Beyond ‘dusty archives’: The economic benefits of preserving recorded heritage

Libraries and archives are increasingly under pressure to justify the cost of preserving the recorded heritage. This paper addresses the real need to identify and measure the benefits of preservation of the recorded heritage in the UK.

Stated preference techniques are well established in the field of environmental economics, and they are also appropriate for the valuation of cultural heritage. The authors develop and test a methodology to estimate people's preferences for the preservation of the recorded heritage through two stated preference case (pilot) studies.

All library and archive materials supporting the written and documentary heritage of the chosen case studies have been considered. The benefits of preservation are identified as those associated with the use of the recorded heritage (for example, by schools, commercial organisations, academics and other interested parties), the option of using it in the future, and the value placed on its existence by the general public, even if they have no intention of using it.

The main advantage of estimating the benefits of preservation in monetary terms is that these can be compared with the costs of preservation to determine whether any given project or policy is worthwhile, or indeed to choose among competing projects for the allocation of funds.     

Why heritage counts: researching the historic environment

The role of English Heritage in commissioning new research into the historic environment is considered. The place of research within the organization and the priorities for research as highlighted in the proposed English Heritage Research Strategy are set out. Research commissioned or carried out by English Heritage covers a wide range of areas, from archaeology and buildings history to applied conservation research. However, the focus of the article is on research that addresses social, economic and policy issues. Work that has been carried out by English Heritage in three areas is explored: the economic value of heritage investment; issues of social inclusion and access to heritage; and analysis of the threats faced by the historic environment and the resources available to address these threats. A key driver for this research activity is the annual Heritage Counts report produced by English Heritage on behalf of the wider heritage sector.     

Historic County of Wu’an

County has played an important role in the history of China since it was first established as a basic administrative unit in 00the Qin Dynasty more than 2,000 years ago. Historic counties have not only performed administrative and economic functions but also carried and preserved basic information about culture and traditions of China. Not long ago, the Photographic Exhibition on the Cultural Heritage of Historic Counties of China, organized by China Cultural Relics Protection Foundation in partnership with the Palace Museum and China Institute of Toponymy, was held at the Forbidden City, displaying photographs on the cultures and traditions of the first 16 Historic Counties of China, with an objective to enhance the public’s awareness of the conservation of cultural heritage in these historic counties.Our magazine will cover each of these chosen historic counties in each issue.     

The economic contribution of historic parks,gardens and designed landscapes: A review of existing data and research and recommendations for future research

Despite an increased awareness over the last few years of the unique historic, cultural and artistic value of historic designed landscapes, parks and gardens, few hard facts and figures appeared to be available relating to their undoubted economic contribution. With this in mind, the Garden History Society announced its intention to host a conference in late 2001 on the economic contribution of historic parks and gardens and, with support from the Heritage Lottery Fund, commissioned the following study.

The study's objective was to review and analyse existing research and data on the economic contribution of historic parks and gardens, and to make recommendations for a range of research projects to fill any gaps identified.

The report first sets historic parks and gardens within the wider context of the ‘gardens and gardening’ market generally; it then deals with the economic impact of tourism, recreation and leisure at historic parks and gardens and then with the economic contribution of public parks with particular regard to the latter's role in promoting regeneration of the local area. The applicability of various non‐market valuation techniques is considered in relation to free‐entry parks and gardens. Finally, specific research recommendations are set out to cover stocktaking, the visitor attraction sector, local area regeneration and the valuation of non‐market sites.     

Changes in cultural consumption: ethnographic collections in Wikipedia

Visits to museums have been studied as hedonic and utilitarian forms of cultural consumption, though limited attention has been given to the access of museum collections online. We perform a unique historic analysis of the visibility of collections in a museum of ethnographic collections and compare 100 years of onsite visits to 5 years online visits. We find two main results: first, access to collections increased substantially online. From a selection of objects available both onsite and online, access grew from an average of 156,000 onsite visits per year to over 1.5 million views online per year. Onsite, the museum received 15.5 million visits in a span of a century while online, collections were viewed 7.9 million times in only the last 5 years. Second, we find a difference in consumer preference for type of object, favouring 3D onsite and 2D online (photographs of objects, particularly when showing them being used). Results support understanding of online heritage consumption and emerging dynamics, particularly outside of an institutional environment, such as Wikipedia.     

