A Content Analysis of Social Groups in Prime-Time Spanish-Language Television

The popularity of Spanish-language television in the United States has been increasing rapidly, yet little is known about the images viewers are likely to encounter when exposed to this content. As such, the present study investigates the representation of men and women in the 2004 prime-time, Spanish-language television season. Social identity theory provides a framework for understanding the potential influence of exposure to these depictions. Most notably, wealthy women were characterized as the slimmest, most provocatively dressed, and most submissive characters on Spanish-language television, whereas wealthy men were the heaviest, most conservatively dressed, and most dominant figures in prime time.     

Representations of Race in Television Commercials: A Content Analysis of Prime-Time Advertising

Given the paucity of contemporary examinations of racial/ethnic minority portrayals in television advertisements, this study analyzed the frequency, context, and quality of 2,3 15 speaking characters in a one-week sample of prime-time television commercials. Results reveal different patterns of portrayals when African American, Asian American, Latino, Native American, and White characters are featured in television advertisements. The implications of these images are examined from the perspective of social cognitive theory to provide insights into their possible impact on audience members' self-perceptions.     

Representations of Interpersonal Interaction and Race/Ethnicity: An Examination of Prime-Time Network Television Programs

Racial and ethnic relations in America are a form of social interaction about which changing perceptions could have important consequences. Current research examining the nature of discrete social interaction situations in entertainment content on television is lacking. This study was conducted with the objective of obtaining an updated account of the state of interpersonal interaction portrayals between characters of different racial/ethnic backgrounds in popular prime time programs on broadcast television. Specifically, we analyzed prime-time television program content on 4 major U.S. broadcast networks. Findings are interpreted via a media priming framework.     

Media Portrayals of Romantic Relationship Maintenance: A Content Analysis of Relational Maintenance Behaviors on Prime-Time Television

Maintenance behaviors play an important role in sustaining relational states, especially within committed romantic relationships. Limited research, however, has considered media portrayals of these behaviors. From the framework of social cognitive theory, this content analysis examined relational maintenance behaviors portrayed by committed romantic couples (heterosexual, gay, and lesbian) on prime-time network television. The frequency of maintenance behaviors (positivity, understanding, self-disclosure, assurances, relationships talks, tasks, and networks) varied by type, valence, program genre, and couple type (married/civil union or cohabitating). Results indicated that comedies featured more frequent relationship maintenance behaviors than dramas. In addition, comedies exhibited more frequent negative maintenance behaviors than dramas. Differences also existed between couple regarding the types of maintenance behavior exhibited. No sex differences in maintenance behaviors were observed between male and female characters.     

从苏州到杭州--中国数字电视发展过程中的力量博弈与制度重构

本文为2004年度中国数字电视研究的归纳总结,全文分析了中国广电系统制定的"三步走"、"四大平台"和"整体转换"三个核心战略,归纳了苏州、青岛、佛山与杭州的模式经验与不足,在此基础上对中国数字电视在推进过程中的多方力量进行了分析,指出各方力量的对冲与博弈将决定中国数字电视产业的前进方向与整体格局.     

主旋律电视剧审美化刍议

本文指出 ,入世后中国电视剧面临两大挑战 :一是西方影视作品“大片”的冲击 ,二是国内不成熟的影视剧市场环境。因此 ,只有按艺术规律进行创作 ,努力提高电视剧的文化品位和文化含量 ,并开展积极、健康的影视批评 ,才能主动迎接挑战 ,促进创作繁荣     

Television Doctors: An Analysis of Physicians in Fictional and Non-Fictional Television Programs

Although fictional television traditionally has portrayed doctors positively, recent fictional programming appears to portray physicians in a less positive manner. It has also been suggested that these images may conflict with depictions of doctors found on non-fictional television. A content analysis conducted here indicates that television's physician portrayals are less positive than they were in 1992, contemporary genres differ in their physician depictions, and television's doctor portrayals do not differ according to sex or race.     

