“Big Deals” and Squeaky Wheels: Taking Stock of Your Stats

This article describes a half-day pre-conference focused on the ins and outs of assessing “Big Deals.” The presenters gave an overview of issues related to “Big Deals,” and engaged the attendees in discussions about their own experiences with the topic. They then detailed the process of assessing “Big Deals” at their institution, including their methods for evaluating usage statistics. Attendees were provided with sample Excel spreadsheets for hands-on exercises to practice applying the methods described.     

The “Big Deal”: A Survey of How Libraries Are Responding and What the Alternatives Are

The library's mission is to support the information and educational needs of its users. E-journal “Big Deals” offer libraries one method of maximizing the resources available to their users, but, with libraries now experiencing flat or decreasing budgets, these Big Deals present budgetary difficulties for libraries. They also remove collection development decisions from the control of the libraries themselves. Some libraries have canceled their Big Deals, resulting in problems. This article presents the results of an online survey of libraries regarding these bundled journal packages.     

Are Issue-Cycles Culturally Constructed? A Comparison of French and American Coverage of Global Climate Change

We present a cross-cultural comparison of newspaper coverage of global warming in France and in the United States (1987-1997) as a case study to analyze the impact of culturally bound journalistic practices on media attention cycles. Based on the results of a content analysis, we show that France's coverage was more event-based, focused more on international relations, and presented a more restricted range of viewpoints on global warming than American coverage did. American coverage emphasized conflicts between scientists and politicians. Downs's "quot;media-attention cycle,"quot; which is apparent for the American coverage, does not manifest as visibly in French coverage. Our findings suggest that research on media coverage of global environmental issues needs to move beyond studies at the national level; cross-cultural comparisons are essential to understand how different news regimes might affect public opinion.     

Which New Forms of Television Advertising Are Most Strongly Recalled? A Quantitative Analysis

In recent years the loss of effectiveness of television advertising based on traditional spots has led to the development and consolidation of new forms of advertising. In this article, the authors analyze the recall effectiveness of three new television advertising formats (television billboards, internal telepromotions, and external telepromotions). We use a representative sample of Spanish television audiences to compare the advertising recall generated by each new form of advertising. The empirical analysis, carried out by means of a probit model, shows that television billboards generate better recall than external or internal telepromotions.     

Are we “out of the box” yet? A case study and critique of managerial metaphors of change

A cultural‐critical approach is used to explore dominant and alternative ideologies of change reflected in the metaphors of a retail‐based management staff. The case study reveals the managers as change agents were well versed in the corporate call to “get out of the box, “yet reflected a less transformational vision of change in their own discourse. Traveling metaphors used by the store‐level managers indicated a process orientation to change, but one that severely limited discussion about other possible routes toward the desired end. Suppressed alternative metaphors speaking to the personal losses and frustrations associated with change are exposed and validated in this analysis. Implications for research and practice are discussed.     

MTL 2.0: A Report on the Social Media Usage and User Engagement of the “Big Four” Academic Libraries in Montréal

Although academic libraries continue to use social media to encourage student use of libraries and promote library resources and services, there has not yet been a study of social media use by the academic libraries in Montréal. This paper examines the social media accounts of the four university libraries in Montréal and, based on data gathered over the course of an 8-month period, seeks to determine the influence of each libraries' social media activity. Success was defined by measurable growth in the number of followers during the period studied. For the three universities with Facebook and Twitter accounts, the account considered most successful was the one with the highest engagement rate. The results indicate that all of the libraries were successful on the first measure, and the libraries with the fewest number of posts had higher levels of user engagement.     

Knowledge and Dignity in the Era of “Big Data”

Private companies and government agencies are now creating and tapping into vastly more data than ever before. These data flows include enormous amounts of personal information and raise questions about privacy and intellectual policy that could have profound impacts on our lives. While data collection and creation are nearly ubiquitous, the instruments of collection and analysis are often hidden in order to track more natural behavior. Recent revelations of massive governmental data collection offer the country, and librarians in particular, an opportunity to discuss and question the societal implications of “Big Data,” and the policies that govern them.     

Social Gerontology—Integrative and Territorial Aspects: A Citation Analysis of Subject Scatter and Database Coverage

To determine the mix of resources used in social gerontology research, a citation analysis was conducted. A representative sample of citations was selected from three prominent gerontology journals and information was added to determine subject scatter and database coverage for the cited materials. Results indicate that a significant portion of gerontology research, even from a social science perspective, relies roughly equally on medical resources as it does social science resources. Furthermore, there is a small but defined core of literature constituting scholarly “territory” unique to gerontology. Analysis of database indexing indicated that broad, interdisciplinary databases provide more comprehensive coverage of the cited materials than do subject-specific databases.     

A Review of “The Accountable Leader: Developing Effective Leadership Through Managerial Accountablility”

Market research data is a critical resource for entrepreneurs. Detailed, localized data that can be depicted in map form is of particular use for a business plan. Academic and public libraries license data-rich resources of use to entrepreneurs. This article describes four licensed products currently available to libraries, discusses how well they meet the needs of entrepreneurial-type questions, and discusses issues that arise from meeting patron needs.     

Are Social Media Ubiquitous in Academic Libraries? A Longitudinal Study of Adoption and Usage Patterns

A debate has emerged in library literature concerning the advantages and disadvantages of adopting social media applications in academic libraries. This research examines the ubiquity of social media through a longitudinal study of the adoption rates and usage patterns of Facebook, Twitter, YouTube, and Flickr at academic libraries in the Canadian province of Ontario from April 2010 to April 2012. The findings from this study indicate that large discrepancies exist in adoption rates across libraries, with two-thirds of Ontario academic libraries maintaining at least one social media application during the period of examination. Unexpectedly, Twitter and Facebook were equally popular social media tools during the study period. Despite its low adoption rate and usage, YouTube was by far the most effective means of reaching patrons. We conclude by examining the implications of engaging with patrons via social media in ways that are effective, engaging, and meaningful.