Editor's Note

No abstract available for this article.     

高校图书馆主页设计重在实现服务功能

本文探讨了高校图书馆主页设计应实现的服务功能及功能实现的基本方法。     

Library Marketing on a Small Liberal Arts Campus: Assessing Communication Preferences

As part of a newly created library marketing plan, librarians at the College of Wooster undertook a study of the communication preferences of students, faculty, and staff in early 2015. The results of the survey helped to develop a comprehensive picture of what library resources and services these constituencies are interested in learning about, as well as when, where, and how they prefer to learn about them. This article describes the development, distribution, results, and analysis of the survey, and highlights the importance of campus-specific library marketing practices.     

Developing Proactive Partnerships

Summary

Enhancing diversity programs and initiatives has been a challenge for higher education and academic libraries. Financial constraints at colleges and universities have made it essential to develop academic partnerships with other departments on campus to exchange ideas and combine resources. One academic diversity program, which has been around for approximately 30 years, is Minority Cultural Centers. Minority Cultural Centers provide an invaluable support service for minority students. This article provides background and current knowledge about Minority Cultural Centers and obstacles these centers face as we head into the 21^st century. A sample proposal, outreach ideas and marketing strategies will help librarians get started into developing a long lasting relationship with Minority Cultural Centers.     

What Exactly Do You Do Here? Marketing-Related Jobs in Public and Academic Libraries

ABSTRACT

This study analyzes the presence of marketing-related job duties in public and academic library job listings and the experience required for these positions in order to better understand how libraries currently embrace marketing. A content analysis was performed on job listings from the American Library Association (ALA) JobLIST. The findings revealed 37% of job listings included marketing-related content, while only 11% of those listings also included stated experience or training in the marketing field. The findings will be of interest to library administrators looking to improve marketing strategies within their library without compromising the productivity of other library activities.     

浅谈高校图书馆主页建设

借助互联网促进自身发展是当前图书馆界密切关注的话题。本文通过对图书馆主页现状的分析,阐述了高校图书馆在高速住处网下建立主页的一般要求及存在问题,对如何进一步 网络化、数字化服务作了初步研究与探讨。     

Impacts of Library Space on Learning Satisfaction – An Empirical Study of University Library Design in Guangzhou,China

The current generation of millennial university students is more accustomed to searching reference information online than visiting the physical library facility, compared to the previous generations of students. Studies have shown that the role of the physical library facilities as a mere collection point of reading and reference materials is being threatened by the availability of free and high-speed online search engines. University libraries have always been an integral part in higher education learning activities, and they are not exempted from this threat. Based on a structural equation modelling framework, we analysed empirically the importance of different library design features that help enhance students' learning satisfaction, and found that lighting environment, acoustic environment as well as location of the library building were the main determinants impacting on the use of the university library by students in a major university in China. We conclude the paper with our suggestions in modifying library design to accommodate students' learning needs, and more importantly in recon?uring the spatial and functional role of university libraries in this age of digital information from a mere provider of reference materials to a physical space of learning commons on campus.     

Near Field Communication: Introduction and Implications

Near field communication is an emerging technology that allows objects, such as mobile phones, computers, tags, or posters, to exchange information wirelessly across a small distance. Though primarily associated with mobile payment, near field communication has many different potential commercial applications, ranging from marketing to nutrition, transportation, gaming, and health care. In libraries, near field communication could enhance outreach and existing services such as self-checkout. More importantly, near field communication also serves as a new way to link physical materials with digital information, potentially transforming the way users interact with the information environment. This introduction to near field communication will address its background and functionality, its current and anticipated commercial applications, and its potential effect on libraries, librarians, and library patrons. The authors of the article will also discuss the time frame for mainstream adoption, and the privacy and security concerns of this new technology.     

Designing Search: Effective Search Interfaces for Academic Library Web Sites

ABSTRACT

Academic libraries customize, support, and provide access to myriad information systems, each with complex graphical user interfaces. The number of possible information entry points on an academic library Web site is both daunting to the end-user and consistently challenging to library Web site designers. Faced with the challenges inherent in designing online search interfaces and the ever-growing amount of resources available online, Virginia Commonwealth University Libraries sought to explore how to build effective search interfaces that, at the same time, support a wide variety of computer users and provide comprehensive access to assorted collections of electronic resources. Over a nine-month period, the libraries designed, implemented, and tracked the usage of two different search interfaces on their home page. Each interface allowed users to choose between four different search targets. In this case study, the authors discuss the complexities of designing search interfaces, outline findings from the nine-month study, evaluate the effectiveness of the two interface designs, and talk about future research in these areas.     

Secondary Data from the Public Library

Abstract

While large public libraries have long served the business community, environmental factors, such as the proliferation of Web based information, the growth of easily accessible on-line databases, and a growing appreciation among smaller companies of the value of strategic information, are converging to provide medium and smaller public libraries with the opportunity to bring additional service value to the business community. To provide libraries with operational models for library interaction with the business community, patron interaction, technology, and data analysis models are created and described.     

高校图书馆网站需要整容吗?--对国内外高校图书馆网站的考察报告

试图通过对二百多个国内外高校图书馆网站的考察,研究它们在基本信息和美术表达等方面的设置,归纳出一些有益于评价高校图书馆网站的因素和方法;同时讨论国内图书馆网站在信息内容设置方面思维角度和如何实现读者导向的问题。