你好,伦敦

两千多年以来,伦敦人用自己的智慧一针一线地缝绘出伦敦的一街一巷。现在．他们沿着伦敦特有的线,手持创美之针绘描出了属于自己的奥运版图。既然这样.我们何不步线行针般走一适伦敦奥运,探索无线的畅快淋漓．追思时间开始的意义。     

你好,伦敦

＂玩票＂三部曲 奥运门票是观众通向奥运赛场的通行证,对于这张通行证,无数的人魂牵梦绕,黄牛、后门也从来没有消停过。伦敦奥运作为备受瞩目的一届奥运会,门票问题已经令官方人员们头疼不已了,想＂玩票＂可真没那么容易,过程也许比佛罗多销毁魔戒还要艰辛。     

你好，伦敦

尽管伦教奥组委主席塞巴斯蒂安·科自己从未否认过一个事实,即伦教将无法与北京奥运会相媲美,但是作为两个接连主办奥运会的城市无法逃避“被比较”的命运。     

你好,伦敦

穿越伦敦奥林匹克公园 还有将近一个月的时间,伦敦奥运会的开幕式将会在奥林匹克公园的伦敦碗上演,来自全球200多个国家和地区的1.6万名运动员、代表团成员以及6200多名残奥会运动员、1000多名裁判员将会齐聚这里,享受奥林匹克的魅力。在废旧工业区上建立起来的奥林匹克公园,在经历了重大的环境改造之后,能否顺利地迎接大家的到来,一个月之后将会揭晓。     

我来了

当地时间7月7日,伦敦奥运会第50天的圣火传递活动中,圣火被皮艇划行过程中激起的水花浇灭,这已经不是伦敦奥运会火炬第一次遭遇熄火的尴尬了。     

你好，伦敦

很早以前有个笑话,说人生最大的美事,莫过于：拿美国工资,娶日本老婆,吃中国饭菜,住英国房子。     

东京奥运,难料的未来

3月12日,东京奥运会圣火采集仪式在希腊奥林匹亚古奥运遗址如期举行。纯净悠扬的乐声,女祭司踏着翩趾舞步,男祭司摆出阳刚造型,《致太阳神》的颂词穿云裂帛,草木葱茏,圣火跃动。这样的图景与前几届的仪式几乎别无二致。但是,也有明显的不同:没有了古竞技场边的人头攒动,也没有了世界各地记者的汇聚,从前的场面隆重热闹,这一次显出几分空落。     

你好，伦敦

北京到伦敦 这么近 那么远 北京到伦敦近吗？不,很远！他俩直线距离有12304多公里,中间要翻过中国西部山脉、穿过中东沙漠、渡过地中海及大西洋……那北京离伦敦很远？不然,其实在伦敦,北京无处不在;在北京,伦敦就在你身边。     

你好，伦敦

奥运会的脚步越来越近了,体育迷们应该现在就整理行装踏上行程。而且不要眼光中这有飞机这一个选项,尝试一下别的方式或许能让你在这“春运”一般的奥运路上占得一丝先机,让你躲过人挤人的痛苦经历。     

你好，伦敦!

2012年奥运会,是乒乓球第七次成为正式比赛项目,也是伦敦第三次举办奥运会。乒乓球随奥运会来到伦敦,已经不仅仅是“乒乓球回家”的问题了,这是一次“集体省亲”,那些诞生在英国并逐渐推广至全世界的体育项目——足球、网球、羽毛球、曲棍球、拳击……这一次结伴回家,各自寻找自己的前世。     

Public Diplomacy Strategies of the 2008 Beijing Olympics and the 2012 London Olympics: A Comparative Study

The various ‘global events’ China has hosted in recent years, most notably the Beijing Olympics, have sparked debate on the country's projection of soft power and invited easy conclusions that China's global public diplomacy has successfully seduced the world via its rich traditional culture and astounding modernisation. A comparison with the London Olympic Games, however, would suggest otherwise. Not only do the two Games differ in relation to the cultural ingredients combined to create overarching themes, they also reveal divergent public diplomacy strategies pursued by the host countries and cities. China's well-orchestrated and nearly infallible debut reveals its adherence to a top-down centre-driven approach that seeks to project the values and messages desirable to the governing authorities. The British approach, in contrast, transcends the elitist tendency by involving a wider set of actors within and without the government for clauses that extend past elites' interests. As a result, although London's Games were less ‘speculator’ than those in Beijing in presentation, the former's public diplomacy legacy may prove more lasting and likely to gain the admiration of the rest of the world.     

