企业突发事件网络舆情应对策略研究

网络舆情是网民通过网络平台发表意见、看法的一种表现形式.在企业快速发展中,面临着安全质量、经济效益与效率、环境保护等多方面的矛盾和问题,这些矛盾和问题诉诸于网络,就会形成网络舆情事件.如何应对网络舆情事件,确保企业健康可持续发展是企业亟待解决的问题.本文通过分析网络舆情事件的特点和存在的问题,从制度、人才建设和思想观念的转变和完善上入手,提出相应的应对措施,提升突发事件网络舆情的处置能力.     

构建食品生产经营企业诚信档案

2004年中国食品行业纷扰不断,毒火腿、假酒、霉大米、劣质奶粉、地沟油食品、镇江香醋、龙口粉丝食品安全事件屡屡发生,以致国人发出"我们还能吃什么"的惊叹,使得消费者在很大程度上对食品行业产生了不信任感,原本合法生产经营的食品企业也连带遭受冲击,食品行业的发展遇到了一定的障碍.     

如何把握好海外涉华问题报道

国内媒体市场近年来最大的变化之一,就是对海外涉华问题的报道越来越关注. 近年来,国际上发生的重大涉华事件和涉华问题越来越多.中国公民在海外遭绑架、中国援外工程人员遭袭击、中国游客在海外的天灾人祸中遇险或遇难、中国公司在海外违规经营、中国渔民被扣留等事件几乎每年都会发生.另外,台湾问题、中国同日本、越南、菲律宾等邻国的领土或领海争端等同题也不时在国内外引起较大反应,中国对重大国际事件和问题的反应也会引起国际社会的极大关注.这些涉华事件和问题的出现,同非传统安全威胁增加的国际大环境有关;同中国经济实力增长和国际地位提高后,官方、民间对外交流活动增多、企业开始走向世界有关;同中国公民自费旅游热的掀起、留学和劳务人员增加等有关;也同历史遗留问题和能源紧张等新问题有关.     

从“换屏门”事件看企业产品宣传中的问题

企业需要通过产品宣传来塑造形象,但在宣传中又会出现各种问题,如何应对这些问题,是企业成长过程中不容忽视的重要环节。本文主要通过"换屏门"事件,就企业在产品宣传中出现的问题、原因以及解决对策等几个方面来说明好的产品宣传对企业自身发展的意义。     

危机管理:置于媒体视角之下

危机事件,正成为企业发展中面临的一个不能逾越的问题.从国际化的大公司,到国内的一些领袖企业,再到一些中小企业,企业整体的品牌或形象危机不时出现;从大型设备、交通工具,到奶粉、饮料等快速消费品,企业产品危机也时有发生;从员工跳楼、财务漏洞到企业领导者出问题,企业管理危机也频频曝光……不同类型、不同性质的企业危机事件,正困扰着企业的发展.     

必须重建市场监管体系

乳品行业众多企业生产含有三聚氰胺奶粉的事件令人震惊。震惊之余,人们需要思考,如何从制度上避免这样的悲剧再次发生？政府所能做、也必须做的是对食品、药品、质量检测等重要的监管体系进行改革,解决类似监管失灵的问题。     

煤矿安全生产新闻采访优化策略

安全生产新闻专指社会生产活动中发生的对人身财产安全造成威胁、损害事件的新闻.在安全生产新闻当中,有关煤矿安全生产事件的新闻是比例比较大的.近几年来,煤矿安全生产新闻报道的数量在不断增加,质量不断提高.新闻采访是整个新闻活动的基础环节,成功的采访会使得煤矿安全新闻报道更为真实、全面.然而,当前煤矿安全生产新闻采访存在着诸多问题,比如准备不充分、采访的时效性不强、片面采访的失误性、采访不深入和人文关怀缺失等.在全社会安全生产意识不断增强的背景下,煤矿安全生产新闻的采访策略也应逐步向好的方向转变.     