Drawing Parallels in Search of Educational Equity: A Multicultural Education Delegation to China Looks Outside to See Within

In 2004, a professional delegation of multicultural educators visited the People's Republic of China to explore how diversity issues are addressed and how students are prepared for entry into the international workforce. The delegation, sponsored by the People to People Ambassador Programs, observed numerous parallels to the American system of education, including the challenge of providing equity for students of minority cultures, especially those in poor rural areas, and the conflict between modernization and preservation of cultural heritage.     

Cultural maintenance within the Tamil minority in Kuching: spanning three generations

This paper intends to determine whether the minority Tamil immigrant community in Kuching, Sarawak still maintains its heritage culture or has assimilated it with the dominant cultures in Sarawak. Are the Tamils in Kuching still maintaining their cultural norms? The data comes from a set of questionnaires investigating language, social and cultural identity, and unstructured interviews spanning three generations. The results show that, while some assimilation has occurred, the community has maintained its cultural identity. The most interesting revelation is the growing number of the younger generation who are adapting their heritage and cultural norms, clearly demonstrating Gibson’s accommodation and acculturation without assimilation.     

Canadian identity attenuates the negative impact of familial rejection on psychological distress

Bicultural individuals generally maintain their heritage cultures and live in accordance with mainstream culture with relative ease. However, when the two cultures hold incompatible values, beliefs, and social norms over what is considered appropriate, bicultural individuals may face unique challenges. One such challenge is potentially experiencing rejection from their families for transgressing their heritage cultural norms, which can cause psychological distress. The present study explored the association of familial rejection for transgressing heritage cultural norms and psychological distress in situations where those norms are incompatible with mainstream Canadian norms, and the role that Canadian group identification plays. Results revealed that familial rejection for transgressing heritage cultural norms may be associated with psychological distress; however, that association can be attenuated for those who strongly identify as Canadian. Results of the present study provide empirical support for the widely held but untested assumption that bicultural individuals’ experiences of familial rejection for transgressing heritage cultural norms is associated with psychological distress. Additionally, results of the present study suggest that Canadian group identification can assist bicultural Canadians to better cope when their familial relationships are threatened as a result of their heritage cultural norm transgressions.     

Auditing the historic environment: Measurements,datasets and English heritage's state of the historic environment report 2002

This chapter sets out the current context for historic environment management, and the associated information requirements to manage organisations successfully within the sector for the benefit of the country's heritage. The initiative undertaken by English Heritage (the English government's conservation advisors) in developing a pilot State of the Historic Environment Report is used as a case study in the collation of management information for advocacy purposes. Political support for such a development is considered, as well as the history of the report's development with its roots outside the heritage sector. The challenges of project management for report delivery are discussed, particularly where information collation and analysis is reliant on third‐party data sources, often created for separate purposes. Tourism data is focused on, showing how results from the former English Tourism Council's annual surveys of visitor attractions were used to inform key messages in the heritage sector. Comments are made on specific types of data used, and a review given of the methodology for collecting dedicated heritage management organisational data.     

Measuring cultural value in Canada: From national commissions to a culture satellite account

In Canada, government initiatives for the measurement of cultural value can be traced to the 1949 Royal Commission on National Development in Arts, Letters and Sciences, and later evolved to include more empirical measurement with the Culture Statistics Program (1972) as well as research into the social dimensions of cultural investment. In 2009, Statistics Canada launched a four-year Feasibility Study to culminate in the creation of a Canadian Culture Satellite Account (CSA), an accounting framework to measure the impact of culture, the arts, heritage and sport on the Canadian economy. Taking account of both the recent and broader historical context out of which the CSA emerged, this paper examines its intended use and future plans. The CSA is a useful tool to the Government of Canada in supporting its activities related to the funding of culture, but this paper takes the position that it is not in and of itself a sufficient means for measuring the value of culture in Canada, and so it is best understood as part of a constellation of tools with differing but complementary approaches.     

Tibetan Cultural Identity in Nepal: Change,Preservation, Prospects

In the difficult circumstances of institutional discrimination and political pressure, the Tibetan minority in Nepal negotiate their identity with utmost communicative resourcefulness, tying their values to universal ethics. They resort to their spiritual heritage in their daily intercultural encounters, seeing it mostly as an essential mindset. Developing intercultural personhood through universalization does not challenge identity salience, if one’s culture is adhered to consciously. The respondents are optimistic about preserving their culture, provided the positive factors, such as community living and cultural education, persist. The obstacles are seen in materialistic influences, globalization and lack of interest among the young generation.     

