Valuing the Benefits of Cleaning Lincoln Cathedral

This paper summarises a contingent valuation study of willingness to pay forcleaning Lincoln Cathedral. A randomsample of the inhabitants of the city of Lincoln and the surrounding area wasquestioned as to their willingness topay for a change in the frequency of a hypothetical cleaning cycle from 40years to 10 years. This change wasillustrated by photographs which showed the same aspects of the Cathedralhalf-way through the two cleaning cycles.Individuals were also asked questions regarding their attitudes towards airpollution in general and its impact on theCathedral in particular. It was found that household willingness to pay isbest predicted by disposable income anda variable indicating distance from the site. Estimates of mean willingnessto pay range from £ 15 to £ 23 perhousehold per annum for those living Lincolnshire. Aggregating these valuesover the number of households inLincolnshire suggests that the annual damage inflicted by air pollution on theappearance of the building so far assoiling is concerned is valued between £ 0.4 m and £ 0.6 m.Different solutions to the problem of starting point biaswere explored and are shown to yield similar estimates of willingness to pay.     

Valuing the Arts: A Contingent Valuation Approach

Government funding of the arts has received considerable attention in the United States in recent years. Efforts to cut funding to the National Endowment for the Arts and declining budgets for state arts agencies have raised questions about how much individuals value the arts. This paper applies the contingent valuation method to assess this value, using surveys of random households and of arts patrons. Our analysis estimated a mean willingness to pay (WTP) among all Kentucky households from $6 to$27, depending on the estimation technique used and on whether the scenario discussed is to increase arts performances by 25 per cent, or to avoid a 25per cent or 50 per cent decrease in the number of performances. Among arts patron households, the mean WTP ranges from $61 to $132.Consumer demand for arts performances in large part follows a predictable pattern. The likelihood of respondents agreeing to make the donation that is requested rises as the size of the donation decreases. The likelihood is higher to avoid a 50 per cent decline in performances than to avoid a 25 percent decline in performances. The mean WTP rises with income, and arts patron households have a much higher WTP than all households. WTP rises with on-site use factors such as frequency of attendance. The WTP also rises for arts patrons households with off-site use such as watching arts events on television or reading about the arts in newspapers and magazines.     

The Regrettable Necessity of Contingent Valuation

Ordinary markets allow parties, not the state, to value property and projects. But they do not account for subjective value in such traditional contexts as condemnation. An awareness of these nonmarket values helps overcome any categorical opposition to the use of the contingent valuation method (CVM) to value cultural and environmental resources. But accurate CVM should measure all values, positive or negative, tononowners; it should apply generally to any substitute projects; and it should seek to account for diminishing marginal value of additional resource units. CVM should be used only to aggregate nonmarket preferences, not to skew the political debate to cultural or environmental objectives.     

The Willingness-to-Pay for the Royal Theatre in Copenhagen as a Public Good

In this paper some of the results of a Contingent Valuation (CV)-Study of the Royal Theatre in Copenhagen, Denmark, are presented. The estimated aggregated willingness-to-pay (WTP) for the Royal Theatre through taxes shows that the Danish population wants to pay at least as much as the theatre receives in public subsidies. The visitors comprise only about 7 per cent of the total population, but the non-users' WTP is quite substantial which is the interesting point. It means that the non-users are willing to pay an option price and that the Royal Theatre has non-use value. This revised version was published online in August 2006 with corrections to the Cover Date.     

Contingent Valuation and Semiparametric Methods: A Case Study of the National Museum of Sculpture in Valladolid, Spain

Research on cultural economics is very interested in the economic valuation of non-market goods, particularly in the field ofcultural heritage where contingent valuation techniques are currently being used with both parametric and non-parametric statistical methods to estimate the willingness to pay for cultural goods. In the literature analysed, the number of studies using semiparametric methods, however, is very limited. Our analysis is intended to help fill this gap by offering a parametric, non-parametric and semiparametric economic valuation of the National Museum of Sculpture (Museo Nacional de Escultura), located in Valladolid,Spain. In addition, we also gain insight on a controversial issue affecting most European museums, particularly those located in Latin countries: the role voluntary donations might play in the funding of public museums.     

Willingness to Pay for Domestic Television Programming

The article describes the application of contingent valuation to estimate the value of the benefits that the Australian community derives from the mandatory transmission of Australian programs by television stations. This application of contingent valuation to estimate cultural benefits offers an insight on the potential for a wider application of the methodology to evaluate cultural policy instruments. The study found that a majority of Australians support regulation of the domestic content of television programs and considers the value of the related benefits to be commensurate with the cost of supplying domestic programming.     

Travel Cost Analysis of a Cultural Heritage Site: The Case of Historic St. Mary's City of Maryland

Historic St. Mary's City located in rural southern Maryland, marks the 17th century British Colonial capital of the State of Maryland. As with most cultural heritage sites, Historic St. Mary's City can be classified as possessing public goods-type characteristics, and as such, welfare benefit estimates must utilize non-market valuation techniques. To date, the primary valuation methodology used for cultural heritage sites research involves stated preference methods. This study is one of the first to employ a revealed preference methodology, the zonal travel cost model, to estimate the consumer surplus welfare measures of a cultural heritage site. We analyze three years of visitor sample data to compare three functional forms of visitor demand. The average of the annual individual consumer surplus measures ranged from approximately $8.00 to $19.26, depending on the functional forms used. When aggregated to the total number of individual paid visitors, the average annual benefit estimates range from approximately $75,492 to $176,550.     

