Getting mobile right: start with who and why,not what and how

Mobile dominance is imminent. Getting mobile wrong means losing market share to disruptors; getting it right gives us an opportunity to rebuild relationships with our audience. It is the audience, therefore, that should direct mobile strategy. This means starting by researching the workflows and challenges of different segments, to understand how to add value (not just bells‐and‐whistles). We must prioritize mobile in our product development and innovation, freeing it from the ‘print + online’ paradigm so that it can fulfil different kinds of information needs and objectives. This article advocates a back‐to‐basics approach that puts audiences (not content, and not technology) at the centre of mobile strategy, and explores market segmentation and research, innovation, business models, development choices, and the wider organizational implications of getting mobile right.     

Direct Competition in Cable Television Delivery: A Case Study of Paragould,Arkansas

In this study I explored the effects of the development of direct competition in the delivery of cable services to a small Arkansas city. The emergence of competition produced lower prices, better customer service, increased choices in programming, and technological improvements as the market structure moved from monopoly to duopoly and achieved an equilibrium in which each service company serves a 50% market share. Because neither firm is producing a profit under the current situation, I argue that in the long-run the competitors may switch to oligopolistic pricing behavior and focus on nonprice competition in an effort to achieve profitability.     

档案信息由“国家资源”到“社会资源”重大战略转向研究

我国正处于社会转型期,随着市场经济的发展,出现了档案所有权的多元化.档案信息由国家资源到社会资源,是我国档案事业的重大战略转向;档案信息资源整合与开放模式改革是一场触及思想观念、管理思路、工作方式的革命.     

信息条件下图书馆资源建设的QR-CO-OS-DC模式

以计算机技术和通信技术为代表的信息技术在对图书馆资源建设带来深刻影响的同时,也为图书馆适应信息环境、加快发展提供了条件。图书馆建立QR-C0-0S-DC资源建设模式,即建立快速响应（Quick Response,QR）、用户导向（Customer Oriented,CO）、全程服务（Overall Service,OS）、深度协作（Deeply Cooperation,DC）模式,是图书馆适应信息条件的战略选择。     

Applications of diversity language to descriptions of collection development activities at academic libraries: An exploratory analysis of strategic plans and diversity information webpages

Diversity is commonly invoked as a goal for libraries in a variety of domains, including collections. This study explores how diversity language is used to characterize collection development efforts at a sample of large North American academic libraries, through content analysis of strategic planning documents as well as library webpages providing information about diversity efforts. The topic of collection diversity was found to be not consistently addressed in these documents. While 90 % of the institutions whose strategic plans were examined mentioned diversity in some way, less than half of these did so in relation to collections; about one-third of the libraries with diversity information pages omitted reference to collections in these documents. Strategic plans and webpages that mentioned collection diversity often did so cursorily, and in vague terms that lacked specific details about the nature and purpose of diversification. This indicates that the academic libraries still have far to go in developing a shared conceptualization of what collection diversity involves. Analysis of updated documents, retrieved two years after the initial sample, suggests that there may be increasing attention to social justice concerns in these contexts, which would potentially enable greater precision in discussions of collection diversification.     

区域一体化行业信息资源保障体系建设思路

论文对行业信息资源在区域一体化环境下的内在表现进行阐述,结合战略性、稀缺性、分散性、多向性的特点,思考区域一体化发展过程中行业信息资源保障体系的总体框架,提出规避风险、差异化结合与多主体分配的三大思路,并深入剖析影响行业信息资源保障体系的因素:市场与政策问题,信息公开与保护问题,成本与效益问题。     

情报竞争的博弈论分析与竞争战略选择

情报竞争就是对情报的获得、分析、运用的一个过程，现在情报对企业来说已显得越来越重要，谁赢得情报谁就赢得市场，因此情报竞争已经成为企业经营中一个重要的环节。但是一个很重要的事实是情报不是轻易可以获得的，企业更多的情况是在信息不完全的条件下进行竞争。本文通过一个模型用博弈论来分析企业在信息不完全条件下的竞争及相应的竞争战略选择。     

The Current Budget Environment and Its Impact on Libraries,Publishers and Vendors

ABSTRACT

The economic downturn and continuing budget concerns have libraries, publishers, and vendors making strategic changes as they seek to provide a high-level of services at a time when uncertainty continues to dominate planning and development. Creative thinking has become the norm as organizations seek to challenge long-held views and uncover and implement needed changes. Librarians, publishers, and vendors have all experienced a period of assessment, strategic review, and reaction as a result of the continued evolution from a print-based model to one dominated by electronic dissemination of scholarly information and the new role eBooks promise to play. This article addresses some of the important actions taken by librarians, publishers and vendors to cope with changes forced by both the economy and budget pressures, by the continued migration of scholarly resources to electronic formats, and by current and planned eBook activities and new eBooks models. It explores patterns in library content selection and spending trends, publisher prices and pricing models, as well as vendor strategies and challenges.     

Market change and diversity in the Korean movie market

In this study, the relationships among the different, measurable aspects of media diversity (source, content and exposure) were examined. The aim was to look at how changes in the market environment affect the diversity of movies that are exhibited. The Korean movie market since the late 1980s provides a fruitful example of how an increased exhibition outlet affects the source, content and exposure diversity. An analysis of movies that were exhibited in movie theaters between 1990 and 2006 reveals that the increase in movie screens does not affect each dimension of diversity equally; and the relationship among the three distinct dimensions of diversity does not necessarily have a consistent pattern. The Korean market is the case where the expansion in the exhibition market benefits consumer diversity but not necessarily the source diversity.     

