Sexual Socialization Messages on Television Programs Most Popular Among Teens

This paper examines the portrayal of sexual messages in the top 20 most popular television programs among teenagers in the United States. It compares findings from the 2001–2002 and 2004–2005 seasons. Results show that these programs contained a large number of sexual messages, though their frequency decreased over time. Most messages about sex were in the form of conversations. About 1 in 2 shows included portrayals of sexual behaviors, mostly precursory behaviors. Sexual risk and responsibility concerns were rarely addressed. Most consequences for sexual intercourse portrayed in 2004–2005 were negative, a significant change from 2001–2002. The findings' implications for adolescents' sexual socialization are discussed.     

Messages About Sex on Israeli Television: Comparing Local and Foreign Programming

A content analysis of 584 prime-time programs examines messages about sex on Israeli television, comparing local and foreign shows. A 2-week composite sample from 7 commercial broadcast, cable, and satellite channels is analyzed. Results show that sexual content is highly prevalent, with a significantly higher frequency in foreign than local shows. Less than 20% of programs with sexual content address sexual health and risks; foreign shows again exceed local ones. Few differences emerge between local and foreign content in the contextual presentation of sex. Findings are discussed in light of theory, research, and implications for audience effects, policy, and education.     

Vocational Anticipatory Socialization of Adolescents: Messages,Sources, and Frameworks That Influence Interest in STEM Careers

By high school, many students have dropped out of the pipeline that will lead to science, technology, engineering, and math (STEM) occupations. We examine the role of vocational anticipatory socialization (VAS)—the types of messages adolescents receive, message sources, and adolescents' frameworks—on youth's educational and vocational interests. Adolescents (37 focus groups, N = 229) reported that they received two types of VAS messages: personal fulfillment (advising students to prioritize their well-being) and career detail (advising students about specific aspects of an occupation). Adolescents used three career frameworks (enjoyment, ability, and goal) that filtered and often magnified VAS messages and experiences. We extend VAS research by identifying two primary purposes of the career advice embedded in VAS messages and three career frameworks. Practical implication are that parents can affect adolescents' beliefs about their abilities and potential enjoyment of STEM careers by supplementing personal fulfillment messages with career detail messages. Individuals in STEM occupations are in the best position to encourage adolescents by offering career detail, discussing how their career can be rewarding and how math and science classes can influence their career attainment.     

Multitasking With Television Among Adolescents

Using Ecological Momentary Assessment, we explored predictors of adolescents' television (TV) multitasking behaviors. We investigated whether demographic characteristics (age, gender, race/ethnicity, and maternal education) predict adolescents' likelihood of multitasking with TV. We also explored whether characteristics of the TV-multitasking moment (affect, TV genre, attention to people, and media multitasking) predict adolescents' likelihood of paying primary versus secondary attention to TV. Demographic characteristics do not predict TV multitasking. In TV-multitasking moments, primary attention to TV was more likely if adolescents experienced negative affect, watched a drama, or attended to people; it was less likely if they used computers or video games.     

电视节目编排三论

电视节目编排在实践中已有了许多成功的探索,在理念上也得到了初步的梳理。然而,进一步厘清电视节目编排在电视生产与传播中的地位,分析影响电视节目编排的几个因素,探究富有建设性的编排策略,对我们的电视节目编排实践以及理论研究仍有十分重要的意义。     

Prominent Messages in Television Drama Switched at Birth Promote Attitude Change Toward Deafness

The study at hand employed a pre- versus posttest experimental design to test the effects of television drama Switched at Birth on viewers’ attitudes toward deafness. This program tells the story of two teenage girls (one of whom is deaf) and their struggles to relate to their peers and families after discovering they were switched as newborns. Two hundred eleven female adults completed pre- and postexposure measures utilizing Cooper, Rose, and Mason's (2004 Cooper , A. , Rose , J. , &; Mason , O. ( 2004 ). Measuring the attitudes of human service professionals toward deafness . American Annals of the Deaf , 148 , 385 – 389 .[Crossref], [PubMed], [Web of Science ®] , [Google Scholar]) Attitudes to Deafness measure, the items of which were categorized according to thematic dimensions. After exposure to one of three episodes, viewers’ attitudes toward deafness significantly improved overall, although significant differences in attitude changes varied by episodes and dimensions. The three thematic dimensions that were most strongly represented in the program (social interaction, deafness as a handicap, and language issues) appeared to show the strongest attitude change. Positive attitude changes were observed on social interaction and deafness as handicap dimensions, which was consistent with program content depicting positive deaf-hearing friendships and capable deaf characters. However, attitudes on the language issues dimension showed a negative shift, possibly due to the way that deaf characters communicated with hearing characters onscreen.     