阿尔卑斯的问候

瑞士是由温泉和积雪编造的世界,阿尔卑斯山将瑞士造就成了一个滑雪的天堂,而洛伊克巴德又给这美丽的国家增添了温泉带来的魅力。受够了大汗淋漓的夏天,厌烦了冷彻心扉的严寒,但又会矛盾的想要在极冷极热中享受一丝温暖或凉爽,动身去瑞士吧,在那里,你能在露天的温泉池中,将头轻轻枕在天然形成的火山岩上,享受水流抚摸着肌肤的同时,从热气中倾听到雪花落在水面上的声音,然后远眺少女峰被覆盖着皑皑白雪的静谧。     

Hello Mickey

在十二生肖里,看似不起眼的小老鼠却打起了头阵。鼠年的到来,让我们再次把目光投射在了这些精灵鼠小弟身上,无论是米奇还是米妮,都会吸引我们的观注。可你知道吗?2008年,也同样是下面这些球星的本命年……     

伦敦2012年申奥片的视觉文化传播研究

申奥片是一个以影像为传播形态的视觉文本,申奥片拍摄者们将本国体育精神、申办理念转换为一个个视觉符号隐藏在申奥短片中,运用视觉的方式建构和传达出申办国的国家形象和人文观念,期望在申奥会议现场对国际奥委会的评委进行最后的视觉游说.对伦敦2012年奥运会申奥片进行宏观和微观上的视觉文化传播分析,有助于我们理解视觉符号如何通过视觉影像建构申奥国的国家形象,以及人们是如何通过视觉符号来理解和把握申奥国国家形象的.     

London Revisited: South Korea at the Olympics of 1948 and 2012

1948 was South Korea's first ever appearance in the Olympics – a poor country, forced to adjust to division on the peninsula, with a limited athletic presence. But South Korea won its first medals and contributed to the tortuous process of securing its international standing. Sixty-four years later, by the time of its second appearance in a London Olympics South Korea had become a powerful economy with a high international profile and a strong athletic representation – coming 5th in the final medal table. This study compares and contrasts not just the two London Olympics in terms of athletic performances but also the changed roles for South Korea within both the global sporting community and broader international society. Despite the continuing division on the peninsula, the two London Olympics provide symbols and markers of the aspirations, achievements and failures of South Korean policy-makers and their people.     

Flags,Feuds and Frictions: North Korea and the London 2012 Olympics

The Democratic People's Republic of Korea participated in the 2012 Summer Olympics in London with 51 athletes. They won a total of six medals and finished 20th in the overall medal table. However, most observers of the London 2012 Olympics will not remember North Korea's athletic successes but the flag blunder that kicked the Games off with a diplomatic row. On the first day, the South Korean flag was accidentally displayed next to the faces of the North Korean women's football team on the stadium's huge screen. Although there have been several flag controversies and blunders in the context of the Olympic Games, this incident must be considered as one of the most embarrassing and high-profile as, technically, North and South Korea are still at war having signed only an armistice at the end of the Korean War in 1953. This paper deals with three interrelated issues: first, it outlines the development of inter-Korean political and sporting relations since the 2008 Beijing Olympics before, second, it focuses on the political significance of the 2012 London Games. Third, it summarises key themes and ideological messages emerging from a qualitative analysis of the state-controlled North Korean media coverage of the 2012 Olympics. The Korean Central News Agency appears to pursue a dual strategy: it aims to increase the popularity of outstanding North Korean athletes and create home-grown stars, and also attempts to encourage an alternative discourse about the country abroad. All these issues need to be analysed in wider context of significant political changes in both Koreas, particularly in the North, where Kim Jong-un, who came to power in December 2011, has started to carve out a distinct identity and forge his own leadership style.     

2012伦敦奥运“金牌战略”的分析研究及对我国的启示

采用文献资料法对英国的奥运"金牌战略"进行剖析,为迎接2012年伦敦奥运会的到来,同时也为实现竞技体育本身的政治、经济价值,英国政府通过加强体育管理,采取政策措施,加大投资等方式在短时间内取得了斐然成绩,并对赛后遗产进行妥善规划。作为2008北京奥运的主办国,中国在今后发展竞技体育的过程中当汲取其成功经验,进一步完善举国体制,政府与社会共建,协调发展体育事业。