超7史话

通过格鲁门与波音公司两家的对比，在“佩刀”Ⅱ项目中，与后者的合作比较符合我们的利益，但由于格鲁门公司已经先行一步，并对巴方的选择态度产生了一定影响。因此，为了在“佩刀”Ⅱ项目中起主导作用，拉波音公司合作应对格鲁门的威胁，成为一段时间内的主要努力方向。     

超7史话（4）

第一次工作会议正所谓“好事多磨”，经过双方的共同努力，我方与格鲁门公司确定了在“佩刀”Ⅱ项目中各自的工作分工与共同协作问题。临行前，从不信佛的佩莱哈克去参拜了佛祖，作为一名工程师，看来他确实希望促成“佩刀”Ⅱ工程。     

学林史话（十二）

引进与输出 1992年我参加香港书展,访问香港中华书局时,它的负责人钟洁雄女士说,他们社里把编辑分成三块：初版、重版、引进版,各占三分之一。     

蒙羞与荧光：歼-6史话（一）

歼-6飞机是我国继歼-5飞机之后,仿制苏联米格-19的超声速歼击机。该机1958年7月开始仿制,到1985年6月6日国务院、中央军委同意拆除歼-6飞机生产线为止,仿制生产长达27年,而退出部队现役在2006年。     

超7史话（6）：Super 7 History

新加坡的插曲 正当中，美、巴合作的“佩刀”Ⅰ1项目处于弥留之际的时候，新加坡表露了兴趣，“超7”这个名称终于浮出水面。     

蒙羞与荣光——歼-6史话（四）

歼-6再劫,总理心忧 1958年的大跃进运动,造成航空工业历史上出现了以歼-6飞机为代表的第一次质量大倒退,百架飞机出不了厂,不得不推倒重来,重新试制;然而十年动乱的来袭,使航空产品,特别是批量最大的歼-6飞机又遭浩劫,这一次质量问题的严重程度比起1958年更是有过之而无不及。上一次质量问题大暴露之时,贺龙元帅拍案而起,毅然决然一刀两断,终于使歼-6飞机优质过关;这一次,贺龙元帅已成阶下囚,只有周总理和叶剑英元帅在险恶的政治风浪中力挽狂澜。     

中国飞机设计师列传（11）与运7结缘的张钦良

1982年4月16日，在北京三座门会议厅里，国务院副总理耿飚、张爱萍接见了刚刚胜利完成国产运7飞机单发起降试飞的全体人员。两位领导同志即席发表了热情洋溢的讲话。当他们讲到：“自己的儿子，哪怕是‘癞痢头’也是好的”，“运7飞机已经不是‘癞痢头’，而是一个比较美貌，比较英俊的少年了”，“希望看到更多的自己的飞机在祖国的上空飞翔”时，大厅里响起了热烈的掌声。     

喷气式战斗机史话（1）横空出世——喷气式战斗机的产生

喷气式战斗机是二十世纪中后期科技发展的巨大成果．是人类现代文明的结晶，蕴含着巨大的作战潜力。喷气式战斗机的出现，极大地改变了战争的面貌．特别是空中作战的面貌。本史话主要讲述喷气式战斗机的产生过程及其在朝鲜战争、越南战争、六日战争、马岛战争、海湾战争、科索沃战争中的卓越表现。史话的原作者系美国王牌飞行员．披露了许多鲜为人知的史料，并以独特的视角加以审视，更增添了魅力，自本期起，将陆续刊出，以飨读者。     

中国飞机设计师列传（7）——管德

管德在他的书房里，精心保存着厚厚一大摞装订成册的资料，这是他亲手记载下来的从1950年到现今为止国内外有关飞机气动弹性技术文献的目录。早期的笔记，页面己经泛黄，但苍劲的字迹清晰如昔。50多年间，不管人事变迁，职务调动，管德坚持记载而不辍，确实难能可贵。他说，飞机气动弹性专业是他毕生从事的事业，他与它形影不离。     

超级女声：“草根”的崛起与平民的胜利

从湖南广电主办第一届超级女声至今,三年的时间,不论外界评论如何,一个不争的事实是超级女声这一电视选秀的节目一届比一届精彩,一届比一届惹人注目。如果说2004年的第一届超级女声是才露尖尖角的小荷,那么今年的超级女声应该就是一棵参天大树。这三年时间里“超级女声”这个名词被不断提起,俨然成为一种象征,精明的商家甚至连“超级女生”都没有放过,将它抢注。这看似无序的疯狂背后深深隐藏的是大众娱乐精神的觉醒。一个没有门槛,只要敢想的舞台放在无数追梦“草根”面前的时候,能够把持住的绝对是少数。     