Socialization to Work in Late Adolescence: The Role of Television and Family

This survey of college freshmen examines the role of television and family in anticipatory socialization to work. Findings indicate that both sources play a role in the development of work-related values and aspirations, but contribute in different ways. Wishful identification was higher for characters perceived to have higher paying jobs and stronger extrinsic (but not intrinsic) work values. Although causal direction cannot be shown, results suggest that respondents internalized the intrinsic and extrinsic work values they perceived in their parents' jobs, but derived mainly extrinsic work values and desire for easy work from observing their favorite characters at work.     

Television and Political Participation Among Adolescents: The Impact of Television Viewing,Entertainment and Information Preferences

Although sweeping statements about the effect of television viewing on political participation could still be found in the literature in the 1990s, it is now commonly held that the effect of television should be studied as a multidimensional phenomenon. Not only the time spent watching television but also the kinds of programs being watched and even the preference for particular stations are assumed to have an effect. In this article, we report on a survey among 6,330 Belgian adolescents allowing for a comprehensive analysis of the relationship between various dimensions of television viewing and political participation. We focus on adolescents, because research suggests that the decline in participation levels clearly manifests itself in this age group. The results of the analysis confirm a negative impact of the amount of television viewing, which is partly counterbalanced by a positive impact of a preference for information and for public broadcasting. We discuss the implications of these findings among adolescents for adult participation behavior.     

从“宣传品”、“作品”到“产品”——中国电视50年节目创新的三个发展阶段

中国电视50年来,节目创新经历了从以"宣传品"为主导到以"作品"为主导,再到以"产品"为主导的三个发展阶段.在以"宣传品"为主导的阶段,电视节目从多种传媒艺术样式的借鉴与模仿中获得滋养;在以"作品"为主导的阶段,电视节目创新经历了20世纪80年代的形式探索,90年代的观念探索,形成了具有中国特色的传媒特征和艺术特征;在以"产品"为主导的阶段,电视节目创新进行了产业化和市场化的探索,产生了较高的效益.面对新媒体的冲击.电视节目既面临巨大的挑战也拥有较大的创新空间.     

探索创新打造精品--对湖北电视台大型综艺晚会的思考

近年来 ,湖北电视台在大型综艺晚会组织、策划、生产和创作上开拓创新 ,连获佳绩 ,获得了业界和学界的普遍认可与好评。不久前中国电视艺术家协会为湖北电视台大型晚会创作举行了专门的研讨会 ,本刊从中撷取若干文字 ,编成本期“专题研究”     

Processing of Sexual Media Messages Improves Due to Media Literacy Effects on Perceived Message Desirability

This study tested the double-edged desirability hypothesis to investigate whether a lack of reduction in desirability perceptions signified failure of a media literacy intervention to reduce the appeal of sexual portrayals or whether it instead represented an improved awareness of message-design techniques and, therefore, a successful intervention. Data from two media literacy curriculum evaluations, both pretest–posttest quasi-experiments with control groups (N₁ = 922, M = 14.13, SD = 1.07; N₂ = 1,098, M = 14.26, SD = 1.06) showed that the media literacy treatment in both studies eliminated the effect of desirability on participants’ attitudes, reduced the effect of message desirability on participants’ expectancies, and reduced the effect of message desirability on participants’ efficacy in one of the evaluations. The results supported the double-edged desirability hypothesis, which holds that media literacy education can diminish the influence of desirable but unrealistic sexual media messages on adolescents’ decision making concerning sex, regardless of whether it decreases their affinity for the messages. This approach appears to represent a more effective alternative to demonizing media messages teens find desirable.     

