社会责任--新闻媒体的生命线

对媒体来说,真正的生命线是什么？是社会责任。能够并勇于负起社会责任的媒体是社会前行的助推器、是社会环境的净化器。在充满机遇与挑战的历史进程中,在构建和谐社会的宏伟目标面前,媒体应该肩负怎样的社会责任？媒体的管理应如何与时俱进？结合辽宁人民广播电台近几年在履行社会责任方面的媒体实践谈谈几点做法和体会。     

Crafting News Narratives on Social Media

Thai news organizations are developing innovative cross-media news strategies and several of these strategies revolve around social media, which are fast becoming a hub for repurposing and extending traditional content. This paper reports on an empirical study conducted by using in-depth interviews with journalists from the social-media teams of three news organizations in Thailand – PPTV HD36, Nation Multimedia Group and Thairath – to analyse storytelling strategies. The key finding shows that cross-media content can extend news coverage to different aspects of a story, to inform and explain issues, and engaging audiences. This study suggests the objective use and design of content by dividing it into four types, based on functions: repurposing, engaging, cross-promoting and extending exclusive content to new-media platforms, so that it is designed with narrative styles that will carry a story across multiple platforms while ensuring that the different aspects and presentations remain connected to the main issue. A clear understanding of the function to be served by content can help newsrooms to plan suitable narrative styles and the sequence in which long-tail journalism is distributed across platforms to ensure that the quality of journalism is upheld in respect of providing a well-rounded coverage of diverse issues.     

Political News Journalists in Social Media

Social media allow everyone to show off their personalities and to publicly express opinions and engage in discussions on politicised matters, and as political news journalists engage in social media practices, one might ask if all political news journalists will finally end up as self-promoting political pundits. This study examines the way political news journalists use social media and how these practices might challenge journalistic norms related to professional distance and neutrality. The study uses cluster analysis and detects five user types among political news journalists: the sceptics, the networkers, the two-faced, the opiners, and the sparks. The study finds, among other things, a sharp divide between the way political reporters and political commentators use social media. Very few reporters are comfortable sharing political opinions or blurring the boundaries between the personal and the professional, indicating that traditional journalistic norms still stand in political news journalism.     

Political News in the News Feed: Learning Politics from Social Media

Although literature about the relationship between social media and political behaviors has expanded in recent years, little is known about the roles of social media as a source of political information. To fill this gap, this article considers the question of whether and to what extent learning political information occurs via Facebook and Twitter. Theory suggests that social media may play a significant role in the learning of political information within the modern media environment. Making use of a combination of experimental and survey-based studies, the data suggest that the potential for users to learn political information from social media exists but is not always realized within the general population.     

Learning Politics From Social Media: Interconnection of Social Media Use for Political News and Political Issue and Process Knowledge

Drawing on a national survey of 1,157 South Korean adults, the present study finds that social media use for political news is positively associated with knowledge about political issues, but not with knowledge about political processes. Professional media use for political news is significantly associated with both political issue knowledge and political process knowledge. The impact of social media for news on political issue knowledge increases with the additive role of professional media news use. This study also finds that political talk strengthens the positive association between social media use for news and political issue knowledge.     

Bad News: The Changing Coverage of National Leaders in Foreign Media of Western Democracies

This is a study on international news flow based on a computerized analysis of foreign news coverage of national leaders in seven liberal democracies (Canada, Germany, France, Israel, Italy, the U.K., and the U.S.), encompassing a period of 30 years (N = 266,177). The results attest to a longitudinal trend in the coverage of foreign leaders in the political media of three countries—Canada, the U.S., and the U.K.: the tone is becoming increasingly negative. Two main factors account for these variations. The first is the level of political personalization in foreign coverage: Greater focus on foreign leaders is positively associated with increasing negativity toward these leaders. The second factor relates to proximity between countries: Negativity was found to be inversely and significantly associated with value and geographic proximity and to be inversely associated, with marginal significance, with political and economic proximity.     

