新兴产业报道如何以算法思维细分受众

新兴产业已成为中国经济结构调整的最新着力点,未来还将长期持续.但同其他经济报道相似,新兴产业报道领域也一直面临着信息数量与质量两方面供不应求的困境.以今日头条等为代表的互联网新媒体借助创新的推荐算法,实际上遵循了大众传播的本质规律,有效实现了信息供求双方的精准匹配.新兴产业报道的传播者,尤其是传统媒体,亟待深刻认识并充...     

加快文化科技创新 推动文化产业发展

文化科技创新是推动文化产业发展的根本动力。文化科技创新对文化产业发展的推动主要表现为:通过催生文化新业态,拓展文化产业边界;通过促进文化产品或服务创新,提升文化吸引力;通过拓展传播路径,增强文化辐射力。政府和企业的协调努力是实现科技创新、推动文化产业发展的保障。     

畅销书及其运作机制初探

本文分析了中西方畅销书产生的背景及其定义,认为畅销书运作机制由选题产生机制、书稿加工机制、媒体宣传机制、发行渠道管理机制、信息反馈机制五个部分组成,它以出版商为运作主体、以市场需求为导向配置出版资源,以保障全社会共同参与的文化生产顺利进行。在当前,只有进一步走市场化之路,真正建立起畅销书的长效机制,才能促进我国现代出版业的可持续发展。     

从“文化工业”到“文化产业”——关于传播政治经济学的一种概念转型

本文认为,法兰克福学派的文化工业概念在20世纪70年代被法国学者重新阐释为复数意义的文化产业。这一概念转型从产业经济学的角度丰富了传播政治经济学的内容,有助于我们从技术和社会之间的互动关系来认识和把握信息资本主义的发展趋势。     

Convergence of Visions: a Condition for Effective Partnership in a Multilateral and Multilingual Environment

The right for everyone to access “the promised land” of the InfoSociety is widely recognized. The “wiring of the universe” is now technically and financially possible. One should do it quickly in the respect of human values and rights, freedom of opinion, transparency and cultural diversity. However, in the context of communication developments in 1997, it is a multifacet issue of concern to all the countries. The cyberspace era brings many new challenges to the communications' academic curricula, professional practices, media owners and the research and development (R&D) of industries across the world. The emerging virtual communities change social and political relationships, as well as the job market well beyond national and linguistic boundaries. The paper examines the minimal conditions needed for this open process to take place with the participation of all players and the possible role of ORBICOM, the network of UNESCO Chairs in Communication.     

Convergence of Visions

The right for everyone to access “the promised land” of the InfoSociety is widely recognized. The “wiring of the universe” is now technically and financially possible. One should do it quickly in the respect of human values and rights, freedom of opinion, transparency and cultural diversity. However, in the context of communication developments in 1997, it is a multifacet issue of concern to all the countries. The cyberspace era brings many new challenges to the communications' academic curricula, professional practices, media owners and the research and development (R&D) of industries across the world. The emerging virtual communities change social and political relationships, as well as the job market well beyond national and linguistic boundaries. The paper examines the minimal conditions needed for this open process to take place with the participation of all players and the possible role of ORBICOM, the network of UNESCO Chairs in Communication.     

A Network Analytic Approach to Audience Behavior and Market Structure: The Case of China and the United States

This study adopts a network analytic approach to understand media audiences in relation to media markets, bridging the literature on audience behavior and media economics. Using audience data in the Chinese and U.S. markets, we apply multi-level measures to compare audience fragmentation patterns, a key indicator of market structure, across television channels. Drawing on McQuail's four–stage fragmentation model, we find the Chinese television market exhibits the Core-Peripheral model where a few channels dominate the marketplace and the rest are viewed by niche segments of the audience. In contrast, the U.S. market represents the Pluralism model with extremely high levels of audience duplication across channels, suggesting overlapping patterns of exposure throughout the market rather than isolated segments.     

