基于毕业生满意度的高校服务型管理模式建构

调查了应届毕业大学生对四年大学生活的满意度,通过分析他们对大学生活的满意度、教师上课效果的认可度,对就读大学的情感归属度,对大学未来发展的期望度,以及对职业素质认知度等五个角度,有效解读了高校服务型管理模式所面临的挑战。围绕"学生的满意度和高等教育质量有机结合,大学教育的目标和学生的需求有机结合,美好的办学理想同有效的办学载体有机结合"三个结合,提出了服务型高校管理模式的建构路径。     

泰国高等教育本土化策略探析

受近代泰国＂泰体西用＂思想的影响,其高等教育自起始阶段就十分重视：在保证国家独立自主和传统文化的前提下借鉴和吸收西方先进的东西。其本土化措施有：保证泰语的教学语言地位,注重保存和传承传统文化,致力于佛学的研究以及佛教的传播等。这些措施对我国高等教育本土化具有一定的借鉴作用。     

Higher Education Institutions: Satisfaction and Loyalty among International Students

This study empirically investigates the relationship between satisfaction with educational service augmenters and consumer loyalty within the context of the international student market. An enhanced state of consumer satisfaction, also labeled as delight, is captured by focusing on service augmenters that fall outside the domain of the core educational service. The results indicate that while satisfaction with the augmenters does determine consumer loyalty, the augmenters that enhance the delivery of the core seem to have the strongest impact on consumer loyalty. Apart from research implications, the findings have interesting managerial implications, especially for administrators in educational institutions and policy makers associated with U.S. higher education.     

Four narratives about online international students: a critical literature review

In the current higher education context, offering online programmes is seen as an effective means to recruit more international students. However, supporting online international students studying at a distance is not a simple task for both universities and tutors. The problem mainly stems from a lack of theoretical understanding of online international students and their learning experiences. The present article, therefore, aims to address the gap, by systematically, yet critically reviewing relevant academic narratives about online international students. Our review reveals four types of narratives presented in the literature, describing online international students in particular ways: unspecified others with a rapid increase in their numbers, specific others with deficits, specific others as pedagogical resources and active participants in international learning communities. We discuss the merits and the drawbacks of each type of narratives for online educators seeking pedagogical suggestions about supporting online international students.     

Sex doesn't matter: the role of gender in the formation of student-university relationships

As competition intensifies, higher education providers are facing ever more complex challenges in attracting and retaining students. These new marketing challenges have necessitated a need to more comprehensively understand the factors that lead to positive perceptions of the institutions services, as well as positive referral of the brand. This research focuses on students' perceptions of the importance of satisfaction, trust, and commitment in the development of student loyalty. In particular this research examines whether or not these antecedents differ for male versus female students. A structural equation modelling approach was adopted using a sample of 447 students. Despite literature which characterises males as task oriented, and females as relationship oriented, gender did not influence the salience of the antecedents to loyalty. These results show that first and foremost both gender groups seek to form affective and emotional bonds with their institution and hence a sense of psychological closeness to it. Student satisfaction was found to be the second most important driver of loyalty across both genders. Conclusions, implications and opportunities for future research are presented. From a managerial perspective, it is expected that uncovering the importance of key relationship marketing constructs between genders will enable higher education institutions to develop more targeted relationship marketing programs.     

Marketing for Higher Education: A Relationship Marketing Approach

Retaining students is becoming increasingly important for institutions offering higher education. Thus, ideas from relationship marketing (RM) should be of great interest to university and college officials entrusted with student enrollment and retention. The RM approach means that great importance is attached to the creation of student value. The value proposition to students should match their needs. The creation of value should be regarded as an ongoing process over the lifetime of the relationship. Student surveys should be carried out and analyzed thoroughly in order to identify key success factors for student value and student loyalty. This study is based on a research model in which loyalty is the ultimate variable. Path coefficients of direct and indirect drivers of loyalty are estimated by way of a structural equation modeling approach, and implications for decision makers and further research are discussed.     

Civic service through schools: an international perspective

Civic service, which refers to activities that seek to improve the local, national or international community either through community service or service learning, is widespread in secondary schools around the world. Despite this pervasive presence, there are few studies that approach the subject from a cross‐comparison perspective. This article addresses this gap by providing a comprehensive review of the international literature on civic service in terms of history, theory, research and practice. In terms of history and theory, the article brings together the work of several key proponents of civic service who, despite working in different countries and continents, placed civic service high in their educational agenda. In terms of research, it presents the most up‐to‐date research on the potential benefits and pitfalls of civic service. In terms of practice, it lists various limitations related to its implementation and presents possibilities for overcoming these. This section stresses the importance of establishing a respectful and honest relationship with intended beneficiaries to avoid fostering unhealthy social patterns, a key problem of many civic service programs. The article ends with areas for future research.     

