The Players They are A-Changin': The Rise of Older MMO Gamers

To learn more about demographic characteristics, play behaviors, and motivations of massively multiplayer online gamers over the age of 50, researchers administered a questionnaire to 32,261 Wizard101 subscribers. Cross-referencing responses with behavioral data recorded by game servers, researchers found that older players were significantly more likely to be women. Older players played longer and underestimated their playtime, they were less likely to play on console and hand-held systems, and they were less likely to cite social, achievement, and player versus player combat motivations. However, older online gamers were more likely to cite self-growth and learning motivations for game play than those under 50.     

“Why post more pictures if no one is looking at them?” Parents’ perception of the Facebook Like in sharenting

ABSTRACT

This paper reports on findings from an exploratory investigation about parents’ perceived role of the Facebook Like in sharenting (i.e., sharing about their children on social media) by drawing on the qualitative results of an online survey. Findings show that the majority of participants think that getting a Like on a picture of one’s child can encourage a parent to share more about him/her because of two main understandings of this paralinguistic cue: the Like as a received validation of one’s parenting, or as a metric of connection with important people, causing emotional reactions in the receivers. Several parents, though, judge the Like as more commonly being important for others, explaining this difference in terms of internal characteristics. This study aims to extend our understanding of the motivations behind sharenting by taking into account the role of the Like in this practice and highlighting how parents position themselves in such an exchange of digital photo-sharing and feedback. As communication does not happen in a vacuum, we advance that research on parents’ photo-sharing behavior online may benefit from considering whether and how social media liking can foster and shape interpersonal communication between posters and recipients.     

Understanding the Nature,Uses, and Gratifications of Social Television: Implications for Developing Viewer Engagement and Network Loyalty

This study employed an online survey (N = 310) to explore how viewers’ motivations for social TV participation influence their involvement in social TV activities, their program commitment, and network loyalty. Findings show that social infotainment and social companionship are the primary motivations of social TV participation. However, only social infotainment significantly predicts the intensity of viewers’ social TV usage, which has a positive influence on program commitment and network loyalty. Additionally, the relationship between social TV usage and network loyalty is partially mediated by program commitment. These findings demonstrate the value of social TV to broadcasters and provide directions for initiating and maintaining long-term relationships with viewers.     

Flickr网站用户标签的质量控制对策

标签技术如今已经被广泛应用于包括网络书签、博客、播客、视频分享等在内的多种Web2.0服务。其中,Flickr网站在标签技术利用方面一直处于领先地位,但Flickr网站的用户标签也存在一些不规范问题。针对这些问题,可以采取加强对标签的控制和管理、完善标签的推荐以及推出基于标签的个性化服务等质量控制对策,以实现其标签的规范化。     

儿童参与“摩尔庄园”网络游戏的内在动机研究

本文以摩尔庄园儿童网络游戏为对象,采用深度访谈、参与观察与内容分析的方法,以了解儿童参与网络游戏的内在动机。分析结果显示,儿童参与摩尔庄园网络游戏的内在动机大致分为六个类型:好奇与探索动机、虚拟现实对现实的补偿、社会交往动机、玩乐动机、民主参与动机和逃避动机。     

News use,nationalism, and Internet use motivations as predictors of anti-Japanese political actions in China

Although the rise of nationalistic activism in the Chinese online sphere has drawn much scholarly attention, few studies have examined how nationalism, usages, and motivations of the Internet affect nationalistic actions among general Internet users in China. Using Sino-Japanese diplomatic disputes as a testing ground, this study investigates the effects of news use from traditional and new media, nationalistic attitudes, and motivations for Internet use on anti-Japanese political behaviors such as boycotting and protest participation. Analyses of online survey data revealed that nationalism is positively correlated with information-seeking and social-interaction motivations for Internet use regarding Sino-Japanese disputes. Results also showed that the stronger the motivation for using the Internet to discuss topics associated with Sino-Japanese disputes, the more likely respondents engaged in anti-Japanese behaviors. This study indicates that nationalistic attitudes and motivations involved in the use of new media technologies have significant effects on mobilizing supporters for anti-Japanese actions.     