传统新闻媒体转战社交媒体的内容运营策略--对澎湃新闻微信公众号的内容分析

选取澎湃新闻微信公众号推送讯息作为分析对象,从话题类别、话题关键词、语言风格、情感诉求点及文章来源五个编码类目,分别对《头条》《澎湃思想》《澎湃时局》《澎湃联播》《澎湃打虎》五个分类栏目进行内容分析。在内容分析结果的基础上总结澎湃新闻的产品策略及发展趋势,指出将新闻产品当作朋友圈社交资源、设计用户体验盘活用户关系、精准推送抵达纵深社区三个发展方向。     

Media Coverage of Public Health Epidemics: Linking Framing and Issue Attention Cycle Toward an Integrated Theory of Print News Coverage of Epidemics

Using framing and issue attention cycle as theoretical frameworks, this study examined how print media frame public health epidemics, such as mad cow disease, West Nile virus, and avian flu. We found that “action” and “consequence” were the two frames journalists employed consistently to construct stories about epidemics in the New York Times, the newspaper used for this case study. The prominence of other frames varied with diseases. We also found different attention cycle patterns for each disease. Coverage of public health epidemics was highly event based, with increased news coverage corresponding to important events such as newly identified cases and governmental actions. We found that media concerns and journalists' narrative considerations regarding epidemics did change across different phases of development and across diseases. This suggests that journalists emphasize different narrative considerations at different stages of the issue development cycle, based on the specificity of each disease.     

提升新闻媒体的社会影响力

社会影响力，是媒体赖以生存、发展的基础，是实现新闻价值的终级目标。坚持新闻舆论的影响力标准，就是坚持实践第一、群众第一的唯物史观。在改革开放的新形势下，提高对新闻影响力重要性的认识，以扩大新闻舆论影响力来提高引导舆论的本领与水平，从而为构建社会主义和谐社会提供思想保证和舆论支持。     

论新媒介环境中新闻报道真实的实现

新闻真实是新闻领域的基本问题,新闻真实的实现是新闻活动中具有全局意义的问题,报道真实的实现则是新闻传播中的关键问题.新兴技术造成的新的媒介生态结构、新的媒介环境,使得报道真实的实现出现了前所未有的新现象、新问题.大众化、公共化多元新闻传播主体的形成,促使新闻真实实现的观念与真实实现的方式都在发生结构性的变革.本文将对这种结构性的变化及其影响作出初步的探讨.     

Global Mistrust in News: The Impact of Social Media on Trust

ABSTRACT

Digital platforms such as search engines and social media have become major gateways to news. Algorithms are used to deliver news that is consistent with consumers’ preferences and individuals share news through their online social networks. This networked environment has resulted in growing uncertainty about online information which has had an impact on news industries globally. While it is well established that perceptions of trust in news found on social media or via search engines are lower than traditional news media, there has been less discussion about the impact of social media use on perceptions of trust in the news media more broadly. This study fills that gap by examining the influence of social media as news sources and pathways to news on perceptions of the level of news trust at a country level. A secondary data analysis of a 26-country survey in 2016 and 2019 was conducted. The analysis revealed an increase in social media use for accessing news resulted in a decline in trust in news media generally across the globe. Higher levels of general mistrust in news were related to an increased use of sharing of news. This paper argues the use of social media for news is closely linked to the increase in news mistrust, which is likely to continue to rise as the number of people using social media to access news continues to grow.     

香港的传媒、政治和社会变迁

回归后的香港存在着影响传媒表现和运作的众多因素,本文认为再国族化、国际化和本土化是一个有助于分析香港传媒和政治变迁的框架,并以此框架分析了近两年来香港传媒如何响应重大社会和政治事件。在传媒和权力结构之间的关系外,香港的社会和经济转变等非非政治性的社会变迁也影响着香港传媒的发展。     

Computer-Mediated False Consensus: Radical Online Groups,Social Networks and News Media

This study draws on survey data obtained from members in neo-Nazi discussion forums and builds on evidence that participation in these forums exacerbates false consensus, that is, overestimating public support for own views. This study goes further to test whether contacts with dissimilar offline social networks as well as exposure to ideologically dissimilar news media attenuate false consensus and its association with online participation. Contrary to predictions, politically dissimilar networks do not reduce false consensus among the analyzed sample. Exposure to ideologically dissimilar news media, on the other hand, results in more accurate estimates (main effect), but it exacerbates false consensus as resulting from participation in neo-Nazi online groups (interactive effect). Theoretical and practical implications are discussed.     