信息服务引进营销理念问题研究

21世纪的图书馆作为向社会提供信息服务的机构，应该象企业追求利润一样追求服务的社会效益和经济效益，讲究服务策略。本文结合对武汉地区九所图书馆的调查分析，试图将营销学的经营理念引入到图书馆的信息咨询服务之中，从目标市场、产品、价格、行销和名牌策略等方面，对市场经济环境下的图书馆信息咨询服务进行营销理念的探讨。     

Market Competition and Programming Diversity: A Study on the TV Market in Taiwan

This article investigates the issue of the relation between market competition and programming diversity in Taiwan's TV market. For more than 20 years, Taiwan's TV market had an oligopolistic structure with 3 networks dominating the market. With the popularity of satellite TV during the 1990s, the oligopoly rapidly ended. This study examines how programming diversity was affected by the changing TV market structure in Taiwan. Programming diversity was measured by 3 methods using program data from the 3 networks operating in Taiwan: vertical programming diversity, horizontal programming diversity, and prime-time programming strategies. The results indicate a negative relation between market competition and programming diversity. Although the market competition increased from 1986 to 1996, this study discovered that the degree of programming diversity was reduced year by year.     

英美图书情报专业教育与毕业生职业选择的关系分析

本文从英关图书情报类专业毕业生就业状况的分析入手,发现在以传统图书情报机构为主导的前提下,毕业生的职业选择出现了向信息职业其他领域渗透的多元化趋势,同时,探讨了图书情报专业教育与毕业生职业选择的内在对应关系,并从专业定位、课程体系建设、实践实习以及就业服务等不同视角进行了原因分析。     

知识付费何以可能：一种基于行为经济学的分析路径

文章从行为经济学视角分析知识付费业态的根源。知识表达过程依赖于个体智识与外部市场信息的协同演化。知识创新是企业利润的源泉,权衡好个体价值与社会选择的知识产权保护期限对知识创新非常重要。网络生活放大了信息和知识作用,内在的知识同质性与幂律特征是社会知识演化的两种不同方向与动力,也是知识付费的根源。     

国内年轻旅游者信息搜寻的行为调研与分析——以广州地区为例

论文分析了我国年轻旅游者旅游信息搜寻行为的基本特征,以及不同特征年轻人其旅游信息搜寻行为的偏好,旨在对旅游产品的市场研究和旅游服务提供商的战略规划有一定参考作用。     

国内年轻旅游者信息搜寻的行为调研与分析

论文分析了我国年轻旅游者旅游信息搜寻行为的基本特征,以及不同特征年轻人其旅游信息搜寻行为的偏好,旨在对旅游产品的市场研究和旅游服务提供商的战略规划有一定参考作用。     

关于政府信息资源市场化开发问题的思考——美国政府的做法与经验及其启示

市场化开发已经成为全球政府信息资源战略管理的重要发展趋势。本文就美国政府信息市场化的理论和实践依据作了分析,介绍了其主要政策,并对我国政府信息资源市场化开发提出了建议。     

Archiving for self-ascertainment, identity-building and permanent self-questioning: archives between scepticism and certitude

Archives are facing many challenges as information overload and increasing societal diversity. These two trends ask for decided measures, one in terms of selection and the other in terms of expanded information preservation to document all societal groups appropriately. These opposing trends force archivists to rethink permanently their appraisal politics and their functional orientation. Basic archival functions have to be aligned on one hand with services for an organisation related to democratic standards as accountability and transparency and on the other hand with a memory politics aiming at an extensive documentation of the enormous societal diversity by preserving the (cultural) patrimony of all groups to facilitate their identity-building. By looking back in our institutional history and comparing the Swiss and the Canadian approach in appraisal as well as the larger political context of documenting, we aim to show that a clear functional orientation, a transparent and participatory process of selection, a cooperative approach in fulfilling existing challenges and duties as well as a sound understanding of our institutional past help to make the necessary choices. It is important to stress, firstly, that archives as multifunctional institutions serve the principles of democracy and support the rule of law, and secondly, that by selecting documents for preservation and by reducing the mass of information, we nonetheless will preserve an abundant documentary heritage, which will not only serve to stabilize societal (or communitarian) identity but it will still serve as a reservoir feeding essential scepticism as an engine for progress.     

Is It Necessary to be Clear? An Examination of Strategic Ambiguity in Family Business Mission Statements

Family businesses comprise the largest portion of organizations in the United States. Although much is known about how individuals interact in these businesses, little is known about how family businesses function at an organizational level. Family businesses are likely to use strategic ambiguity in their mission statements to allow for multiple interpretations of the same message by their stakeholders. This study analyzed the mission statements of the 20 largest family businesses in the United States to explore their use of strategic ambiguity. Family businesses used strategic ambiguity for the purposes of unified diversity, promoting varied understandings of goals, and for facilitating organizational change, but not for the purposes of deniability. This research begins to provide an explanation of the potential driving factors of family business mission statements.     

Assessment Planning for Distance Education Library Services: Strategic Roadmaps for Determining and Reporting Organizational Performance and Value

ABSTRACT

Through a review of the literature, the author sought to identify what assessment planning practices exist in libraries, how the assessment planning process works in libraries, and what components constitute a library assessment plan. The findings suggest that, while libraries determine and report a great many aspects of organizational performance, general assessment planning (which encompasses total organizational impact and value) is not frequently used or integrated into the library's comprehensive strategic planning process, and it does not always effectively cover the scope of the assessment activities and information needed by organizational leaders and administrators to develop effective strategic plans and decisions. This lack of integration creates disconnects between the library's ability to determine and report organizational value and the library's need to provide accountability evidence to stakeholders and use the performance measurement results effectively in executing strategic planning and decision making. Using the findings of the review, the author proposes an alternative set of assessment planning components and focus areas.