When Online Meets Offline: The Effect of Modality Switching on Relational Communication

Collaborative partnerships developed via text-based computer-mediated communication (CMC) commonly shift interactions to alternative formats. Extant research indicates that shifting from one modality to another, or “modality switching,” can have profound positive and negative effects on relational outcomes. Drawing on social presence theory (Short, Williams, & Christie, 1976 Short, J., Williams, E. and Christie, B. 1976. The social psychology of telecommunications, London: Wiley.  [Google Scholar]) and social information processing theory (SIPT; Walther, 1992 Walther, J. B. 1992. Interpersonal effects in computer-mediated interaction: A relational perspective. Communication Research, 19: 52–89. [Crossref], [Web of Science ®] , [Google Scholar], 1996 Walther, J. B. 1996. Computer-mediated communication: Impersonal, interpersonal, and hyperpersonal interaction. Communication Research, 23: 3–43. [Crossref], [Web of Science ®] , [Google Scholar]), the present study examined the influence of meeting FtF after varying lengths of time interacting via CMC on relational communication. Consistent with predictions, remaining online yielded greater intimacy and social attraction than the other conditions in which FtF contact occurred. With respect to the CMC conditions, modality switching modestly enhanced relational outcomes in the “early” switching partnerships but more strongly dampened those of “late” switching ones.     

Linking Survey and Media Content Data: Opportunities,Considerations, and Pitfalls

In media effects research a fundamental choice is often made between (field) experiments or observational studies that rely on survey data in combination with data about the information environment or media coverage. Such studies linking survey data and media content data are often dubbed “linkage studies.” On the one hand, such designs are the state of the art in our field and on the other hand, they come with a long list of challenges and choices. This article reviews the rationales for linkage studies, outlines different types of linkage studies, reviews the state-of-the-art in this area, discusses which survey and content items to use in an analysis, reviews different types of analyses, outlines considerations for alternative specifications, and provides a step-by-step example.     

电视广告的机遇与挑战

广告是市场经济的先导产业。电视广告在沟通市场经济信息，指导生产与经营、促进商业营销繁荣、发展商业文化和社会大众文化诸方面，具有特殊的功效。据有关部门抽样调查，有40％的消费者是看了广告后才去购买商品的。现在中国已加入了世界贸易组织（WTO），中国为世界各国各地区提供了一个广阔的市场空间，同时也为电视广告的发展带来了机遇与挑战。一、电视广告的新机遇加入WTO后我国的对内、对外商贸机会大幅度增加，国民经济迅速发展，广告市场因此得以持续扩大，为电视广告的发展壮大提供了巨大空间。第一，基于国民经济持续发展而…     

ChatGPT对科普场馆数字化转型的应用机遇和挑战

本研究聚焦于ChatGPT,加强科普场馆在数字化建设中对ChatGPT的整体认知,期待通过对此类新型人工智能技术的应用,为科普场馆开展数字化转型服务提供参考与借鉴。通过分析ChatGPT 的发展历程、技术特征、技术应用及应用方式,在ChatGPT系统实践的基础上,总结ChatGPT为科普场馆数字化转型带来的机遇,包括在科普场馆协助研究、数字展览、智能客服等方面的效率提升和赋能,同时探讨了ChatGPT带来的风险挑战,包括内容科学性、信息安全性、使用目的性、依赖性以及法律法规问题,并针对性地给出了相应对策。     

Vietnam: Challenges and Opportunities for Publishers

Little is known about the publishing industry and the cultural complexities of Vietnam and, therefore, this article provides a summary of the essential information and related data on the demographics of the country. The development of the publishing industry is traced from 1945 before the unification of North and South Vietnam in 1975 to the present status. The role of the book publishing industry is examined in relation to television and radio media. A review of the reading culture is presented to understand the current status and potential for printed books as well as E-books in Vietnam.     

Publishing in China and India: Opportunities and Challenges

With the rapid growth in the Chinese and Indian economies, the opportunities for publishers have dramatically expanded. The paper discusses the regulatory, political, economic and cultural factors to be considered in entering these markets. Finally, the paper discusses three key tradeoffs to be considered in these markets: standardization/localization, volume/margin and the relative importance of digital/paper publications.     