聚合媒体的新闻生产:方式变革、社会影响与优化路径

聚合媒体以算法为主导的个性化新闻生产颠覆了传统新闻生产方式,对社会产生多方面影响:它一方面提高了传播的针对性,另一方面也产生茧房效应和使网络空间“再封建化”等值得深思的问题.媒体、政府和用户应各司其职,优化聚合媒体新闻生产,让算法技术更好地为用户服务.     

Media,Bureaucracy, and the Success of Social Protest: Newspaper Coverage of Environmental Movement Groups

In this study, I investigated a point of disagreement in the literature: Does organizational bureaucracy help or hinder the success of social protest, measured here as prestige newspaper coverage given to environmental groups. Contrary to previous research, these data found a curvilinear relationship between bureaucracy level and media success: Medium bureaucracy groups were most successful at receiving coverage and being featured prominently within it. Low bureaucracy groups were virtually ignored by these newspapers. Contrary to previous studies, this study found no relationship between type of tactic and bureaucracy level -- all groups were associated with high levels of "institutional" protest actions.     

Social Media Followership as a Predictor of News Website Traffic

ABSTRACT

News organizations increasingly focus their efforts to boost traffic on their websites to grow their share of online advertising. We investigated the relationship between news websites’ traffic ranking and their social media tools of Facebook, Twitter, YouTube and Google Plus. For a year we monitored the followers of all Greek regional newspapers in relation to the traffic on their websites. We continued monitoring for a second year to validate the robustness of the findings and we hereby present results for 86 weeks. Statistical analysis leads to the conclusion that the number of social media subscribers can predict the competitive position of a newspaper in the market based on its website traffic. The effect lasts for a limited period of time, one to three weeks, depending on the specific medium. Importantly, results indicate the potential of developing a prediction model of the website’s traffic, based on the social media metrics of the organization, as a useful tool to increase traffic and revenues from online advertising.     

When Social Media Become Hostile Media: An Experimental Examination of News Sharing,Partisanship, and Follower Count

This study examines whether the characteristics of those who share news articles on social media influence the hostile media effect. In an experiment, participants read a news article shared by 1 of 4 Twitter users, 2 (Republican vs. Democrat) × 2 (21 vs. 503,000 followers). Consistent with the hostile media effect, both Republicans and Democrats believed that a news article shared by a Twitter user from an opposing political party was more biased than one shared by a Twitter user from the same political party. As the Twitter account had more followers, however, this effect was more prominent among Republicans and less prominent among Democrats.     

Mediating Roles of News Curation and News Elaboration in the Relationship between Social Media Use for News and Political Knowledge

Social media have opened up new possibilities for news engagement, and one of the important possibilities is news curation, which is defined as the reconstructing, reformulating, repurposing, reframing and sharing of news through social media. Focusing on this news curation concept, this study extends the Cognitive Mediation Model and the Communication Mediation Model (O-S-R-O-R) to the social media context. Drawing on a national survey of 1,135 South Korean adults, the present study finds that news elaboration and news curation are positively related to political knowledge and mediate the association between social media use for news and political knowledge.     

Hyperlocal News Coverage: A Population Ecology Perspective

Adopting a population ecology perspective, this study tests the influence of population-level factors on news coverage in hyperlocal websites. Specifically, level of legitimacy of the hyperlocal website population is assessed as a predictor of frequency and favorability of coverage of local businesses and government organizations. Traditional “field-level” predictors from media sociology are also examined. Among the field-level factors tested, professional background of staff and affiliation with traditional media organizations proved most important in explaining favorability of coverage, and level of advertising was an important predictor of frequency of coverage. The level of the population’s legitimacy also corresponded significantly with frequency of coverage. Results suggest that factors related to the population level and to institutionalization over time are relevant, even for the hyperlocal website, a relatively young and idiosyncratic media form. These factors warrant attention in future research.