Fragments of your communication: Email,vmail, and fax

Abstract

How are new media, such as electronic mail, voice mail, and fax, used when people have access to several of them simultaneously? This paper reports findings from a field study of media use in four sizable subunits within two large organizations where most employees had access to email, vmail, and fax. Respondents tended to use multiple electronic media rather than relying on one. However, they also showed a tendency to prefer one medium for asynchronous communication and to use the others for occasional, specialized purposes. Further, there were considerable differences across subunits in typical media use patterns. Although respondents expressed strong desires for multimedia integration, this study suggests that technological integration may not necessarily result in seamless, collaborative work.     

Digital Songlines: The Use of Modern Communication Technology by an Aboriginal Community in Remote Australia

In the mid-1980s the AUSSAT satellite brought television and radio to remote Australia for the first time. There was concern amongst Aboriginal communities that the imposition of mass media without consultation could result in permanent damage to culture and language. However, over the years, the Warlpiri people have adopted modern communication technology including radio, video making, locally produced television, and more recently on-line services. This paper examines why the Warlpiri have adopted modern communication technology and whether there have been social changes as a result. It also looks at the pioneering media work by the Pitjantjatjara people at Ernabella in the far north of South Australia.     

Media Use During a Crisis

After learning about the crisis of September 11, Americans overwhelmingly turned to television for more information. However, people used multiple sources of information. The Web and e-mail appear to have played important but secondary roles to television and the telephone. Overall, the media functioned well in meeting the extraordinary demands for information and communication.     

Letter from Rob Kling-Editor-in-Chief

Abstract

Individuals who have ready access to three new communication media— email, vmail, and fax—may elect to use only one medium, or two or more in combination. Users make choices based on evaluations of the utility of each medium for their communication tasks (a function of the types of work they perform). Individuals may assess technological characteristics to evaluate the technological utility of each medium. However, since communication media require multiple users, individuals also may be expected to assess characteristics of the user community to evaluate the social utility of each medium. Social utility may be influenced by people's perceptions of the existence of a critical mass of media users, and by the social influence of their peers and superiors. This study finds that perceptions of the technological and social utility of email, vmail, and fax are relatively independent of the types of work people perform. Social utility explains media usage somewhat better than technological utility, except in the case of email. Thus, the concept of social utility should be given more attention in future investigations of media choice.     

Globalization of Japanese culture: Economic power vs. cultural power, 1989-2002

This article examines the reasons why Japanese cultural products have not penetrated other countries. It also explicates the recent trends in Japan's expansion of its cultural products and Japan's direct investment in the global cultural market to ascertain whether this new development is a sign that Japan is attempting to gain an important role in global communication. It concludes that Japan was not able to successfully build its communication power to a degree comparable to its status as the second largest economic power and its second largest media consumption market.     

Social media data and post-disaster recovery

This study introduces a multi-step methodology for analyzing social media data during the post-disaster recovery phase of Hurricane Sandy. Its outputs include identification of the people who experienced the disaster, estimates of their physical location, assessments of the topics they discussed post-disaster, analysis of the tract-level relationships between the topics people discussed and tract-level internal attributes, and a comparison of these outputs to those of people who did not experience the disaster. Faith-based, community, assets, and financial topics emerged as major topics of discussion within the context of the disaster experience. The differences between predictors of these topics compared to those of people who did not experience the disaster were investigated in depth, revealing considerable differences among vulnerable populations. The use of this methodology as a new Machine Learning Algorithm to analyze large volumes of social media data is advocated in the conclusion.     

Preface

This issue of the journal Prometheus includes an edited collection of papers by communication and media scholars from around the globe treating the social and societal aspects of the use of telecommunication and mass media tied to the tragic events that occurred in the United States on September 11, 2001.     

Say Goodbye…Let's Roll: The Social Dynamics of Wireless Networks on September 11

This article describes the use of wireless telecommunication media within the different locations directly affected by the hijackings on September 11. Comparisons across these different contexts provides an empirical anchor to more general themes concerning the social dynamics of wireless in the unfolding events of this day. An indication is given of how the important social role of wireless phones in this crisis could redefine public views on wireless media and thereby shape policy and regulation in the years ahead.     

Civic Actions after September 11: Exploring the Role of Multi-level Storytelling

Interpersonal and media storytelling were crucial to information dissemination about the September 11 tragedies. The storytelling processes through which urban residents are transformed into members of a broader community are illustrated by their connections to media and their participation in neighborhood discussions and community organizations after September 11. This study demonstrates how a communication infrastructure approach contributes to understanding participation in civil society after September 11.     