西部大开发:西部公共图书馆发展的机遇与挑战

党的十五大提出加强西部大开发的发展战略，这必将对整修西部地区的发展起到十分重要的促进作用，西部十二省市区拥有数百个地区级公共图书馆，其所属文献信息机构更是数以千计，科研机构搜集，整理和提供政治，经济，科研，文化信息服务的任务，其重要作用不言而喻，但是近年来随着市场经济的确立及现代信息技术，网络技术的广泛应用，西部地区图书馆工作环境，经费，条件等诸种原因所限，其社会职能不能有效发挥，生存空间日益萎缩，随着西部大开发的实施，西部地区公共图书馆事业特别是机遇与严峻的挑战，在西部大开发中，这些图书馆如何抓住机遇，走出困境，为西部的开发发挥积极作用，是目前迫切需要解决的课题。     

Hong Kong Library Association Mentoring Program: Experience,Challenges and Opportunities

Abstract

The Hong Kong Library Association (HKLA) has been the core organization serving the library and information science (LIS) community in Hong Kong since its establishment 62?years ago. It organizes activities and events continually to enrich professional knowledge of LIS professionals in Hong Kong. It has been observed that the number of student members has risen constantly in recent few years. In view of the pressing demand for better support to student members, the HKLA launched the Mentoring Program in 2013 to enhance informal communication between student members and other members of the Association. The Mentoring Program received an overall positive feedback from the local LIS community and made a positive impact to participants, especially mentees. Apart from the successful experience of this program, there are issues that can be improved in sustaining this program in long term. This paper summarizes the experience of implementing the Mentoring Program in the first two years and identifies the challenges and opportunities ahead. The finding indicates that the Mentoring Program was a well-received professional development program for the student members of the Association. However, this program can be further enhanced in terms of mentor solicitation, mentor-mentee eligibility, mentor-mentee relationship, knowledge-based interaction, and program sustainability. The Program Committee may consider collaborating with other LIS agencies to solicit more potential mentors. In view of the population of the potential mentors, it makes very good sense for the past mentees to serve as peer-to-peer partners for non-degree student members. More incentive should be devised to encourage the mentoring pairs in joining library events in addition to the activities related to the Mentoring Program. To facilitate communication and experience sharing among program participants and HKLA members, it is desirable to set up an online discussion platform to address the increasing demand for more opportunities on this. Lastly, it is vital to improve communication among the Program Committee, HKLA Council members and HKLA members. Besides reviewing the operation and management of the Mentoring Program, the Program Committee should also study the feasibility of sustaining this program in the long run. This paper can be served as an empirical study on the implementation of library and information science mentoring programs in one of the major cities in Asian region. The results of the study can be referenced by the LIS community not only locally but also internationally.     

网络时代图书馆员的机遇和挑战

简述了我国图书馆员在网络时代的现状，提出了图书馆员在网络时代面临的机遇与挑战，并指出了图书馆员在网络时代的应对之策。     

北京奥运会电视转播的机遇与挑战

奥运会电视转播是全球收视率最高的节目之一，也是电视转播机构收益最高的节目之一，同时又是最能体现电视转播技术和艺术水准的节目之一。雅典奥运会拥有40亿电视观众，最大的转播商美国全国广播公司NBC仅广告收入就达10多亿美元，主转播机构AOB由20多个国家的一流转播团队组成。我国中央电视台在5个频道中转播1400小时的节目，广告收入超过5亿元人民币，分别是悉尼奥运会的2倍。试想，如果没有电视转播，雅典奥运会还能被国际奥委会主席罗格称为“令人难忘的，梦幻般的奥运会”吗？     

Validating Wordscores: The Promises and Pitfalls of Computational Text Scaling

ABSTRACT

Wordscores is a popular computational text analysis method with numerous applications in communication research. Wordscores claims to scale documents on specified dimensions without requiring researchers to read or even understand the language of the input text. We investigate whether Wordscores delivers this claim by scaling the Euromanifestos of 117 political parties across 23 countries on 4 salient dimensions of political conflict. We assess validity by comparing the Wordscores estimates to expert surveys and other judgmental measures, and by examining the Wordscores’s estimates ability to predict party membership in the European Parliament groups. We find that the Wordscores estimates correlate poorly with expert and judgmental measures of party positions, while the latter outperform Wordscores in the predictive validity test. We conclude that Wordscores does not live up to its original claim of a “quick and easy” language blind method, and urge researchers to demonstrate the validity of the method in their domain of interest before any empirical analysis.     