Media and Occupational Aspirations: The Effect of Television on Career Aspirations of Adolescents

Vocational decisions are important decisions for adolescents. This article takes television effects into account. A literature review for the occupational world in TV programs reveals a strong focus on some occupations as well as small cultivation effects plus learning effects from mediated role models. A secondary analysis of 2 panel waves was undertaken to study the effect of media role models on occupational aspiration. Television usage in a program segment correlated with corresponding aspirations. A process models showed a strong effect of career aspiration in 1 panel wave on related television usage and career aspirations in the following panel wave.     

Public Meetings in Entertainment Television Programming: Using Procedural Justice to Analyze Fictional Civic Participation

Quantitative and qualitative analyses of entertainment television programs depicting public meetings demonstrate that, while citizens are often shown having substantial opportunity to impact local government, authorities are often portrayed negatively. In particular, they are often shown as rude and in a conflict of interest. The categories for this content analysis represent an initial attempt to draw on social psychological theories of justice for communication research into entertainment television content. The research is also meant to demonstrate how fan-generated computer databases of entertainment television content can be used in conjunction with content analysis to fill a gap in political communication research.     

Predictors of Social Television Viewing: How Perceived Program,Media, and Audience Characteristics Affect Social Engagement With Television Programming

This study investigated social television viewing by introducing the social engagement construct. Three categories of factors, television program related perceptions, social media characteristics, and audience attributes, were proposed to predict the social engagement experience. This investigation tested 10 audience motives for using social media to engage with television content. It was found that social engagement is a complex process driven by multiple factors, particularly, program-related variables such as affinity, involvement, and genre preferences, as well as individuals' innovativeness trait.     

Utilizing Text Messages for Effective Outreach

ABSTRACT

As librarians strive to reach students and share reference content, text messages are a new avenue to explore. Although many libraries receive reference questions through text, few initiate the conversation. Sending text messages with video tutorials relevant to class assignments has been an effective and innovative outreach at Bethel University’s College of Professional Studies (CPS). Over three years, we have sent 1,099 text messages and 38% of the video links included were clicked. Students saw the message and clicked the link at a significantly higher rate than links inside e-mail campaigns, as compared to industry standards and CPS’s statistics. Text messages are an effective form of communication because they are prevalent, have a high likelihood of being read, and their content can be easily tailored. Students and the broader academic community do not expect a text from the library and it builds social capital with them. This social capital is a valuable benefit to librarians seeking to demonstrate their relevancy in a competitive information environment. A similar initiative could benefit several areas in an academic library. Personal librarians, first year experience librarians, distance education librarians, or librarians supporting student success could build relationships through this level of individualized contact.     

Media Ownership Regulations and Local News Programming on Broadcast Television: An Empirical Analysis

This study analyzes the provision of local news programming on local television and its relation with station ownership characteristics and market conditions. The results show that station financial strength and market competition have a significant, positive relation with the quantity of local news programming. However, there is little evidence that ownership characteristics (e.g., duopoly ownership and ownership by one of the big 4 broadcast networks) contribute to local news production. The findings call into question one of the underlying rationales of the Federal Communication Commission's current policies toward more relaxed national and multiple ownership rules.     

Reality Television Programming and Diverging Gratifications: The Influence of Content on Gratifications Obtained

The study explores how competition-based reality shows with different thematic content influence gratifications obtained by viewers. Participants completed surveys regarding their reasons for watching reality programs in general and their reasons for watching specific reality shows (The Apprentice, The Bachelor/Bachelorette, and Survivor). Results identified a new gratification dimension not previously observed in other gratifications research (personal utility), and that correlations exist between the specific content of reality-based programs and the gratifications obtained by the viewers.     

The Effects of Sex in Television Drama Shows on Emerging Adults' Sexual Attitudes and Moral Judgments

This study tests the effects of exposure to sexual television content on emerging adults' sexual attitudes and moral judgments. One hundred and ten college freshmen were randomly assigned to view shows that portrayed either positive or negative consequences of sexual intercourse. Results indicate that exposure to shows that portray negative consequences of sex leads to more negative attitudes toward premarital intercourse and to more negative moral judgments of characters engaged in this behavior. Results were observed immediately after the viewing and persisted 2 weeks later. Findings are discussed in light of social cognitive theory and previous media effects research.