History

EDISON'S ELECTRIC LIGHT: BIOGRAPHY OF AN INVENTION by Robert Friedel, et al. (New Brunswick, NJ: Rutgers University Press, 1986—$27.95 until July 1st, then $35)

ENGINEERS & ELECTRONS: A CENTURY OF ELECTRICAL PROGRESS by John D. Ryder and Donald G. Fink (IEEE Press, 345 East 47th St., New York 10017—price not given)

THE MAKING OF A PROFESSION: A CENTURY OF ELECTRICAL ENGINEERING IN AMERICA by A. Michal McMahon (New York: IEEE Press, see address to left, 1984—price not given)

IBM'S EARLY COMPUTERS by Charles J. Bashe, et al (Cambridge, MA: MIT Press, 1986—$27.50)

THE POWER OF THE PRESS: THE BIRTH OF AMERICAN POLITICAL REPORTING by Thomas C. Leonard (New York: Oxford, 1986—$22.50)     

History

THE MAKING OF MODERN ADVERTISING by Daniel Pope (New York: Basic Books, 1983---$18.95)

THE NEW ALCHEMISTS: SILICON VALLEY AND THE MICROELECTRONICS REVOLUTION by Dirk Hanson (Boston: Little, Brown, 1983---$15.95)

THE TIMETABLE OF TECHNOLOGY: A RECORD OF OUR CENTURY'S ACHIEVMENTS (London: Michael Joseph, 1982---$12.95)

THE LIFE AND DEATH OF THE PRESS BARONS by Piers Brendon (New York: Atheneum, 1983---$14.95)     

History

AM STEREO AND THE FCC: CASE STUDY OF A MARKETPLACE SHIBBOLETH by Mark J. Braun (Norwood, NJ: Ablex, 1994—$39.50/19.50, ISBN 0–89391–966–7 hard, 0–56750–000–5, paper, 216 pp.)

PHILCO RADIO 1928–1942: A PICTORIAL HISTORY OF THE WORLD'S MOST POPULAR RADIOS by Ron Ramirez and Michael Prosise (Schiffer Publishing, 77 Lower Valley Rd., Rt. 372, Atglen, PA 19310—$29.50, paper, ISBN 0–88740–547–9, 188 pp.)

SEE IT NOW CONFRONTS McCARTHYISM: TELEVISION DOCUMENTARY AND THE POLITICS OF REPRESENTATION by Thomas Rosteck (Tuscaloosa: University of Alabama Press, 1994—$29.95, ISBN 0–8173–0705–2, 247 pp.)

THE HOUSE THAT ROONE BUILT: THE INSIDE STORY OF ABC NEWS by Marc Gunther (Boston: Little, Brown, 1994— $23.95, ISBN 0–316–33151–1, 381 pp.)

SCIENCE OF COERCION: COMMUNICATION RESEARCH & PSYCHOLOGICAL WARFARE 1945–1960 by Christopher Simpson (New York: Oxford University Press, 1994—$29.95, ISBN 0–19–507193‐X, 204 pp.)

FIGHTING FOR AIR: IN THE TRENCHES WITH TELEVISION NEWS by Liz Trotta (Columbia, MO: University of Missouri Press, 1994—$16.95, paper, ISBN 0–8262–0952–1, 399 pp.)     

History

EXHIBITING ELECTRICITY by K.G. Beauchamp (IEEE “History of Technology Series No. 21,”; IEEE Publishing and Information Services, 445 Hoes Lane, PO Box 1331, Piscataway, NJ 08855–1331—$85.00, ISBN 0–85296–895–7, 338 pp., photos, diagrams, tables, references, index)

WCFL: CHICAGO'S VOICE OF LABOR 1926–78 by Nathan Godfried (Urbana: University of Illinois Press “History of Communication Series,”; 1997— $49.95/19.95, ISBN 0–252–02287–4 hard, 0–252–06592–1 paper, 390 pp., photos, notes, bibliography, index)

THE MAN IN THE SHADOWS: FRED COE AND THE GOLDEN AGE OF TELEVISION by Jon Krampner (New Brunswick: Rutgers University Press, 1997—$32.95, ISBN 0–8135–2359–1, 243 pp., photos, notes, bibliography, appendices, index)