Combining the travel cost and contingent behavior methods to value cultural heritage sites: Evidence from Armenia

This paper combines the travel cost method (TCM) with contingent behavior questions to estimate domestic visitors’ use values for cultural heritage sites in Armenia, a transition economy in which conservation of cultural monuments is hampered by limited resources. Respondents intercepted at four cultural monuments provided information on their visitation patterns, experience at the site, perception of the state of conservation of the monuments, and rating of the quality of the services and infrastructure. We combine actual trips with stated trips under hypothetical programs that would enhance the conservation of the monuments and improve one of (i) the cultural experience at the site, (ii) the quality of the infrastructure, or (iii) the quality of the services, and use the combined actual and stated trips to fit a panel data model. Our study is one of the few applications of the TCM to value cultural heritage sites. Our investigation shows that (i) significant use values are associated with the four study monuments, and (ii) conservation programs and initiatives that improve the cultural experience, or simply make it easier for the respondent to reach and spend time at the monument, are valued by domestic visitors and would encourage higher visitation rates. Actual and intended trips reported by the respondents exhibit good construct validity, in the sense that they are well predicted by price, location, hypothetical scenario and other individual characteristics of the respondents.

An evaluation of daylight distribution as an initial preventive conservation measure at two Smithsonian Institution Museums, Washington DC, USA

This paper presents the results of a light levels survey conducted at the Donald W. Reynolds Center for American Art and Portraiture in Washington DC. The museum space is shared by the National Portrait Gallery and the Smithsonian American Art Museum. After six years of extensive renovations, the building reopened to the public in July 1, 2006. The structure was not originally designed to house a museum collection since it contains numerous openings such as windows, doors and skylights, which provide a path for natural radiation to enter the building and come in contact with the artworks. From a preventive conservation standpoint, this is an important problem since sensitive works of art in the collection may be subjected to damage caused by light exposure. Environmental data loggers installed throughout the museum were programmed to take successive measurements every 10 min for 24 h a day, 7 days a week and 52 weeks a year. This light levels assessment started in November 1, 2007 and finished in October 31, 2008. This study presents a new method for determining natural radiation exposures registered in exhibition spaces that rely on both electric lighting and natural lighting, considering the growing trend of using daylight illumination in museums.     

Radiation background due to radioactivity in palaces and museums: influence on TL/OSL dating

The environmental radiation level is unknown for objects that have been in collections for decades or centuries. We have performed dose rate measurements in museums representative of ancient castles and palaces. Annual dose rates between 0.3 and 1.3 mGy/year have been measured. There is a correlation between annual rates and the materials close to the dosimeters. The dating of objects by luminescence (TL and OSL) requires accurate knowledge of the dose rate in the minerals under investigation. An estimation of the errors on ages can be deduced from our measurements for typical situations of works of art and museum objects.     

Canadian versus American Art: What Pays Off and Why

This study investigates the relationship between the market value of artand the nationality of the painter. A sample of modern and contemporaryCanadian and American paintings is analyzed using non-parametric testsand a hedonic regression model. The results show a significantrelationship between aesthetic painting characteristics, such as subjectmatter, and market valuation. In general, the price of Canadian art iswell below that of American art. Even after adjusting for paintingcharacteristics, Canadian paintings appear to be less expensive still.It is believed that Canadian painters looked at the Northern landscapeto define a national identity, thus playing to a limited audience, theonly that could relate to the beauty of the Canadian scenery. Thisprogrammatic approach could explain some of the aforementioneddifferences in market valuation.     

Assessing the role of collaboration in the process of museum innovation

ABSTRACT

The relationship between collaboration and innovation in cultural organisations is an emerging topic that has drawn particular attention from scholars and practitioners. The main aim of this study is to assess the role of collaboration in the process of innovation in museum organisations. To achieve this aim, first, we develop a four-domain analytical framework by matching innovation types to cultural production processes to reflect the peculiarities of museum innovation. By applying this framework to the multiple case studies from four Spanish museums, we identify three main motivations (supplementing manpower, compensating for the scarcity of knowledge, improving demand-driven innovation) and four forms of collaboration (teamwork, outsourcing, consortium and conversation) and summarise the different modes of collaboration involved in various domains of production and innovation. An assessment is conducted subsequently to evaluate the effectiveness of existing collaborations in achieving technological and cultural innovation in museums. Finally, a list of implications for museums’ innovation management is presented.     

Willingness to pay: individual or household?

This paper considers how respondents model the open-ended willingness to pay question, what is your maximum willingness to pay? In the specific context of valuing Irish public service broadcasting, respondents were asked a follow-up question in order to explore whether the initial response was an individual or household bid. The results suggest the presence of significant ambiguity in how responses to standard willingness to pay questions should be interpreted and aggregated.     

LEDs as a tool to enhance faded colours of museums artefacts

A procedure to enhance the faded colours of museums artefacts is presented. The method is based on adjusting the spectral profile of the light while maintaining a given white colour of the illumination. The procedure is tested using colour LED clusters and a series of damaged samples and their good condition counterparts. The intensity of the three components of four feasible LED clusters is computed in order to produce white illumination metameric to a white LED light source taken as a reference. Colorimetric calculations are performed to model the colour changes undergone by target colour samples using illumination based on colour LED association with respect to the white LED reference. The model is based on CIELAB specification and allows to optimize the choice of three-colour LED associations that modify the hue and the saturation of a few target colour areas of illuminated samples while other areas are left moderately desaturated. Modelling and experimental visual validation were practically obtained by adjusting the intensity of five calibrated colour LEDs, blue, cyan, green, amber and red, accommodated in a light booth. A visual validation was conducted asking 20 observers to rate the colourfulness appearance of aged inkjet prints under every LED cluster with respect to the colourfulness of their original counterparts under the reference white LED source. The visual assessments agreed with the colorimetric predictions. Finally, a demonstration is shown of the feasibility of the method by simulating the rejuvenated appearance of a natural history specimen of which the museum possesses two differently aged items.