Mobile consumers and the retail industry: the resistible advent of a new marketing scene

ABSTRACT

Over the last ten years, marketing professionals have invested in various devices aimed at digitalizing the point of sale. Mobile phones, and the connection they open between the digital and physical worlds, are likely to profoundly renew the way organizations build the representations of consumers upon which they operate. This article aims to describe the new, mobile-based market infrastructure that is currently being implemented; the figures of the consumer it builds on and renews for marketing purposes; and the opportunities it offers to create a new marketing scene. We address this question by focusing on the world of physical retail. We show that online commerce websites and http cookies have enabled a connection between three traditionally separate figures of the consumer and associated marketing scenes: the consumer as an audience, as a shopping cart, or as a (loyalty) card. The smartphone carries the promise of pursuing this movement into store aisles. We show, however, that the domestication of physical geography to cultivate mobile consumers is particularly difficult, and so far based on a series of disparate attempts and experiments.     

Cultural intermediaries in the making of branded music events: digital cultural capital in tension

ABSTRACT

Previous studies have overlooked how intermediaries and their digital cultural capital enhance the relationship between brand values and consumer identities; their specific uses of digital technologies; and how those uses are displayed in activities where intermediaries create consumer experiences. This paper thus explores the role that cultural intermediaries (music bloggers and an advertising agency) and their digital cultural capital play in making and communicating a branded music event. Briefly, intermediaries used a set of digital technologies (social media, guest lists, blogs, and websites) to create and orchestrate an authentic and exclusive experience between brands and consumers. We draw on empirical material from interviews and ethnographic work conducted in Santiago, Chile. Our study identifies digital technologies used by cultural intermediaries in communicating branded music events, including as: promotional tools; advertising campaign efficacy evaluation mechanisms; and relational objects that connect advertising agencies, music bloggers, brands, and consumers. By exploring the tensions and conflicts that arise among bloggers and advertising executives, we shed light on the uses and exchanges of digital cultural capital for commercial purposes, resulting from the connections between intermediaries that come from different fields of cultural production.     

Workfulness: governing the disobedient brain

ABSTRACT

The Scandinavian telecommunication company Telenor recently introduced the notion of Workfulness by adapting digital detox to the workplace. Workfulness is a management program aimed at technology-intensive companies that rely strongly on digital media. The program encompasses strategies of disconnection for employees, including mobile and email-free work hours and technology-free meetings, in order to enhance focus and efficiency. This article investigates Workfulness as one prominent example of managerial approaches that are based on neuroscientific assumptions about human decision-making. Drawing on textual materials and interviews, the analysis shows that Workfulness manages digital distractions in the workplace by establishing a form of stimulus-control rather than appealing to rational self-control. Workfulness alludes to the necessity of making choices, but it considers unconscious behavior, which is explained with reference to preconscious workings of the brain. The human brain becomes a battleground between rational and impulsive decisions, and it is the disobedient brain that needs to be governed in order to become an efficient employee. We situate the Workfulness program as part of and at the same time extending the biopolitical economy by incorporating advances in neurosciences into modes of governance.     

The Government's Choice of Bureaucratic Organisation: An Application to Italian State Museums

Italian state museums are characterised by a rigid bureaucratic structure and are almost completely financed by government transfers. In this paper we develop a simplified two-stage model in an attempt to explain how the government's preferences for differentiated museum functions may affect museum organisation. The model shows that the government prefers that complementary functions (e.g., conservation and scientific research) be produced by a single museum, whereas it prefers that substitutable functions (e.g., conservation and access by the general public) be produced by two museums. We use this prediction for an empirical analysis of the organisational structure of Italian state museums. On the basis of the unique ISTAT census of the Italian museum system, we test with two separate probit models the probability of observing in a state museum the concentration of either scientific activities of conservation and research or promotion activities for education and the general public. Higher classes of centralisation for the state museums are also considered by means of an ordered probit model. The results seem to suggest that the Italian state museum structure, as surveyed in the early 1990s, fully reflected the traditional policy model viewing museums as institutions devoted to conservation, scientific research and education. JEL-Classification: D73, Z11     

An assemblage of framings and tamings: multi-sited analysis of infrastructures as a methodology

