‘War and Peace’ at the 1980 Moscow and 2014 Sochi Olympics: The Role of Hard and Soft Power in Russian Identity

Abstract

Russia’s (and the USSR’s) use of sports mega-events (SMEs) makes this BRICS country (Brazil, Russia, India, China, and South Africa) not only an outlier among emerging states, but also among key SME hosts generally. Both the historic Moscow Olympics (1980) and the more recent hosting of the 2014 Sochi Winter Olympics provide evidence that Russia has, on both occasions, focussed on geopolitical priorities using hard power (military might) at the expense of soft power acquisition. Furthermore, both Olympics were, first and foremost, used to pursue domestic soft power goals. This, again, makes Russia an outlier in terms of the political use of SMEs by states in the literature on this subject. The 1980 Olympic Games, therefore, in terms of their potential to generate soft power and national unity, turned out to be a mis-used opportunity for Russia. To what extent is this specific to Russia and could the first Russian Olympics provide valuable insight into the modern-day hosting of SMEs by Russia (2014/2018)?     

‘Very Correct Adversaries’: The Cold War on Ice from 1947 to the Squaw Valley Olympics

This article considers international ice hockey from 1947 through the Squaw Valley Olympics in 1960. International hockey in these years dramatised important Cold War issues and offered useful insight into interaction among Americans, Canadians, Russians and Czechoslovaks. National programmes and styles of play reflected their nation states; hockey served simultaneously as both cultural diplomacy and psychological warfare. Czechoslovakia's powerhouse programme was purged for political reasons, while Prague officials tried to use Soviet hockey success to claim legitimacy for communism. The Soviets' communist-influenced ‘collective hockey’ achieved stunning success: the USSR national team started playing only in 1947 but was competitive with the world's best amateurs by 1954. Rules governing ‘amateurism’ were susceptible to manipulation, especially by communist regimes, further aiding Soviet progress. Canada remained the strongest power, but many of its best players were openly professional, hindering its efforts to stay on top. In 1948, US hockey demonstrated the messiness of an open society when two teams arrived in St Moritz claiming to represent the USA. After that, though, American players compiled a record in 1952, 1956 and 1960 that showed that the USA – not Canada, not the USSR – was the strongest nation in Olympic hockey.     

Marketing ‘Brand China’: Maintaining the Momentum – ‘The Middle Kingdom’ Resurgent and Resplendent

The multiplicity of manoeuvres that characterise modern China's geopolitical ascendancy and ambition illustrate political ingenuity used calculatedly with the clear intention of becoming invulnerable. Past recent humiliations are not to reoccur. In addition, ‘The Middle Kingdom’ is to be reincarnated: invincible imperialism pursued. The strategic plurality employed in complex compositional patterns is both imperial and historic in nature: the past is to be projected into the present and the future. The once ‘Great Game’ is now ‘The Great East Asia Game’! In the light of the Guangzhou Asian Games Triumphalism, there could be a ‘double entendre’ employed here of sizable significance. This essay considers the possibility.     

‘Stick to Soccer:’ fan reaction and inclusion rhetoric on social media

Abstract

In the wake of the United States Supreme Court ruling legalizing gay marriage nationwide, social media reflected a range of support and dissent. US Soccer posted a photo featuring an eagle and the phrase ‘One Nation, One Team’ in rainbow font on their official social media accounts. This paper explores the reaction to those posts by social media users. We examined comments made about the post and, using elements of grounded theory, found five themes emerge: (1) resistance to the intertwinement of politics and sport and pushback to that resistance; (2) patriotism/nationalism; (3) the symbolic importance of out gay players, coaches and fans; (4) general negative comments; and (5) general positive comments. We contextualize these themes in light of (1) the tension around the role of politics in sports, (2) US Soccer’s historical heterosexism and its manifestations and (3) the changing landscape of women’s sports in regards to homosexuality.     

‘Managing the Media’: The Changing Relationship Between Football Managers and the Media

This article examines how the relationship between the media and football managers has evolved over the twentieth century. In particular, it argues that before the late 1960s, the print media largely shaped perceptions of managers but after this period, television became the dominant medium in framing their image. In a wider context, this relationship has reflected changes in the media as well as mirroring football's association with it. The transformation of football managers into celebrities, for example, has reflected the so-called ‘tabloidization’ process of the media. Not only have tabloid newspapers gone ‘downmarket’ but also both quality broadsheet papers and television broadcasters have ‘dumbed down’. The article highlights not only how the changing role of the manager has been partly due to changes in the media industry but also the impact managers themselves have had on media developments.     

