In it for the Long Run?

While previous research has focused on the uses of a variety of online services—such as Web pages and, more recently, Twitter—by media organizations and their audiences, a rather limited amount of empirical inquiry has been directed towards the often more and broadly used Facebook platform. The current paper contributes to the research field by providing a longitudinal study of journalist and audience engagement on the Facebook pages of Sweden's four major newspapers—Aftonbladet, Dagens Nyheter, Expressen and Svenska Dagbladet. Employing state-of-the-art methods for data collection, the results indicate that while audiences appear to be increasing their engagement with news organizations on Facebook—albeit mostly through so-called “likes”—the media organizations themselves are decreasing their engagement with audiences.     

“It’s kind of like an assault,you know”: media resisters’ meta-decoding practices of media culture

ABSTRACT

Stuart Hall’s “Encoding/decoding” essay sparked an on-going focus in media studies on reception and audience studies that remains theoretically robust today. Hall’s insight that audience members decode media content in multiple ways, some in line with the dominant cultural ideology and some resistant to that ideology, illuminates the phenomenon of media resistance. Media resisters significantly limit their media consumption and they do so based on their decodings of media culture—decodings, or readings, that resist normative messages about commercialism and consumption, about the natural diffusion and inherent benefits of mobile technologies and social media, and about the political landscape depicted and generated by news media. Hall’s encoding/decoding model is expanded here to include not only audiences’ decodings of specific content, but of media culture broadly. Concerns about media culture in the aggregate lead to media resisters’ practices of limiting media engagement, practices themselves that are counter hegemonic.     

Engaging the Audience in a Digitised Television Production Process

This article discusses producer practices and the reasons why they engage their audience in the production process. In a digitised media context, audiences have become more visible, mainly through social media, and have more means to participate. Our research deconstructs the production process of a particular television programme by means of the “hierarchy of influences” model, which separates micro and macro levels that influence production. It draws on in-depth interviews with all editors of Flemish current affairs programme De Afspraak (The Appointment) and on a three-month participatory observation. We conclude that immersive ways of engaging the audience are applied in our specific case. More broadly, we argue that although practices change, pre-existing norms and values about the television audience remain central to how producers engage their audience through digital and social media.     

Understanding the Social Media Audiences of Radio Stations

This article investigates the online comments of news items posted on the Facebook pages of two popular Arabic-language radio channels: Radio Monte Carlo—France24 and Radio Netherlands Worldwide (RNW). This study examines over 184,000 comments with a special focus on the most liked posts in order to understand how audiences of regular radio interact on social media. The results indicate that audiences seem to be more engaged with posts that encourage participating in broad issues, interacting with clever quotes, and entering contests and less so with reading breaking news. With regards to news events and serious issues, this study also examined how social media users of these two Facebook “radio” sites responded to postings that differed from their own opinions, and seemingly actively engaged with contrasting or oppositional views or sentiments.     

The gods are drinking milk! Word‐of‐mouth diffusion of a major news event in India

The objective of this study is to explore whether the US media overemphasized recalled Chinese products in 2007 and, if so, how news coverage in the US media differed from that of the Chinese media. By using a framing analysis of the coverage in two US media and two Chinese media, this study pursues answers to these questions. After comparing the news coverage of the recalled Chinese products and a real world indictor, this study found that neither US nor Chinese media mirrored the real world phenomenon as it was. By comparing news coverage of the issue in The New York Times and The Associated Press with China Daily, and The Xinhua News Agency, the study found that news coverage of the recalled issues differed significantly in terms of the sources used, the nationality of the source, the dominant frames employed, and the attribution of responsibility for the problems. In particular, Chinese media more frequently employed government officials as their main sources, which inherently increased the use of thematic frames. By contrast, US media often used episodic frames. Likewise, American media approached the issues using ‘Customers' Worries’ and ‘Broken System’ frames, whereas Chinese media often attempted to defend the quality of Chinese products and criticized Western media for exaggerating the issues. Owing to the news framing process, US audiences might have acquired more negative images of Chinese products and China in general. By contrast, their Chinese counterparts might have experienced increased antipathy and distrust concerning the American media.     

Social Media and Speed-Driven Journalism: Expectations and Practices

To examine how journalists use, and are affected by, social media in their pursuit for speed, this study conducted in-depth interviews with 11 journalists from various U.S. national, metropolitan, and local newspapers. Findings revealed an industry-wide expectation that journalists engage with audiences on social media. But in terms of practice, most interviewees reported that they mainly use Twitter to facilitate news work (i.e., contact hard-to-reach sources) and communicate with other journalists; audiences are rarely their focus on social media. The interviewees were also asked about their perception of how Twitter affects audiences. Most interviewees were unsure of its impact on credibility, but believed that it may promote news use, although not contribute to news organizations’ bottom line. This study offers five reasons why social media are not saving the newspaper industry, and discusses managerial implications regarding the gap between social media expectations and practices.     

