Do You See the Signs? Evaluating Language,Branding, and Design in a Library Signage Audit

Signage represents more than directions or policies; it is informational, promotional, and sets the tone of the environment. To be effective, signage must be consistent, concise, and free of jargon and punitive language. An efficient assessment of signage should include a complete inventory of existing signage, including an analysis of the types of signs, its location, language, and its design. This article outlines the steps involved in a comprehensive signage audit, which along with a literature review, provides the foundation for creating a signage policy, best practices guidelines, and a branding strategy for future signage.     

Now You See Me – Now You Don't: Journalists’ Experiences With Surveillance

If democracy is a platform for many voices, and the voices of the many, journalists serve democracy by bringing these voices to the forefront of governance by asking difficult questions to those in power. It can be argued that journalists engage in the broader form of surveillance of power from below, or sousveillance [Mann, Steve, and Joseph Ferenbok. 2013. “New media and the power politics of sousveillance in a surveillance-dominated world.” Surveillance and Society 11 (1-2): 18–34.], which aims towards a form of relative equilibrium. In democracies, the institutional system of checks and balances forms the basis on which journalism pursues its watchdog function. This paper explores the experiences of journalists with surveillance and their impact on journalists’ sense of freedom to fulfil their watchdog role. The paper contributes to increasing research interest in “journalism after Snowden” by addressing the intangible conditions under which journalists may or should work, and ultimately also how widely accepted standards of democratic liberties are challenged.     

“I Now See How I Can Use These Skills”: An Applied Project for the Public Speaking Course

Courses: Public Speaking, Advanced Public Speaking, Argument and Debate

Objective: Students will learn in-depth about a speech or presentation genre they see as relevant to their future, and be able to prepare and present such a speech or presentation     

2015,与时俱进,大展宏图

新媒体广告对传统媒体的冲击,是现阶段广告业研究的重要命题,近年来争论的焦点,往往集中于新媒体广告对传统媒体的广告预算分流。对于广告的跨媒体迁移,不能简单地将之理解为新旧媒体之间的替代性竞争,因为广告传播的核心目标是与消费者形成良性沟通。随着消费者生活质量的不断提升,新的消费需要会     

志于道,据于真,依于信,展于融

习近平总书记在党的新闻舆论工作座谈上指出,做好党的新闻舆论工作,事关旗帜和道路,事关贯彻落实党的理论和路线方针政策,事关顺利推进党和国家各项事业,事关全党全国各族人民的凝聚力和向心力,事关党和国家前途命运.学习总书记重要讲话,笔者认为当下新闻工作应该“志于道,据于真,依于信,展于融”.     

Cube,小巧玲珑,功能强大

不错,你看到的是一台主机,安全的透明塑料,大小相当于一个面巾纸盒,外带一条显示器连接线、一条电源连接线、一条Internet连接线。如此简洁的外形设计,带给你的却有可能是对计算机、电视、游戏机或家庭影院的革命性全新认识。 这是苹果电脑CEO乔布斯在2000年纽约Macworld Expo上给世人展     

以人为本,以诚待人,以理服人

随着企业改革的不断深化和社会主义市场经济的迅速发展,职工的思想和心理都发生了显著变化,呈现开放、多元、多变等特点,既增加了思想政治工作的难度,也对政工干部提出了更高的要求.如何做好新时期职工思想政治工作,是企业各级组织和政工干部面临的新课题.     

广告设计,图片,插画

报纸广告的概况 我国西汉时的《邸报》应为世界上最早的报纸。距今四百多年前的1525年,世界上最早刊登新闻的小册子在德国创刊。在它里面夹带着一页用几种文字印刷的可以散发的广告,推荐一本医书。有人认为世界上第一个报纸广告,就是乔治·马赛林所写的一本书的介绍。刊登在1625年2月1日英格兰出版的《每周新闻》封底上。“广告”一词最早出现在1645年1月5日英国出版的《每周报导》上。比较正规运用“广告”一语是从1655年11月1日—8日的英格兰《政治读者》报开始的,从此便沿用下来。