do national bibliographies fare any better? On the whole they rate below average even according to special criteria and at best are marginally acceptable as selection resources—although some exceptions are apparent.     

How Flat World Knowledge is Transforming College Textbook Publishing

An inside look at the disruptive business model and online publishing platform of Flat World Knowledge, a fast-growing publisher of college textbooks that are openly-licensed and available free online and in affordable print and digital formats.     

中小出版企业“新三板”挂牌现象略论

“新三板”作为新兴资本市场,不仅能够帮助中小企业融资,且还有规范公司治理结构,塑造企业品牌形象等诸多益处.加之“新三板”挂牌门槛低,排队时间短,故而受到众多中小出版企业的青睐.截至2016年6月底,已有24家从事书刊出版业务的中小企业在“新三板”挂牌.文章试对中小出版企业“新三板”挂牌现象略论之.     

着眼于世界文化前沿 推进出版创新

解放思想、实事求是、与时俱进,是我们党始终保持先进性和增强创造力的决定性因素,也是十六大报告的精髓。学习贯彻十六大精神,要紧紧把握这个精髓,善于在解放思想中统一思想,用发展着的马克思主义指导新的实践。尤其是党的意识形态领域的新闻出版工作者,担负着以科学的理论武装     

Lost in Translation or Lost in Publishing: Introduction of World Literature in Early Modern Bulgarian Publishing via Russian Language Editions

Bulgarian book publishing starts developing as commercial system as early as the second half of nineteenth century. With the increasing of competition after the Liberation of Bulgaria in 1878, as main problem the lack of texts for publishing emerges. The Bulgarian literature was still too young to provide texts for the publishers with the required quality and quantity. That’s why the publisher’s main goal remains the translation of popular (in any sense of meaning) foreign authors. In relation with this policy two main problems emerged—the lack of translators from the main European and World languages and appearance of many intellectuals who pretended to have good Russian language skills. This resulted in Russian book editions of world literature being the main source for Bulgarian translations. The paper focuses on to the process of retransmission and republishing of texts from language to language and from place to place. Interesting conclusions are made on how the publishing market strategies affect readers and their perception of the most popular titles of world literature. The main thesis is that the language skills (or lack of skills) of the translator are important for the reader’s perception of the text but the publisher’s choice of foreign editions through the mediation of second country’s publishing system had critical importance for the perception of Bulgarian readers of classical and popular examples of Western literature.     

"世图"实施"三千工程"战略记

一家出版社出一套文集、一个文库,已不是一件易事,而世界图书出版公司(下称"世图")于2002年初一下子就提出了一个"三千工程"的战略出版规划.     

改革开放以来我国出版业的发展与变革

改革开放以来，我国出版业快速发展，取得了显著成就，本文从几个方面，对此作了论述。     

现代出版业应重视出版评论工作

出版评论与现代出版产业相伴而生,是现代出版业行业自觉性的集中体现。出版评论对现代出版业起着引导、协调、监督等作用。出版评论工作的滞后已经影响到我国出版业的可持续发展,出版界应充分重视出版评论工作。     

一枝独秀《柳叶刀》--访世界图书出版公司西安公司总经理张栓才

世界图书出版公司西安公司(以下称西安世图)是世界图书出版公司(以下称世图公司)的"三千工程"的主力军.四家世图分公司历经三年奋斗,共购买国外科技期刊2100多种,而西安世图一家就占了1300多种,其中近1000种都是医学期刊.除此之外,西安世图以<西氏内科学>为代表的世界医学经典工具书,以及医学学术著作也已形成相当的数量规模和系列的品种结构.     

民营出版与新时期出版场域重建

随着新时期出版政策的调整,民营出版逐渐成为我国出版行业的一支生力军,形成了国有和民营相互协作的局面,有力地重建了新时期出版场域.民营出版也摆脱了具有贬义的“书商”“二渠道”等称谓,获得了政策层面的认可和身份的正名,为新世纪出版市场提供了新的发展思路.     

论出版文化与出版文化遗产

对出版文化与出版文化遗产的内涵进行探析,出版文化遗产是出版文化的珍贵遗存,对出版文化遗产问题进行基本理论探讨,有助于我国出版文化遗产保护工作的开展.