It's HBO: Passionate engagement,TV branding,and tourism in the postbroadcast Era

This paper contends with how postbroadcast television branding subsumes viewers’ affective interactivities with place to produce brand value. Focusing on the HBO series Treme, I argue that Treme engendered HBO's postbroadcast brand mutation by producing “passionate engagement,” where viewers were invited to interact with the show by touring New Orleans, thus adding place to online interactivity and multiscreen engagement as a means of constructing an “authentic” brand identity. The desire for viewers to connect to New Orleans’ culture is thus transformed into a vehicle for profit making for HBO and an assurance to shareholders that the brand still holds value.     

Prosocial effects of entertainment television in India

The study examines the prosocial effects of Hum Log (We People), India's first long‐running television soap opera. Hum Log was a prosocial television programme that was designed to promote women's status in Indian society. Regression analysis was used to measure the degree to which exposure to Hum Log affected viewers' (1) awareness of certain prosocial beliefs promoted by the series, (2) level of television dependency, (3) involvement with the characters of Hum Log, and (4) adherence to three prosocial beliefs promoted by Hum Log. Exposure to Hum Log was positively associated with viewers' awareness of the programme's prosocial messages, television dependency, and involvement with television characters in the series. Viewers who were more exposed to Hum Log were also more likely to believe in women's equality and women's freedom of choice, but not in family planning. The implications of these findings are discussed in terms of present and future research on the use of prosocial television programmes for development in Asia.     

Mass media,class, and democracy: the struggle over newspaper representation of the UPS strike

–This paper investigates whether organized labor can challenge the news media's pro-corporate representations of strikes and labor struggles. I studied the coverage of the 1997 UPS strike in three newspapers: USA Today, The Washington Post, and The New York Times. I found that their strike coverage, spanning about 191 articles, went through three distinct phases over the 15-day period. By studying these phases I agree that, for a brief period, public opinion and class solidarity, mobilized on the basis of a strike against corporate mistreatment of workers, played a key role in changing the tone of reporting, particularly in the Post and the Times. During this phase, the contradictions of the 1990s economic recovery and the problems of the working class became an issue of sustained interest in the public sphere. By showing how labor was able briefly to create an “open marketplace of ideas,” the paper concludes with an assessment of the democratizing potential of a politicized labor movement.     

Dumb vs. Fake: Representations of Bush and Palin on Saturday Night Live and Their Effects on the Journalistic Public Sphere

Political comedy on television has become an increasingly relevant and informative source which voters, and commentators in the official journalistic public sphere, draw upon. Saturday Night Live has long been a cultural forum of representation of American Presidential Candidates. Two parodies of candidates in particular stand out in the 21st century: Will Ferrell's impression of George W. Bush in 2000 and Tina Fey's of Sarah Palin in 2008. Journalists in the New York Times and Washington Post tended to reject the Ferrell impression as meaningless, while using the Fey parody to represent their own opinions. Why was the satirical portrayal of Palin more salient? The Fey impression resonated with writers in the public sphere in a much more substantive manner than the Ferrell impression, which focused mostly in personal characteristics. This period marks a transition of personality-based humor to more substantive satire.     

Perspectives on entertainment television's portrayal of a racial incident: An intensive analysis

Television entertainment plays an important role in the development of political orientations concerning authority, order, freedom and equality. This article shows that viewers have “limited autonomy” in constructing meaning from television entertainment. Q‐method was employed to determine viewer's subjective reactions to an episode of Law and Order that fictionalized a racial incident that took place in Brooklyn, New York in 1991. The analysis revealed that there were at least seven distinct readings of the program. While there was consensus about some aspects of the story, viewers obviously had some autonomy regarding interpretation. We argue for a synthesis of theories that emphasize “closed” and “open” meanings of television programs. Entertainment is politically relevant and the most useful way to examine its impact is through intensive methods.     

A Dialectic With the Everyday: Communication and Cultural Politics on Oprah Winfrey's Book Club

This essay explores the cultural politics of television talk-show host Oprah Winfrey's Book Club. Because women constitute both the primary Oprah television audience and the largest United States book buying public, it focuses specifically on women's involvement in the club and their modes of engagement with its selections. The Book Club's astonishing success was attributable in part to the carefully considered communication strategies through which participants, Winfrey, and Oprah producers collectively articulated the value of books and reading specifically for women. Their de-emphasizing of purely literary considerations, I contend, enabled women to strategize how to use Book Club selections simultaneously to distance themselves from and to engage more intensively with the demands of living in a patriarchal and otherwise socioeconomically stratified society – a relationship I call a “dialectic with the everyday.” This essay thus traces the communicative processes/practices through which those involved in Oprah's Book Club articulated a highly sophisticated economy of cultural value around books and reading and the implications of that economy to a possible feminist cultural politics.     

