消费“心时代”的广告传播策略

消费"身时代"的瓦解 21世纪,人们的消费正在发生着全新的变化.在物质已经充满这个世界时,人们有条件去索取情感和精神的产品.人们消费的日益主观化,意味着一个全新的"心时代"的到来.已经有学者把21世纪之前称为人类消费的"身时代",而21世纪之后称为人类消费的"心时代".[1]     

2009年度媒介观察:社会视野下的传媒业热点

一 发现一:以中国政治为"经",以世界的变化发展为"纬",是今天中国媒介发展的基本版图.有关中国媒介业文本下的内容搜索中"地理热词"的统计表明:北京在中国媒介的心理版图中居于中心位置,今天中同传媒业的版图边界已经达于世界(排位第二).提及中国媒介的地理方位时,人们更多地聚焦于北京、上海和湖南,而当人们将眼光转向世界时,人们的心理参照系则是美国. 发现二:新媒体的影响力如日中天.词频统计表明,"新媒体"是人们在观察和论及媒介领域时提及率最高的第一热词,比人们提及"传统媒体"的几率高2.8倍.     

媒介化生存的危机

尼古拉斯·尼葛洛庞帝提出了"数字化生存"这一概念,随着大众媒体的高速发展,人们也进入了"媒介化生存"的时代,即媒介已经深入到人们生活的方方面面,构成了人们生存的环境,成为人们生存的方式和状态.但是,人们在享受技术发展带来的成果的同时,也要对其所带来的负面后果保持警惕.     

15年无悔帮扶打工者的好人

随着时代的变迁和社会的多元化,人们观念在转变, "好人" "坏人"这样对人明确界定的字眼越来越鲜见.然而,在辽宁沈阳,一个很不起眼的人物却让人们一致称赞,说他是好人、是雷锋.这个人就是刘加志.     

电视媒介如何面对视觉文化

今天,视觉图像已经逐步成为人们获取信息的主要方式之一.视觉是人类获取信息最有效的方式.在信息社会中,影像化的信息更易于接受、更适应人们快节奏的工作生活、更满足人们"眼见为实"的心理需求.     

互联网上缘何长出“罂粟花”——对当今网络假新闻产生原因的思索

网络改变了人们的沟通渠道、阅读习惯,网络新闻成为人们有效的信息获取渠道.但是,近些年来,许多荒唐的假新闻走马灯般地流传于网际,如"大活人两肾被偷"、"19岁中国女孩打破牛津纪录"、"比尔·盖茨被暗杀"等等.     

全球化背景下中国期刊界心态综评

"全球化"这个概念,是20世纪60年代由"罗马俱乐部"提出来的.美国<纽约时报>外交事务专栏作家托马斯@弗里曼认为,假如冷战的标志是一道墙,将人们分隔开来;那么,全球化的标志是世界网页,将人们联系起来.     

自媒体传播与公共领域的构建

如今,博客、微博等自媒体传播已经成为一种全新的生活内容和方式.当人们在认识到这种"我们即是媒介"的"微特质"和"Twitter般叽喳琐碎"的"微内容"正在形成一种巨大的合力改变人们生活的时候,这种惊喜是显而易见的.     

差异化叙事:新锐新闻周刊的阅读魅力

一 叙事学认为,叙事是人们将各种经验组织成为有现实意义的事件的基本方式……叙事既是一种推理模式,也是一种表达模式.人们可以通过叙事"理解"世界,也可以通过叙事"讲述"世界.     

新年贴"福"的缘由

新春佳节,人们总喜欢在门上贴个大"福"字,以祈愿新的一年万事吉祥,风调雨顺,国泰民安.有的人还把"福"字倒贴,取其谐音"福到了"之意,以表示人们对新的一年的美好祝愿.     

Zastroika,Perestroika, Rasstroika,Dostroika, and Us

No abstract available for this article.     

Basic concepts of entropy, order, organization, information, knowledge, and meaning

The classical concept of entropy is shown not to reflect the essence of the second law of thermodynamics both phenomenologically and theoretically. A new concept of entropy, S _n , is given, which offers a particular physical meaning of entropy and provides an experimental determination of the entropy value. This allows one to avoid many attempts at defining the phenomenon of life via entropy characteristics and give definitions of life and an elementary structure of both life itself and devices that simulate life (automata, computers, and robots.). This, in turn, allows one to assign a substantive sense to the mathematical character of corresponding sciences (information theory, cybernetics, system theory, etc.) and define operational basic concepts of information, knowledge, meaning, and control, as well as to formulate operational concepts of order, organization, and self-organization and implement a new approach to problems of biology, biophysics, information theory, cybernetics, and system theory.     

Hands,Diamonds, Bears,Wind

No abstract available for this article.     

Lesbian, gay, bisexual, and transgender health issues, disparities, and information resources

Lesbian, gay, bisexual, and transgender (LGBT) persons, while widely diverse in many ways, share health disparities related to the stigma and discrimination they experience, including disproportionate rates of psychiatric disorders, substance abuse, and suicide. Lesbians, gay men, bisexuals, and the transgender communities have additional health concerns and disparities unique to each population. This paper highlights the national recognition of these health issues and disparities and presents web-based information resources about them and their mitigation.     

Lesbian,Gay, Bisexual,and Transgender Health Issues,Disparities, and Information Resources

Lesbian, gay, bisexual, and transgender (LGBT) persons, while widely diverse in many ways, share health disparities related to the stigma and discrimination they experience, including disproportionate rates of psychiatric disorders, substance abuse, and suicide. Lesbians, gay men, bisexuals, and the transgender communities have additional health concerns and disparities unique to each population. This paper highlights the national recognition of these health issues and disparities and presents web-based information resources about them and their mitigation.     

Encoders,Decoders, Compressors,Decompressors, Viewers,and Helper Utilities for an Internet Tool Box

No abstract available for this article.     

Proceedings, Ninety-third Annual Meeting, Medical Library Association, Inc., Chicago, Illinois, May 14-20, 1993

[This corrects the article on p. 118 in vol. 82.].