ABSTRACT

The social life of methods – the idea that research methods are an important topic of inquiry in and of themselves – has been receiving increasing interest in scholarship on the organisation of the economy and social life, including Science and Technology Studies (STS). In STS, especially ethnographic methods have been important for decades. This article develops an ethnographic methodology for the study of a very new case that challenges the assumptions underpinning many STS ethnographies. This case is the networked energy infrastructure, and we specifically focus on its risk management and markets. Drawing upon recent STS interest in multi-sited ethnography, the article’s research design is termed the multi-sited analysis of infrastructures (MSAI), and it develops the concepts of framing and taming to focus on meaning formation as mundane sense-making and as technicalised reasoning on different sites. We demonstrate these concepts in a multi-sited ethnography of energy infrastructure and its risk management and market activities in public regulation, special control rooms (including energy trading), and households. The article rounds up by explaining how the application of our methodology contributes to the advancement of interests in multi-sited ethnography, relating our research to the previous work in the fields of STS, infrastructure studies, and their methods.     

Digitalizing consumer society: equipment and devices of digital consumption

ABSTRACT

This special issue of the Journal of Cultural Economy focuses on the digitalization of consumption and its social, cultural, ethical, political, and gendered implications. It thus answers the call for more research on how digital devices spread from the purely personal domain to multiple sociocultural domains. Through their use, new cultural practices have emerged between consumers and these devices, and devices and markets, that lead to change, in terms of consumer demand, consumption norms, and issues of ethics, culture, and power. Closely examining the role that devices play in consumption behavior enables us to address the supposed manipulative power of hi-tech companies, infrastructures, and systems at the global level, and the view ordinary market actors hold of digital appliances as empowering tools at the local level. The papers in this volume bridge ‘actor network theory' and ‘consumer culture theory' from the perspective of market ‘agencements.’ Ruckenstein-Granroth and Beauvisage-Mellet, and Arriagada-Concha focus on the device-mediated relationship between large digital market infrastructures and consumer behavior; Petersson McIntyre and Licoppe unveil the societal and cultural underpinnings of digitalized markets. Last but not least, Sörum and Soujtis address the political dimensions and implications of our new digital consumer equipment and society.     

The new digital face of the consumerist mediator: the case of the ‘Yuka’ mobile app

ABSTRACT

Drawing on Mallard’s contribution [2007. Performance testing: dissection of a consumerist experiment. The sociological review, 55 (2), 152–172] on the work undertaken by consumerist journals to evaluate products independently from the mediation of market players, our goal is to characterize the new digital form of the consumerist mediator by using a specific case: Yuka, a mobile application (app) enabling consumers to obtain alternative health labeling on foodstuffs. Relying on interviews, observations of the app and analysis of underlying product databases and reports on food labeling issues, we examine the new forms of consumer-to-market interactions brought about by the app, the conceptions of health inscribed in its product qualification algorithm and the operation of the database on which it is based. Our position is threefold: firstly, we argue that the relationship between the consumer and the market established by Yuka is less distant than the one established by traditional consumerist mediators. Secondly, in the case of Yuka, we argue that the market relationship is based on a compromise between scientific logic, technological uncertainty and consumer concerns. Thirdly, we claim that this case demonstrates new ways for consumerist prescribers to politically intervene on markets, but that the potential of the intervention is tied to new issues related to the openness of product data.     

虚拟更新:数字媒介艺术在历史文化空间改造中的应用研究

数字媒介艺术嵌入历史文化实体空间,成为历史文化空间的一部分,能够延伸人们对历史文化空间的场所体验.不同于真实的物质建造,数字媒介艺术可以在不改变已有物理空间的前提下,为参与者提供易于理解的文化信息和复合的感官体验.这一特定类型的数字介入不仅为历史文化空间的更新提供新的设计策略,而且进一步将原有的历史文化空间转变成为一种...     