European funding of culture: Promoting common culture or regional growth?

Since the late 1970s, European funding of the arts has been a feature of the mixed‐funding regime and support of a range of community arts, training, heritage and regeneration programmes in Member States. In the late 1980s, following widened membership and more direct policy engagement by the European Commission, regional development began to support increasing levels of investment in culture, notably heritage, cultural tourism and city regeneration through arts venues. Meanwhile the Commission's own culture programmes have focused on Cities of Culture, language and heritage projects.

However, the funding of culture through the various Structural Funds (although not categorised as such at either European, national and regional levels) has dwarfed that of the Culture Unit. No cultural policy or plan for this significant amount of investment in cultural facilities has been evident, and such programmes have largely bypassed national arts policy, being directed through regional and local authority economic development, tourism and regeneration departments.

Promotion of European ‘Common Culture’ was expounded in the Maastricht Treaty and, it is argued, these objectives have driven increased city‐regional autonomy. Notwithstanding difficulties in categorising grant data in cultural terms, this chapter measures the impact and distribution of such regional funding across beneficiary countries and within the eligible regions. A UK survey provides a regional breakdown of projects receiving support in the 1990s and European funding used as part of partnership funding (lottery, regeneration programmes). The chapter concludes that, while the funding of these cultural projects has been under‐estimated and ‘hidden’, its concentration in city arts and heritage venues raises questions for both European and national cultural policy: whether cultural investment has been of the right type, in the right place; or whether European common culture aspirations have ignored local and more culturally diverse opportunities. In short, whether form has followed funding.     

The measure of all things: on the use of time as a value indicator in arts impact assessment

Like money, time is a scarce resource. People used to economizing with one are likely to economize with the other. This proposition has serious implications for cultural economics (as for economics generally); three in particular are explored here. (1) Because cultural values are learned, and learning takes time, from the sorts of learning experience to which people have committed time in the past much can be inferred about their probable cultural consumption behaviour in future and about their attitudes to art. (2) The arts deliver socio-economic impact by encouraging new forms of belief – altering people's values essentially. Beliefs then influence action. Impact assessors must confront the question of value generation head on. (3) Use of time indicators will enable assessors to capture and quantify impacts which barely register on the usual money-economic scale, generating new categories of evidence directly if unconventionally relevant to cultural policy debate. The discussion is situated in historical context, drawing attention to a rich tradition of time-reflexive thinking within professional economics. The assumption underlying much of modern, purposely “neoclassical” cultural economics – that cultural value can best be measured in terms of willingness to pay or willingness to be paid money – is not strictly necessary either in economic theory or in economic practice, and for impact assessment purposes it is not always helpful. Sections following the historical introduction take careful account of recent developments in cultural economics, and to facilitate further reading frequently refer to the summative handbooks edited by Ruth Towse (2003) and Victor Ginsburgh and David Throsby (2006).     

Chieftain Manors of Yi People in Guizhou

The southwest province of Guizhou was mostly ruled by local chieftains of Yi ethnic group from the Yuan to Qing dynasties. During that period of time lasting more than six hundred years, Yi chieftains and their descendants built many magnificent office compounds and private manors which are now conserved as valuable cultural heritage. Shuixi, an area in the upper course of Wujiang River in the western part of Guizhou, sees a large concentration of chieftain manors, among which the one in Datun is most well preserved.[第一段]     

Conceptualizing an East Asian popular culture

Since the 1980s, popular cultural products have criss‐crossed the national borders of East Asian countries, enabling a discursive construction of an ‘East Asian Popular Culture’ as an object of analysis. The present essay is a preliminary attempt to provide some conceptual and analytic shape to this object, delineated by its three constitutive elements of production, distribution and consumption. Each East Asian location participates in different and unequal levels in each of these component processes. Production can either be located entirely in a single geographic location or, alternatively, each of the necessary constituent sub‐processes can be executed from different locations; preference for either arrangement tends to reflect the relative dominance of the production location in exporting its finished products. Consumption and thus consumers are geographically located within cultural spaces in which they are embedded. Meanings and viewing pleasures are generated within the local cultures of specific audience. Conceptually, among the several possible consumption positions, the one in which an audience watches an imported programme is most intriguing. In this viewing position, differences between the cultures of the location of consumption and that of the production location become most apparent. The audience member has to bring his or her own cultural context to bear on the content of the imported product and read it accordingly. In this sense, the cultural product may be said to have crossed a ‘cultural’ boundary, beyond the simple fact of its having been exported/imported into a different location as an economic activity. Such an audience position requires the consumer to transcend his or her grounded nationality to forge abstract identification with the foreign characters on screen, a foreignness that is, in turn, potentially reabsorbed into an idea of (East) ‘Asia’; a potential ‘East Asian identity’, emerging from consumption of popular cultural products, is thus imaginable.     