Using Big Data to Examine the Relationship Between Facebook Engagement and Local Newscast Ratings

ABSTRACT

Local TV news stations regularly post to social media, on Facebook in particular, in an effort to engage audiences, but little is known about the effect of this practice on newscast ratings. We examine the relationship between engagement on Facebook and newscast ratings using data from Shareablee and Nielsen respectively in regression analyses. We find that Facebook engagement does not cannibalize TV ratings, rather there is a clear positive relationship between the two. However, further analyses suggest that this relationship may be driven by interest in news events or other market-wide factors that result in both Facebook engagement and viewership increasing or decreasing simultaneously.     

Time's up. Or is it? Journalists’ Perceptions of Sexual Violence and Newsroom Changes after #MeTooIndia

ABSTRACT

The #MeToo movement, which engulfed much of India's news and entertainment industry in October 2018, was projected by many as a watershed moment for Indian journalism. Driven largely through social media activism, it created significant public discourse and outcry, leading to the “outing” and resignation of many journalists. This paper explores the perception of #MeTooIndia in regional and national newsrooms. Drawing on Manuel Castells's ideas of networked social movement, we consider the origins of #MeTooIndia, including its mediation on private and social networks. We then draw on 257 semi-structured interviews with journalists working in 14 languages across India to explore the “cause” of the campaign—the prevalence of sexual harassment and sexual violence in workspaces—before turning our attention to the impact, or potential for impact, that journalists saw in it. We find most journalists felt the movement was “good”, but did not think it influenced their environment or newswork in any meaningful manner. Regional journalists expressed more pessimism about the #MeTooIndia, men more so than women.     

And Deliver Us to Segmentation

Non-profit news publishers, a small but growing piece of the news media environment, often explicitly attempt to build strong ties with their audiences. Many assume this approach differs from that of legacy newsrooms, which have historically kept the audience at arm’s length. In this article, I argue that this distinction has blurred. In-depth interviews with reporters and editors at a daily newspaper (The Chicago Tribune) and a local news non-profit (City Bureau) reveal that: (1) both organizations are pursuing a more collaborative relationship with their audiences; and (2) this pursuit is ill-suited for the traditional mass audience approach to news production. I conclude that journalists aspiring to work more closely with the audience find greater success when that audience is narrow to begin with.     

HOSTING THE PUBLIC DISCOURSE,HOSTING THE PUBLIC

In this paper, we examine the inverse and converging movement of two sets of institutions: news organizations, as they find that part of their mission necessarily includes hosting an unruly user community that does not always play by the norms of journalism; and online media platforms and social networks designed for users to share content, as they find that the content being shared is often much like news, some of which challenges their established user guidelines. We draw on in-depth interviews to understand how each industry is finding itself increasingly on the other's turf and facing the challenges and tensions the other has long coped with, but from its own distinct vantage point. From this we explore the ways in which the roles of news provision and community management are increasingly intermingled—in ways that will continue to have an impact on both news organizations and social media platforms, along with their audiences and users.     

Global Mistrust in News: The Impact of Social Media on Trust

ABSTRACT

Digital platforms such as search engines and social media have become major gateways to news. Algorithms are used to deliver news that is consistent with consumers’ preferences and individuals share news through their online social networks. This networked environment has resulted in growing uncertainty about online information which has had an impact on news industries globally. While it is well established that perceptions of trust in news found on social media or via search engines are lower than traditional news media, there has been less discussion about the impact of social media use on perceptions of trust in the news media more broadly. This study fills that gap by examining the influence of social media as news sources and pathways to news on perceptions of the level of news trust at a country level. A secondary data analysis of a 26-country survey in 2016 and 2019 was conducted. The analysis revealed an increase in social media use for accessing news resulted in a decline in trust in news media generally across the globe. Higher levels of general mistrust in news were related to an increased use of sharing of news. This paper argues the use of social media for news is closely linked to the increase in news mistrust, which is likely to continue to rise as the number of people using social media to access news continues to grow.     

Fake news alerts: Teaching news literacy skills in a meme world

ABSTRACT

Thirty years ago, fake news was resigned to tabloids at the grocery store. Now, fake news is often more convincing than real news. Many library users lack the appropriate skills to discern between what is real and what is not, and many more get their information from social media memes. When memes are more effective than actual news, what can librarians do to teach information literacy? Librarians can use memes to promote information literacy; they can even create their own!     

Contesting Communities

This introductory article to the combined special issue of Journalism Studies and Journalism Practice provides an overview of some of the key contemporary approaches to studying journalism and social order. It argues the need to step beyond a functionalist framework when considering the news media’s central role in shaping social connections, community and cohesion. To advance our understandings of social order, our paper suggests a greater emphasis of the significance of journalism’s relationship to the wider social sphere along with three other key considerations, including (1) a critical focus on the relationship between media, politics and social order, especially in defining and/or negotiating “anti-social” practices and social disintegration; (2) a more refined focus on the “imagined” and geographic boundaries of news audiences in digital spaces; and (3) the changing relationship to norms and conventions of journalism practice from trust and legitimacy to the role of journalists as arbiters and connectors across social spaces.     

