Media’s Influence on the Accessibility of Altruistic and Egoistic Motivations

Previous research suggests that media featuring exemplars of specific altruistic motivations can make those motivations more accessible in viewers’ minds. The present study extends this research to also examine egoistic motivations. We (a) developed a coding scheme to examine how frequently exemplars of altruistic and egoistic motivations appear in media content, (b) developed an intuitive motivation-affect misattribution procedure to measure the accessibility of altruistic and egoistic motivations, and (c) examined whether exposure to media content portraying specific motivations makes those motivations more accessible in audiences. The findings are discussed in terms of the model of intuitive morality and exemplars.     

Brand’s Social Media Presence as Networks: The Role of Interactivity and Network Centrality on Engagement

Despite ample research on brand engagement via social media, little research considers the aggregate effect of multiple same-brand accounts on engagement. Multiple same-brand accounts are common because they allow brands to extend their reach, tailor their messaging, and cross-promote their products/services. Therefore, this study tests whether interaction between same-brand social media accounts and centrality within same-brand conversational networks is related to user engagement. An analysis of 3,380 brand accounts found that after controlling for interactions with users, interactions between brand accounts contributed significantly to user engagement and that account centrality measures were associated with measures of engagement.     

Librarians’ Use of Images on LibGuides and Other Social Media Platforms

This study compared the use of librarians’ profile images across Web platforms designed for librarian-patron communication. The primary focus was LibGuides profiles at a peer group of Association of Research Libraries institutions. Librarians are currently using a variety of options, including professional head shots, casual head shots, other photos, alternate images, avatars, and no image. Where possible, results were also analyzed by gender. For a smaller selection of libraries, LibGuides photos were compared with Facebook photos to see if different images were used for a professional versus a personal social media setting. This research was done in December 2010 and duplicated in May 2012 to track changes over time. The later study also reviews profile images for the smaller selection of libraries in LinkedIn and ALA Connect. The findings provide a baseline for further comparative research, could also inform individual librarians’ image choices based on patterns among their peers, and gives the profession a starting point for discussions about the types of images librarians use.     

Effects of Cognitive,Affective, and Behavioral Factors on College Students’ Bottled Water Purchase Intentions

Consumption of single-use bottled water has created severe environmental pollution problems around the world. By incorporating the theory of planned behavior with the additional cognitive and behavioral factors of perception, prior behavior, and knowledge variables, this study examined college students’ bottled water consumption intentions. Results show that perceived peer norm, behavioral control, and perceived bottled water benefits are significantly related to purchase intentions, as are prior levels of bottled water and tap water consumption. The same is not true for attitude toward and knowledge of bottled water consumption. Perceived tap water benefits negatively moderated the attitude-purchase intention relationship, whereas prior bottled water consumption negatively moderated the behavioral control-purchase intention link.     

Communication’s forgotten narratives: the lost history of Charles Siepmann and critical policy research

The field of communication has much to recover from its intellectual history, particularly critical traditions that have been pushed to the margins. Such a project is inherently political: how scholars narrate the histories of their fields reflect tacit assumptions about discursive boundaries and what counts for legitimate scholarship. Prominent historical narratives typically emphasize certain sub-fields and research traditions while giving short shrift to others. Suggesting larger erasures and deeper tensions in the history of the field, this article aims to recover one such neglected thread, embodied by a reformist policy scholar who is all but forgotten in communication research: Charles Siepmann.     

MTL 2.0: A Report on the Social Media Usage and User Engagement of the “Big Four” Academic Libraries in Montréal

Although academic libraries continue to use social media to encourage student use of libraries and promote library resources and services, there has not yet been a study of social media use by the academic libraries in Montréal. This paper examines the social media accounts of the four university libraries in Montréal and, based on data gathered over the course of an 8-month period, seeks to determine the influence of each libraries' social media activity. Success was defined by measurable growth in the number of followers during the period studied. For the three universities with Facebook and Twitter accounts, the account considered most successful was the one with the highest engagement rate. The results indicate that all of the libraries were successful on the first measure, and the libraries with the fewest number of posts had higher levels of user engagement.     

Lifestyles of the Rich and Famous: Celebrity Media Diet and the Cultivation of Emerging Adults’ Materialism

The present study used cultivation theory to explore the relationships between celebrity media diet and materialism for a sample of 224 emerging adults. Results indicated main effects between both celebrity magazine consumption and celebrity TV news consumption on materialism. Total celebrity media diet was also significantly related to materialism. Findings suggest that a media diet high in celebrity culture and lifestyle has significant impact on emerging adults’ preoccupation with consumerism, particularly for women. This research contributes to a growing body of literature on the effects of a celebrity-saturated media environment and the cultivation of materialistic attitudes.     

