Library Web Pages and Policies Toward “Outsiders”

Abstract

The article reports the results of a visual survey of library Web sites conducted over a seven-month period in 2000. Included in the survey were 100 ARL libraries in public and private universities in the United States. The author sought information about the libraries' policies regarding access to services and resources for unaffiliated users-library users who are not students, faculty, or staff of a library's parent institution. The author focused on four areas: entrance to the building, circulation policies, interlibrary loan service, and the use of proprietary databases. The author also looked for mention of services to unaffiliated users in library mission statements and the costs for use of services or resources. As expected, the variation among library Web sites was great, in terms of the amount of information provided, the level of access to services and resources, and the cost for access. No attempt was made to confirm the information by direct correspondence with staff at the libraries, in part because the intent was to determine only what one could learn from a library's Web site.     

Focus Groups and Usability Testing in Redesigning an Academic Library's Web Site

ABSTRACT

As the World Wide Web has advanced since its inception, librarians have endeavored to keep pace with this progress in the design of their library Web pages. User recommendations collected from focus groups and usability testing have indicated that the University of Scranton's Weinberg Memorial Library's Web site was not working as intended, and the library's home page, in particular, was cluttered. Focus groups indicated that the process of accessing the library's databases from off-campus took too many steps, key resources were not located in key areas of the page, links were too close together, and the font was too small. Library staff determined it was necessary to rethink and redesign its pages. Self-reports from focus groups were insufficient to get at the mechanics of Web page use. Through usability testing, librarians were able to observe students and faculty completing simple research and directional tasks. Before “going live” with the new page in January 2007, users who had participated in the focus groups and in the usability testing were surveyed about the redesigned library Web page. The users indicated that the new Web page was less confusing, easier to use, and somewhat more intuitive than the previous library Web page. Web sites are always works in progress, and academic librarians should be proactive about making changes to their library Web sites to take advantage of emerging technology and to meet user expectations.     

Searching for a New Way to Reach Patrons: A Search Engine Optimization Pilot Project at Binghamton University Libraries

ABSTRACT

Search engine use is one of the most popular online activities. According to a recent OCLC report, nearly all students start their electronic research using a search engine instead of the library Web site. Instead of viewing search engines as competition, however, librarians at Binghamton University Libraries decided to employ search engine optimization strategies to make their Web site more visible on the search engine result pages. Although search engine optimization is used frequently by commercial Web sites, few libraries have attempted to optimize their own sites. This article describes Binghamton University's experiences in developing and implementing an optimization pilot project. The research presented in this article has importance for libraries who may be considering an optimization project for their own sites.     

Tracking Trends in the Future of Worthington Library

This article is a compilation of staff ideas about possible items to weave into the Worthington, Ohio, Public Library's 2010–2012 Strategic Plan. This “Trend Tracking” is accomplished in seven policy areas: (1) Early childhood literacy, (2) future role of libraries, (3) sustainability/green initiatives, (4) staff development, (5) fund-raising, (6) programming and outreach, and (7) other. Staff consulted a variety of periodicals, Web sites, and library literature to assess four elements of their suggested trend: (1) application to Worthington Libraries, (2) impact on patrons, (3) impact on staff, and (4) relevant Web site or bibliographic links that served as the source or enrichment of the suggestion. This article provides library professionals with a rare opportunity to observe the internal thinking of a library workgroup other than their own.     

Pakistani University Library Web Sites: Features,Contents, and Maintenance Issues

ABSTRACT

This study explores the current status and features of Pakistan's academic library Web sites. A checklist describing features and content was prepared based on a review of the literature related to academic libraries’ Web sites. Then, all 85 library Web sites of Pakistani universities and degree-awarding institutions recognized by the Higher Education Commission (HEC) of Pakistan were surveyed and analyzed using the checklist. Interviews with library professionals were conducted to learn more about the problems and issues with building and maintaining library Web sites. Results indicate that Pakistani academic library Web sites have effective features such as contrasting color schemes, easily readable text, minimal use of horizontal scrolling, and English-language text. Staff information, OPACs, and navigation features are also widely found on the Web sites. Features found less frequently include the use of Web 2.0 technologies, Web site aid tools, information about library buildings, and general library information. By offering information about the status of Pakistani academic library Web sites, the study can serve as a foundation for discussion between libraries and other parts of the university, as well as a benchmark for evaluating the progress of academic library Web sites in Pakistan     

A Student-Focused Usability Study of the Western Michigan University Libraries Home Page

Abstract

Three sources indicated the need for designing a usability study of the Western Michigan University Libraries' Web site: the results of the 2004 LibQUAL+ survey; the completion of the library's new strategic planning document; and suggestions by library customers and library staff. LibQUAL+ findings and customer comments suggested customers desired more independent use of the library site; better and easier electronic access to library resources, allowing customers to search for and find content on their own; and improved online help. A usability analysis was conducted with graduate and undergraduate students. The results from a task-based questionnaire, observations by investigators, and follow-up discussion sessions are presented. Investigators found usability testing alone may not be adequate to gain the qualitative data necessary for ascertaining the site's ease of use and usefulness and that a multipronged approach might be needed when evaluating a library Web site.     