Social media influencers’ narrative strategies to create eWOM: A theoretical contribution

Social media influencers (SMIs) as significant stakeholders are increasingly collaborating with brands to cultivate marketing campaigns. However, literature concerning the narrative strategies used by SMIs to create electronic word-of-mouth (eWOM) to introduce brands and products remains under-theorised. This research takes a theoretical perspective of marketing communication, advances the eWOM theory to develop SMIs’ eWOM model as the theoretical lens, and adopts semiotic and rhetorical approaches to identify SMIs’ narrative strategies to create eWOM to promote brands and products to consumers. By conducting a netnographic study to observe fashion bloggers’ messages concerning Western luxury brands on Chinese social media, this research identified six distinct narrative strategies that are different in linking the purpose of eWOM, assigning brands with roles in eWOM, representing the meanings associated with brands, and using modes of persuasion to convince consumers to accept these meanings. This research also proposes a model to illustrate the structure of SMIs’ narrative strategies. The results of this research have implications for the advancement of social media marketing theories and provide a foundation for future development of knowledge regarding SMIs’ narrative strategies.     

埃博拉事件中科技期刊的社会责任

【目的】深入了解埃博拉事件中科技期刊所承担的社会责任。【方法】 对中国知网(CNKI)上发表的所有篇名中含有埃博拉的论文进行统计分析,来源数据库为"中国学术期刊网络出版总库",检索结果使用Microsoft Office 2007 Excel进行整理和统计。检索截止时间为2015年7月15日。【结果】 自1995年至今20年间,共有150种科技期刊发表了579篇有关埃博拉的论文,其中以2014年发表的论文数量最多(259篇),占总发文量的44.7%。发文量与疫情暴发的年份基本吻合。【结论】 从分析结果可见,作为承载着科学传播任务的科技期刊,对此次埃博拉事件高度关注,从多方面、多角度进行了深层次的报道。     

A symbolic interactionism perspective of using social media for personal and business communication

Achieving the anticipated business benefits of a social medium is important as organizations diligently invest in different social media platforms. While much previous research assumes that social media helps organizations to communicate with customers, less is known about whether customers embrace using social media to interact with organizations. It is important to understand the role of social media for business communication from the customers’ perspective, as this may significantly deviate from the organizations’ own communicative intentions. In this exploratory case study of the Moon Struck hotel in China, we investigate both how customers interpret the hotel’s use of WeChat official account for business communication and how customers respond to messages received from Moon Struck’s WeChat account. Adopting a symbolic interactionism perspective, we surprisingly find that WeChat personal accounts and Moon Struck’s official account offer radically different meanings to followers. Specifically, WeChat personal account symbolizes a sociality-oriented meaning (e.g., relationship and image building), while Moon Struck’s WeChat official account symbolizes information broadcasting-related meaning (e.g., selling, advertising, and branding). Both technological features and the distance of relationships among users contribute to the constructed symbolic meaning of technology, subsequently affecting users’ WeChat use patterns. The theoretical implications of this study are discussed and recommendations are made for future research and practice.     

科技期刊微内容传播的思考

【目的】思考科技期刊应用二维码尝试微内容传播,为促进科技期刊在新的媒介融合环境下提升传播力服务。【方法】 通过界定科技期刊微内容的概念,分析科技期刊微内容传播的必要性,指出其可行的做法。【结果】科技期刊目前主要采用微信、微博和二维码等微媒介进行微内容传播,其推送的热点文章的点击率、下载率及引用率均显著高于普通文章。【结论】科技期刊应积极尝试微内容传播,以期在新时期切实提高科技期刊所应具备的精炼、传播功能。     

Retweets of officials’ alarming vs reassuring messages during the COVID-19 pandemic: Implications for crisis management

Coronavirus related discussions have spiraled at an exponential rate since its initial outbreak. By the end of May, more than 6 million people were diagnosed with this infection. Twitter witnessed an outpouring of anxious tweets through messages associated with the spread of the virus. Government and health officials replied to the troubling tweets, reassuring the public with regular alerts on the virus's progress and information to defend against the virus. We observe that social media users are worried about Covid 19-related crisis and we identify three separate conversations on virus contagion, prevention, and the economy. We analyze the tone of officials’ tweet text as alarming and reassuring and capture the response of Twitter users to official communications. Such studies can provide insights to health officials and government agencies for crisis management, specifically regarding communicating emergency information to the public via social media for establishing reassurance.     

Participation,Remediation, Bricolage: Considering Principal Components of a Digital Culture

Within media theory the worldwide shift from a 19th-century print culture via a 20th-century electronic culture to a 21st-century digital culture is well documented. In this essay the emergence of a digital culture as amplified and accelerated by the popularity of networked computers, multiple-user software, and Internet is investigated in terms of its principal components. A digital culture as an underdetermined praxis is conceptualized as consisting of participation, remediation, and bricolage. Using the literature on presumably “typical” Internet phenomena such as the worldwide proliferation of independent media centers (indymedia) linked with (radical) online journalism practices and the popularity of (individual and group) weblogging, the various meanings and implications of this particular understanding of digital culture are explored. In the context of this essay, digital culture can be seen as an emerging set of values, practices, and expectations regarding the way people (should) act and interact within the contemporary network society. This digital culture has emergent properties with roots in both online and offline phenomena, with links to trends and developments predating the World Wide Web, yet having an immediate impact and particularly changing the ways in which we use and give meaning to living in an increasingly interconnected, always on(line) environment.     

