Practically Perfect in Every Way: Communication Strategies of Ideal Relational Partners

This study utilized social exchange constructs to examine communication strategies used by self-defined ideal relational partners when initiating dating relationships. Two hundred forty-four participants generated 1183 communication strategies they would use to initiate relationships if they believed themselves to be ideal partners. A content analysis revealed 15 categories of communication strategies enacted by ideal relational partners. These categories included initiation, emotional disclosure, direct inquiry, impression management, shared activities, supportive behaviors, information gathering, gift giving, compliments, other-initiated behaviors, assistance from others, self-acceptance, pickup lines, bragging, and use of humor. Implications for interpersonal communication research are discussed.     

Content Analysis of Local News: Evaluating the Public Interest in Media Programming

Courses: Introduction to Mass Media, Media Effects, Media Ethics, Broadcast Journalism

Objective: To develop critical awareness of media programming trends such as content homogenization, “infotainment,” and the programming structure of news content, in order to help students develop critical awareness of the public interest obligations of commercial broadcasting     

Paradoxes of Strategic Renewal in Traditional Print-Oriented Media Firms

This article continues and extends the emerging scholarship of strategic media management by examining the day-to-day challenges that media managers face when managing strategic renewal in traditional print-oriented media firms. The aim, in particular, is to shed light on the tensions and paradoxical situations that middle managers need to deal with in contexts where taken-for-granted industry recipes and well-established business practices have become problematized as a result of industry-wide technological and cultural change. Based on an empirical case study, the article identifies and elaborates on three interconnected paradoxes, rooted in the history of the company and past decisions of its top-management: (1) balancing employees’ needs for stability with organizational needs for change; (2) bridging employees’ needs for security and tradition and the organizational need for learning and taking risks; as well as (3) reconciling employees’ needs to “focus on themselves” with organizational needs to collaborate for collective success. Theoretically, the article contributes to the literature by working toward a new paradox perspective on managing strategic renewal in media organizations. This theoretical perspective is offered as an interpretive framework for empirically exploring and critically examining the dynamics and complexities of strategic media management in the continuously changing business environments of the industry.     

新趋势、新逻辑与新形态——区域媒体的形成轨迹与发展趋势解读

中国地方广电的自我发展逻辑正在成型与强化。“四级办台”政策之后,地方广电开始在“行业”与“地方”双重力量下发展;此后,“行业”线索开始复杂,利益博弈日渐浮出水面,并困扰地方广电发展。取消“四级办台”与“广电集团化”成为行业高层大举调配行业利益的集中表现,压力之下,地方广电诉诸地方政治和地方经济来缓解竞争与发展的压力。而随着地方政治经济的日渐成熟,地方广电开始作为地方发展与建设的力量,促成了一种地方政治、经济与媒体的力量合流。就此,地方广电的平台与触角开始延伸,一种“区域化”的发展倾向也就酝酿其中。     

Financing Public Media in Spain: New Strategies

This article attempts to explain the key points of the new financing reform of public service broadcasting in Spain. The following questions are analyzed: controversial points; the new law, private broadcasting, and the telecommunications sector; and the future of public service broadcasting in Spain. Deliberative discussion with 80 participants was conducted evaluating their views regarding public media. The central problem was the role that people feel the RTVE Corporation should play in the future. With that role in mind, participants were asked to evaluate the financial situation of public broadcasting in Spain. The new Financing Law of the RTVE Corporation, based on the immediate cessation of advertising, was passed in August 2009. According to the law, for every new service provided by RTVE, it should be assigned additional funding. It is not clear yet how this process will work in the future.     

新媒介生态环境下地方电视新闻节目传播策略分析

本文对新媒介生态环境下地方电视新闻节目传播策略进行了分析.     

Development of the German Media Market: Opportunities and Challenges for U.S. Media Firms

Due to technological development and economic pressures, deregulation of the West European broadcasting market during the 1980s has led to an enormous increase in the number of television channels. The opening of the markets to commercial interests and the demand for TV software (programming material) at the same time give media companies diverse opportunities to become active across frontiers. Being the biggest broadcasting and advertising market in Western Europe, Germany has become an interesting target for foreign companies. The introduction of digital television in the summer of 1996 and further liberalization of ownership regulations have made entry into the German broadcasting market even more attractive. This article describes the development of the German TV sector and analyzes opportunities, restrictions, and consequences of international and particularly U.S. activities in the German market.     

全媒体时代图书馆联盟协同创新服务研究

探讨全媒体时代图书馆联盟协同创新的时代背景和理论渊源,从微观、宏观两个维度建构图书馆联盟路径模型,并从服务门户协同、合作目标协同、知识管理协同、保障机制协同等方面提出全媒体时代图书馆联盟创新服务的协同对策,以有利于推进图书馆联盟协同创新的可持续发展。     

The Agenda-Setting Function of National Versus Local Media: A Time-Series Analysis for the Issue of Same-Sex Marriage

This study compares the agenda-setting effects of national and local media on public salience in a market where an issue was both local and national with the effects in a market where it was primarily national. A new measure of public salience is also introduced. Results indicate that agenda-setting effects of local and national media are very different, with local media exerting a stronger agenda-setting influence when the issue is both local and national.     