Securing the Sports ‘Miracle’: The Stasi and East German Elite Sport

Given the political and social importance of East Germany's elite sports system, the Ministry of State Security (Stasi) constructed a comprehensive and invasive system of surveillance to protect the clandestine state doping programme, to prevent flight to the West by sportspeople, to ensure the smooth running of sports events, and in general to help maintain the country's status as a sporting superpower. While the Stasi enjoyed much success in its mission, thanks in no small part to the deployment of several thousand informers, its authority and capabilities were constrained by the magnitude of its many other security operations, the autonomous actions of sports fans and performers, the defection of high-profile individuals, and internecine rivalries between major sport-political and bureaucratic organisations such as the DTSB and the Dynamo Sports Associations. The collapse of the East German communist system and the declassification of state and Party materials opened up both the top-performance sports system and the Stasi to critical enquiry, triggered bitter disputes over the appropriateness of the judicial, moral and political reckoning with East Germany's sporting legacy, and highlighted the convergent paths of elite sport across the Iron Curtain.     

‘Super Bore’: The Canadian Media and the Grey Cup-Super Bowl Comparison

Abstract

A closer look at football illuminates some important truths in the Can-Am experience. Central to this discovery is the notion of the Grey Cup as Canada’s anti-Super Bowl. Complete with folksy traditions and understated pageantry, the Grey Cup is emblematically Canadian and has historically served as a sharp rebuke to American cultural imperialism and excess, represented so perfectly by the Super Bowl. Like many aspects of Can-Am relations, however, the Super Bowl experience is not a simple narrative. Many Canadians have not only integrated the Super Bowl into their sporting calendars but prefer it to the domestic product. The growing cultural influence of the Super Bowl north of the border made national headlines in 2015 when ratings revealed that more Canadians, per capita, watched the Super Bowl than Americans. Traditionally the attitudes reflected in Canadian media demonstrate a clear bias that favoured the Grey Cup over the Super Bowl. The Super Bowl’s prominence in Canada was written by Canadian sports scribes as regrettable and undeserved while the virtuous Grey Cup, they asserted, went under-appreciated, not just globally but increasingly domestically. This chauvinistic rhetoric supports and adds to the existing research that focuses on Canadian reaction to American mass culture.     

‘What about the community impact?’: The Corpus Christi ‘hook’

This case study draws on theory in the following areas (1) public financing of sport facilities and in particular, the method of bonds and the impact on and involvement of local taxpayers, (2) community impact of minor league sport teams, and (3) leveraging of sport teams and facilities. This case is centered on Justin Drew, the president of the Corpus Christi Hooks, who must work with city officials to ensure that his minor league baseball team does not lose local support. The city of Corpus Christi helped finance the Hooks’ stadium a few years prior, and now with new members on City Council, tough economic times, and a history of folded professional sports teams in the city, Drew must be proactive in seeing that the Hooks do not meet a similar fate.The case presents a common challenge confronted by communities that host professional sport teams. In many cases, cities must provide some level of public financing for sport facilities in order to attract or retain a team. To gain public support, various promises are made about the potential for the team to transform the community. However, once public funding is secured and a team and facility is in place, it is unclear who has the responsibility for delivering on these promises. The situation presented in this case is not unique. In fact, similar claims are made about the impact of a sports team, regardless of the size of the host community or the type of team. This case gives students the opportunity to measure impact and also think critically about how to leverage a sports team to create value for the community. Although the characters in the case are fictitious the case draws upon actual facts and data from public records regarding Corpus Christi and their minor league baseball team, the Hooks; thus, providing students with a realistic dilemma to consider. The case is intended for use in Sport Finance/Economics and Sport Policy courses, but could also be adapted for other courses such as Sport Marketing, Sport Communication, Facilities and Event Management or even Research Methods.     

For a ‘United’ Kingdom and a ‘Greater’ Britain: the British Olympic Association and the limitations and contestations of ‘Britishness’

During the first two decades of the twentieth century, the Home-Nations of England, Scotland, Ireland and Wales joined forces in competing in the Olympic Games under the banner of ‘Great Britain’ (or deviations thereof). The Olympics served as an important symbolic site for fostering and promoting a broader ‘British’ national identity. In practice, however, the prevalence and persistence of competing national identities and allegiances roiled early attempts to create a unified British Olympic team. These counter-prevailing forces of nationalism further served to undermine the British Olympic Association's ambitious attempt to unite the British Empire in a ‘Greater Britain’ team for the 1916 Berlin Olympic Games. As this work will reveal, ‘Britishness’ was a layered, contested and racially homogenous term that was interpreted and applied differently across various parts of the British Isles and its Empire.     

