Viewing television talk shows

We examined how motivation, audience activity, and attitudes influenced the likelihood of watching societal‐issue and relational topics on television talk programs. Path analysis supported differences in ritualized and instrumental motives for watching talk shows. Information and exciting‐entertainment motivation predicted greater’ realism of, affinity with, involvement with, and intent to watch talk television. Pass‐time motivation predicted reduced affinity with and intent to watch talk television, and reduced likelihood of watching relational topics. Information motivation predicted greater likelihood of watching relational topics. We discussed these findings in light of the concept of audience activity.     

Realism Matters: The Role of Perceived Realism in The Biggest Loser

This study investigated implications of viewing The Biggest Loser, NBC’s popular reality television show. Using online survey data collected from 613 participants, results suggest that exposure to the program is positively associated with perceived realism of the program, which in turn is positively associated with developing internal weight locus of control. Meanwhile, internal weight locus of control is positively associated with audience members’ exercise behavior, meaning the higher level of internal weight locus of control the audience members develop, the more likely they are to engage in physical exercise. This study offers evidence that health-related reality television might be a useful tool to influence audience members’ cognitions on health issues, which could potentially lead to healthy lifestyles.     

Attitudes and parental factors as intervening variables in the television violence‐aggression relation

This study examines the relationship of cognitive and parental factors affecting adolescents viewing of television violence. Participants in the study were 422 adolescents and 298 of their parents who were surveyed for their viewing behaviors, perceptions of violent portrayals, and aggressive behavioral tendencies. Regression analysis indicated that attitude was the strongest predictor of aggression. The more adolescents reported liking television violence, the more aggressive were their intentions. Results suggested that while exposure to violence and parental factors both play a part in mediating subsequent aggression, viewing violence is less important than liking violence.     

Social Interaction and Co-Viewing With YouTube: Blending Mass Communication Reception and Social Connection

This study examined whether motives and individual differences (social activity, interpersonal interaction, locus of control, sensation-seeking, innovativeness and YouTube affinity) predicted viewing videos on YouTube and sharing videos with others. Consistent with uses and gratifications assumptions, motives and individual differences differentially predicted viewing and sharing behaviors. Participants viewed videos for information seeking, and viewed and shared videos for entertainment, co-viewing and social interaction. Results suggest that while people watch videos on YouTube for some of the same reasons identified in studies of television viewing, there is a distinctly social aspect to YouTube use that reflects its social networking characteristics.     

The Relationship of Dispositional and Situational Fear of Crime with Television Viewing and Direct Experience with Crime

Considerable differences exist in the size and direction of the relationship between television viewing and fear of crime found by previous studies. This article argues that different types of fear exist and that fear should not be confused with perception of risk. A distinction was introduced between dispositional fear of crime and situational fear of crime. The relationship between television viewing and the two types of fear was examined and a distinction was made between direct, indirect, and mediated experience with crime. Hawkins and Pingree (1990 Hawkins , R. P. , & Pingree , S. ( 1990 ). Divergent psychological processes in constructing social reality from mass media content . In N. Signorielli & M. Morgan (Eds.), Cultivation analysis: New directions in media effects research (pp. 35 – 50 ). Newbury Park , CA : Sage . [Google Scholar]) hypothesized that direct experience would interact negatively with television viewing, whereas cultivation's resonance hypothesis assumed a positive interaction. Face-to-face interviews were conducted with 1,394 adults in Flanders, Belgium. Television viewing was positively related to dispositional fear of crime, whereas direct experience with crime was not. Direct experience predicted situational fear of crime, whereas television did not. There were no interaction effects. This study suggests that the relationship between television viewing and fear of crime depends upon the operationalization of the concept of fear of crime. More research is needed to establish which types of fear exist and how they are related to television viewing and direct experience with crime.     

What Children Watch When They Watch TV: Putting Theory Into Practice

If advertisers and programmers are to keep pace with the rapid structural and contextual changes in broadcast and cable television, and maintain their young audiences, they must gain a better understanding of children's viewing motives and viewing patterns. The authors assess the interrelatedness of television use motives and viewing patterns, and investigate perceptions of viewer loyalty network and station identification, and the generalizability of these perceptions to times when local television stations change network affiliation. This study profiles the child televiewing audience and expands the known parameters of television viewer uses and gratifications by identifying three distinctive viewer archetypes-medium- oriented viewers, network-oriented viewers, and station-oriented viewers.     