Communicating deviance: The effects of television news coverage of social protest

Past research raises concern that media coverage may unfairly bias the audience against social protesters by portraying them as deviant. Furthermore, negative treatment of protest groups may discourage protest as a form of democratic participation. To examine whether such concerns are indeed warranted, an experiment was conducted exposing 266 subjects to one of two television news stories about the same protest. Results indicate that subtle differences in the news stories led to significant differences in subjects’ perceptions of the protesters and police, but no differences in perceptions of the utility of social protest in general.     

The Participation Paradigm in Audience Research

As today's media simultaneously converge and diverge, fusing and hybridizing across digital services and platforms, some researchers argue that audiences are dead—long live the user! But for others, it is the complex interweaving of continuities and changes that demands attention, especially now that audiencing has become a vital mode of engaging with all dimensions of daily life. This article asks how we should research audiences in a digital networked age. I argue that, while many avenues are being actively pursued, many researchers are concentrating on the notion of participation, asking, on the one hand, what modes of participation are afforded to people by the particular media and communication infrastructures which mediate social, cultural or political spheres of life? And, on the other hand, how do people engage with, accede to, negotiate or contest this as they explore and invent new ways of connecting with each other through and around media? The features of this emerging participation paradigm of audience research are examined in this article.     

Reimagining Newsroom Collaboration: How Two European News Nonprofits Are Inviting Citizens In

ABSTRACT

News nonprofits in the U.S. have been proliferating over 15 years as a way of addressing troubles in the business model for news. For these newsrooms, collaboration, with each other and with mainstream news, has emerged as a key way to build readership and attain relevance in a crowded media space. Still, past research has told us that the strong connection to mainstream news has constrained these organizations’ critique of journalism. In Europe, nonprofit news remains nascent and represents a response to declining trust in and engagement with journalism, and rising populism across the continent. Against this very different context, this study examines two players at the forefront of the European news nonprofit movement. It demonstrates the path dependency inherent in the origins of these organizations: In Europe, they are a response to a different societal change, and thus developed rather differently than did their peers in the United States, with a focus on redefining the idea of collaboration and the role of their audiences by seeing citizens as collaborators, both in the creation and in the dissemination of news. By seeing citizens as collaborators, not just readers, they work to empower and build news audiences as well as participants.     

Nurturing Authority

When considering the role of local journalism in a networked media environment, it is crucial to examine how audiences attribute news with the power to define social knowledge. In particular, television news programs need to appeal to audiences by reinforcing a sense of local journalistic authority to assert the parameters of who and what is worthy of coverage. This article presents the findings from interviews with a range of commercial television news viewers in Sydney, Australia. It positions viewership in the context of people’s wider engagement with news, and in relation to their interpersonal and digital social interactions. The paper argues that local audiences have conflicting attitudes to the role of television news, both contesting and re-inscribing the programs with the power to demarcate social, political, and cultural knowledge. It traces how local audiences challenge the ability of news to convey boundaries within the community through processes of exclusion, connecting the contestations to the lived experiences of the individuals. It identifies that television news programs nurture journalistic authority in terms of their local relevance, and it contributes insights on the significance of local news by engaging with the means by which audiences themselves attach social power to journalism.     

Participatory Populism: Online Discussion Forums on Mainstream News Sites During the 2014 European Parliament Election

ABSTRACT

Online media have transformed the political news landscapes, changing not only professional journalistic practices but also the way in which citizens participate in political communication. In the debate about the impact of the Internet on democratic practices, some scholars emphasize the potential of digital media platforms to establish a medium for deliberative and inclusive democratic participation, whereas others underline the development of fragmented “echo chambers” driven by the interests of mainstream news organizations. We point to an alternative scenario in which online political communication develops in the direction of “participatory populism”, involving an unrepresentative group of users actively engaging in the delegitimization of democratic institutions. This engagement results in a collective voice that expresses high levels of negativity towards mainstream democratic politics. Through a study of user comments relating to the 2014 European Parliament election in Germany and the UK, we show how commenters express predominantly negative views towards not just the EU but also national government and mainstream opposition parties. We find, however, that the relationship between user comments and news platforms is highly contextualized. The nature of the relationship between comments and news platforms across countries thus warrants further investigation.     

News Stories on the Facebook Platform: Millennials’ Perceived Credibility of Online News Sponsored by News and Non-News Companies

ABSTRACT

This experimental study examined whether stories presented on Facebook that appeared to be from a news organization were rated as higher in perceived credibility than stories that appeared to be from a non-news organization. One-hundred-and-seven participants took part in the online study. One group saw stories that appeared to be from a news organization and another group saw the same stories that appeared to be from a non-news organization. Both groups rated the stories the same in terms of perceived credibility. The study also found that the higher the participants rated the stories in terms of perceived credibility, the higher they rated the organization’s perceived credibility. These findings point to potential implications for traditional journalistic outlets regarding their ability to be seen as credible, reliable online news sources—particularly through a social media platform like Facebook.