The role of trust in creating value and student loyalty in relational exchanges between higher education institutions and their students

The globalization of educational services and the increasing competition coming from the private sector have forced higher education institutions to market their programs more aggressively and to look at student loyalty as the key for future success. Student loyalty to higher education institutions represents not only a more stable financial basis for such institutions but also continuing support for them after graduation. The present research examines the relational exchange process between higher education institutions and their students. Specifically, it explores the process by which trust is first developed and then translated into students' perceived value of the higher education institutions, ultimately leading to the development of student loyalty toward those institutions. The identification of the components and the outcomes of student trust are presented on the basis of Sirdeshmukh, Singh, and Sabol's trust–value–loyalty framework.     

A family affair: The effect of family on Thai students’ choices of international education

This study examines the influence of family on Thai students’ choices of international education. A qualitative phase indicated that influence from family can be slotted into one of five categories: finance, information, expectation, persuasion, and competition. The choices of international education can be classified into the decision to study abroad, choice of country, city, academic program, and of university. Subsequent quantitative analysis demonstrated that students from family with direct experience of study abroad are, themselves, subject to higher family expectation to study abroad than students from family without direct experience. The impact of social competition on students is more profound for those from Bangkok, than for those from other areas in Thailand. Furthermore, Thai students from households comprising nuclear family are more highly influenced by family than individuals from extended and alternative family households. The study has implications for marketing practices in higher education institutions, in particular those which market themselves to Thailand.     

Socio-cultural adaptation,academic adaptation and satisfaction of international higher degree research students in Australia

The number of international higher degree research students has grown at a significant rate in recent years, with Australia becoming a hub for attracting such students from around the world. However, research has identified that international higher degree research students often encounter a wide range of academic and socio-cultural challenges in adapting to their new environment, which can have a significant bearing on their levels of satisfaction with their studies. This paper outlines the findings of a mixed method study exploring the experiences and perceptions of international higher degree research students from five different countries in Australia. Findings revealed that the most important issues in terms of satisfaction were not directly related to academic studies. Instead, factors such as integration into the community, interacting with other students, relationships with supervisors, and the provision of adequate desk space were often given the greatest weight. Implications for how university policy can better support international doctoral students are discussed.     

新建地方本科高校教育服务质量与学生满意度的结构方程模型分析

通过对江西新建地方本科高校宜春学院、九江学院高等教育服务质量满意度的抽样调查,发现高等教育服务投入质量对过程质量和结果质量有显著的正向影响、过程质量对结果质量有显著的正向影响、过程质量和结果质量是影响学生满意度的主要因素、结果质量和学生满意度对学生行为意向有显著的正向影响。     

Discourses of antagonism and desire: marketing for international students in neighbourhood schools

This paper explores the consequences of these discourses for the ways that international students are identified and positioned within school communities. My argument is developed in four sections. The first describes my ongoing exploration into the impact of international student programmes in Australia. The second exemplifies my argument: exploring the day‐to‐day experiences of vice principals in two Victorian government state secondary schools as they market their schools, and examining the systemic and ontological discourses played out within those conversations. The third interrogates discourses of identity and difference, neo‐liberalism and naïve cosmopolitanism which I find shape teacher conversations about international student programmes. In the final section, I argue that the impact of the discourse formations implicit in teacher talk about international student programmes has been the objectification of international students and their ambivalent inclusion within the school community.     

Studying abroad: developing a model for the decision process of international students

Attracting international students is increasingly important for higher education institutions. In order to contribute to the understanding of how international students choose a university, we conducted a qualitative study in a public university in the north of Portugal. Results show that students seek an international experience mainly for personal, academic and professional development reasons, relying on personal contacts as information sources and support groups. Academic reputation and quality are the most important attraction factors. We develop a theoretical model of the studying abroad decision process, including the main motivations to leave the country of origin, the information sources and the decision factors.     

