DEVELOPING MEDIA LITERACY SKILLS TO CHALLENGE TELEVISION'S PORTRAYAL OF OLDER WOMEN

To be old in our society is to be devalued. To be old and female is to experience double oppression. This article reports on a study that examined how television both reinforces and resists the prevailing images of older women in Western society. Two randomly selected television rerun episodes of The Golden Girls were selected to use as a trigger event with members of a graduate course in Social Work with older adults at a major southeastern university. The study found that television reflects societal discourse about aging by providing unchallenged images of older women and their lives. Given the power of television, educators and gerontologists must teach students to develop critical thinking and media literacy skills that challenge and deconstruct television's images about older women and to advocate for new programming that reflects more accurate and diverse portrayals of older women.     

THE ACQUISITION OF SPECIALIZED INFORMATION BY OLDER ADULTS THROUGH UTILIZATION OF NEW TELECOMMUNICATIONS TECHNOLOGY

Older adults have been identified as heavy consumers of information delivered via the electronic media. They appear to have established a dependency on television in excess of other viewing populations. The major preference of the older viewer is for news and public affairs programming. This implies a utility value of television for this audience as an information system, a link to the common pool of knowledge, and as a “window to the world.”

The present explosion of new communications technology will result in a major change in information transmission. The expected proliferation of cable systems, interactive television, and concepts of specialized programming will result in a deliberately frationated audience. It can be projected that this will have impact on the older viewing population. The potential for specialized information targeting the interests of older adults in a variety of program formats is in the immediate future. Educators and advertisers alike have the opportunity to capitalize on the new broadcast technology for influencing the lives of older people.     

Come home to college

Because of new applications of telecommunications, especially television, adults today have increasing flexibility in taking advantage of college courses in the privacy and convenience of their homes. The quality of courses has improved greatly in the last few years, and they are available in a variety of subject areas. Today's television courses are carefully designed and produced by teams of leading scholars and producers. Most of the country's public televison stations broadcast one or more television courses, each semester. In addition, many are broadcast on local cable channels. Most of the students for television courses are older than traditional college students, female and employed. They view the television courses at home. In the future, the personal computer can be expected to add new dimensions and flexibility to homebased college education.     

Intergenerational exchange: undergraduate researchers’ learning and listening enhanced through older adults’ entertainment preferences

The purpose of this qualitative study was to provide an intergenerational exchange as undergraduate students taking an introductory Psychology of Aging course, interviewed and watched films with older adult participants (N = 13) residing in an assisted living community. The undergraduate researchers (N = 10) conducted and transcribed interviews, wrote about their perceptions of interviews and film viewing with older adults, and their instructor interviewed assisted living staff (N = 2) creating an assessment of participants, researchers, and staff. Researchers listened and learned from older adult’s words, thereby improving researchers’ understanding that older adults preferred in-person discussions over film viewing. Researchers learned from older adults’ words, as they began to understand that sexual content in today’s films may reduce entertainment viewing for youth and older adults. Older adults described television remotes and phones with frustration and researchers felt angst for their frustration. Findings suggested understanding and meaning for participants and researchers in this service learning intergenerational exchange generated through undergraduate research.     

BROADCAST NEWS AND ELDERLY PEOPLE: ATTITUDES OF LOCAL TELEVISION MANAGERS

The Kogan Attitudes Toward Old People Scale was used to measure local television manager attitudes toward elderly people. Census projections have shown that the elderly population will increase dramatically in the next century. The importance of local television news in the Hues of the elderly makes the study of the attitudes of broadcasters about older people relevant. A national survey of two groups of television managers—general managers and news directors—found that younger news directors had a more positive attitude toward older people, while the older general managers had a less positive attitude.     

Age differences in online processing of video: an eye movement study

Eye movements were recorded while sixty-two 1-year-olds, 4-year-olds, and adults watched television. Of interest was the extent to which viewers looked at the same place at the same time as their peers because high similarity across viewers suggests systematic viewing driven by comprehension processes. Similarity of gaze location increased with age. This was particularly true immediately following a cut to a new scene, partly because older viewers (but not infants) tended to fixate the center of the screen following a cut. Conversely, infants appear to require several seconds to orient to a new scene. Results are interpreted in the context of developing attention skills. Findings have implications for the extent to which infants comprehend and learn from commercial video.     

COGNITIVE DEVELOPMENT IN TELEVISION PERCEPTION

The content of television, as perceived by researchers and other adults, is widely regarded as a major determiner of the effects of television on children. Yet the field of communications research has long since documented that it is not content per se but rather the audience perceptions of that content that functions as a major determiner of effects. A shift in research and analytic emphasis from adult‐defined content to audience perceptions of content becomes crucial when the audience consists of children. The literature of child development clearly indicated that children perceive their environment differently than do adults. In this article, Piaget's theory of cognitive stage is shown to be a predictor of children's perceptions of television.     