Librarians Do It Differently: Comparative Usability Testing with Students and Library Staff

Usability testing on library search tools was conducted with ten students and eighteen library staff members at Syracuse University. The study addressed three research questions: (1) Do the ways in which librarians carry out search tasks on the library Web site vary from those of student users?; (2) Are those variations indicative of different mental models, i.e. different experience with and knowledge about the content and search tools on the Web site?; and (3) If there are differences, what are the implications of those different models for the usability of the site by students? Participants were tasked by using the library's Web site to locate both known items and items about a subject in the library's collection. The two groups differed in the success with which they were able to complete the tasks, as well as the time used. There were differences in the selection of search tools, the syntax used within the search box, the expectations of how library resources are organized, and the level of persistence as tasks were performed. Students’ behavior is characteristic of different mental models for how search tools work. The results are applicable to the design of the library's Web site and have implications for how library staff conduct reference and instruction services.     

A primer on developing and using course-related library Web pages

Course-related library Web pages can be designed to introduce students to an academic library Web site and provide access to information relevant to specific courses. These pages are most often developed to support a library instruction session. The author's course-related pages are designed on a template that includes the main features of the library Web site (e.g., links to the online catalog, reference information, and interlibrary loan request forms), a list of pertinent online indexes and databases, links to electronic journals, and recommended Web sites. Technical and organizational issues related to creating and maintaining such pages are discussed, as are outreach efforts and faculty/student response to incorporating this type of Web page into library instruction. A sample evaluation form and a list of selected course-related library Web sites are included as appendices.     

Beyond Description: Converting Web Site Usage Statistics into Concrete Site Improvement Ideas

Web site usage statistics are a widely used tool for Web site development, but libraries are still learning how to use them successfully. This case study summarizes how Morris Library at Southern Illinois University Carbondale implemented Google Analytics on its Web site and used the reports to inform a site redesign. As the main campus library at a research university with about 20,000 undergraduate and graduate students, the library included resources from multiple library departments on a single site. In planning the redesign, Morris Library's Virtual Library Group combined usage reports with information from other sources, such as usability tests and user comments. The Virtual Library Group faced barriers to interpreting and applying the usage statistics in the site redesign, including some that were specific to the library's implementation of the Google Analytics tool and some limitations inherent with Web usage statistics in general. Some key barriers in applying the usage statistics to a redesign included sifting through data that did not have implications for the site redesign, interpreting the implications of usage numbers for the site redesign, and balancing competing interests within the library. Nevertheless, the usage statistics enabled the Virtual Library Group to make better decisions by providing a source of factual information about the site's use rather than relying on staff members’ opinions and conjectures.     

Supporting Library Research with LibX and Zotero

Abstract

Two open source extensions to the Firefox browser, LibX and Zotero, can improve the research process for library staff and users. Once configured and installed, LibX provides Firefox users with an additional browser toolbar and right-click functionality that can search a library's catalog, OpenURL resolver or federated search engine, as well as other Web sites. LibX also includes an autolinking feature, which embeds searchable links within other Web sites such as Google, Amazon, or Yahoo. Zotero merges the best features of other citation management programs with those of popular Web 2.0 services. Zotero users can store full citation information and sort, tag, annotate, and search these citations from within the Firefox browser. Zotero can also “scrape” citations from certain Web sites, allowing users to selectively save citations into their research collection. Zotero can generate complete bibliographies in MLA, APA, and Chicago styles. The abilities to remotely store, synchronize, and share Zotero collections are under development with a planned release date in fall 2007.     

Academic Library Web Sites and Distance Education

Abstract

This study focuses on college and university library services provided to distance education students and a content analysis of library Web sites. The Web sites chosen were categorized by the amount of distance education the institution offered to students. Results indicated that the size of the institution had the strongest correlation to library services offered to distance education students (Spearman's rho of .618), not the degree to which distance education is provided (rho of .076). This study suggests that just because an institution offers distance learning courses does not necessarily mean that its library offers a full range of Web services to meet distance learner needs, and it brings into question whether some institutions have been too quick to provide distance education services without properly addressing student library needs.     