团队性绩效考核对个体知识共享行为影响的实证研究

认为如何通过组织管理策略有效激发员工知识共享行为是学术界和实践界共同关注的问题。以社会交换理论、组织认同理论和动机理论为基础,采用结构方程建模技术,研究团队性绩效考核对员工知识共享行为的影响。实证结果表明：团队性绩效反馈对员工知识共享行为具有显著正向作用,并通过规则服从、集体情感与责任动机的完全中介作用间接促进员工知识共享行为;没有发现个体工作控制源对团队性绩效考核、知识共享动机和知识共享行为之间的关系具有显著调节效应。最后讨论研究结果的理论价值和管理启示。      

Blame or Shame: The Search for Online Support and Stigma Origin Among Israeli Childless Women

This study employed the uses and gratifications approach to examine the role of online support forums in coping with the stigma of childlessness in Israel. The study compared two online support groups: one for Israeli women with fertility issues and another for Israeli women who are voluntarily childless. A quantitative content analysis was used to examine the frequency of support message types, and in-depth interviews with group members were used to examine members’ motivations for seeking these support types. The origin of the childlessness stigma carried great influence in the search for social support. Fertility forum members searched significantly more for information and emotional support to cope with a condition they felt was being forced on them and that was also perceived by society. However, voluntarily childless forum members sought significantly more for esteem and network support to cope with the social isolation stemming from unfavorable views toward their reproductive choice.     

科学数据开放共享活动中不同利益相关者动力分析

[目的/意义]研究科学数据开放共享动力，以为我国科学数据开放共享实践提供理论指导。[方法/过程]运用利益相关者理论和规范分析法，解析不同利益相关者参与科学数据开放共享的动力。[结果/结论]利益相关者理论可以用于指导科学数据开放共享实践。科学数据开放共享利益相关者主要包括政府、研究机构、研究资助机构、图书情报机构、数据中心、行业协会、出版社、研究人员、其他企业、用户等。这些利益相关者都可从科学数据开放共享受益，拥有不同的利益和动力。     

Audience Motivations for Using Interactive Features: Distinguishing Use of Different Types of Interactivity on an Online Newspaper

This study examines audience uses of three types of interactivity, user motivations for visiting an online newspaper, and the relationship between user motivations and use of the different types of interactive features. There are three types of interactivity on a continuum: medium, human/medium, and human interactivity. In an online survey of 542 respondents, results indicate that medium interactive features were used most frequently and human interactive features used the least. Three motivations for using online newspapers emerged—information seeking/surveillance, socialization, and entertainment. In addition, further analysis found that although all three motivations were predictors of use of medium interactive features, the information seeking/surveillance motivation was not a significant predictor of use of human/medium and human interactive features.     

社交媒体使用动机与功能使用的关系研究:以微信为例

[目的/意义] 以微信作为研究对象,采用混合方法,以期探讨社交媒体使用动机与特定功能使用的关系。[方法/过程] 通过访谈法和焦点小组法来确定微信使用的动机因素以及用户对微信功能的使用;并通过问卷搜集250份有效样本数据,利用回归分析来验证不同动机要素与各功能使用之间的关系。[结果/结论] 结果发现,不同微信功能的使用受到不同动机的驱使;而用户对微信一般性使用的影响因素与对特定功能使用的因素也不同。具体来说,娱乐显著影响用户对群聊、评论和分享功能的使用;消磨时间显著影响用户对朋友圈、评论和点赞功能的使用;社会互动显著影响用户对扫一扫、群聊、订阅和语音功能的使用;信息搜寻显著影响用户对订阅和扫一扫功能的使用;信息共享显著影响用户对发布功能的使用;自我表达显著影响用户对发布、定位、摇一摇和分享功能的使用;而跟随潮流显著影响用户对摇一摇功能的使用。     

Undisclosed Information—Serial Is My Favorite Murder: Examining Motivations in the True Crime Podcast Audience

This study explores the true crime podcast audience within the uses and gratifications theoretical frame. Using an online survey (n = 308), this study found that the true crime podcast audience is predominantly female (73%), and 3 motivations were prominent for users: entertainment, convenience, and boredom. Additionally, three motivating factors were found to be significantly more salient for females than for males: social interaction, escape, and voyeurism. Practical and theoretical implications for genre-specific media are discussed.     

Uses and Gratifications,Journalists’ Twitter Use,and Relational Satisfaction with the Public

This study employed the uses and gratification approach to investigate how journalists perceive relational satisfaction with the public on Twitter, specifically the associations between journalists’ motivations to use Twitter, their Twitter use, and their relational satisfaction with the public. Through a survey of South Korean journalists, this study revealed that journalists’ motivations for Twitter use are positively related to their job-related activities on Twitter (e.g., posting/sharing their news and interacting with audience), which consequently influences perceived relational satisfaction with the public. The findings provide new insight into an increasingly important part of the public’s engagement and news/information flows in the digital media environment. This study expands upon the literature by analyzing how journalists’ motivations for using Twitter and their job-related activities on Twitter are associated with relational satisfaction with the public.     

基于自我差异理论的在线科研社区知识共享模型构建研究

从自我概念出发,基于自我差异理论,探讨在线科研社区成员的虚拟与现实自我之间的差异程度对其心理状态和知识共享行为的影响,构建"自我差异感知隐私权知识共享"概念模型.以275名在线科研社区成员为样本,通过结构方程模型,对概念模型中3个维度之间的关系进行实证检验.修正后的模型显示,科研人员的个人和社会自我差异、自主性、情绪恢复和情感宣泄感知对其在社区中的知识共享质量和数量起到关键性作用,在此基础上提出几点促进在线科研社区知识共享建议.     