Media Economics: Research Paradigms,issues, and Contributions to Mass Communication Theory

The field of media economics has mushroomed recently, highlighted by the introduction of the Journal of Media Economics, an expanding literature base, and wider interest among academicians. In this article, I examine the main research paradigms, issues facing the field, and contributions to the larger body of mass communication theory. I also argue that media economics has made at least 4 major contributions to the communication literature. It (a) provides a means to understand media as economic institutions; (b) helps further understanding of continual globalization of media industries; (c) provides a diverse alternative to mainstream mass media; and (d) offers an interdisciplinary focus to contemporary mass communications research.     

Blogging in the Communication Technology Course

Courses: Communication Technology or New Media; could also be used in Broadcast Journalism, Print Journalism, Public Relations, Advertising, or other communication courses

Objectives: By creating and maintaining a blog, students will improve their research and writing skills, participate in collaborative learning, and acquire the digital literacy skills necessary for success in rapidly changing media and communication industries     

INSIGHT Telling and Showing: The Intersection of Visual Communication Content Knowledge and Pedagogical Strategies in STEM

Decades of research in (oral) communication across the curriculum can provide a firm foundation for many forms of communication, but the related research focused on discipline-specific visual modalities is sparse. For this pilot investigation, we interviewed 12 faculty members across STEM fields about how students are asked to use visual communication within a course and what kind of visual communication instruction or guidance they are given. The results provide an empirically supported investigation into the perception of the value of visuals in STEM, how students in STEM disciplines learn how to create and use visuals, and how this instruction is accomplished through communities of practice. Based on these results, we argue that it is not enough to teach students discipline-specific writing and oral skills with a quick nod to visuals, but instead there should be special attention devoted to unique pedagogical strategies in teaching visual communication construction.     

Enhancing Communication Interventions and Evaluations through Communication Design

Communication design is first and foremost about creating, engineering, or critiquing approaches to communication that achieve specific goals or values. A design approach acts as an integrative perspective for finding the relevance of theory to a specific site of intervention. Communication design processes are illustrated through work on ombuds processes and organ donation campaigns. This research highlights four propositions related to communication design. First, design should be about both creation and critique. Second, design is complementary to, and strengthens, theory (and vice versa). Third, design can be both unique to an intervention or context and iterative from previous designs. Finally, design helps us uncover unexpected and unintended consequences, uncovering hidden properties of communication and leading to opportunities for modifying and correcting communication practices. These unintended consequences and other design successes and failures provide opportunities for learning and creating better systems. In these ways, a commitment to design processes strengthens both our research and our practice of communication across a variety of communication contexts and across different levels of communication.     

Annual Report on the Digital Publishing Industry in China: 2007–2008

The annual report captures the rapid growth over the past 5 years with a focus on the past 2 year of the digital publishing industry in China. The growth is evaluated in relation to new revenues generated, the size of the market segments represented by e-journals, eBooks, digital newspapers, blogs, online music and games. The leading companies in each of these sectors are identified as there is still a reluctance of traditional publishes to move more aggressively into the new media publishing. Finally, a review of the challenges that the lack of copyright present to the industry as legal systems have not caught up with the rapid developments of the media or online information industries.     

“互联网+”与市民阅读的形成--以2015年中国十大公共图书馆借阅排行榜为例

2015年是“互联网+”对中国文化产业产生影响的重要年份,作为“全民阅读”的风向标,公共图书馆借阅排行榜反映了“互联网+”语境下现代通讯技术所影响的公共观念以及新交往方式对“全民阅读”的影响。调查显示,人文阅读类的读物占较大比重,功能性阅读与审美性阅读各占半壁江山,“市民阅读”开始勃兴,“全民阅读”在“互联网+”语境下绽放出新的光彩。     

科技期刊传播系统结构分析与创新

科技期刊传播系统中作者、读者、期刊以及所传播的知识呈分层状态,即学术层、技术层与科普层,但各层级之间存在横向和纵向联系,构成层级与网络结构综合体.这种结构的实质是知识的交流.分析国家创新系统中科技与生产领域的联合和交叉形成了知识多向流动的布局形态,提出科技期刊的传播重在促进知识的转化、吸收和利用.     

