Effects of Market Competition on Taiwan Newspaper Diversity

This study investigates effects of market competition on newspaper diversity in Taiwan. Using Simpson's D, this study found that overall newspaper market diversity increased after a new daily newspaper entered the market. Although overall diversity increased, the traditional newspapers decreased their content diversity. The new newspaper offered a higher level of content diversity than traditional newspapers, which differentiated themselves by becoming more specialized.     

Impact of Moderate and Ruinous Competition on Diversity: The Dutch Television Market

This article analyzes how competition in television broadcasting influences diversity of program supply. We argue that competition in oligopolistic broadcasting markets can take different forms, depending on the strategies adopted by broadcasters. We distinguish between moderate and ruinous competition, and discuss under what conditions these types of competition will emerge. We hypothesize that moderate competition improves diversity, whereas ruinous competition produces excessive sameness. We test these hypotheses for the Dutch television market.     

Media Concentration in the Hispanic Market: A Case Study of TV Azteca vs. Televisa

If one wanted to measure the historic level of multimedia industry concentration in Mexico, it would not be necessary to use statistics, financial analysis, viewer ratings, or other evaluation systems. The maximum level of concentration is 1, and, in Mexico, that number belonged for 20 years to Grupo Televisa (1973–1993). Televisa's position was lost in 1993 when entrepreneur Ricardo Salinas Pliego launched TV Azteca. This paper explores the principal strategies used by TV Azteca to overcome the entry barriers set by the Televisa monopoly. The paper also presents an economic valuation of this duopoly market 7 years after the shift in market structure.     

电视频道的竞争元素——几套卫视节目频道形象比较

中国电视收视市场在历经长久稳定之后开始倾斜，省台上星和凤凰卫视开播从被局限的边缘和地方向“中央频道”频频发起挑战信号。浙江卫视的周末版与文化品位最早分裂出部分受众，湖南卫视的娱乐节目席卷全国主要地区，凤凰卫视虽然落地范围受限，但在可收视的地区赢得许多受众，北京卫视也受阻于落地，但虎虎生气的新闻节目和经久不衰的品牌栏目独霸北京市场，并开始扩展，上海电视在保护策略下牢牢占据上海市场。在广东、福建沿海地区，香港、台湾电视大举直入，当地电视台备受挤压，中央电视台也丧失霸主地位，直落到第四位。卫星时代为电视带来前所未有的活力与挑战，中央电视台虽借助政策保护伞享有独特权利，但受众的遥控器却并非“特权”所能遥控。WTO为中国带来新一轮国际竞争，电视频道能否在收视市场称雄，归根结底只能取决于自身竞争元素的组合。     

优化电视剧市场发展的几个问题

电视剧制作的数字意识，电视剧创作的策划意识和电视剧产业的文化意识是每一位置身于我国电视剧产业的主创者．管理者以及观察者都应认真研究的问题。因为它直接关系着电视剧的耕耘与收获之比，关系着电视剧文化样态的现实吸引力与未来影响力，关系着电视剧产业发展的结构要素与调整。     

Competition for Viewers and Advertisers in a TV Oligopoly

Abstract

This study considers a model of a TV oligopoly where TV channels transmit advertising and viewers dislike such commercials. It is shown that advertisers make a lower profit the larger the number of TV channels. If TV channels are sufficiently close substitutes, there will be underprovision of advertising relative to social optimum. This study also finds that the more viewers dislike ads, the more likely it is that welfare is increasing in the number of advertising-financed TV channels. A publicly owned TV channel can partly correct market distortions, in some cases, by having a larger amount of advertising than private TV channels. It may even have advertising in cases where advertising is wasteful per se.     