Why university students choose an international education: A case study in Malaysia

Why has Australian offshore higher education become the educational investment of choice for many students? What benefits do students anticipate from this education? What is the relationship between educational goals and educational experience? To address these questions, this paper draws on findings from empirical research conducted with students studying at an offshore campus of an Australian university in Malaysia. It was found that students typically chose to enroll with the Australian university to receive an international education. Reasons offered for seeking an international education effectively delineated two groups of students. For Malaysian nationals, an international education was valued largely as a passport to employment with (Western) multinational corporations operating in Malaysia. Generally the Malaysian students made positional investments in Australian offshore higher education. For non-Malaysian students an international education was typically selected as an aid to procuring a new identity. These students chose an international education with the hope of expunging provincial outlooks. From international education, they wanted new ways of viewing the world, new habits of thinking and new skills and approaches. They sought a personal metamorphosis. These students, therefore, typically made self-transformative investments in international education. The paper further shows that investment choices influenced the way students experienced their education. Of the two populations distinguished by investment type, students who made self-transformative investments were more likely to respond positively to challenging education experiences associated with studying at the campus.     

A snapshot of the student experience: exploring student satisfaction through the use of photographic elicitation

Student satisfaction is both an important and yet controversial issue within the higher education sector, which is typically measured through policy-driven metrics such as the National Student Survey. However, less is understood about the qualities of a satisfying student experience ‘as lived’ from the perspective of the student, thus questioning the adequacy of such measures. In response to this, the current study used student-driven photographic elicitation as a means of more adequately capturing the holistic student experience. This entailed nine final-year undergraduate psychology students who each gathered a series of photos, which formed the basis for discussion in an interview. Thematic analysis of the narratives of the interview discussions revealed several main themes surrounding their experiences. These were: ‘Learning Environment’, ‘Work–Life Balance’ and ‘Wider University Community’. Findings are discussed with reference to the implications of student satisfaction, and national metrics used for measuring it, for institutional policies of recruitment and retention.     

泰国高等教育质量保障体系及启示

泰国高等教育的质量保障体系由外部质量保障和内部质量保障两大体系组成。在外部,国家教育标准与质量评估办公室这一公益性组织负责对全国所有高等教育机构实施每五年一次的外部质量监控。在内部,各高等教育机构非常重视内部质量保障体系的建设,设立有校级、学院级、中心级等不同层次的教学质量保障委员会,负责对学校的教学、科研和学生服务等方面进行全程监控,以确保提供的教育产品和输出的质量达到国家和国际标准。这一做法对我国高等教育系统的质量保障体系建设具有重要的借鉴意义。     

A comparison of self versus tutor assessment among Hungarian undergraduate business students

This study analyses the self-assessment behaviour and efficiency of 163 undergraduate business students from Hungary. Using various statistical methods, the results support the hypothesis that high-achieving students are more accurate in their pre- and post-examination self-assessments, and also less likely to overestimate their performance, and, if they do so, the mean overestimation is lower than in the case of lower achieving students. The study did not find a strong difference in the tendency to self-overestimation between sexes, but in their pre-examination prediction, women seem to overestimate significantly more than men. An overall tendency among the students to overrate their own examination performance is also detected, as is a tendency to increase the accuracy of self-assessment after sitting the examination.     

高职院校学生管理工作中的理论与实践

文章基于作者自身在学生工作第一线的实践资料总结,发挥学科优势,应用管理学相关理论,首先对学生管理的研究对象从仿生学的角度进行界定,然后分析教育管理学中学生管理的两个层次,并将高职院校的学生管理界定在“成事”管理的层面。文章主体部分从管理学角度分析了高校学生工作中的强制和引导的矛盾、表扬和批评的矛盾、管理创新和发扬传统的矛盾。并结合实际工作对它们进行了实证研究。最后文章对辅导员考评机制的完善提出了自己的见解。     

全球化背景下的泰国高等教育改革特点初探

在世界经济全球化进程中,亚太、东盟地区将发挥越来越重要的作用。作为东盟重要成员的泰国,在高等教育国际化进程方面,有诸多值得中国借鉴的地方。文章在简要概述泰国高等教育发展及现状的基础上,重点讨论了泰国高等教育改革近年来在国际化、与市场紧密结合等方面的特点,希望有助于促进中国与泰国高校的教育交流与合作。     

Values education and student satisfaction: German business students' perceptions of universities' value influences

As a result of the past decade's financial crises, the focus on students' values as an output of higher management education has increased. Simultaneously, marketing theory has become prevalent in the management of higher education institutions, such that student satisfaction represents a key output variable for their service provision. This study integrates both perspectives to investigate how values-oriented education relates to student satisfaction. A sample of 191 respondents from a German university reveals that business students expect more value influence than they believe their institution actually delivers. Furthermore, students' perceptions of the value influence delivered by their university increase their satisfaction with the institution. Finally, the value influence students expect is more closely associated with universalism values (connected to sustainability and CSR) than with power values. These results imply that universities can increase student satisfaction if they coordinate opportunities to discuss and shape values, particularly with regard to universalism ideals.