网络健康社区知识共享的影响因素研究

[目的/意义] 探究网络健康社区知识共享的影响因素,对优化网络健康社区知识服务、促进健康知识的交流与传播具有重要意义。[方法/过程] 将网络健康社区中的知识划分为公共健康知识和个人健康知识,依据社会认知理论构建影响因素模型,并利用结构方程模型进行验证和分析。[结果/结论] 数据分析结果表明,自我效能、利他主义、社会信任、社会认同、感知有用性等变量与公共健康知识和个人健康知识共享行为都呈显著正相关,感知风险与公共健康知识共享行为无显著相关性,与个人健康知识共享行为呈显著负相关。     

Personal experience as social capital in online investor forums

Research demonstrates that information disseminated and circulated in online forums may have a significant impact on investors and on the securities market. Therefore, an understanding of that environment is critical. This research uses social capital theory as a framework for understanding how information exchange is facilitated in online investor forums. Specifically, it explores whether or not personal experience may generate social capital in the online environment. This work reports on the relationships between sharing personal experience and information sharing and use in three investor discussion forums. Four hundred forty threads containing 2405 posts were analyzed for this study. Thread starter posts and responses were quantified and coded for statements of personal experience. Citations to information sources were also measured. Results demonstrate that explicitly stating personal experience or lack of personal experience affects the quantity and quality of ensuing discussion and information exchange. Possible implications of this work on both the study of online investor forums and the study of social capital are discussed.     

在线付费问答平台的用户付费模式及付费意愿研究

[目的/意义]随着分享经济的发展,以在线付费问答平台为代表的知识付费产品有效地实现了知识的变现,本研究以这类平台为切入点,探索用户的付费模式及付费意愿,加深对用户知识付费行为的认识。[方法/过程]通过对分答、值乎和微博问答三大平台的比较分析,总结在线付费问答平台的用户付费模式,利用问卷调查法考察用户的付费意愿及其动机。[结果/结论]研究表明,在线付费问答平台主要有两种用户付费模式：提问付费和围观付费。用户对这两种付费模式没有特别偏好,二者呈现不完全替代关系,且影响用户对这两种付费模式的付费意愿的动机因素有所不同。本研究认为,知识付费在本质上是知识驱动型的信息消费行为,同时具有明显的粉丝经济特点。     

Pathways to Expressive and Collective Participation: Usage Patterns,Political Efficacy,and Political Participation in Social Networking Sites

This study assesses differences in use of social networking sites (SNSs) and relates them to different patterns of political participation, media use motivations, and political efficacy. Based on a Web survey of 1,230 South Korean voters, it finds that informational uses of SNSs are positively associated with expressive participation both online and offline, but not with collective participation. The use of SNSs for social interaction purposes was associated only with online expressive participation. Recreational uses had a negative or insignificant relationship with expressive and collective participation. Political efficacy moderated the impact of social interaction uses of SNSs on expressive participation both online and offline. The findings suggest that the political impact of SNSs is mostly limited to expressive participation and dependent upon users' motivations.     

基于信息技术的组织内知识共享动机的研究

本文通过区分知识共享的数量与质量使有关知识共享动机理论中的冲突得以消除 ,并以此为基础实证研究了不同信息技术情境下 ,员工组织内知识共享的动机与知识共享数量和质量的关系。研究发现 :只有成就感、工作的挑战性和责任心。这些激励因素才能促使员工提高知识共享的质量。这一研究启示广大企业应加强对员工上述激励因素的重视 ,以提高组织内知识共享的有效性     

基于MOA理论的健康谣言分享意愿影响因素研究

针对社交媒体中大量健康谣言的广泛传播现象,本文基于动机-机会-能力(motivation-opportunity-ability,MOA)模型对用户的健康谣言分享意愿进行研究,重点分析个体动机、机会和能力相关的因素对其健康谣言分享意愿的影响。基于此,本文选择健康意识、时间成本和健康素养3个变量构建了研究模型,提出了3个研究假设。通过3个步骤选择了8则健康谣言素材,设计网络情境实验收集了252名参与者的2016条数据,利用5个多元线性回归模型进行了假设检验。研究结果表明,相比于饮食类的谣言,参与者对癌症主题的谣言具有较高的分享意愿,男性比女性有更低的健康谣言分享意愿,年长者具有更高的健康谣言分享意愿。同时,健康意识和时间成本能够正向影响健康谣言分享意愿,且健康素养能够负向影响健康谣言分享意愿。本研究为解释人们的健康谣言分享提供了依据,并为干预健康谣言传播提出对策建议。