The Influence of Device Access and Gender on Children’s Reading Frequency

We explore the role that devices currently play in children’s book reading, finding that while children have relatively high access to devices with eReading capability, these devices are underutilised for reading purposes. While ownership of devices was negatively associated with reading frequency for both genders, its negative impact was more significant for girls than boys. We also found that when boys and girls identified themselves as daily readers, and where they had access to devices, they did not use them frequently for book reading, suggesting that paper book reading is still preferable for frequent book readers of both genders.     

Media’s Influence on the Accessibility of Altruistic and Egoistic Motivations

Previous research suggests that media featuring exemplars of specific altruistic motivations can make those motivations more accessible in viewers’ minds. The present study extends this research to also examine egoistic motivations. We (a) developed a coding scheme to examine how frequently exemplars of altruistic and egoistic motivations appear in media content, (b) developed an intuitive motivation-affect misattribution procedure to measure the accessibility of altruistic and egoistic motivations, and (c) examined whether exposure to media content portraying specific motivations makes those motivations more accessible in audiences. The findings are discussed in terms of the model of intuitive morality and exemplars.     

The Influence of E-book Format and Reading Device on Users’ Reading Experience: A Case Study of Graduate Students

To explore the influence of e-book format and reading device on users’ reading experience, this paper studied a group of graduate students’ reading speed and comprehension. The participants were asked to read same length content from the same monograph chapter in both fixed layout format file (PDF) and fluid format file (EPUB) on four different reading devices: laptop, tablet, dedicated e-reader and smart phone. Their reading process, speed and comprehension were recorded and compared. Through the experiment and depth interviews, this study found that e-book format and reading devices have influence on reading speed and reading comprehension level. Generally speaking, people read EPUB files faster than PDF files. For smart phone, dedicated e-reader and tablet, participants’ average reading comprehension is higher when reading EPUB file, while most participants read PDF file faster when they use laptops.     

Exploring the Influence of Parasocial Relationships and Experiences on Radio Listeners’ Consumer Behaviors

The purpose of the present study was to explore the influence of radio listener experiences on radio listening behaviors, consumer perceptions and behaviors, and social media involvement. A national sample of listeners (N = 2,700) from a variety of small, medium, and large designated market areas (N = 9) throughout the United States revealed the presence of parasocial relationships (PSRs) and experiences of parasocial interaction (EPSI) with local and nationally syndicated radio personalities. Both PSRs and EPSI predicted radio listening, positive perceptions about, recall of, and purchasing of the brands, products, and services recommended by listeners’ favorite radio personalities. Results also show that PSRs and EPSI predicted listeners’ involvement with social media platforms.     

Movers’ advantages: The effect of mobility on scientists’ productivity and collaboration

With the rapid globalization of science, mobility is perceived as an important driver of scientific progress and innovation success. However, we have little knowledge about whether and how scientists’ mobility influences their career development, especially scientists’ productivity and collaboration. In this case study, using the data on 62,330 scientists, the Chinese computer scientists who published at least one computer science paper and published no fewer than 10 papers in total from 2000 to 2012, we apply difference in differences models in conjunction with PSM methods to show the effect of domestic mobility (i.e., moving inside China) on scientists’ research quantity and quality by distinguishing the direction of mobility. In contrast to the existing literature that documents a short-term negative effect due to adaption costs or disruption of routines and social capital, we do not observe an initial detrimental impact of following moves on productivity and collaboration, even for non-upward moves. We further find that mobility leads to increased collaboration with new partners without dampening scientists’ collaboration with previous collaborators. However, scientists have a higher probability of collaborating with new collaborators, as evidenced by the decreased share of previous collaborators to the total co-authors after they move. The findings of this case study imply that the benefits of mobility might outweigh its costs and that mobility improves scientists’ productivity and collaboration for prolific scientists in emerging countries.     

Advise with Permission?: The Effects of Advice Solicitation on Advice Outcomes

Two studies examine reactions to permitted (offered and permission granted), volunteered (given without offer or assent), and imposed advice (offered and given even though declined). In Study 1, participants’ ratings of advice quality and implementation intention were higher for volunteered and permitted than imposed advice. Only for a task that was highly personal did recipients have a significantly higher intention to use permitted than volunteered advice. Study 2 replicated results from Study 1 with a nonstudent sample. In addition, Study 2 found stronger differences between volunteered and permitted advice, with permitted advice rated more positively. Study 2 also examined the effect of using you pronouns, which have been linked to confrontation and criticism, when giving advice, but found no consistent effects on advice outcomes.     

Are Good Characters Better for Us? The Effect of Morality Salience on Entertainment Selection and Recovery Outcomes

Two experiments examined whether one’s moral self-perception affects the selection of content (Study 1) and whether exposure to different character types results in any recovery benefits (Study 2). Study 1 found that individuals were more likely to select films featuring good characters and morally ambiguous characters than films featuring bad characters regardless of their moral self-perceptions. Study 2 found that individuals whose vices were made salient relaxed and psychologically detached more after reading stories featuring good characters and MACs than after reading a bad character story, whereas those whose virtues were made salient experienced an equal level of recovery benefits regardless of character type. Findings thus indicate that morality salience does not affect selection of content featuring different character types, but it does affect the recovery outcomes one experiences after narrative exposure.     