SPECIAL EDITION: A GUIDE TO NETWORK TELEVISION DOCUMENTARY SERIES AND SPECIAL NEWS REPORTS, 1980–1989 by Daniel Einstein (Lanham, MD: Scarecrow Press, 1997‐$110.00, ISBN 0–8108–3220–8,928 pp., several indexes)

TECHNOLOGIES OF SEEING: PHOTOGRAPHY, CINEMATOGRAPHY AND TELEVISION by Brian Winston (London: British Film Institute/ Bloomington: Indiana University Press, 1996—$49.95/24.95, ISBN0–85170–601–0 hard, 0–85170–602–9 paper, 176 pp., diagrams, notes, index)

RADIO VOICES: AMERICAN BROADCASTING, 1922–1952 by Michelle Hilmes (Minneapolis: University of Minnesota Press, 1997‐$49.95/19.95, ISBN 0–8166–2620–0 hard, 0–8166–2621–9 paper, 353 pp., photos, notes, index)

WRITTEN OUT OF TELEVISION: THE ENCYCLOPEDIA OF CAST CHANGES AND CHARACTER REPLACEMENTS, 1945–1994 by Steven Lance (Lanham, MD: Scarecrow Press, 1996—$89.50, ISBN 0–8108–2902–9, 528 pp., photos, index)

A REPORTER'S LIFE by Walter Cronkite (New York: Knopf, 1996— $26.95, ISBN 0–394–57879–1, 384 pp., photos)     

History

THE BEST SEAT IN THE HOUSE: THE GOLDEN YEARS OF RADIO AND TELEVISION by Pat Weaver with Thomas M. Coffey (New York: Knopf, 1994—524.00, ISBN 0–679–40835–5, 276 pp.)

TELEVISION'S GREATEST YEAR: 1954 by R.D. Heldenfels (New York: Continuum, 1994— $24.95, 238 pp.)

TELECOM HISTORY (Telephone History Institute, Box 2818, Dublin, CA 94568–0818— $25.00 for first year, two issues, no ISSN given, 116 pp.)

THE TELEGRAPH: A HISTORY OF MORSE'S INVENTION AND ITS PREDECESSORS IN THE UNITED STATES by Lewis Coe (Jefferson, NC: McFarland, 1994—$25.95, ISBN 0–89950–736–0, 184 pp.)

BYLINES IN DESPAIR: HERBERT HOOVER, THE GREAT DEPRESSION, AND THE U.S. NEWS MEDIA by Louis W. Liebovich (Westport, CT: Praeger, 1994—552.95, ISBN 0–275–94843–9, 256 pp.)     

History

MARCONI by Giancarlo Masini (Marsilio Publishers, 853 Broadway, New York 10003—$26.00, ISBN 1–56886–028–5, 370 pp.)

PROPAGANDA FOR WAR: HOW THE UNITED STATES WAS CONDITIONED TO FIGHT THE GREAT WAR OF 1914–1918 by Stewart Halsey Ross (Jefferson, NC: McFarland & Co, 1996—$42.50, ISBN 0–7864–0111–7, 341 pp.)

RADIO PRIEST: CHARLES COUGHLIN, THE FATHER OF HATE RADIO by Donald Warren (New York: Free Press, 1996—$27.50, ISBN 0–684–82403–5, 376 pp.)

MEDIA MEMOIR: A TWENTIETH‐CENTURY MEMOIR by Erik Barnouw (Chapel Hill: Duke University Press, 1996—price not given, ISBN 0–8223–1728–1, 264 pp.)     

Super bowl advertising as commercial celebration

The Super Bowl symbolizes the increasing acceptance and prevalence of advertising in society. The essay analyzes the discourse around Super Bowl advertising. After first examining the reasons why national advertisers are attracted to the Super Bowl, the essay then examines pre‐event discourse about Super Bowl advertising, discourse that elevates advertising during the event, and post‐event discourse about Super Bowl advertising. Ultimately, the paper argues that because Super Bowl advertising has been granted such social attention and legitimacy, it encourages the celebration of advertising as a beloved form of mediated entertainment.     

超高清电视的价值取向

目前,高清设备、高清节目价格和收视费等举高不下仍然是影响高清广播扩散的主要因素。但高清电视的发展终究一浪推一浪,超高清晰度视频系统自身具有独特的应用价值,它以无与伦比的电视画面和音质被认为是未来广播服务的接替技术,值得我们重点关注。