Judging the Degree of Violence in Media Portrayals: A Cross-Genre Comparison

This study tests the relative importance of different factors of television narratives in how they influence people's judgments of how violent those narratives are. After watching 1 of 3 videotapes of a violent narrative, 99 college students answered a series of questions about their interpretations of the violence. It was found that participants' judgments about the degree of violence in the narratives were more strongly associated with their perceptions of the graphicness of the violent acts and the harm to the victims than with other factors such as the number of violent acts or the seriousness of those acts. Thus, people's judgments of the degree of violence in television programs differs from researchers' conceptualization. Implications of these differences are discussed.     

Attracted but Unsatisfied: The Effects of Sensational Content on Television Consumption Choices

This article investigates experimentally the effects of sensational content on viewing choices and satisfaction in television consumption. The authors found that the presence of verbal violence in one program causes subjects to watch more of that program. However, subjects do not experience higher satisfaction with the program. In addition, they report lower satisfaction with the overall viewing experience. These findings are robust to the use of different program types for the experimental manipulation. Overall, the results pose a challenge to the use of audience figures as a measure of enjoyment or satisfaction.     

Structural determinants of the television news audience

This study examined the impact that program scheduling and market characteristics had on people's exposure to the early evening local news. Three factors combined to explain 81% of the variation in local news ratings across the U.S.: a station's network news rating, the lead‐in rating for the local news, and the size of the available television audience. We discussed how such structural factors might be better integrated into research and theory that emphasize individual characteristics as determinants of exposure to television programming.     

“If They're Trying to Say Something About My Culture … I'm Confused”: Recognizing and Resisting Authenticity in Latino-Themed Television

The television landscape has expanded to include an ever-increasing crop of culturally themed programs aimed at the Latina/o audience. Assumptions about the audience have shaped this trend, resulting in questions about the effectiveness of niche programming to satisfy viewer taste. This project investigates LatiNation with specific focus on the differences in the reception process based on participants' connection to their ethnic identity. In-depth interviews were conducted with self-identified Latina/o students who were also given a survey with scaled items to measure their connection to their ethnic identity. In general, the findings indicate that audience members produce varied readings of the text showing the participants actively negotiate identity by using LatiNation as an opportunity to both embrace and critique Latinidad.     

The Violence Profile: Five Decades of Cultural Indicators Research

This study examines violence in prime-time broadcast network television programs aired between 1967 and 2015. The data show that violence has been a consistent and central part of programming, although levels vary by genre. Violence decreased in the 1990s, due mostly to the greater prominence of sitcoms and crime-related procedurals (such as Law & Order and CSI), which feature fewer explicit acts of violence. However, violence is making a serious comeback on prime time, with four of the five measures we examined reaching historically high levels in the 2010s. The percentage of characters involved in violence remains lower than in earlier years. Despite some ebbs and flows over the years, and dramatic institutional and technological changes, even at its lowest points violence on television is never far from the scene and remains difficult for the heavy viewer to avoid.     

Empathy and Affective Orientation as Predictors of Identification with Television Characters

This study examined the relationships between television viewers’ empathy and affective orientation and their identification with their favorite television characters. Results showed that viewers’ perspective taking and affective orientation positively predicted cognitive-emotional identification and group identification, and affective orientation positively predicted similarity identification. Similarity in viewer and favorite character sex and the genre in which the favorite character appeared also predicted identification.     

Interactivity in Television: Use and Impact of an Interactive Program Guide

This study is designed to examine the uses and impact of interactive program guides (IPGs), a television technology that enables viewer inter- activity. Data were obtained from a television survey of 365 IPG users in a medium-sized Midwestern community. Results showed that age, premium channel subscribership, perceived IPG utility, and IPG complexity were significant predictors for IPG use. Further, the study found evidence that the IPG has influenced users' viewing behaviors. IPG use was related to watching more television, viewing enriched program types, and having a larger digital cable channel repertoire.     

The Indirect Association Between Television Exposure and Self-Protective Behavior as a Result of Worry About Crime: The Moderating Role of Gender

Persistent fear of crime can have serious consequences for one’s social behavior. Previous research has shown that people who fear crime are more likely to engage in self-protective behavior. Although a substantial amount of research has examined the relationship between television exposure and fear of crime, research on the association between television exposure and self-protective behavior is scarce. Based on cultivation theory and the mediated fear model, the current study aimed to examine whether news and crime drama television viewing are indirectly related to self-protective behavior via fear of crime. Structural equation modeling of data from 392 undergraduate students showed that news viewing and crime drama viewing is indirectly associated with self-protective behavior. The current study provided evidence for the importance of accounting for gender when investigating the complex issue of media effects on fear of crime and self-protective behavior.     