Extrovert and Lonely Individuals’ Social TV Viewing Experiences: A Mediating and Moderating Role of Social Presence

Social TV viewing is generally understood as a simultaneous act of watching TV and engaging in communication about the TV program with other TV viewers connected online. In response to the increasing popularity of this new TV viewing practice, the current study examined how individuals’ extrovert personality and loneliness influence social TV viewing experiences through the theoretical notion of social presence. An online survey was completed by 330 individuals. Results demonstrated that extrovert personality positively influenced social TV viewing experiences; it is important to note that this relationship was mediated by social presence. Loneliness itself was negatively related to social TV viewing experiences; however, this relationship was moderated by social presence. Specifically, when lonely people felt strong social presence, they enjoyed social TV viewing experiences. The findings provide theoretical implications for social TV research, the dynamic role of social presence, social enhancement model, and social compensation model.     

Social Media and Information Behavior: A Citation Analysis of Current Research from 2008–2015

This article presents a survey study of social media and information behavior research published from 2008 to 2015 by way of bibliometric principles. Web of Science, Scopus, and Google Scholar were used in order to determine the publication rate, established researchers, impact, productivity, and thematic areas of selected papers. The results show a dearth of published works and a low level of established authors; however, the results also indicate high rates of impact, especially in relation to information seeking and information sharing studies. Overall, this study serves as a springboard for new scholarly inquiries in order to further develop research in the field.     

Measuring Issue-specific and Generic Frames in the Media’s Coverage of the Steroids Issue in Baseball

This study explored frames in the coverage of the steroids issue in baseball through a content analysis of traditional and new media. Using issue-specific and generic frames, it proposed a hybrid measurement tool that combines both approaches. Findings of the principal component analysis indicate the media framed the steroids issue primarily in terms of conflict and policy. Significant differences emerged between traditional and new media, on the one hand, and between the news and sports media, on the other. Besides these frames, the media also presented the steroids story as a public opinion and morality issue, using organizational officials, the public, and the media to convey these frames.     

WARNING—The Existing Media System May Be Toxic to Your Health: Health Communication and the Politics of Media Reform

Our physical health depends, at least in part, upon the health of our media environment. Unfortunately, the commercial media system produces countless messages that not only misinform Americans about their health but also actively promote unhealthy behaviors. Rather than taking the existing media system as a given, this commentary argues that health communication scholars should work with media reformers to transform the media system in ways that advance public health goals. In particular, the ongoing regulatory struggle over low-power radio provides an important opportunity for health communication scholars and media reformers to join forces.     

Organizational Change and Renewal: Can Strategic Communication Methods Ease the Pain? A Case Study from the University of Southern Queensland

ABSTRACT

Strategic communication is not solely the remit of library managers and directors, but is the product of internal culture and engagement with the organization's brand. Libraries need to communicate strategically, in order to demonstrate to individuals across the organization that their message is on point, and that they understand, are committed to, and actively support the university's goals. Much of this work happens via the myriad of interactions library staff at all levels have with students and staff (and indeed community members) of all kinds. When the attitude and behavior of library staff does not truly reflect the library's and the university's branding or goals, this undermines more explicit measures of value. It is important for the leadership of academic libraries to understand and influence how every library staff member views his or her role in the organization, so that their communication is reflective of a confidence in themselves and their profession, and a solid understanding of their institution and the higher education landscape. In large-scale organizational change, both intellectual and emotional buy-in to the organization can wane. We seek to show how a people-centered change process, rather than adversely affecting staff buy-in, could instead increase buy-in to the organizational change.     

Organizational Communication Researchers Meet the Real World: A Case Study of the Cancer Information Services Research Consortium∗

This essay focuses on consortial relationships between researchers and practitioners that are used increasingly to address intractable societal problems. I use the Cancer Information Services Research Consortium (CISRC) to illustrate my major substantive points. I explore what both parties have to gain and lose from these relationships. In the end we need to confront and understand the researcher-practitioner relationship to produce better research, more useful research, and more well-rounded graduates of our programs.     

Do You See What I See?: Third-Person Effects on Public Communication Through Self-Esteem,Social Stigma,and Product Use

In this experiment I examined the effect of self-esteem, negative stigma of product in a message, and product use as a form of ego-involvement on the third-person effect in an effort to understand the variables underlying the third-person effect. The findings broaden 1 belief about the third-person effect in relation to public communication and call into question 2 others. This has ramifications in the area of public opinion regarding socially stigmatized messages, particularly in the realm of tobacco and alcohol advertising, suggesting the perception that a publicly communicated message containing a social stigma can influence the level of the third-person effect, indirectly affecting public communication and opinion formation.     

Harnessing the Potential of Artificial Intelligence to Foster Citizens’ Satisfaction: An empirical study on India

Governments are increasingly employing artificial intelligence (AI) enabled services though this is still a relatively new concept that is in nascent stages of implementation. Despite growing emphasis by governments on employing AI-enabled services, many citizens are skeptical of their benefits; this makes an analysis of AI-enabled services an important area of research, especially from the perspective of citizens. This paper employs IT assimilation theory and public value theory to develop a theoretical model that examines whether the introduction of AI-enabled services would generate public value for citizens in India. The model employs the Partial Least Square-Structural Equation Modeling (PLS-SEM) technique to examine how risk factors impact the uptake of AI-enabled services in India. Based on 315 interviews conducted in India, the study highlights that the breadth and depth assimilation of AI-enabled services positively impacts and enhances the satisfaction of citizens, which in turn generates public value.