Making Sense of an Academic Library Web Site: Toward a More Usable Interface for University Researchers

ABSTRACT

Library patrons familiar with Web searching conventions often find library searching to be less familiar and even intimidating. This article describes and evaluates a series of usability research studies employing two different and popular methodologies: user-centered redesign and usability testing. Card sorting and affinity mapping were used to conceptualize how information should be classified and presented on the library's main page. Usability scenarios and think-aloud protocols were used to explore how students, especially those new to the campus, conceptualize the information-seeking process and how they go about conducting a search. Participants included library employees, university faculty, staff, and students. These methods can be replicated by any library, large or small, and demonstrate that even small-scale usability evaluations can improve patrons' understanding of and access to library resources.     

Services for Graduate Students: A Review of Academic Library Web Sites

A library's Web site is well recognized as the gateway to the library for the vast majority of users. Choosing the most user-friendly Web architecture to reflect the many services libraries offer is a complex process, and librarians are still experimenting to find what works best for their users. As part of a redesign of the Oregon State University Libraries’ Web site, entry points for specific user groups were created. One of these user groups was graduate students. The purpose of this study was to explore the ways other academic libraries design their Web sites for particular user groups, specifically graduate students, in order to determine how the Oregon State University Libraries Web site compared to peer institutions. This study analyzed 112 Association of Research Libraries’ Web sites and 26 Oregon academic libraries’ Web sites to determine the availability of resources and services specifically promoted to graduate students. Since graduate students may view the library Web site through the lens of new student, researcher, or instructor, Web sites were also examined to see if sites were created with any or all of these roles in mind. Nearly a quarter of Association of Research Libraries' Web sites that were examined contained a link on the homepage for graduate students, and another 20 percent provided graduate-student information at a lower level in their site hierarchy. A majority of sites had events, subject guides, or course guides for graduate students. Information for graduate students was typically framed in the context of graduate students as researchers. Ideas and examples are given for ways to improve Web site design to better serve this user group. In order to provide improved services to these students, future studies will explore what graduate students need from academic libraries and the ways these students conduct themselves in their various roles of researchers, instructors, and new students.     

Bilingual Outreach

Abstract

The bilingual “Research for Teens” Web site was developed by academic research librarians as an outreach tool that teaches library research skills to teens. Connecting with a teenage audience can be difficult. Universities and businesses with Web sites should not ignore this difficult to please population and potential audience. The site's emphasis is on practicality and evaluation, and the research strategies apply to any library. This article will discuss the creation of “Research for Teens” and the surprising problems and unexpected rewards.     

Mobile Web Site Ease of Use: An Analysis of Orbis Cascade Alliance Member Web Sites

ABSTRACT

This article analyzes 37 Orbis Cascade Alliance members' Web sites to determine ease of use across mobile devices. Based on that analysis and a literature review, guidance is provided on how libraries' mobile Web sites may be improved. Web sites were examined to determine ease of locating frequently accessed resources on mobile devices that were identified in the literature: contact information, hours, databases, library accounts, and search boxes. Scalability of Web sites on mobile devices was also evaluated and was found to be non-existent in nearly a quarter of examined libraries. Areas for consideration and improvement are presented across Orbis Cascade Alliance libraries that can easily be applied globally.     

Heeding the Signals: Applying Web best Practices when Google recommends

Google is the single largest driver of traffic to library Web sites and digital repositories, and librarians would do well to listen when the search giant reveals information about its practices or makes recommendations. Recently, Google announced that it would begin to favor Web sites that use the secure hypertext transfer protocol (HTTPS) in its search results rankings. HTTPS encrypts data transmission and one of Google's stated reasons for this change is to help make the Web safer and minimize data theft. Similar announcements by Google have sometimes been ignored by librarians, to the peril of the visibility and use of library products and services on the Web.     

Improving Electronic Reserve Services: A Collaborative Effort

To improve the efficiency of Ryan-Matura Library's electronic reserve (e-reserve) service, the staff of the library and the Office of Instructional Technology at Sacred Heart University codeveloped and implemented a system that streamlined the request and delivery of e-reserves for faculty and students. This system utilizes the institution's integrated course/content management system (Blackboard) along with a custom-built Web application that facilitates the request, retrieval, digitization, and delivery of e-reserve materials directly to students within their Blackboard courses.