Multi-image 3D reconstruction data evaluation

A number of software solutions based on the Structure-From-Motion (SFM) and Dense Multi-View 3D Reconstruction (DMVR) algorithms have been made recently available. They allow the production of high quality 3D models by using unordered image collections that depict a scene or an object from different viewpoints. In this work, we question the quality of the data produced by a commercial SFM-DMVR software. An Ottoman monument located in the region of Xanthi, Greece has been selected as a case study. We attempted to quantify the quality of the SFM-DMVR data in relation to the data produced by a Time-of-Flight terrestrial 3D range scanner. We have implemented a number of comparisons between different parts of the monument in order to assess the mesh deviations and the reconstruction's accuracy. In order to further ensure the validity of our evaluation phase, we performed additional distance measurements between feature points on the monument's surface by using a total station and empirical measurements. The applicability of the SFM-DMVR method was questioned by creating a complete 3D digital replica of the monument.     

Moral barriers between work/life balance policy and practice in academia

ABSTRACT

Despite the proliferation of work/life balance policies in Australian universities, academic staff continue to report experiences of time pressure, anxiety, and over-work. This paper contributes to the research of academic time and career planning by exploring how early career academics engage with work/life balance policies, utilising a critical reading of Richard Sennett’s work on the corrosion of character in late capitalist economies. We find that policy engagement is tied into academics’ professional identities and perceptions of ‘good’ conduct. Drawing on interviews from a sample of 25 Australian early career academics, we argue that the failure of early career academics to use formal work/life balance policies is partially explained by the presence of workplace cultures that reward demonstrations of commitment to work roles. The use of work/life balance policies hence carries a moral cost, which participants report reflects on their character. This paper contributes to an understanding of how work/life balance policies are enacted at the level of department and individual, and argues that future research projects would benefit from attending to the construction of worker ideals within workplace cultures.     

Valuations of experimental designs in proteomic biomarker experiments and traditional randomised controlled trials

This article examines the shifting conditions for biomedical knowledge production by studying trends in the design of biomedical experiments. The basic premise of the study is that the very act of establishing a research design entails a process involving a series of valuations where different values are evoked, ordered, and displaced. In focus is the articulation and ordering of what counts as central values in research design for two kinds of biomedical treatment trials, namely the traditional randomised controlled trial (RCT) and the emerging new form of biomarker trials used to assess biomarker/treatment combinations (BTTs). The empirical material consists of textbooks (RCTs) and journal articles (BTTs). We ask how these materials articulate the various scientific, medical, and economic values at play. Among the differences uncovered are a difference in relation to what counts as ethical in relation to prior knowledge, differences in the flexibility in design as well as the valuation of the risk for false positives and false negatives. More broadly, the study shows how textual accounts of different ways of producing knowledge are linked to partly different valuations of ethics, flexibility, and risk as part of establishing the research design of biomedical experiments.     

Digital preservation of Brazilian indigenous artworks: Generating high quality textures for 3D models

Three-dimensional (3D) digital preservation aims at generating 3D models of objects that have cultural or scientific value. It allows realistic visualization of objects through virtual museums or scientific applications, and the restoration of the preserved object in case of natural wear or accidents. This work contributes to this research area by presenting a method to improve color texture quality of 3D models obtained from color and depth images of a laser scanner. Although this device offers precise depth information, the resulting color information is still poor and limits the generation of realistic textures. Our approach is to capture photographs of the object with a high-resolution digital camera and use them to generate a new color texture for the 3D model. Our work proposes a practical technique, easy to replicate, to generate high quality textures for 3D models from photographs. The method is composed by three main steps: (1) calibration of the image acquisition devices; (2) data acquisition; and (3) texture generation. In this paper, we detail our color texture generation method and apply it on the digital preservation of many artworks made by native Brazilians (indians) from the Wauja and Karaja communities. These indigenous communities are acknowledged as great ceramic artists, each bearing their own main themes, using a very rich symbolism in their paintings. Their artworks represent important aspects of the native South American culture and their digital preservation is motivated by three main reasons: (1) their fragility; (2) the paintings loose their original appearance with time; and (3) the possibility of extinction of these communities. We present several results of preserved artworks with enhanced quality realistic texture maps. Also, we present a methodology to analyze the quality and accuracy of texture maps. The resulting 3D models can be visualized through a tool we developed to support the virtual exhibit of 3D preserved heritage.     