开启全面虚拟化,实现“云”的跨越

目前,数据中心的管理是当今IT部门面临的问题和挑战的索引,让企业左右为难,要在逐年缩减或者不变的预算内提供更多的服务,是每个IT部门最头疼的事情,随着一些企业的关键性业务的不断发展和变化,使得数据中心变得越来越庞大和复杂,同样的带来了资源利用不均衡、灵活性差、安全效率低、管理困难和无法满足业务的需求等问题.除此之外,企业除了要关心数据中心的建设外,还需要关心企业办公的需求,现如今,除了我们经常使用的PC电脑外,有很多的产品正在改变着企业办公的模式,如平板电脑、智能手机、移动终端设备等,我们会要求这些设备能进行办公.     

论我国食品添加剂存在的问题与对策研究

民以食为天,食以安为先。食品问题,在消费是安全,在企业是质量,在市场秩序是监管。面对频发的食品安全事件,应该全面理性科学地看待。文章就合法合理合格使用食品添加剂展开论述,并对食品非法添加剂行为制定防范应对措施。     

建设大学生心理健康档案思考

正近年来,高校频发的大学生杀人事件、自杀事件引人深思。震惊全国的"马加爵事件"、"药家鑫事件"、"复旦大学研究生投毒事件"、"华南农大女研究生坠楼事件"、"长春女大学生宿舍上吊自杀事件"等在高校不断上演,而且有愈演愈烈的趋势。这些身在象牙塔中的天之骄子竟然做出令人扼腕叹息的悲剧事件,究竟是哪里出现了问题?是大学教育出现了问题?是大学生本身出现了问题?还是这个社会出现了问题?这既有社会和教育的因素,也有大学生自身的心理     

Politicking for the Public Library

ABSTRACT

In today's current political environment raising support for millage renewals, bond campaigns or even millage continuations for public libraries is affected by national politics, and a tendency towards tax aversion on principle across the country. The lessons we can learn from the governing boards of small and rural public libraries are worth raising up to a greater national consciousness. Board governance, community consciousness, and facilities management are clear and logical tools that elected boards of public libraries can use to politick for support of libraries.     

British Writings on Romania: From Travel Accounts to Studies

This article surveys a sample of sources of the information about Romania available to British readers in nineteenth century British newspapers and periodicals. It traces first contacts between the Romanian lands and Britain after the union of the principalities of Wallachia and Moldavia in 1859, then after their independence from the Ottoman Empire. The article highlights an increased Romanian interest in British periodicals, which reported and reviewed Romanian literature and scholarship. The article concludes that nineteenth century British newspapers and periodicals offer a great variety and wealth of new material previously unavailable or unknown to researchers. It also states that only a portion of a large quantity of this material has been indexed and is therefore available via the bibliographic sources mentioned in the article. The author argues for the need of a new and updated British-Romanian bibliography, which can draw on new online resources offering access to thousands of new newspapers and periodical records.     

Architectures of Knowledge and Literary Tradition: A History of the Almanac in Croatia

ABSTRACT

The history of the almanac in Croatia is reconstructed through primary research in bibliographic and archival sources. The almanac is a vehicle for knowledge communication in informal contexts, engaging both oral tradition and literary forms traceable to medieval literacy and ways of structuring knowledge. The history of the almanac in Croatia reflects the changing context of the book trade, literacy, and the evolution of language. Four main stages are identified: (1) the beginning of the annual almanac in the seventeenth century; astrological almanacs reflecting the sensibility of the Baroque period; (2) the Enlightenment's stimulation of almanac publishing in the spirit of contemporary secular reforms in agriculture and education; (3) nineteenth-and twentieth-century almanac trade, showing complex and overlapping networks for the production, distribution and appropriation of printed almanacs;(4) roughly the end of World War II, when the almanac slowly moved out of the role of a popular mass medium and into specialized niches represented by regional, diaspora, and religious almanacs.     

Slavic Approval Plans: What Works and What Doesn't

ABSTRACT

The paper looks at library approval plans for material published in Slavic, East European, and Eurasian countries from the selector's point of view. Reasons why a selector would or would not want one are examined. Success with approval plans requires monitoring receipts, as well as good and ongoing communication among the selector, the acquistions department, and the vendor. A preliminary list of vendors offering approval plans for the countries of the region appears in the appendix.     

