Lessons learned and tables turned: ‘(in)security’ and media representations in the 2018 World Cup

ABSTRACT

This essay follows up on an article published in Soccer & Society prior to the 2018 World Cup in Russia. There it was argued that this edition of the World Cup served as particularly interesting for the academic field focussed on sport-mega events (SMEs) and ‘security’, because of its uniquely securitized climate. Written immediately after the 2018 World Cup, the present essay reflects upon the event’s ‘security’ and mega-event security more broadly. It revisits some ‘security-related’ episodes. Then, special attention will be given the media discourse vis-à-vis ‘hooliganism’. The essay argues that the media discourse took an unorthodox ‘turn’ with regard to English ‘hooligans’, who, compared to past events, were portrayed as being ‘in risk’ – rather than being the group generating ‘the risk’ of football-related violence and public disorder.     

The gendered emotional labor of male professional ‘freesurfers’ digital media work

Abstract

Male professional ‘freesurfers’ are paid to live an aspirational lifestyle and communicate this through their digital media work. In this article I argue that a ‘stoke imperative’ championed by the surf industry necessitates emotional labour. Stoke is surf vernacular for a clustering of feeling thrilled, joyful, pleased, happy, optimistic, excited and satisfied. The surf industry manufactures and commodifies stoke to profit from it. Emotional labour is often assumed to be what women are ‘naturally’ predisposed to and ‘better at’. It is found that male professional freesurfers are competent at employing strategies for doing emotional labour when doing digital media work, such as micro-celebrity. However, this involves negotiating expectations, traits, and values of masculinity. It is also found that digital media technologies direct a professional sport ‘technosoma’ that networks emotional labour for profit. The article extends a small body of literature on how emotional labour is practised by men in sport.     

From anti-doping to a ‘performance policy’ sport technology,being human,and doing ethics

Abstract

This paper discusses three questions concerning the ethics of performance enhancement in sport. The first has to do with the improvement to policy and argues that there is a need for policy about doping to be re-constituted and to question the conceptual priority of ‘anti’ doping. It is argued that policy discussions about science in sport must recognise the broader context of sport technology and seek to develop a policy about ‘performance’, rather than ‘doping’. The second argues that a quantitative enhancement to a sporting performance has no value and is, thus, unethical, unless the motivation behind using it implies something meaningful about being human. Thus, unless the use of the technology is constitutive of our humanness, then it is not a justifiable method of altering (rather than enhancing) performance. This rules out the legitimacy of using performance enhancement to gain an advantage over other competitors, who do not have access to similar means. Finally, the third argument claims that sport ethics has had only a limited discourse and has failed to recognise broader theoretical ideas in relation to performance modification, which might be found in the philosophy of technology and bioethics. Collectively, these positions articulate important concerns about the role of science in sport and the ethical discussions arising from them.     

Towards an activist approach to research and advocacy for girls and physical education

Background: Much research and practice in the field of physical activity and physical education for girls has been trapped in a reproductive cycle of telling the ‘same old story’ as if it is news over and over again, since at least the 1980s. A thread running through this narrative is that despite all of this research and related interventions, we have yet to find the ‘solution’ to the ‘problem’ of girls and physical education. As a result, little progress appears to have been made in terms of changing things for the better for the majority of girls.

Purpose: We offer an activist approach to work with girls in physical education as one possible means of breaking the reproductive cycle of research and media reporting that we suggest has worked against improving the situation for girls. We take a pragmatist stance to ask ‘can we make the situation for girls better than it is currently?’ and ‘how might we go about this task?’ We propose an activist approach not as ‘the solution’ to the ‘problem’ of girls in physical education, but as one worthy of testing in practice.

Process: We begin by outlining the broad features of an activist approach to working with girls in physical education. We then overview the findings of a growing body of activist studies in physical education and identify four critical elements that we believe need to be present in order to assist girls to identify, name and negotiate barriers to their engagements with physical education and their participation in physically active lifestyles. We highlight one example of an activist study that shows how the four critical elements interact in their work with girls.

Discussion: We argue for the need for a consensus around improving the current situation of girls in physical education, for a scaling up of this activist work as it is tested in practice, and for the coincidental development of a pedagogical model for working with girls in physical education.     

