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This case study presents the revision of an upper-division one-shot instruction session to include an online tutorial that introduces students to business information sources prior to the library session. In order to complete the assignment and prepare for the library session, students are prompted to find specific information using the given resource, and then consider questions regarding the information retrieved. Students in a 3000-level business writing class responded positively to the activity while providing a good amount of material to inform further iterations of the assignment.  相似文献   

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To explore the role of media consumption as it relates to impressions of one’s nation, data were collected using a nationally generalizable sample of 979 American citizens over 6 different collection points before, during, and after the 2014 FIFA World Cup. Results showed a relationship between 4 nationalized qualities (patriotism, nationalism, smugness, and internationalism) and amount of World Cup media consumption. However, these reported qualities fluctuated very little over time, indicating that nationalized qualities are very hard-wired for most individuals, likely serving more as predictors of sports media consumption than effects of it. Relationships were also found between nationalized qualities and levels of fan identification toward the U.S. Men’s National Team. Conclusions related to applications to social identity theory and several other potential influences are articulated.  相似文献   

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Three pioneer radio rating services contributed to the development of basic audience measurement concepts, which have become part of a standardized ratings vocabulary. Archibald Crossley gave to radio and, later TV measurement, its most basic term, rating. Claude E. Hooper made Hooperatings a part of the nation's vocabulary and contributed the available audience base and the average minute rating. Arthur Nielsen Sr., designed the first probability sample. In the long term, Nielsen's most important innovation was his projectable ratings. As a result, Nielsen championed CPM theory, which tied advertising prices to audience size. Nielsen also was the first to provide a wealth of analytical detail, such as reach, frequency, and audience flow.  相似文献   

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