Why fund heritage? The role of research in the Heritage Lottery Fund

The Heritage Lottery Fund (HLF) distributes money from the National Lottery to heritage. Since 1995 the HLF has given some £3 billion to 15,000 projects. As a small organization with a relatively large remit, applied research has been critical to the work of the HLF, helping it set priorities, make decisions and evaluate its programmes. Key research issues include: defining the needs of the heritage, the best means of evaluating projects and programmes, and capturing the economic and social benefits of heritage. Young people can be a difficult audience for heritage funders to reach, and it is shown how evaluation informed a dedicated new programme. The example of its support of parks shows how a need identified through research became a priority for the HLF, and has since been taken up by government. Finally, the HLF has developed a distinctive approach based on a very open concept of what heritage is and means to people. Research into public attitudes to heritage has been central to this.

The Lottery will be reviewed in the lead up to the licence review in 2009 and inevitably questions will be asked about the future of funding. In another context, the Secretary of State has asked how it is possible to capture the value of culture. In common with organizations who deal with sports, art and culture, the HLF needs to capture the benefits of funding in a way that makes sense to both politicians and the public. Doing this depends upon robust research.     

“Defensive instrumentalism” and the legacy of New Labour's cultural policies

The paper identifies “defensive instrumentalism” as a main feature that has characterised New Labour's cultural policies, and which constitutes an important aspect of its legacy. Yet, resorting to instrumental arguments to defend the arts and to make a case for their usefulness is hardly an invention of New Labour. However, in the past, such defensive arguments were built into a more constructive and creative attempt to elaborate a coherent theory of art and an intellectually sophisticated view of the effects of the arts on individual and societies. What the paper argues, then, is that instrumentalism under New Labour has retained its longstanding defensive character, but was deprived of the attendant effort to elaborate a positive notion of cultural value.     

From cultural industries to creative industries and back? Towards clarifying theory and rethinking policy

Abstract

In this paper, I draw attention to the complexities and confusions in the shift in discourse and praxis from “culture industry” to “cultural industries” and then “creative industries.” I examine how this “creative turn” is fraught with challenges, highlighting seven issues in particular: (i) the difficulties in defining and scoping the creative industries; (ii) the challenges in measuring the economic benefits creative industries bring; (iii) the risk that creative industries neglect genuine creativity/culture; (iv) the utopianization of “creative labour”; (v) the risk of valorizing and promoting external expertise over local small- and medium-scale enterprises in the building of “creative industries”; (vi) the danger of overblown expectations for creative industries to serve innovation and the economy, as well as culture and social equity; and (vii) the fallacy that “creative cities” can be designed. I suggest that the move towards creative industries discourse represents a theoretical backslide, and raise the possibility that a return to “cultural industries” would be more beneficial for clarifying our theoretical understanding of the cultural sectors and the creative work that they do, as well as enabling better policymaking.     

The art of the good life: culture and sustainable prosperity

ABSTRACT

The creative economy has seen cultural policy swallowed up by a narrow vision of economic growth, its impacts on the urban fabric captured by property developers, and its promises of meaningful activity challenged by the exploitation and inequities of cultural labour markets. So it needs to be abandoned and re-thought, but on what basis? This paper analyses the potential for cultural work to encourage alternative visions of the “good life”, in particular, how it might encourage a kind of “sustainable prosperity” wherein human flourishing is not linked to high levels of material consumption but rather the capabilities to engage with cultural and creative practices and communities. We critically explore these ideas in three locations: a London borough, a deindustrialised city in England’s midlands and a rural town on the Welsh/English border. Across these diverse landscapes and socio-economic contexts, we look at different versions of the good life and at the possibilities and constraints of cultural activity as a way of achieving kinds of sustainable prosperity.