Innovating Radio News: Effects of Background Music Complexity on Processing and Enjoyment

In one experiment, listeners hear radio news delivered by a male or female anchor with either no background music or with music of differing complexity. Memory for and enjoyment of the news are assessed. Findings suggest that adding a simple beat makes the news more memorable and enjoyable, whereas highly complex music hinders both message processing and enjoyment. Anchor voice determines the results for moderate complexity. A second experiment further explores anchor voice and message processing and, together, the two experiments suggest that both pitch and number of auditory structural features should be considered when enhancing radio news with music.     

(Residual) Public Music Radio in the Streaming Era: Listening for Diversity and Frequency on CBC Music

The aim of this article is to assess whether and how the CBC’s music radio programming reflects the corporation’s mandate of showcasing a diversity of music and culture. I argue that a program logic that privileges an international corporate music industry strategy persists (particularly during the peak morning and afternoon drive time programs) and limits the capacity for public radio to imagine and project alternative musical trajectories. My aspiration is to imagine CBC Music’s over-the-air radio as a residual broadcast service, one that presents novel opportunities at a time when digital and online streaming music is dominant.     

Alternative Feminist Media on the Airwaves: Radio and Women's Music

The author examines radio programs produced by women in the U.S. that feature music by women. Women's music programming offers a variety of music genres and presentation styles. Criteria of music selection also vary, with some programs concentrating solely on women's contributions and musical works, and others that play music by mixed-sex groups and even featuring a male vocal. However, the commonality of all these programs lies in their dedication to highlighting women artists and giving voice to those who would otherwise not be heard. As media artifacts, women's music radio programs offer multiple layers of feminist inquiry.     

对广播音乐节目特征的思考

音乐是声音艺术、时间艺术、听觉艺术。这三点与广播媒体的基本特征是相通的。有人说，音乐主要是给人听的，听可以更好地引发听众的联想和想像。因此，音乐声源与广播传媒的结合会获得极富魅力的传播效果。     

融媒体背景下广播电台转型发展探索

融媒体时代到来,广播电台处于转型发展的关键时刻,如何找准转型方向和构建融媒体平台一直是传统媒体转型过程中遇到的难题.本文主要从内容、传播、产品和平台构建等方面阐述广播电台转型发展途径.提出了构建"电台+两微+APP+网络直播"的融媒体平台,拓宽多元化的融媒体传播渠道.打造以上游内容生产,中游用户社群聚集,下游广告、活动...     

Country Music Radio Part I: the Tale of Two Cities

Almost everyone knows Nashville, home of WSM Radio's "Grand Ole Opry" as "Music City U.S.A." However, Knoxville, nearly 200 miles east, also was important in the development of country music radio. Many of the early and contemporary "Opry" performers began their careers at one of KnoxvilIe's two early radio stations. Despite Knoxville's significant role as a "feeder" of talent to the "Grand ole Opry," Nashville today is the undisputed capital of country music. This paper explores the contributions of both cities to the country music industry of Tennessee, as well as reasons for Nashville's enduring prominence and Knoxville's present obscurity in this activity.     

Examining the Impact of Social Identification with Music on Music Streaming Behavior

According to the Nielsen Music 360 Research Report, 67% of all music consumers in the United States used digital music streaming services to listen, discover, and share music online in 2014 (The Nielsen Company, 2014). As such, communications scholars and music industry professionals are beginning to recognize the importance of understanding the factors that influence digital music listener behavior. Therefore, this study proposes an expanded theory of planned behavior model (TPB) by incorporating social identification into the original TPB model framework in an effort to gain a better understanding of people’s intentions to use digital music streaming services as well as the amount of time spent listening to them.

Results suggest that both the original TPB and expanded TPB models can be successfully applied within the context of digital music streaming service use. Specifically, attitudes emerged as positive contributors to intention to use digital music streaming services, while social identification and behavioral intention emerged as positive contributors to streaming behavior. Both models also explained a larger percentage of intention to use digital music streaming services as compared to streaming behavior operationalized as total time spent listening. Thus, this study implies the practical importance of understanding the differences between what drives listener intentions as compared to what drives the actual amount of time listeners spend using digital music streaming services.     

The Impact of Linear Versus Nonlinear Listening to Radio News on Recall and Comprehension

This study examines the effect of mode of listening to radio news on cognitive processes. An experimental design using 82 undergraduates from Kuwait University was employed to test the research hypotheses. The stimulus is a real newscast that was recorded and manipulated into four versions in line with the research problem: Traditional radio newscast, online newscast played with one click, linear interactive netcast with a click for each news item, and a support activity condition in which additional links for details were added to each link. The study showed that nonlinear news listening yields better levels of news recall and comprehension. Moderate levels of interactivity on sites of radio news caused better memory performance compared to lower and higher levels of interactivity.     