图书馆多样性研究

探讨图书馆多样性的源起和研究意义;在结合国内外图书馆多样性理论研究与实践经验的基础上,构建图书馆多样性研究内容框架;希望对图书馆多样性思潮的推进及其实践能够有所裨益。     

受众分析视野中的电视节目策略

二十世纪60年代，在美国随着受众被动收视理论的提出，被认为比灵感猜想要科学得多的电视媒介编排策略开始被学术界和商业社会广泛接受。受众被动收视理论认为，收视行为更多的是基于可得的空闲时间，而不是偏爱的内容，收看电视的主要满足感来自观看行为，内容只是进行节目选择时的第二考虑因素(Adams,1997)。     

电视剧发行与市场开拓

这里所谈的“电视剧发行与市场开拓”中的情况与想法，是根据近年来在电视剧这一行业中所经历的亲身体验和同行业者对自己的启发而归纳出来的。     

我国电视媒体产业竞争驱动力分析

本文采用迈克尔·波特“驱动产业竞争力的五种作用力模型” ,对我国电视传媒产业竞争状况进行分析 ,并在此基础上 ,预测电视媒体行业竞争趋势     

电视纪录片节目市场整合的几点思考

纪录片节目市场资源的状况纵观电视纪录片节目市场，大致可分为两类。一类是显现的节目市场。如电影、电视剧、娱乐、财经、资讯、服务性节目等等。这类节目市场充满着竞争的火药味，外资也极易介入，市场的风险较大；另一类是隐性节目市场。如纪录片节目市场，随着社会的发展，知识结构的提升，人文关怀的需求，纪录片节目将逐渐溶入主流节目市场。近年来，中国经济连续保持高增长，去年人均GDP已经超过800美元的关键指标，这一切都会导致市场对节目品种的强烈需求。在欧美等发达国家，纪录片节目、教育节目的价格远高于电视剧的价格。我…     

台湾电视新闻发展脉络

1962年台湾和日本合资的台湾台视公司(台视)建立，就把社教和新闻摆在重要位置，用幻灯机投射新闻内容，报道地方新闻和体育新闻，每一节半小时．全日三节，中南部的新闻靠传统交通运输，到晚上才能播送。国际新闻靠外国通讯社周转送来，多是五、六天前的旧闻。每天播出4小时社教和新闻性节目，占节目的80％．到1971年台视社教新闻节目仍占49．63％。     

Pedagogies of food and ethical personhood: TV cooking shows in postwar Taiwan

Taking one of the most representative subgenres of lifestyle TV, the cooking show, as a case study, in this article, we examine the history and changing cultural meanings of this televisual genre in the context of Taiwan's postwar social history and TV industry. We conduct textual analyses of Taiwanese cooking shows across three different historical stages: Fu Pei Mei's shows (the 1960s–1980s), Chen Hong's shows (the 1990s), and Metrosexual Uber-Chef with Master Ah-Ji (the 2000s), in order to advance a critical exploration of the complex relationships between these popular media texts and their social and industrial contexts. We argue that, in line with the ongoing transformations in Taiwan's society and television industry over the postwar era, the cooking show essentially shifted from educational-cultural to entertainment programming. However, at the same time, the pedagogical function of teaching both cooking skills and life ethics was maintained throughout the different stages, albeit represented very differently in each of the three periods, corresponding with the social and industrial contexts pertaining in each.     

传媒市场竞争中的效率损失及解决对策初探

本文认为,市场机制自身的固有缺陷决定了产业发展面临着“囚徒困境“,造成市场资源的低效率配置.对此,本文提出了解决这一困境的对策.     

生态学视野中的健康类电视栏目研究

近几年,随着人们健康信息诉求的增强,央视及各省级卫视纷纷开办健康类电视栏目,个别栏目获得较高的收视率,并具有很强的社会影响力。本文结合健康传播的生态观,以中央电视台《健康之路》、北京电视台《健康大智慧》和湖南卫视《百科全说》三个栏目为对象,通过抽样统计和分析,从栏目的话语权分布和议题构成的角度研究和评判此类栏目的传播方式。     

浅谈数字电视节目前期制作技术和流程

数字电视节目制作技术最主要的两个部分就是前期制作技术和后期制作技术,本文对数字电视前期制作的设备、技术、方法以及流程进行了探索和研究。     

竞争是广电报的生存之路

在市场经济条件下报纸市场激烈竞争的今天．审视手中的广播电视报时，不由地发问：广电报，你凭什么去竞争？一度辉煌、繁荣的广电报现在可以说是困难重重。     

敢问路在何方?--电视节目市场纵横谈

去年12月11日，我国正式加入世界贸易组织。在新形势下，国内外电视业新一轮竞争的序幕已经开始。竞争依然聚集在电视节目之间的比拼。于是，如何推动我国电视节目市场的健康发展又成了热门话题。