Extending the Television Brand: An Examination of Why Consumers Use Broadcast Network Web Sites

Framed by the technology acceptance and customer-based brand equity (CBBE) models, this study investigated how audiences intend to use broadcast television network Web sites. Drawing upon the results of a survey (N = 178), this research found that perceived ease of use and perceived enjoyment significantly influence intent to use broadcast Web sites. Findings also reveal that CBBE plays a significant role as a mediator between motivations and behavioral intention to use broadcast networks' Web sites. It is concluded that as the medium of television evolves, networks' Web sites should be conduits for sustained brand allegiance and broadcasters should make more strategic use of their Web sites.     

Television Doctors: An Analysis of Physicians in Fictional and Non-Fictional Television Programs

Although fictional television traditionally has portrayed doctors positively, recent fictional programming appears to portray physicians in a less positive manner. It has also been suggested that these images may conflict with depictions of doctors found on non-fictional television. A content analysis conducted here indicates that television's physician portrayals are less positive than they were in 1992, contemporary genres differ in their physician depictions, and television's doctor portrayals do not differ according to sex or race.     

Representations of Interpersonal Interaction and Race/Ethnicity: An Examination of Prime-Time Network Television Programs

Racial and ethnic relations in America are a form of social interaction about which changing perceptions could have important consequences. Current research examining the nature of discrete social interaction situations in entertainment content on television is lacking. This study was conducted with the objective of obtaining an updated account of the state of interpersonal interaction portrayals between characters of different racial/ethnic backgrounds in popular prime time programs on broadcast television. Specifically, we analyzed prime-time television program content on 4 major U.S. broadcast networks. Findings are interpreted via a media priming framework.     

对影视作品中价值观问题的思索

本文对影视作品中价值观问题进行了分析.     

传播先进文化是中国电视的重要责任

中国电视是党．政府和人民的喉舌，是中国共产党领导下的新闻事业的一个重要组成部分。中国电视的这一根本性质决定了它传播的主要内容直接或间接地反映党和国家的政治立场、政治主张和政治观点，决定了它在传播过程中要以我国主流意识即党的科学的思想体系为核心。这一基本原则是我们认识中国电视与先进文化关系的重要基础。     

The Impact of Market Segmentation on African American Frequency,Centrality, and Status in Television Advertising

Market segmentation made communication with the advertising audience dependent upon the audience segment. African Americans were the first racial minority group identified as having economic viability as a target market that could be reached through advertising content and placement. A content analysis of 358 prime-time television advertisements for African American and general audiences revealed that African Americans are still playing a subordinate role, even in advertising targeted to them. Market segmentation has increased the breadth, but not necessarily the depth of African American advertising depictions.     

新媒体语境下广播电视的战略转型

媒介技术的发展推动着社会文明的进步,也加速推动着传统媒体向融媒体的转型。媒介生态发生改变,媒介语境也发生了改变。广播电视媒体,在价值属性上更多地体现公众诉求和公民利益。由媒介技术所带来的广电媒体结构性变化,有力推动着媒介制度的变迁。     

科技,为电视新闻构架新高度

高科技带来的现代电视传播形式 ,最具代表性的就是现场直播和多度空间并行结构的节目。空间局限的打破 ,事件进行的不可预知性 ,带来了良好的传播效果。但是 ,高科技的运用需要理由 ,需要与高科技匹配的节目制作观念 ,对节目中科技的投入 ,应当是行之有理的。     

Diversity in Broadcast Television: An Empirical Study of Local News

The relation between the structure of a market and the diversity of its product offering has been extensively explored by theorists. We develop 2 measures of diversity and explore the content of local news for 60 stations and 20 designated market areas (DMAs) in the United States. Using a relative station-level diversity metric, ordinary least squares (OLS) estimates imply that relative diversity of local news content decreases as market concentration increases. This result is not, however, robust to an instrumental variables specification. Using a total market diversity metric, the Herfindahl-Hirschman Index (Hirshman, 1964) is significant in OLS and robust to instrumental variable estimation. Because the total market diversity metric is arguably superior to the incremental metric as a measure of overall diversity, this result is useful-it suggests that the total diversity of local news content within a DMA is sensitive to the level of concentration.     

构建广播电视新闻学专业实践教学新体系

本文在充分考察全国高校同类专业实践教学体系的基础上。结合黑龙江省对广播电视新闻学人才的需求模式和要求,从全新的角度和视野认识和梳理了广播电视新闻学专业实践教学的思路,并最终确立了我校广播电视新闻学专业的实践教学模式。     

美国电视的约束机制

美国电视无疑是一种影响力巨大的媒介 ,正是由于它的巨大影响 ,因此比其他公众媒介受到更多的束缚和制约。这种社会权力的束缚和制约主要来自两个方面 :国家政权和社会舆论 ,而法律———舆论———经济利益构成的一个铁三角 ,从不同的方向影响着美国电视行业的生存与发展     

Sexual Socialization Messages on Television Programs Most Popular Among Teens

This paper examines the portrayal of sexual messages in the top 20 most popular television programs among teenagers in the United States. It compares findings from the 2001–2002 and 2004–2005 seasons. Results show that these programs contained a large number of sexual messages, though their frequency decreased over time. Most messages about sex were in the form of conversations. About 1 in 2 shows included portrayals of sexual behaviors, mostly precursory behaviors. Sexual risk and responsibility concerns were rarely addressed. Most consequences for sexual intercourse portrayed in 2004–2005 were negative, a significant change from 2001–2002. The findings' implications for adolescents' sexual socialization are discussed.     

Media Ownership Regulations and Local News Programming on Broadcast Television: An Empirical Analysis

This study analyzes the provision of local news programming on local television and its relation with station ownership characteristics and market conditions. The results show that station financial strength and market competition have a significant, positive relation with the quantity of local news programming. However, there is little evidence that ownership characteristics (e.g., duopoly ownership and ownership by one of the big 4 broadcast networks) contribute to local news production. The findings call into question one of the underlying rationales of the Federal Communication Commission's current policies toward more relaxed national and multiple ownership rules.     

电视新闻专题节目特点及发展趋势探析

本文分析电视新闻专题节目的特点、优势以及存在的不足,探求其发展趋势,并提出建设性意见。     

新时期广播电视新闻学专业实践教学模式的探索

本文拟通过对广播电视新闻学专业怎样建立一个以“学生实践拉动学习渴求“为基本出发点、以“全面提高学生的媒介素养和社会责任感“为基本原则的“有效的实战模式“的探索,就当前对新闻教育怎样实现新突破进行讨论.     

从公共服务角度谈我国广电体制的改革走向

本文以上海文广与湖南广电的传媒体制改革为例,分析广电"制播分离制"的意义、实质及其困境,指出制播分离应该是整体转制的缓冲和过渡阶段,我国广电体制的改革走向是立足公共服务,形成以国家、社会、市场机制为互补的多元化制度格局.     

Issues in the Cataloging of Commercially Available Videocassettes of Television Programs

No abstract available for this article.