Assessing the Role of Information-Processing Strategies in Learning From Local News Media About Sources of Social Capital

This study examines the mediating effects of information-processing strategies on the relationship between use of local news media, informational use of the Internet, and sources of social capital: interpersonal trust, reciprocity, and associational membership. Analyses of a telephone survey data (n = 546) of American adults show that even though local news media were influential, information-processing strategies were more powerful than attention in explaining learning from local news media about social norms at the individual level. These findings support the usefulness of the cognitive mediation model of information-processing behaviors in examining learning from local news media about social norms. Of the two strategies, elaborative processing played a more important role than active reflection in the mediating process. Informational use of the Internet had a significant and independent effect on associational membership, after demographic, structural anchoring, local media use, and information-processing measures were statistically controlled.     

Knowledge Organization in Knowledge Management Systems of Global Consulting Firms

Organizing knowledge is essential for corporations to have an effective and successful knowledge management system. This study investigates how consultants in global consulting firms organize corporate knowledge. The major findings are: knowledge organization is not separate from other components of a knowledge management system, but instead holds all other knowledge management components together; metadata with attributes and facets is created when consultants submit knowledge pieces to a knowledge management system; a standard template for describing a knowledge piece exists in each firm in this study; the knowledge organization part of consultants’ work is similar to librarians’ work in organizing information.     

The Missing Role of Parents: A Content Analysis of Newspaper Coverage of Parenting Practices and Communication Strategies for Addressing Binge Drinking

Parents can employ communication strategies to prevent alcohol use among college students. This investigation utilizes content analysis to examine the coverage of parent-related strategies in 32 newspapers over the last decade. Of the 255 articles related to college drinking, only 49 mentioned one or more parenting strategies. The most frequently mentioned strategies were parental notification of their child's problem behavior by college administrators and communicating with older children about alcohol. The strategies mentioned least were monitoring and staying connected with college-aged children and talking about the consequences of binge drinking. The minimal coverage suggests a need for the use of media advocacy by public health professionals.     

图书馆协同知识转移的情境因素分析及优化策略

图书馆协同知识转移的有效进行依赖于特定的情境.图书馆要从宏观、中观、微观3个层面准确把握其协同知识转移的情境因素,并从经费保障体系、情境因素匹配、知识资源建设、沟通与协作环境、知识转移与创新氛围、知识管理能力等方面有针对性地促进其协同知识转移的情境优化,以实现知识的扩大与创新,满足用户的知识需求.     

"全球媒体新秩序"和中国传媒产业的发展--一种历史的比较和理论的分析

当今社会,全球化已经成为被谈论得最多的话题之一。不论人们是否了解、是否喜欢、是否有确定和统一的认识,通信、媒体、金融、贸易和政治的全球化趋势已经成为现实,并正在从各个方面对现代人的生活产生巨大的影响。在这个过程中,媒介技术、媒介产业、以及与之相连的媒介文化的发展起到了不可替代的推动作用。在某种意义上可以说,正是新的国际信息与通讯系统方面的大步进展,使得各国     

The PCC ISNI Pilot: Exploring Identity Management on a Global,Collaborative Scale

Abstract

The Program for Cooperative Cataloging (PCC) conducted a multi-institution Pilot project to contribute metadata to the International Standard Name Identifier (ISNI) database. In addition to describing the goals, structure, and activities undertaken in the Pilot, this article examines some of the experiences of PCC metadata practitioners as they sought to incorporate ISNIs into their metadata workflows and pursue a wide range of ISNI use cases. Lastly, the article outlines next steps that flowed from the Pilot as the PCC has parlayed its newly developing identity management expertise into additional PCC program explorations.     

地方文献、多样性文明与和谐世界——论全球文化变革中地方文献的价值

地方文献涵盖一个地区(乃至地域)数百年,甚至数千年来政治、文化、军事、经济、地理沿革诸方面文明记录.在当今全球文化变革过程中,本土文化不可避免地受到挑战.论述了在全球文化变革中地方文献所具有的极其重要的价值.     

Partners in Collaborative Cataloging: The U.S. Government Printing Office and the University of Montana

Collaboration is a necessity in the current library environment where time, money, and resources are limited. This is particularly noticeable for institutions housing federal government documents. In addition to keeping up with the influx of current publications, federal depository libraries must address historical documents for which bibliographic records are not readily available. This report discusses how the United States Government Printing Office and the University of Montana Maureen and Mike Mansfield Library are working together to increase access to pre-1976 United States Forest Service publications and gray literature within the same subject area.     

地方电视媒体广告营销策略研究

电视媒体广告是一种特殊商品,这种特殊商品的市场营销,已经成为媒体经营的重要组成部分,堪称媒体经营的血液和命脉。如何正确把握时代脉搏、市场走向和发展趋势,通过"活血化淤"手段消除弊端,使其保持旺盛的生机与活力,