Re-inventing the martial ‘hero’ and the weak ‘beauty queen’ through the sporting identity: a tale of two competing gendered bodies,Muay Thai and the stability of the Thai nation-state

ABSTRACT

This article examines the gendered bodies and practices of male and female leaders in politically unstable, conflict-ridden Thailand between 2006 and 2019. In a country where the number of military coups has surged to twenty-two attempts (whether successful or unsuccessful) since 1932, the latest military-led coup by Gen. Prayudth Chan-Osha presents another threat to the stability of the country’s democracy. In response to public unease, Gen. Prayudth Chan-Osha projects himself as a source of Thai national strength and stability; to promote an optimistic public outlook, the general puts his martial masculinity and his militaristic physicality on public display. Culturally informed concepts of ‘good/strong’ male corporeality and its ‘bad/weak’ female countertype enable General Prayudth to identify as a national saviour by assuming the mantle of the martial hero. By highlighting his regime’s masculine military strength, he asserts, by contrast, the softness, weakness, and corruptibility of his key political rival, Thailand’s first elected female prime minister, Yingluck Shinawatra. His public performance of national leadership argues that these frailties render his opponent ‘unfit’ for national leadership.     

Macho men in a girls’ game: masculinities and the Otago men’s netball team

This article examines the experiences of seven men who play for the Otago men’s netball team (in Dunedin, New Zealand). Despite playing a sport that was initially invented as women’s basketball and in an association that has historically had a strong gay and trans* presence, they subscribe to rather hegemonic definitions of masculinity. All the players are both heterosexual and consider homosexuality incompatible with hegemonic masculinity. However, they also characterize homophobia as vulnerability and therefore a failure of masculine power. This suggests that there may be some shifts in definitions of hegemonic masculinity within this context. The traditional southern ‘hard man’ is therefore relegated to second-tier status: it is the man who tells his rugby mates that he likes netball that must ‘have a bit of bloody strength’.     

Bigger than ourselves: the Southgate narrative and the search for a sense of common purpose

Abstract

The paper examines two ‘turns’ in English national sporting culture, ‘Beckhamisation’ and ‘Southgatism’, and their contribution to an ‘imagined community’ through processes of ‘banal nationalism’. It examines the critiques of various academic and media commentators to demonstrate the link between the trappings of sport (in this case football), and people’s understanding of ‘us’ and ‘them’. Music/songs, flags, language, multi-cultural representation, team ethos and espoused values, are not just signifiers, but have a pivotal part to play in representing, repressing and resisting particular forms of Englishness. The focus here is on those national sporting occasions that all too often have been associated with virulent forms of nationalism. We conclude that Southgatism holds out more hope for a progressive sporting patriotism than did its Beckhamite predecessor, but that this has yet to be tested in the febrile cauldron (the ‘hostile environment’ for immigrants and Brexit) currently forging English national identity.     

Mumford on aesthetic–moral interaction in sport

Stephen Mumford argues that aesthetic and moral values in sport are interdependent, focusing on cases where immorality taints beautiful performance. This interdependence thesis is insightful but, I argue, in need of refinement, as its normative implications are unclear and perhaps implausible (e.g. the Nazi aesthetics problem). I also challenge Mumford’s perspective on the infamous Dynamo Kiev death match. Whereas Mumford claims that the match’s morally oppressive circumstances detract from it so that ‘it was not something knowingly we should have admired aesthetically’, I argue that, on the contrary, and in light of what Mumford says about other cases, such circumstances actually enhance the game’s aesthetics such that it would be wrong not to appreciate it aesthetically.     

Remember the Teutons: English coverage of Germany at the 2010 World Cup

As the German national team prepared for their Round of 16 match in Bloemfontein at the 2010 World Cup, observers noted a different ‘look’. In the words of one Times (London) reporter, ‘Joachim Löw’s side, with their youth and ethnic diversity, are far from “typical Germans”’. This paper examines the reaction of the English ‘quality’ daily press to a less ‘homogenous’ German team at South Africa ’10. It argues that the changing cultural make-up of the Nationalmannschaft prompted journalists to revisit a narrative that traditionally emphasized power, efficiency and confidence. Whilst these clichés were not written out of the media discourse, they were complemented by a new emphasis on illumination and artistry.     

‘(Simply) the best’, or remembering when tina turner met the winfield cup: Nostalgia and the construction of authenticity in rugby league online spaces

Abstract

This is an online content analysis using Discourse Tracing to make sense of how rugby league fans talk about changes in the game since the 1980s. Specifically, we are interested in how fans discuss Tina Turner singing ‘(Simply) the Best’ and another song in a famous marketing campaign for Australian rugby league’s professional Winfield Cup. We will use comments below the line on YouTube and in two public fan chat-rooms to explore how the remembering the video constructs a shared myth of Australian and British white working-class masculinity. We argue that while alternative constructions of Australian and British masculinity and national identity are present in this nostalgia, there is also a yearning for a time when hegemonic masculinity intersected with white, working-class nationalist identities and which was reflected in the imagery in the promotional videos.     