Catalogers’ Perceptions and Use of Social Media and Conventional Information Sources for Professional Development

Many professional development information sources are available to catalogers, who may be constrained by limited time and money to devote to them. This article reports the results of a survey gathering information on six types of information sources: journal articles, conferences, electronic discussion lists, blogs, microblogs, and social networking sites. Catalogers rated these resources regarding their importance to filling professional development needs, the reliability of the information disseminated, and their usefulness for obtaining specific types of information. The results should help catalogers and their administrators decide where to focus their attention both as consumers and disseminators of continuing education information.     

Where Is My Issue? The Influence of News Coverage and Personal Issue Importance on Subsequent Information Selection on the Web

Researchers believe that the Web functions to supplement traditional news media. Little is known, however, about how traditional news media consumption influences Web use patterns. This study investigates how prior TV news exposure influences individuals' subsequent Web use by testing 3 theories that may explain individuals' information selection patterns—accessibility, instrumental utility, and personal issue importance. The results of this study reveal the strong effects of personal issue importance when selecting information on the Web, regardless of news coverage in traditional media. The findings also indicate higher levels of information selection when there is no prior exposure to news coverage.     

The Influence of James C. McCroskey’s Research in South Korea

In honor and remembrance of Dr. James C. McCroskey, this article looks at McCroskey’s influence in Korean academic fields. We find that McCroskey’s scholarly articles and books were increasingly cited from 2001 to 2016 and that his work has been cited in Korean journals across diverse fields. In addition to the communication and education fields, McCroskey was cited also in the fields of science and medicine in South Korea. The findings document the international and interdisciplinary impact of McCroskey’s scholarship.     

The role of privacy policy on consumers’ perceived privacy

With today's big data and analytics capability, access to consumer data provides competitive advantage. Analysis of consumers' transactional data helps organizations to understand customer behaviors and preferences. However, prior to capitalizing on the data, organizations ought to have effective plans for addressing consumers' privacy concerns because violation of consumer privacy brings long-term reputational damage. This paper proposes and tests a Privacy Boundary Management Model, explaining how consumers formulate and manage their privacy boundary. It also analyzes the effect of the five dimensions of privacy policy (Fair Information Practices) on privacy boundary formation to assess how customers link these dimensions to the effectiveness of privacy policy. Survey data was collected from 363 customers who have used online banking websites for a minimum of six months. Partial Least Square results showed that the validated research model accounts for high variance in perceived privacy. Four elements of the Fair Information Practice Principles (access, notice, security, and enforcement) have significant impact on perceived effectiveness of privacy policy. Perceived effectiveness in turn significantly influences perceived privacy control and perceived privacy risk. Perceived privacy control significantly influences trust and perceived privacy. Perceived privacy concern and trust also significantly influence perceived privacy.     

The effects of prior reputation and type and duration of charitable donation on celebrities’ personal public relations: an investigation based on attribution theory

Charitable donations made by celebrities are being increasingly reported by news media in South Korea. This experimental study has examined the effects of celebrities’ prior reputations, and the duration and type of charitable donation they perform, on young participants’ evaluations of these celebrities (i.e. motive attribution, attitudes toward the celebrities, and related purchase intentions). The results ascertained the main effects of prior reputation and duration and type of donation on the dependent variables. Most notably, the results also found the interaction effect of duration and type of donation on the participants’ evaluation of motive attribution. That is, participants who were exposed to news stories concerning celebrities’ volunteer efforts, or monetary contributions that involve volunteer efforts, performed over long periods of time reported the highest level of motive attribution. Based on these results, this study discussed theoretical and practical implications.     

The Story Behind an Organizational List: A Genealogy of Wildland Firefighters’ 10 Standard Fire Orders

To invigorate research on the dialectic between lists and stories in communication, this study recommends adding context back to text by focusing on the enduring problems these forms are summoned to solve. A genealogy of one significant organizational list, wildland firefighters’ 10 Standard Fire Orders, shows how a list's meaning resides less on its face and more in the discourses surrounding it, which can change over time. Vestiges of old meanings and unrelated cultural functions heaped upon a list can lead to conflicts, and can make the list difficult to scrap even when rendered obsolete for its intended purpose. Reconciling these layers of meanings and functions is thus not a technical problem but rather a rhetorical one. Implications for communication research are addressed.     

Instructor Credibility as a Mediator of Instructors’ Compulsive Communication and Student Communication Satisfaction in the College Classroom

The purpose of this investigation was twofold: (a) from a dialogic pedagogy perspective, to determine the possible negative association between instructors’ compulsive communication and student communication satisfaction; and (b) using Expectancy Violations Theory as a framework, to test the extent to which instructor credibility mediated the negative association between compulsive communication and student communication satisfaction. We found that students’ perceptions of instructors’ compulsive communication is linked to lower levels of student communication satisfaction. Importantly, results also showed that instructor credibility tempers the negative association between instructors’ compulsive communication and student communication satisfaction.     