The relationships among loneliness,self/partner constructive maintenance behavior,and relational satisfaction in two cultures

Previous research has shown that individuals in a close relationship or with good support network can suffer loneliness and that feelings of loneliness can cause negative perceptions of relationship quality and communication behavior of self and partner. The present study investigated the associations of self‐/partner‐perceived constructive communication behavior with loneliness and relational satisfaction in close relationships in South Korea and the United States. The results indicated that lonely individuals perceived themselves and their partners as displaying positive behaviors significantly less than did non‐lonely individuals, regardless of culture. Lonely people felt significantly less satisfied in a relationship than did their non‐lonely counterparts across cultures. However, as predicted, cultural differences emerged with respect to the significant indicators of loneliness: only self behavior for Koreans and only partner behavior for Americans. The results suggest that even a moderate level of loneliness can affect perceptions of constructive communication effort by self and others and relational satisfaction in close relationships across cultures.     

Willingness to communicate: A cross‐cultural investigation

This study examined the means of and correlations between perceptions of willingness to communicate, communication apprehension, and communication competence of college students in the United States and Australia. Comparisons indicated a high degree of similarity in the relationships between communication orientations in the two cultures but substantial differences between the cultures in terms of mean scores on willingness to communicate and self‐perceived communication competence. Results of the study suggest similarities between people of two different cultures on one communication orientation do not necessarily indicate similarities on other communication orientations. However, relationships between orientations may have some generalizability across cultures.     

E-Leaders and Uncertainty Management: A Computer-Supported Qualitative Investigation

Organizations are experiencing more online activity requiring more digital communication than ever before. Due to these increasing electronic experiences and the uncertainties that result for electronic leaders (e-leaders), this study explored the strategies e-leaders use to manage uncertainties within organizational settings. To accomplish this inquiry, computer-supported analysis examined 281 qualitative responses to an e-leader survey. Findings revealed that conditional communication, team, time, and technology strategies are widely deployed by e-leaders to manage the shared uncertainties of people, time, and technology. Further, conditional communication was found to be a ubiquitous and highly co-occurring strategy allowing e-leaders to move from computer mediated communication to face-to-face communication and vice versa, to utilize different channels and messages dependent upon varied goal needs, and to encourage feedback and the sharing of organizational leadership across different technology spaces.     

The department of communication at Michigan state university as a seed institution for communication study

A seed institution is an organization that plays a dominant role in a new scholarly field by shaping intellectual directions for theory and research. The Department of Communication at Michigan State University was a seed institution in defining the new field of communication study in the 1960s because (1) of its focus on an integrated perspective of communication, emphasizing commonalities across mass and interpersonal communication, (2) of its quantitative focus, (3) of its internationalization and intercultur‐alism, and (4) of its considerable resources devoted to research and doctoral training. We focus here on how Wilbur Schramm ‘s vision for communication study was implemented and modified by David K. Berlo and his colleagues at Michigan State University.     

Perceived sibling use of functional communication skills

The purpose of this investigation was to examine the perceived sibling use of functional communication skills (Burleson & Samter, 1990). Participants were 138 undergraduate students enrolled at a small southern university. Three significant findings were uncovered. First, with the exception of referential skill, no significant differences in perceived use of functional communication skills emerged across age groups of siblings. Second, affectively‐oriented functional communication skills were perceived to be used more frequently than nonaffectively‐oriented skills by siblings. Third, female siblings were perceived to use comforting, ego support, and conflict management skills more so than male siblings.     

论学术期刊的人才发现和培养功能

随着学术期刊传播深度和广度的推进,刊载的论文不断被相关专家研读,发布的成果反复接受同行的验证,一些论文的作者也因此被当作某个学科或行业的人才被发现。学术期刊在编辑出版发行过程中,通过同行评议,编辑与作者的交流互动,作者的科研成果被转化成生产力,作者与读者的学术争鸣,给研读者以思想启迪、学术熏陶、写作参考等方式,实现了人才的培养功能。