Negotiating violence: Mixed martial arts as a spectacle and sport

Drawing on qualitative interviews with Mixed martial arts (MMA) athletes and stakeholders, this study aims to investigate the relationship between, on the one hand, MMA as a spectacle and imaginary world, and on the other, the fighters’ experiences of violence, pain and ‘the real’. Analytically, we are influenced by the literature on the spectacle and on hyperreality. The results show that athletes’ negotiations concerning the sport largely connect to a particular way of approaching violence – culturally and in terms of physical experience. On the one hand, there is a desire to portray MMA as a civilized and regulated sport. The athletes develop different strategies by which to handle or renegotiate the physical force and violence in the cage. On the other hand, however, the fighters’ bodily control and management of their fear sometimes breaks down. When the spectacle of the octagon becomes ‘real’, the legitimacy of the sport is questioned.     

Virtual Patriot Games: American Football in The Times of London, 1888–1910

Abstract

This study examines the American football press coverage in the Times of London from 1888 to November 1910. The time span covers the paper’s first mention of the game to the first game played in England. This period also coincides with increasing anxiety about the strength of the British Empire and unwanted American influences. During this time, athletic contests between the two nations turned into sites for the construction of national identities. Adapting the sport scholar Emma Poulton’s concept of ‘mediated patriot games’, the author argues that the American football coverage of the Times of London could be considered ‘virtual patriot games’, as the absence of domestic American football teams did not allow for direct competition. Two related narrative elements. The stories in the Times framed gridiron football as the pastime of the ‘other’, including translating rules and comparing the merits of rugby and American football. The reports also focused on the American game’s violence, confirming older traditions in British imaginations of America. Advancements in communication technologies, especially the telegraphic wire, were critical for the immediacy with which British readers consumed American sporting news. Contrary to current scholarship, British interpretations of American culture through gridiron football developed much earlier than the post-1970s information age.     

Making Martial Arts History Matter

Abstract

This paper examines key ways in which ideas such as ‘tradition’, ‘authenticity’, and ‘history’ are deployed in discourses around Asian martial arts. First introducing how such concepts are used in national contexts such as Korea and elsewhere in East Asia it then examines the case of a dispute between two English language writers on martial arts. It examines these different cases to illustrate the ways that ‘tradition’, ‘authenticity’, and ‘history’ can be deployed for different ideological ends, from nationalism to personal self-advancement, in different contexts. In doing so, the paper theorizes the consequences of antagonisms that have recently arisen between common beliefs about certain Asian martial arts and historical studies that challenge such beliefs. It concludes that the discursive status of ‘history’ is not fixed or permanent, but varies depending on context. This is the case to such an extent that the status of ‘history’ can be said to have changed decisively. Ultimately, the paper argues for the value of rigorous scholarship even when it runs counter to cultural beliefs, and highlights the significance of such scholarship for showing the ways in which martial arts history matters in more contexts and registers than martial arts alone.     

Media,digital technology and learning in sport: a critical response to Hodkinson,Biesta and James

Background: In their 2008 paper, Hodkinson, Biesta and James draw on the sociological theories of Pierre Bourdieu to construct what they claim is a ‘holistic’ theoretical framework for understanding learning. While not an attempt to dissolve the long-standing opposition between ‘cognitive’ and ‘situated’ theories, the authors claim that thinking about learning and learners in ‘cultural’ terms via Bourdieu's theories allows us theoretically to integrate individuals and learning contexts. The result, they claim, is a ‘scalable’ theory of learning that overcomes the dualisms – such as structure/agency and individual/society – that dog learning theory. We welcome both Hodkinson et al.’s ideas and overall goal. However, we were struck by the absence of any mention of communications media or digital technology in their theoretical framework. Does this mean that media and digital technology can straightforwardly be mapped onto Hodkinson et al.’s theory? Or is this a serious oversight?

Purpose: Given the large amount of recent theorising about the transformative educational potential of media and digital technology – admittedly much of it speculative and hyperbolic – there appear to be some grounds for troubling some of Hodkinson et al.’s ideas by prioritising the effects of media and digital technology on learning.

Methods: We used two examples of learning in sports, one historical and the other contemporary, to consider the theoretical implications of media and digital technology's role in sports learning. The first explores the ways professional footballers learned to produce displays of emotion during the 1950s and 1960s. Our second example presents data from semi-structured interviews with downhill longboard skateboarders and focuses on how these young people use and think about digital technology as they learn their sport.