Instruction in radio and television in twenty‐five selected universities

The mushroom growth of radio and television instruction taking place since the end of World War II has left in its wake a patch‐work guilt of academic programs in colleges and universities from coast to coast. The importance of trying to answer the question ‘Where are we going?”; indicates a need for realistic stock‐taking and thorough curriculum evaluation.

In keeping with its policy of seeking to advance the field of knowledge as to education for broadcasting, the Journal presents a special report on the current state of the curriculum which, it is hoped, will prove of value to all those interested in education for broadcasting.     

A dream deferred: The failed fantasy of Norman Lear's a.k.a. Pablo

Norman Lear's return to commercial network television in 1983 after an absence of five years resulted in the first prime time series about and starring Hispanic‐Americans. The lack of a coherent and sustained rhetorical vision resulted in the failure of the series. This essay uses fantasy theme analysis to examine the series’ narrative and production discourse and suggests how Pablo might have achieved success.     

The press and political continuity in China: The case of the World Economic Herald

This paper, utilizing the method of case study, investigates the role of the Shanghai‐based World Economic Herald in China's political democratization in the 1980s, and analyses its relationship with the social changes of that period.

A prominent theme running through this study is that political democratization must be coupled with economic growth in order for the role of the press to change in China.

Results of the study suggest that the World Economic Herald, throughout its ten‐year existence, became more and more politically oriented and outspoken in its coverage of key political issues. The findings also reveal that in early 1989, the Herald waged an unprecedented struggle against the Party's tight control of the news media and for political democratization including press freedom. However, its role in promoting political change was restricted by the nature of China's reform movement, which was characterized by a separation of political reform from economic reform. The development and demise of the Herald provided a window through which it could be clearly seen how the press affected and was affected by the social changes in China in the historical period of the 1980s.     

Copyright complicance in the electronic age: Conceptual issues

This article focuses on several conceptual and structural issues that are central to copyright compliance in the electronic age. It presumes the development of a national electronic network for storing, organizing, accessing, managing, and charging for information. The article first discusses the implications of constructing a comprehensive electronic “highway,” or Digital Library System (DLS), which would link information to the widespread community of users. It then presents the ramifications of a highly decentralized set of subsystems serving rights holders and users, linked by protocols established by the DLS. A discussion of the implications of digital interchangeability for copyright follows. The article ends with an analysis of alternatives to existing intellectual property rights conveyance systems, and concludes that current ownership structures, and systems for conveying rights and royalties, will remain the foundation for copyright in the electronic world. This article appeared in a slightly different form in theProceedings of the Twelfth National Online Meeting—1991, and is published here with the permission of Learned Information, Inc., Medford, N.J.     

From Prime-Time to Daytime: The Domestication of Ellen DeGeneres

Ellen DeGeneres was celebrated. She was chastised. And then she was cancelled. Her current success makes it easy to forget how short-lived her lesbianism initially lasted on television (less than two years). Ironically, in the aftermath of Ellen's, demise we witnessed a profound increase in queer characters, themes, and programming as well as her own spectacular comeback. Moving beyond most academic consideration of Ellen DeGeneres’ initial emergence as lesbian celebrity, I highlight the cancellation of her sitcom as a particularly crucial moment for understanding the fierce multilayered disciplining of Ellen's public persona. Further, I consider the disparate discourses and entertainment journalism that articulated a public/private DeGeneres with her television character(s), working to shape her public persona in the interest of preserving prevailing cultural norms.     

The Influence of Female Lead Characters in Political TV Shows: Links to Political Engagement

This study examined political television dramas with lead female characters, proposing a model that links viewing of these shows with political engagement. A survey revealed that regular viewers of Madam Secretary, The Good Wife, or Scandal reported feeling transported by these programs’ narratives and parasocial relationships with the main characters (i.e., women in positions of political leadership). These responses were also related to increases in political interest and self-efficacy, with interest predicting real-world political participation. The findings illustrate that these political dramas have prosocial implications, including the non-stereotypical representation of women as well as increased political engagement among viewers.     

Predictors of Social Television Viewing: How Perceived Program,Media, and Audience Characteristics Affect Social Engagement With Television Programming

This study investigated social television viewing by introducing the social engagement construct. Three categories of factors, television program related perceptions, social media characteristics, and audience attributes, were proposed to predict the social engagement experience. This investigation tested 10 audience motives for using social media to engage with television content. It was found that social engagement is a complex process driven by multiple factors, particularly, program-related variables such as affinity, involvement, and genre preferences, as well as individuals' innovativeness trait.     