Detecting racial stereotypes: An Italian social media corpus where psychology meets NLP

The generation of stereotypes allows us to simplify the cognitive complexity we have to deal with in everyday life. Stereotypes are extensively used to describe people who belong to a different ethnic group, particularly in racial hoaxes and hateful content against immigrants. This paper addresses the study of stereotypes from a novel perspective that involves psychology and computational linguistics both. On the one hand, it describes an Italian social media corpus built within a social psychology study, where stereotypes and related forms of discredit were made explicit through annotation. On the other hand, it provides some lexical analysis, to bring out the linguistic features of the messages collected in the corpus, and experiments for validating this annotation scheme and its automatic application to other corpora in the future. The main expected outcome is to shed some light on the usefulness of this scheme for training tools that automatically detect and label stereotypes in Italian.     

Weak Ties in Networked Communities

Communities with high levels of social capital are likely to have a higher quality of life than communities with low social capital. This is due to the greater ability of such communities to organize and mobilize effectively for collective action because they have high levels of social trust, dense social networks, and well-established norms of mutuality (the major features of social capital). Communities with “bridging” social capital (weak ties across groups) as well as “bonding” social capital (strong ties within groups) are the most effective in organizing for collective action. People who belong to multiple groups act as bridging ties. When people with bridging ties use communication media, such as the Internet, they enhance their capability to educate community members and to organize, as needed, for collective action. This article summarizes evidence from stratified household survey data in Blacksburg, VA, showing that people with weak (bridging) ties across groups have higher levels of community involvement, civic interest, and collective efficacy than people without bridging ties among groups. Moreover, heavy Internet users with bridging ties have higher social engagement, use the Internet for social purposes, and have been attending more local meetings and events since going online than heavy Internet users with no bridging ties. These findings may suggest that the Internet—in the hands of bridging individuals–is a tool for enhancing social relations and information exchange, and for increasing face-to-face interaction, all of which help to build both bonding and bridging social capital in communities.     

论手机不良短信息的法律治理

信息时代的发展使移动通信服务业务深入人们的生活,人们在享受移动通信带来的方便和快捷的同时,也受到各种不良信息的骚扰与危害。本文从手机不良短信息的种类及表现方式入手。通过对国外治理手机不良短信息相关立法的研究,提出我国应当借鉴国外立法制定专门法规,实行手机实名登记制,制定治理手机不良短信息的法律对策。     

Gender Scripts and the Internet: The Design and Use of Amsterdam's Digital City,by Els Rommes. Enschede,The Netherlands: Twente University Press, 2002. 304 pp. 24.00. ISBN 9-0365-1774-5

This article seeks to address how religion fits into the larger domain of Internet studies and why studies of religion within computer-mediated communication (CMC) need to be given more attention. An argument is made for the need to take religion online more seriously, not just because it is an interesting phenomenon or a popular use of the Internet, but also because religion continues to be an important part of contemporary life for many people. A summary of the growth and development of religion online is presented along with an overview of how religion has been approached and studied on the Internet. This review shows what CMC studies of religion might offer in approaching research questions related to authority, identity construction, and community online. It calls for recognition of the contribution, and possibilities that underrepresented areas within interdisciplinary research, like religion, might offer Internet studies as a whole.     

Social media enablers and inhibitors: Understanding their relationships in a social networking site context

This study extends and tests the dual factor model of technology usage (Cenfetelli, 2004, Cenfetelli and Schwarz, 2011), which recognizes enablers and inhibitors as two distinct constructs in the context of social media. We test the effect of two enablers: perceived usefulness and perceived enjoyment on perceived communication quality and social media continuance intention. We advance the understanding of the conceptualization of inhibitors from object-based, social-based, behavioral-based, and affective-based perspectives. We investigate the moderating effects of affective-based inhibitors (i.e., perceived social media distress and perceived social media anxiety) and the direct effects of object-based inhibitor (rapid change), social-based inhibitor (i.e., distorted reputation), and behavioral-based inhibitor (perceived complexity) on communication quality and continuance intention. To test the hypotheses, we collected data using an Online Crowdsourcing Markets (OCMs) technique. Using a sample of 268 Facebook users, our findings suggest perceived enjoyment is the main enabler, whereas perceived complexity is the main inhibitor of social media continuance intention. The findings also suggest that perceived social media anxiety moderates the relationships between (1) perceived complexity and perceived enjoyment, (2) perceived complexity and perceived usefulness, and (3) perceived complexity and perceived communication quality. We also find distorted reputation has a positive effect on perceived complexity but rapid change does not have a significant effect on perceived complexity. Perceived communication quality also significantly influences social media continuance intention. Our study confirms the dual factor model of technology usage and advances social media research by demonstrating that inhibitors are distinct from enablers.