Findings: While not rejecting Hodkinson et al.’s preference for Bourdieu's sociological theories, we draw on other theories that do not see the relationship between the ‘individual’ and ‘society’ as their conceptual starting point. To this end, we touch on Actor Network Theory (ANT), ‘connectivism’ and the theoretical work of Deleuze and Guattari in order to at least question whether Bourdieu's ideas are sufficiently flexible or dynamic to account for learning in media- and technology-saturated environments. Most obviously, rather than the individual/society dualism which Hodkinson et al. simultaneously question but also rely on, are there advantages in using ‘flatter’ metaphors such as the ‘network’ to understand learning?

Conclusions: We agree with Hodkinson et al.’s point that theories are tools for thinking with and that their metaphorical power can and should be harnessed to improve the way we teach. It is for this reason that we question Hodkinson et al.’s claim to offer a ‘holistic’ theory of learning. All theories, like metaphors, have real-world limitations and this is why we should always be suspicious of theories that claim to be able to ‘see’ the world from all angles and, perhaps more fundamentally, to dissolve the dualisms that they are built on. Theories are always a partial view from somewhere and just as they help us to see some things, they do so by demanding that we not see others.     

‘Let’s work on your weaknesses’: Australian CrossFit coaching,masculinity and neoliberal framings of ‘health’ and ‘fitness’

CrossFit (CF) is one of the fastest growing exercise regimens in the world. However, sociologists have been relatively slow in examining the place of CF coaches in contemporary CF fitness culture. CF coaches are key figures in the production, promotion and consumption of CF fitness services. Therefore, coaches are a sociologically compelling group to examine. Drawing on interviews with male CF coaches in Tasmania, Australia, this paper argues that the way that CF coaches become qualified, interact with clients and understand ‘health’ and ‘fitness’ is shaped by the confluence of masculinity and neoliberalism. As CF grows in Australia alongside other fitness regimens, these findings pose a unique set of concerns for the Australian fitness industry, especially in relation to the ways that CF coaches translate the meaning and practice of ‘health’ and ‘fitness’ to their athletes.     

Healthying physical education - on the possibility of learning health

Background: As part of the annual activities at the British Educational Research Association (BERA) conference, the Physical Education and Sport Pedagogy Special Interest Group (SIG) organises a so-called Invisible College, where a Scholar Lecture is delivered by a researcher who has made a significant contribution to the field. This paper is the 2018 Scholar Lecture.

Purpose: The purpose of the paper is to discuss two concepts and the relations between them – health and learning.

Key concepts: In the paper, the metaphor of the swimmer in the river, as introduced by Antonovsky, is used in order to go beyond individualistic, dualistic and instrumental notions of health and education. I argue for a move away from a notion of teaching young people how to be healthy through the deployment of ready-made educational packages, towards acknowledging health education as a societal responsibility, where it is recognised that sociocultural and economic contexts afford diverse opportunities to be healthy and to learn to live healthy lives, however these are construed.

Discussion and conclusion: Rather than confining health and health education to the prevention of premature death and disease, I discuss health, in relation to learning, as always being in the process of becoming. The health resources for living a good life can then be found in the ‘river’, with the ‘swimmer’, and in the relation between the ‘river’ and the ‘swimmer’. In this way, health can manifest itself in many different ways. I ask why we even attempt to talk about health in the singular when talking about different diseases. Is health rather a plural? Is it even a noun? Or is it something we do – a verb? If the latter, health education can be conceived of as a practice – ‘healthying’ – rather than a fixed, static outcome set up by research and public health policies as something to achieve in education.     

‘The Product of the Town Itself’: Community Representation and the Stanley Cup Hockey Challenges of the Kenora Thistles, 1903–1907

This case study of community representation in Canadian hockey analyzes media accounts of four Stanley Cup hockey series played by the Kenora Thistles between 1903 and 1907. It examines newspaper coverage of the Thistles hockey club as it moved from an amateur team represented by players with roots in their home community to a professional aggregation that included paid imports from outside the town. The essay explores the relationship between sport and civic identity during a key time of change in top-level hockey. The dominant narrative surrounding the Thistles portrayed players as true ‘members’ of the town of Kenora. Even after the turn to professionalism, narratives of small-town, amateur purity and close connections to the community characterized coverage of the Thistles as they pursued the Stanley Cup. At the same time, however, a growing emphasis on securing the personnel that could ensure victory led to praise for the club’s efforts to please its supporters, or ‘customers’. As a result, this study of notions of civic representation in early hockey provides insight into the process by which sports teams came to be viewed as symbolic representatives of their communities.