Markets of Islam: performative charity and the Muslim middle classes in Turkey

ABSTRACT

This article examines the ways in which middle class Muslims in Turkey talk about Islamic ‘community’ and analyses these discourses in relation to the phenomenon of market Islam. The evidence is drawn from the author’s ethnographic fieldwork with donors, managers, and volunteers of a government friendly Islamic NGO, the Light House (Deniz Feneri Sosyal Yard?mla?ma ve Dayan??ma Derne?i) in 2009–2010, followed by subsequent trips in 2013 and 2015. I argue that Islamic charity is not merely a calculative economic behaviour or a reflection of deep-seated religious values, but rather a performative site of market Islam. In seeking to reconcile a faith-based understanding of charity with diverse interpretations of the neoliberal economy, I show that middle-class Muslims adhered to two discourses of ‘community’: whereas donors saw charitable giving as a market-enhancing mechanism, NGO managers defined their charitable work as part of an Islamic project focused on economic redistribution. Although they conceptualized the relationship between faith and markets in divergent ways, both discourses of market Islam posit ‘community’ as an intrinsic component of governing the poor in Turkey.     

Knows no weekend: the psychological contract of cultural work in precarious times

ABSTRACT

This article explores the expanded and transformed nature of the psychological work contract for forms of cultural and artistic labour in precarious conditions. The forms of passionate work found within cultural production are argued to form a new model for governing our subjective involvement in and attachment to work. This more expansive and demanding relationship with work has become generalized beyond the specific area of cultural production into employment relationships more generally. In doing so the expanded psychological contract of work comes to operate as a form of logistical media and infrastructural governance, connecting the micropolitics of governing labour with larger structural conditions of precarity and instability. Thus, while work today is less stable in what it offers, it demands even greater psychological investment despite increased uncertainty.     

The Training of “Triple Helix Workers”? Doctoral Students in University–Industry–Government Collaborations

Changes in knowledge production, increasing interaction between government, universities and industry, and changes in labor markets for doctoral degree holders are forces that have spurred a debate about the organization of doctoral education and the competencies graduates need to master to work as scientists and researchers in a triple helix research context. Recent policy also has supported a redefinition of researcher training with increasing focus on broader skills and relevance for careers outside the university sector. Consequently, it is pertinent to investigate current changes in doctoral education and researcher training. Particularly further knowledge about university–industry collaboration as a context for researcher training is required. With this in mind, this study provides empirical illustrations of how research training carried out in collaborative research contexts is experienced by doctoral students, and offers some insight into antecedent and process factors that are central in shaping PhD students’ research and training experience in collaborative research contexts. Based on the empirical data and a review of existing literature, suggestions for further research are made.     

Tools of the Trade: UK Research Intermediaries and the Politics of Impacts

In recent years questions concerning the impact of public research funding have become the preeminent site at which struggles over the meanings and value of science are played out. In this paper we explore the ‘politics of impact’ in contemporary UK science and research policy and, in particular, detail the ways in which UK research councils have responded to and reframed recent calls for the quantitative measurement of research impacts. Operating as ‘boundary organisations’ research councils are embroiled in what might be characterised as the ‘politics of demarcation’ in which competing understandings of the cultural values of science are traded, exchanged and contested. In this paper we focus on the way the UK’s ‘Engineering and Physical Sciences Research Council’ (EPSRC) has responded to contemporary policy discourses concerning the impacts of public research expenditure. We argue that, in response to the shifting terms of contemporary science policy, the EPSRC has adopted three distinct strategies. Firstly, in collaboration with other research councils the EPSRC have emphasised the intellectual and metrological challenge presented by attempts to quantify the economic impact of public research expenditure, emphasising instead the cumulative impacts of a broad portfolio of ‘basic science’. Secondly, the EPSRC has sought to widen the discursive meaning of research impacts – specifically to include societal and policy impacts in addition to economic ones. Thirdly, the EPSRC has introduced a new framing into the ‘impact agenda’, preferring to talk about ‘pathways to impact’ rather than research impacts per se. In responding to government priority setting, we argue that the EPSRC has sought to exploit both the technical fragility of auditing techniques and the discursive ambiguity of notions of impact.     