LIST FORMATS IMPROVE MEDICATION INSTRUCTIONS FOR OLDER ADULTS

We conducted a survey to compare a group of older adults’ and a group of younger adults’ beliefs regarding their own and each other's memory abilities. We also asked both age groups to identify items they believed older adults remember well. The survey was returned by 185 older (ages 60‐92) and 184 younger (ages 17‐39) participants. Of the 30 items we generated older adults reported that they would remember 23 better than younger adults would and 7 worse than younger adults would, and younger adults reported that they would remember 12 of the items better and 18 of them worse than older adults. Both age groups also generated many items that they believed older adults remember better than younger adults do. Finally, respondents generated items that they believed adults in their own age group had to remember routinely that adults in the other age group did not. The two groups agreed that older adults would spend more time and have more difficulty learning lines for presentation to an audience than would younger adults. Most of the older adults reported that their memories had changed; most of the younger adults reported that their memories had not changed. The belief that although older adults’ memory is worse than young adults’ they still remember some things better than the young is viewed as a realistic assessment, and implications for future research are discussed.     

Assessing positive attitudes toward older and younger adults

Meaningful intergenerational interactions between older and younger adults are rare outside of family relationships. Interventions to increase positive intergenerational interactions are growing, but finding appropriate measures of attitudes toward both younger and older age groups is difficult. Many measures assessing attitudes toward older adults can remind participants of negative stereotypes of aging and are rarely used to assess attitudes toward younger adults. We adapted Pittinsky, Rosenthal, and Montoya’s allophilia measure to assess attitudes toward younger (18–25 years old) and older (over age 65) adults. In the first study, 94 traditional college age and 52 older adults rated older and younger adults. The allophilia measure distinguished between younger and older adults’ attitudes toward each age group. In the second study, we compared the age-related allophilia measures with seven traditional measures of attitudes toward older adults. Forty-seven traditional college age students completed measures. As predicted, correlations between allophilia toward older adults and the traditional semantic differential measures were weak (i.e., r = |0.15|or less), whereas correlations with general attitudes toward older adults were more moderate (r = 0.59 or less). Correlations between allophilia toward younger adults and the traditional measures were primarily non-significant as predicted. The allophilia measure differentiated between the five domains of positive attitudes toward younger and older adults and was not highly correlated with measures of more negative attitudes toward older adults. Results suggest that the allophilia measure can fill a need for a measure of positive attitudes toward older and younger adults.     

Older adults’ learning motivations in massive open online courses

With the popularization of massive open online courses (MOOCs) in the e-learning landscape, more and more older adults are participating in MOOC learning activities. Understanding older adults’ learning motivations in MOOCs will help MOOC developers design suitable learning systems and appropriate course content for older learners. Using a content analysis method, this study identifies six types of learning motivations of older adults in MOOCs: solving problems, acquiring knowledge, improving cognition, seeking fun, benefiting others, and social contact, among which improving cognition is unique to older adults. Based on the above classification, we found that the learning motivations among older adults vary with age and gender. The findings enrich the theories of education for older adults and of learning motivation, and can be used to improve the design of MOOCs for older adults.     

Who's Afraid of the Big Bad Box? Children and TV Advertising in four Countries

Abstract

To what extent are children influenced by television and, in particular, by advertising? The study discussed in this article was conducted in four countries with, in some cases, surprising results. Parents think that television influences their children, but children too have views on how adults are affected.     

MIDDLE ADULTHOOD: A LIFESPAN PERSPECTIVEEDITED BY SHERRY L. WILLIS AND MIKE MARTIN

A number of general considerations in communication channel selection are noted, and the literature of channel use among older persons is reviewed. While television is the dominant medium among older persons generally, print media play important roles also, especially among those with higher levels of education. Socialization into a “communication skills process” appears to affect channel use. On topics considered especially important, older persons appear to seek information across several channels of mass communication.     

USING FOCUS GROUPS AS AN EDUCATIONAL METHODOLOGY: DECONSTRUCTING STEREOTYPES AND SOCIAL WORK PRACTICE MISCONCEPTIONS CONCERNING AGING AND OLDER ADULTS

During the coming years the number of older adults will increase dramatically, which will require a corresponding increase in the number of social workers who have accurate knowledge of this population. This article reports the impact focus groups with older adults and with service providers who work with older adults and their families have on baccalaureate social work (BSW) students. We find that BSW students exposed to focus groups have their negative attitudes about older adults and service providers deconstructed and replaced with more positive and accurate information about older adults. When students' misconceptions about older adults are confronted, they become more interested in choosing geriatric social work as a career option.     