Television Teaching: Parody,The Simpsons,and Media Literacy Education

This paper examines televisual parody as a media literacy educator, and the potential of parody to channel the powers of comedy and entertainment in order to “teach” the techniques and rhetoric of televisual texts and genres. It focuses on the case of the hugely successful and popular animated parodic sitcom, The Simpsons, and its playful attack on advertising and promotional culture. Currently in its 16th season, The Simpsons broadcasts to approximately 60 million viewers in 70 countries weekly, offering a playful critique of television from within the television frame.     

The evolution of television: 1944–1948

In the Summer of 1960 issue of the Journal of Broadcasting (Volume IV, Number 3) appeared the first in a series of excerpts from the official records of the Federal Commications Commission relating to broadcasting. It outlined the evolution of television from 1927 through 1943. Below, this history is carried through fiscal 1948, the year that television broadcasting took its first giant jump in number of stations, number of receivers, and number of problems. At the end of this period, television was poised at the edge of the “freeze” Following 1948, Annual Reports of the Commission become more readily available (as contrasted to the bare handful of copies of the 1944 Report in dog‐eared existence), as do broadcasters and others who lived through and are familiar with subsequent events.

The Journal is hopeful that these verbatim excerpts from official Annual Reports of the FCC will be of use to researchers, and of interest and value to the Journal's entire readership. As the introduction to the first installment said, “From them we may, with some confidence in factual accuracy, examine the fascinating panorama of the growth of a great American industry . . . .”     

“We want to see you sex it up and be slutty:” post-feminism and sports media’s appearance double standard

The notion that women in the United States’ electronic sports media face greater standards of appearance is not new (Sheffer, M. L., & Schultz, B. (2007) Double standard: Why women have trouble getting jobs in local television sports. Journal of Sports Media, 2(1), 77–101). What has not been explored, however, is the persistence of this double standard through a Foucauldian lens. Using Michel Foucault’s (Foucault, M. (1978). The history of sexuality: Vol. 1, an introduction. New York: Vintage Books) power/knowledge paradigm, this Foucauldian discourse analysis uses one-on-one interviews with women sportscasters and textual analysis to grapple with this previously unexplored aspect of one of electronic sports media’s longest standing gendered double standards.

Using these data, this article argues that post-feminist discourses (Gill, R. (2007) Gender and the media. Cambridge: Polity Press; McRobbie, A. (2004) Post-feminism and popular culture. Feminist Media Studies, 4(3), 255–264) have a mutually informing relationship with three manifestations of the electronic sports media’s gendered double standard of appearance: sportscaster hiring and retention, inequitable media consumer evaluations of on-screen appearance, and expectations for sportscaster dress, the latter of which have required many women to wear increasingly revealing clothing, a trend this article refers to as nightclubification. While post-feminist analysis explicates the nuances of the appearance double standard and the electronic sports media’s contributions to our culture’s constructions of gender relations, Foucauldian discourse analysis demonstrates how the appearance double standard has been taken for granted and how it might inform other obstacles women in the industry must navigate.     

The Laboratory on 53rd Street: Victor D’Amico and the Museum of Modern Art, 1937–1969

Abstract This essay addresses the pioneering work of Victor D’Amico, the first director of education at the Museum of Modern Art (MoMA) and an influential art educator. During his tenure at MoMA, D’Amico explored the role of museums in developing creativity through direct aesthetic experience and the larger social implications of art museum education. Victor D’Amico led the Education Project at MoMA, which began as a part‐time school partnership program in 1937. By the time he retired in 1969, he had become an internationally recognized leader in the field of art museum education. Yet today his influence is little known and seldom discussed. This essay focuses on two important programs he developed at MoMA: his most widely acclaimed and influential program, the Children’s Art Carnival (1942‐1969), and the groundbreaking art education television series Through the Enchanted Gate (1952‐1953).     

The television text: spectatorship,ideology, and the organization of consent

–The problem with popular polarizations in television reception research is that either quantitative or qualitative methodologies considered separately fails to render a complete understanding. Television viewing is both individual and collective. Thus this paper proposes an analytical framework synthesized from alternate approaches not conventionally petitioned in reception research, among them Gramsci's consent theory, which identifies a logical and justifiable space for both considerations, a means of accounting for the ebbs and flows of both individual and collective forces continuously at work in culture and in television reception.