Cool governance: Japan’s ubiquitous society,surveillance, and creative industries

ABSTRACT

The rapid reform of the Akihabara district of Tokyo during the first decade of the twenty-first century, in conjunction with the Japanese government’s policy on the global promotion of Cool Japan, has been envisioned under the Japanese government’s new direction of becoming a ‘ubiquitous society’. From the postwar period when Akihabara became the techno-gadgetry hub of Tokyo, into the twenty-first century where it transforms itself into the Mecca of anime and video games, Akihabara has become the embodiment of national hope and technological future. Noticeably, what also implemented alongside this advance of techno-future is a new form of governance and surveillance. After Katō Tomohiro’s murderous rampage in Akihabara in 2008, numerous CCTVs have been installed to secure the neighbourhood from crime and news of this solution became a spectacle in international media. This form of ubiquitous techno-governance integrated as part of everyday life had already been imagined in anime such as Dennō Koiru (Coil A Circle of Children), which broadcast on Japan’s national broadcast station NHK in 2007. In light of the concerted effort of the Japanese government’s promotion of anime to the global consumers seamlessly integrating the urban developmental project of Akihabara, the production of Dennō Koiru at that historical juncture presents a pertinent foreshadowing of Japan’s ‘society of control’. This article will examine the notion of ubiquitous society and surveillance in Dennō Koiru and situate its production against the backdrop of Japan’s growing techno-governance vis-à-vis its creative industries in the twenty-first century.     

ART AS WORK

This paper uses empirical work on a piece of performance art to think through the relation between ‘work’ and ‘art’, and by implication, ‘culture’ and ‘economy’. Beginning with the idea that the intelligibility of both is produced through similar forms of rule following and rule breaking, I suggest that this throws into question the empirical and historical novelty of the idea of the creative worker. As institutionalists have argued, the work of art is produced through its relation to various organizations, just as work organizations rely on creative rule bending and elaboration. Examples of contemporary art are enrolled in the argument along the way in order to suggest that we can find many insights into the nature of work, culture and economy in comparing the practices of artists with the practices of workers.     

The editorial playlist as container technology: on Spotify and the logistical role of digital music packages

ABSTRACT

This article explores the role of editorial playlists in Spotify’s streaming economy. In particular, it approaches Spotify’s playlists as container technologies – i.e. technical solutions that assemble, preserve, and transport music objects and thereby uphold logistical operations within the music industry. Such an approach seeks to complement previous research concerning playlists, which has often analyzed their emotional and affective dimensions but paid less attention to how playlists enhance calculative, mathematical, and logistical retail flows within the online music economy. On the one hand, the article considers how playlists – like containers in general – materialize principles of modularization and automation in ways that enhance control and remote oversight. On the other hand, it discusses how the playlist is far from a perfected means of measurement and control, and sometimes acts as an unruly transport device. Ultimately, the article shows how the playlist format occupies an uneasy position between order and disorder within the digital music economy which has not yet been fully accounted for in the context of music-oriented media studies.     

48 million configurations and counting: platform numbers and their capitalization

Platforms are important actors in contemporary cultural economic processes. They include social network sites, online content management systems, streaming media platforms, mobile communication infrastructures, supply chain logistics solutions, and cryptocurrencies. Analysis of platforms and their capitalization should take into account the ways they structure social practice as assets and the constitutive opacity of platforms as configured realities. It explores capitalization by focusing on the problems of counting people and things on platforms. Via a case study of the software repository platform [Github.com] (https://github.com), it analyzes how 'platform numbers’ participate in capitalization. It describes attempts to enumerate the elements of the platform by counting, mapping or listing them. The paper shows how attempts to enumerate people and things encounter forms of association, duplication, combination, imitation and configuration that are crucial to the ensemble but remain refractory to capitalization. It proposes configurative enumeration of the platform numbers as a way of conceptualizing these un-enacted excesses. In a configurative enumeration, the composition, the rhythms of imitation, variation and commutation, and constant relating, repairing and adjusting of configurations crucial to the ongoing formation of platforms come into view. Configurative enumerations engage the inventive realities of platformization, realities that precede and sometimes overflow their capitalization.