The Effect of Web Search Result Display on Users’ Perceptual Experience and Information Seeking Performance

ABSTRACT

Adding multiple sources of information in the display of Web search results may negatively affect users’ perceptual experience and information-seeking behavior. This claim was established by investigating the impact of different Web search compositions on users’ ability to extract specific information. In this article, we assumed that the quantity and order of different compositions (areas) in the Web search results page may contribute to individual’s ability to find information relevant to their search queries. An eye-tracking device was used to observe and compare the perceptual behavior of 14 users in an information-seeking task. The results showed that the use of different compositions in the display of Web results page significantly influenced users’ perceptual experience by reducing their attention to the organic results area. The quantity of these compositions was found to greatly increase the cognitive load of users when attempting to retrieve information from the organic area, which negatively affects their information-seeking performance. Our finding provides a rationale for further studies to consider the impact of quantity and order of Web page compositions on individuals’ perceptual attention and cognitive load in information-seeking task settings.     

The Impact of e-Books on Young Children’s Reading Habits

This article reports on a pilot study which aimed to consider the e-book reading experiences of young children and their families, with currently available portable e-reader devices: Amazon Kindle, Nintendo DS-lite and Apple iPod Touch. Three families, each with two children in the 7–12 year age range, experienced an e-reader for a two-week period. They recorded their experiences in a diary and were interviewed at the beginning and end of the study. Key findings include the fact that, of the six children involved, four rate themselves as ‘enthusiastic’ readers, one ‘average’ and one ‘reluctant’; whilst all six of the parents enjoy reading. At the end of the study, all of the participants chose the Kindle as their preferred device and found it the easiest to use. In addition, there were indications that the one reluctant young reader (a boy aged eight years) was inspired to read by the Kindle. His parents were pleased with this enthusiasm, noting that he was reading rather than watching television, excited by downloading and choosing books and it was the only time they had known him to ask to read voluntarily. When asked whether they prefer printed or electronic books, all of the adults chose printed books, whilst the children were more ambivalent, with half preferring electronic books.     

Comment on the Shaping of Librarian＇s Professional Image

信息化时代图书馆馆员职业形象塑造,是图书馆组织形象建设的核心内容。它包含内在素质、外在形象两个内涵;服务理念、服务行为、服务环境、服务效率四个要素;主体、客体、主客体关系三个维度。图书馆员要用自身的魅力与智慧,感染启迪读者,塑造出符合时代要求的职业形象,以提高图书馆社会地位和发展竞争能力。     

The Value of Freedom of Expression and Information on Countries’ Human Rights Performance: A Cross-National Longitudinal Study

The current study explores the influence of communication variables on human rights protection. The effects of international and domestic mass communication and digital media were assessed among global social, economic, and political factors. The statistical analyses on a sample of 101 nation states over the most recent decade reveal several important findings: (a) top-down, internationally initiated human rights discourse and monitoring were not as effective as bottom-up, domestically initiated human rights dialogues; (b) access to the Internet and access to a mobile phone have different effects on human rights performance, and Internet availability played an especially important role; (c) economic development, political system, and population size are powerful predictors of nations’ human rights performance, but a large population size diminishes the effect of economic development; and (d) economic development can moderate the effect of political context on human rights performance. Theoretical and practical implications are discussed.     

It’ll Be Okay,Because We Belong Together: The Influence of Person-Organization Fit on Interpretation of Bad-News Messages in Academic Settings

Higher education has recently faced significant budget cuts. In response, academic leaders must communicate negative information to stakeholders while simultaneously attempting to maintain morale and credibility. This project investigated how students interpret a bad-news message from the university president and examined the impact of person-organization fit and demographic characteristics on interpretations and credibility. In Study 1, participants (N = 52) provided 19 varying interpretations for a real-life message. Using 5 components derived from the interpretations, Study 2 (N = 466) determined that person-organization fit and demographic characteristics influence interpretations and source credibility. Some outcomes varied according to whether participants had previously read the bad-news message.     

An Empirical Study： The Influence of Online Communication on Customers＇ Online Purchase Intention

基于社会学习理论,构建消费者在线沟通模型,研究电子商务中在线沟通的驱动因素和在线沟通促进顾客购买的作用机理,并讨论在线沟通的分类．在C2C电子商务背景下,从淘宝论坛（bbs．taobao．com）上调查数据并采用结构方程加以分析,研究表明,电子商务中的在线沟通可以分为顾客与销售人员沟通和与社会网络成员沟通两类顾客与销售人员沟通能直接获取购买信息,尤其是网站缺乏趣味性的情况下,顾客更愿意采用沟通的方式获取信息;顾客与社会网络成员沟通可以获取更全面的购买信息,同样能起到促进购买的作用．在线沟通能有效降低顾客购买决策中的不确定性以促进购买.