Older Adults' Memory for Verbally Presented Medical Information

Previous research demonstrates that patients typically have difficulty remembering information presented during healthcare consultations. This study examined how older adults learn and remember verbally presented medical information. Healthy older adults were tested for recall in experimental and field settings. Participants viewed a five-minute video of a simulated healthcare consultation and completed free recall, cued recall, and recognition memory tasks. Differences in performance were observed between older and younger adults in the experimental condition on all memory tasks and in the field condition on the cued recall task; older adults tended to remember less information than younger adults. Though older adults had difficulty spontaneously recalling medical information, they were able to take advantage of cues to access verbally learned information. Findings of this study highlight the importance of developing and implementing measures to maximize the abilities of older adults to learn and remember important medical information communicated by healthcare providers.     

Infant Sensitivity to Adult Eye Direction

Adult eye direction was manipulated while adults interacted with 3–6-month-olds over closed-circuit television (Experiment 1) or in person (Experiment 2). Infants received 4 1-min interaction periods. For experimental groups, adult eye contact was maintained during Periods 1 and 3, and averted during Periods 2 and 4 (by viewing infants on a television monitor to maintain contingency). Control infants received eye contact during all periods. Experimental infants' smiling declined whenever adults looked away; their visual attention simply decreased across periods. Control infants showed little change in gaze or smiling across periods. The implications of these results for Baron-Cohen's model of infant theory of mind and Morton and Johnson's 2-process theory of infant face perception are discussed.     

EDUCATION ABOUT AGING: A RATIONALE

Based on a review of studies on children's and adolescents’ attitudes and conceptions about aging and older people and on studies analyzing media content such as children's literature, textbooks, and public television programs to determine how older persons are portrayed, a rationale is provided for systematic education about aging in the public schools of the United States.     

Predictors of Self-Reported Likelihood of Working with Older Adults

This study examined the self-reported likelihood of working with older adults in a future career among 237 college undergraduates at a midsized Midwestern university. Although aging anxiety was not significantly related to likelihood of working with older adults, those students who had a greater level of death anxiety were less likely than other students to report a future likelihood of working with older adults. In addition, quality relationships with unrelated older adults were positively correlated with likelihood of working with older adults. Recommendations for future research and ideas for attracting college students to gerontology as a career are discussed.     

Field Animation and a Mixed Media Approach

In this article the author points out the limitations of television as a tool in non‐formal education of adults in Africa and looks at the benefits of supplementing broadcast‐delivered messages with person‐to‐person communications. Two examples of mass media campaigns integrating various media with person‐to‐person communications in the field are described, one in Ivory Coast and another in Zaire. In both cases television, once seen as the ultimate panacea of mass education, has been reduced to a supportive role     

Development and validation of the Attitudes toward Education for Older Adults (AEOA) scale

The purpose of this study is to validate a multidimensional measure assessing attitudes toward education for older adults. As the elderly population and the demands of education among older adults have increased, the engagement of social workers in educational settings for older adults has also increased. Therefore, assessing social workers’ attitudes toward education for older adults is critical to better understand the appropriate circumstances for successfully providing and expanding educational programs for older adults. Using a sample of 227 social work students, a multidimensional scale consisting of 38 items was developed by focusing on the three subconstructs of attitudes: cognition, emotion, and behavior. Across various statistical analyses such as the examination of coefficient α and the confirmatory factor analysis (CFA), this scale consistently demonstrated strong reliability and validity. This new reliable and valid scale may contribute to the quality of educational programs for older adults by providing for social workers and other helping professionals with an opportunity to examine their attitudes toward educational services for older adults.     

‘No escape from the hard things of the world’: learning the lessons of empire

Educating older adults (in the so‐called third age) is becoming an increasingly important activity for the elderly, above all because it empowers them, while at the same time reducing their social exclusion. The aim of this paper is to closely examine the actual state of affairs and the education possibilities for older adults in Slovenia. The article deals with a secondary analysis of data that was collected in three Slovene researches dealing with the participation of adults in the education process in 1987, 1998 and 2004. The purpose of the analysis is to examine te changes in the participation of the older adults, their motivation for education and barriers that have dissuaded them from education. Special attention is devoted to the development of the offer of educational programmes for older adults in Slovenia. The authors state that the offer of education for older adults has improved between 1987 and 2004, while the participation has declined. The older adults mentioned a number of various barriers that represent the reasons for the decline in their participation, however the major obstacle is the low educational level of older adults.