Health Information and Health Literacy: Public Library Practices,Challenges, and Opportunities

This study investigated 18 libraries in two public library systems in Oklahoma to find out how they are addressing health literacy and facilitating access to consumer health information; how library staff members view their roles and responsibilities relative to health information and health literacy; what challenges libraries face; and what strategies are being used. Staff members recognized several challenges to providing health information and to developing programs, including staff and patron difficulties with reference interviews, and patron lack of awareness of library resources. Staff members often had only a partial understanding of health literacy, and were unaware of system strategies to address health literacy or provision of health information.     

大数据时代高校学生档案管理:机遇、挑战与应对

大数据环境下信息资源的"云存储"和"云计算"为高校学生档案管理工作带来了新的机遇,同时也面临着来自大信息积累和大应用服务两方面的四大挑战。为应对这些机遇和挑战,高校学生档案管理部门应搭建学生档案大数据管理平台、完善学生档案数据采集分析、发挥学生档案数据利用功能、防范学生档案数据管理风险,树立起"资源至上""、价值至上""、学生至上"和"安全至上"四种理念。     

Opportunities and Challenges for Libraries: An Open Letter

This article asks questions and invites discussion of important issues that must be addressed for our profession to continue to keep pace with the needs of a rapidly changing landscape. These broad questions invite discussions about: space, staffing, facilities and our changing roles. It looks at space in our facilities and how we use that space as both are pressing issues for libraries. The examination of our space includes the virtual spaces we create via resources on the web. Staffing and how staff will work together in the changing landscape are issues that will shape what our profession and libraries look like in the future. The questions and suggestions are intended to spark conversations in libraries about these important issues.     

图书馆关联数据：机会与挑战

关联数据在图书馆领域具有广泛的应用前景,通过采用关联数据技术,图书馆有机会在未来语义网建设中发挥主导性作用。图书馆应用关联数据具有潜在的四个基本模式:发布、消费、服务和平台。关联数据的应用会使机器成为图书馆的重要服务对象,图书馆不仅要为人服务,而且也要为机器服务,这将带来一系列的机遇和挑战。     

数字化阅读:图书馆的挑战与机遇

在资讯时代,数字化阅读已经成为新潮流.文章简要介绍了数字化阅读的基本含义,并指出面对数字化阅读的冲击,图书馆必须真面挑战,迎接新的发展机遇.同时提出图书馆应革新资源,创新服务,并积极引导数字化阅读,倡导文明阅读.共同创建全民阅读社会.     

建立数据驱动的e Science图书馆服务：机遇和挑战

在简要评述科学数据增长、存储管理和开放获取需求的基础上,介绍美国麻省理工学院（MIT）图书馆的DSpace图书馆数字资源存储系统和服务新模式,针对科学数据生命周期,提出图书馆建立数据驱动的e Science图书馆特色服务的思考与策略。     

文献编目领域中的机遇和挑战

"标引与编目"是《图书馆建设》常设的栏目,为图书馆编目工作人员和研究人员提供了很好的交流园地。在《图书馆建设》办刊30周年之际,对国际编目领域的一些重点课题进行回顾,有利于中国图书馆编目工作人员把握机遇,跟踪国际发展新动向,提出自己的观点,积极走国际化的道路。这些重点课题包括:《国际编目原则》、《书目记录的功能需求》、《国际标准书目著录》、《资源描述和检索》以及美国国会图书馆的《书目控制的未来报告》。     

The Evolving Challenges and Opportunities in Global Publishing

An essay discussing the challenges and opportunities in global publishing and in particular the are addressing many of the big questions publishers are facing today which arise from the marriage of content and technology. Includes examination of three major verticals (STM, Education and Trade publishing) and considers the possibilities offered by cross-industry collaboration to evolve global standards.