论中国电视批评理论体系的建立

本文从电视批评的基本概念入手,解析了建立中国电视批评理论体系的重要性,论述了电视批评的功能与作用,提出了这一学科研究的基本内容。本文认为建立科学的电视批评理论体系,对于促进电视批评的科学化与现代化,推动中国电视健康稳定发展具有十分重要的意义。     

数字电视服务的消费需求分析

从媒体市场生态演变以及成本与效用关系的角度出发 ,本文分析了数字化电视服务销售观念中一些可能的误区。通过比较替代服务的方法 ,本文说明 ,目前数字化电视服务销售中所宣传的卖点 ,诸如播放质量、选择和互动功能 ,都还不能真正形成市场竞争优势。经营者必须摆脱从产品技术功能出发理解消费需求的角度 ,通过对需求的多种形式的调查研究 ,才可能制定出模拟到数字过渡期的成功的营销战略和策略     

FCP and Mediation Styles: Factors Associated With Parents' Intentions to Let Their Children Watch Violent,Sexual and Family-Oriented Television Content

An online survey of 457 parents identifies factors associated with parents' intentions to allow their children to watch 18 common television scenes. Results of an exploratory factor analysis indicated that, with some exceptions, parents identified the scenes as 3 distinct factors representing violence, nudity and sexuality-related, and family-oriented content. Further, results from hierarchical multiple regression analyses indicated that mediation style explained a greater portion of the variance in parents' likelihood to let their children watch this content than either family communication patterns (FCP) or relevant demographic characteristics.     

中国"电视讲坛"节目的生态分析

本文简要回顾了中国“电视讲坛”节目的发展历程,分析了该节目类型目前的生存状态。文章认为,此类节目顺应了当前中国社会大众的心理需求,其“热”则是几个因素导致的综合结果。文章特别指出,不应给此类节目过高的文化期许与责任负担。     

#thisshowsucks! The Overpowering Influence of Negative Social Media Comments on Television Viewers

Can the comments of a few viewers on social media affect viewers’ perceptions of audience sentiment or their own program enjoyment? If so, do the effects of comments vary based on their valence or placement during programming? We conducted a 2 (positive vs. negative tweets) x 2 (beginning vs. end of program) factorial experiment with an additional control condition (N = 196) to answer these questions. Negative comments undermined perceived bandwagon support for the program and reduced enjoyment, regardless of contextual or trait moderators. Findings suggest that the effects of social television may be attributable to systematic processing of bandwagon cues.     

关于电视剧题材规划与创作的几个问题

在中国电视剧题材格局中,现实题材创作在历史剧、古装剧、戏说剧的冲击下,精品佳作鲜有呈现。近年来,国家有关主管部门对此加大了宏观调控力度,从题材规划与立项播放许可与管理各个环节入手,为反映人民生活的现实电视剧创作营造有利环境,从而更好地为构建和谐社会服务。近期热播的21集电视连续剧《有泪尽情流》就是现实题材创作中的一部力作。2005年4月16日,中国传媒大学影视艺术学院、中国电视艺术家协会等单位特联合举办了现实题材电视剧创作暨《有泪尽情流》作品研讨会,与会的各位领导、专家对此进行了深入探讨。为此,本刊特约请部分领导、专家及《有泪尽情流》编剧倪学礼先生分别撰文,从宏观与微观多个层面对现实题材电视剧创作发表真知灼见,集结为本期专题,以飨读者。     

Media Ownership Regulations and Local News Programming on Broadcast Television: An Empirical Analysis

This study analyzes the provision of local news programming on local television and its relation with station ownership characteristics and market conditions. The results show that station financial strength and market competition have a significant, positive relation with the quantity of local news programming. However, there is little evidence that ownership characteristics (e.g., duopoly ownership and ownership by one of the big 4 broadcast networks) contribute to local news production. The findings call into question one of the underlying rationales of the Federal Communication Commission's current policies toward more relaxed national and multiple ownership rules.     

Television network news reporting by female correspondents: An update

Although a content analysis of 1247 network news reports indicates that significant differences still exist in male and female‐reported story topics, the scope and importance of women's reporting assignments appear to be improving.     

I'm Going to Instagram It! An Analysis of Athlete Self-Presentation on Instagram

Using Goffman's notions of self-presentation and gender displays, the following study examines the Instagram feeds of 27 professional athletes to determine how athletes are using the visual social media site for self-presentation. A mixed methods approach examined the photographs and captions to determine what behaviors and themes emerged. Through content analysis, the self-presentation styles of athletes of both genders, as well as the main differences between them were examined, and significant differences emerged that confirmed the previously established gender norms. Through textual analysis, findings with respect to captions align with previous research on athlete self-presentation on social media. Theoretical and practical implications, as well as directions for future research are discussed.     

差异与融通:全球化视野中的中外电视艺术比较——访中国传媒大学文学院院长苗棣教授

本文系“电视艺术理论名家系列访谈”之十四。苗棣教授以“中外电视艺术比较”作为主要研究范畴,着重考察了全球化视野中中外电视在生产体制、交换机制、类型化、模式化生产等方面存在着的诸多差异性;深入阐发了合理运用这些差异性,取长补短,保障中国电视本土化创新,打造核心竞争力的现实意义和长远价值。