Predictors of Social Television Viewing: How Perceived Program,Media, and Audience Characteristics Affect Social Engagement With Television Programming

This study investigated social television viewing by introducing the social engagement construct. Three categories of factors, television program related perceptions, social media characteristics, and audience attributes, were proposed to predict the social engagement experience. This investigation tested 10 audience motives for using social media to engage with television content. It was found that social engagement is a complex process driven by multiple factors, particularly, program-related variables such as affinity, involvement, and genre preferences, as well as individuals' innovativeness trait.     

When Everyone is Laughing: The Presence,Characteristics, and Enjoyment of Disparagement Humor in Online TV

Two studies examine disparagement humor in online television and reasons people enjoy witnessing the comedic ridicule of other people. In Study 1, a quantitative content analysis, coders documented the prevalence and characteristics of disparagement humor in online television clips and its reception by audiences. Disparagement humor appeared in one in four video clips, often targeting physical appearance and weight. Studio audiences, other television characters, and online commenters often validated disparagement humor. Study 2, an experiment, investigated the contribution of existing prejudice and third-party audience reaction to the reported enjoyment of disparagement humor and willingness to share the insulting humor with others. Both validating audience reaction and existing prejudice positively predicted enjoyment of disparagement humor. Further, enjoyment of the disparagement humor significantly predicted participants’ self-reported likelihood to share the insulting jokes with acquaintances.     

Predicting Audience Exposure to Television in Today's Media Environment: An Empirical Integration of Active-Audience and Structural Theories

Scholars have long advocated empirical integration of active-audience and structural theories to best explain audience exposure to television. This study incorporated both uses and gratifications and structural variables in an integrated model of audience exposure. Results indicated that seven statistically significant factors—ritualistic motivations, use of the Internet, audience availability, the cost of multi-channel service, age, instrumental motivations, and gender—combined to explain 30.3% of the variance in audience exposure to television. Findings suggest that no single theoretical construct explains the complexities that determine exposure to television. Future inquiry should continue to seek theoretical and empirical integration as a way to understand and explain media behavior.     

Construct Validity of Adults’ Retrospective Memory for Childhood TV Viewing: Self-Reported Early Exposure to Violent TV Programs Predicts Current Aggression

Construct validity was investigated of a measure of remote past television viewing in which adults reported their childhood viewing of specific television series. Good recall of past viewing was predicted due to two robust memory capabilities, specifically, high accuracy at estimating frequency of exposure to stimuli, and durable long-term memories for repeatedly-encountered material. Validity was tested by examining relationships between self-reported childhood TV viewing and current aggression. Results indicated that recalled childhood viewing of programs containing violent content was positively related to adult aggressive behavior directly, and aggressive cognitions indirectly, independently of adult exposure to violent TV programs, exposure to nonviolent TV programs, parental disciplinary style, and sex. A valid self-report measure of remote past TV viewing behavior can enable researchers to examine, in a relatively quick and inexpensive manner, long-term relationships between early viewing of any television content and any later psychological outcomes of interest.     

Testing Hierarchical Models of Argumentativeness and Verbal Aggressiveness

Support was found for a hierarchical model of argumentativeness theory (N = 1541) in which the second-order factors of motivation to argue and verbal aggressiveness exert top-down influence on subsidiary motives and attitudes. Emotional involvement with arguing and emotional involvement with verbal aggressing were added to clarify the originating theory and to improve model fit. The argumentativeness scale was heterogeneous, consisting of distinct ability and motivation to argue factors. Ability to argue had a direct negative effect and an indirect positive effect on verbal aggressiveness, with this positive effect mediated by motivation to argue. The positive effect of motivation to argue on verbal aggressiveness was moderated by college education, suggesting that students acquire a debate schema during their first semesters of college that enables them to better control their arguments, preventing escalation into verbal aggression. The methodological and theoretical implications of the results are discussed.     

Who talks how to their kids about TV: A clarification of demographic correlates of parental mediation patterns

A random telephone survey (N = 255) of Washington state parents of children between the ages of 2 and 17 assesses parents’ reported patterns of interaction with their children regarding television, along with parental viewing habits and perceptions of television content. Demographic differences in mediation and coviewing patterns, as well as parental attitudes toward television, are explored, and explanations for these differences are considered. It is concluded that education is a weak predictor of mediation levels, single parents do not differ from dual parents in attitudes about television, and that the negative relationship of income to positive mediation and use of television as a babysitter is related more to overall viewing patterns and environmental constraints, rather than to attitudinal differences. It is suggested that demographics hold little value jar explaining why and how parents hold particular attitudes or engage in particular behaviors relevant to television and parenting.