‘Being in your body’ and ‘being in the moment’: the dancing body-subject and inhabited transcendence

Sports studies is currently dominated by the intellectualist approach to understanding skill and expertise, meaning that questions about the phenomenological nature of skilled performance in sport have generally been overshadowed by the emphasis on the cognitive. By contrast, this article responds to calls for a phenomenology of sporting embodiment by opening up a philosophical exploration of the nature of athletic being-in-the-world. In particular, the paper explores the conceptualisation of immanence and transcendence in relation to the embodied practice of dance, engaging with Merleau-Ponty’s important insight that the body can be a source of transcendence. I also draw on data from in-depth qualitative interviews with professional contemporary dancers to explore dancers’ concepts of ‘being in your body’ and ‘being in the moment’, and to suggest that during the actual embodied practice of dance, dancers do not experience transcendence and immanence as they are conceptualised in philosophy. Rather, I argue, dancers experience a third mode of being that is somehow in-between these two binary terms. I have called this ‘inhabited transcendence’.     

The ‘British World’, other worlds,and the five rings: possibilities for trans-imperial histories and historical ‘what ifs’

In the early 1890s an ardent British imperialist proposed a ‘Pan-Britannic Olympics’ that included not only the British Empire but the USA in a plan to use sport to unite the English-speaking peoples of the globe into a world-ruling coalition. While that proposal was eventually bested by the Baron Pierre de Coubertin's movement that created an even more inclusive modern Olympics, the sentiments of the ‘Pan-Britannic’ scheme became in embroiled in debates over the national and imperial uses of international sport. Pondering the role of Coubertin's Olympics in forging a variety of imperial and national identities within the British Empire while also employing speculative alternative histories reveals the complex transnational and trans-imperial dimensions of the Olympics in modern global history.     

Purism and the category of ‘the aesthetic’: the drama argument

This paper examines one component of Stephen Mumford’s case for the claim that we should regard sport, art and the aesthetic as more closely connected than has tended to be the case, under the influence of the work of David Best, in recent years. Mumford’s rejection of what I call ‘the drama argument’ is examined in detail and it is argued that all but one element of his case fails to do the job he envisages.     

‘Old’ Football and the ‘New’ Codes: Some Thoughts on the ‘Origins of Football’ Debate and Suggestions for Further Research

A close reading of recent contributions to the ‘origins of football’ debate suggests that there is now more consensus among scholars about the broad sequence of events than is rhetorically allowed. However, this consensus itself rests on some shared conceptual and methodological illusions. These include: a continual naivety about the use of the name ‘football’ in the primary source materials; asystematic underestimation of forms of play (and a collateral overestimation of the importance of rules and codifications) in the development of football; and, above all, a widely shared, and very dubious, conviction that the pursuit of the historical origins of football is a meaningful activity. This article analyses each ofthese illusions in turn and suggests some methodological and substantive alternatives to them. These alternatives sum to the conclusion that the origin of both modern football codes is a far more remarkable and many-sided story than has been appreciated, even in the very best research to date. Moreover, it is a story whose many dimensions and implications go well beyond the borders of Britain, and indeed beyond the history of ‘soccer’ or ‘rugby’ alone.     

The Alpine Club of Canada’s ‘Mountain Heritage’: Adventure and Advocacy in the Twentieth Century and Beyond

Abstract

Founded in 1906, the Alpine Club of Canada (ACC) was a key proponent of mountain adventure and advocacy. This paper examines the club’s annual camps, physical culture, and conservation involvement as indicators to understand the integration of mountaineering and parks in Canada in the twentieth century. It surveys the club’s origins and highlights its shifting agendas. The ACC mountaineering camps and classic alpine ascents invented a tradition for middle-class sport and tourism in mountain parks, particularly in the Rockies and Columbia Mountains. The club advocated for climbers but also for conservation in wild places. It participated in contested debates on parks and resource use as a stakeholder on public lands. The paper argues the ACC was a leading proponent of mountain pursuits, conservation, and tourism in a complex political ecology of engaged land use for sport and recreation intertwined with physical spaces and the social production of mountain parks in Canada. Adventure and advocacy were its legacy as well as education on the land. Based on archives, alpine journals, and other published sources, the paper illustrates an integration of people and places in landscapes of sport as well as contemporary mountain adventure, tourism, and conservation issues in Canada and internationally.