世贸组织规则对我国广播电视业的法律影响

谈起世贸组织对我国广播影视业的影响时，人们总是从我国对广播电视业所做的承诺角度来进行理解的，由于我国未对广播电视做出入世承诺，因而人们也总是忽视世贸组织规则对我国广电产业的影响，认为世贸组织的影响是“间接的，潜在的”。而实际上，入世并不是一次性的交易，而是一种规则的转换，没有入世承诺并不意味着不会受世贸组织规     

高校图书馆背景音乐的实践与思考

从背景音乐的历史和发展趋势入手,以东北大学宁恩承图书馆为例,对高校图书馆采用背景音乐系统进行了研究和探讨,提出了具体的措施。     

Radio as an Instrument of Protest: The History of Bush Radio

This article provides a historical account of Bush Radio, the oldest community radio station in Africa, based in Cape Town, South Africa. The creation of Bush Radio's precursor, the Cassette Education Trust (CASET) was a pivotal moment for the emergence of community radio on the continent. This people's history of Bush Radio tells the full story through the voices of the founders and staff, together with other sources of historical data. The article argues that although the apartheid state constructed essentialist racial and ethnic categories, CASET and later Bush Radio constantly positioned themselves in a space of liminality to interrogate and redefine these categories. Privileging an instrumentalist approach, this article shows the connections between ideology, politics, and economics as they converge to form the industrial structure, the political environment, and the cultural product of broadcasting.     

与"音乐之声"同歌唱同思考--中央电台专家谈"音乐之声"

中央人民广播电台“音乐之声”自2002年11月18日试播,12月2日开播以来,一直受到中央电台多年从事文艺宣传的老专家的密切关注,每天都有专家认真收听这套节目,并将感受,意见和建议写成文字刊登在中央电台学会主办的刊物上,供相关人员参考。     

Music and Identity in a Postcolonial World: Radio Airplay of Lusophone Music in Public Service Broadcasting in the Portuguese- Speaking World

With music being one of the key elements of radio, and plurality one of the most important principles of public service, this article’s central argument is that one of the missions of public radio is to foster musical elements produced in the country’s national language. Focusing on traditional musical genres of the Portuguese-speaking countries, we will analyze the role of music in public radio by selecting specific musical shows focused on the Lusophone world. In order to determine the presence and impact of Lusophony in national stations, music will be the common thread for a reflection on how multicultural their programming strategies are able to be.     

In Search of the Sarnoff "Radio Music Box" Memo: Nally's Reply

In 1993, I published an article in the Journal of Broadcasting and Electronic Media entitled "In Search of the Sarnoff ‘Radio Music Box' Memo: Separating Myth from Reality." That article focused on my quest to find the original memo David Sarnoff, the legendary broadcast leader, claimed to have written in 1915 in which he predicted the advent of broadcasting. This article presents evidence I sought then that proves the existence of a "Radio Music Box Memo" written in 1916 and includes confirmation of a reply E.J. Nally wrote to that Memo in 1916. It also describes the context in which both of the documents-Sarnoff's 1916 memo to Nally and Nally's 1916 reply- were written. These materials indicate Sarnoff and Nally were actively involved in developing some type of music service for wireless consumption. They also show that Sarnoff had conceived the idea of a "music box" that would use wireless apparatus as early as November 1916. He should be recognized for that early concept.     

Of “Tomatoes” and Men: A Continuing Analysis of Gender in Music Radio Formats

The 2015 radio controversy “SaladGate” revealed a lack of female music artists gaining airplay. This study expands a previous gender analysis of American music radio into a longitudinal study. A content analysis of 192 stations revealed that airplay is increasing for females. However, most of these gains came from the Top-40 format, echoing concerns about the recording industry’s preference that women become pop stars, leaving all other musical genres to men. The results suggest the existence of a gender order in music radio, one that works hand-in-hand with the music industry to exclude women.     

Internet Radio Adopts a Human Touch: A Study of 12 Streaming Music Services

In an effort to explore the tensions between old and new media, this article examines promotional Web sites for 12 streaming music companies. The goal of the project is to better understand how streaming music services create and embrace opportunities to fit themselves into the lives of music fans. Qualitative data collection revealed 7 interrelated themes. The promotional efforts analyzed here emphasized: (a) an anchor in radio, (b) personalizability, (c) music discovery, (d) music for any occasion, (e) sharing, (f) love, and (g) mobility.     

Political News Use and Democratic Support: A Study of Uganda's Radio Impact

This study examines the role of radio during the democratization process in Uganda. It tests whether the use of political news and information on radio in Uganda leads to support for democracy, accounting for public interest in politics. Radio is the most accessed medium for current affairs in Africa, and remarkably so in Uganda. Public opinion survey data show considerable use of radio for political information, but no direct influence on support for democracy. Greater use of radio to get political news was strongly related to measures of political interest; which is also a moderating variable to democratic support. The utility of this study and its implications are discussed in detail.     

Listening to People Listening to Music: Lessons for Museums

The language people use to talk about something can constrain as well as facilitate understanding. This essay explores the lessons learned through a study of how people talked about music to examine what it can mean for museums and museum experiences. The study itself had people talk about their interest, background, and ways of engaging with music, then listen to random cuts of preselected music to talk about what they were hearing. Several themes emerged from the study, suggesting there are clusters to ways in which people frame their experiences of music, which extend to how people might understand the museum experience and what museums might do to make that experience more relevant.