How Digital Content Resellers are Impacting Trade Book Publishing

Some key questions for publishers in today’s market are: Could Amazon’s recent merger and acquisitions strategy create a disruptive or paradigm shifting business model in the publishing industry? Do their recent actions post mergers and acquisitions illustrate a predicable pattern of behaviour that publishers can strategize around? This paper will explore these questions and look at some of the possible reasons behind Amazon’s business practices and the possible consequences to publishers.     

Germany's New Culture of Welcome—Our Libraries are an Essential Part of it

ABSTRACT

German authorities are expecting more than 1 million refugees by the end of 2015. These people come to Germany to seek protection and assistance and to build a new life, therefore it is important to welcome them and to assist them in their integration as soon as possible. This situation creates a versatile and perfectly fitting opportunity for cultural and educational programs, including libraries, which can play a vital role in this integration process. The key to integration is the knowledge of the German language, and the most important challenge now is to teach the necessary language skills to as many asylum-seekers as possible.     

Syndicating Rich Bibliographic Metadata Using MODS and RSS

Abstract

Many libraries use RSS to syndicate information about their collections to users. A survey of 65 academic libraries revealed their most common use for RSS is to disseminate information about library holdings, such as lists of new acquisitions. Even though typical RSS feeds are ill suited to the task of carrying rich bibliographic metadata, great potential exists for developing applications that can exploit metadata exposed to Web services via RSS. Using the MODS metadata format, entire catalog records can be seamlessly embedded in RSS 2.0 feeds. Existing tools, such as Library of Congress Java toolkits and XSLT stylesheets, can facilitate this process, while a new XSLT stylesheet may be used to create the RSS feeds complete with MODS records. As an example of the added functionality these MODS/RSS feeds can offer, records from a MODS-enriched RSS feed can be ingested into a non-RSS application such as Zotero. As more emerging library technologies use Web services architectures to handle data objects, the ability to syndicate catalog records will become more critical to providing innovative library Web services.     

由“资源集聚”向“需求导向”转变——对武汉科技信息服务平台建设的思考

为进一步提升武汉科技信息共享服务平台使用效率,本文从平台资源建设、资源应用、供需对接方式和供需特点等方面分析了武汉科技信息资源服务现状;基于需求和利用的角度,结合平台管理实践和走访用户、问卷调查等研究方法,从信息资源需求主体和平台自身建设管理两个维度,找出制约科技资源供需对接的主要因素;以市场化和制度化为创新理念,从政策创新、机制创新、市场化服务、环境营造、人才培养等方面提出平台建设由“资源集聚”向“需求导向”转变的对策建议.     

Selling Women on PDAs from “Simply Palm” to “Audrey”: How Moore's Law Met Parkinson's Law in the Kitchen

This essay investigates key moments in the history of personal digital assistant (PDA) marketing to women. Analyzing promotional texts for three PDAs that received considerable press coverage from 1999 to 2001, this essay explores the cultural significance of the convergence of anxieties about women's place in the gendered division of labor with the computer industry's changing marketing imperatives. Drawing on an array of promotional texts, including news articles, press releases, promotional Web sites, and ads appearing in newspapers and magazines, this paper tells the story of how the computer industry aimed to sell smaller, faster computing devices to women while promising to mediate and thus reproduce women's overwork as paid and familial laborers. After experimenting with the PDA as a sexy fashionable gadget for working women, marketers approached women as mothers with “Audrey,” an Internet appliance designed for the kitchen.     

Communicating With Bank Stakeholders During Recession: Why It's Important,Who Is Doing It,and How to Stay in the Loop

This study explores the attitudes and actions of bank managers toward communication spending during recession. Results of this study indicate that organizational leaders cut communication spending early during recession and also erroneously rely on the bank's financials to mitigate irrational customer withdrawals. This research is used to illustrate the need for public librarians to meet the needs of bank stakeholders when their institution ceases to communicate during crises, for academic librarians to educate students in undergraduate and graduate programs regarding heightened information needs during recession, and for corporate librarians to understand a potential avenue for competitive advantage during recession.