Marketing of Further and Higher Education: an equal opportunities perspective

abstract

College and universities are wanting to recruit more students from a wider base giving them access to further and higher education. This requires institutions to market their courses effectively to prospective consumers. In educational terms the consumer is the student. This article explores the links between marketing models and the ways that colleges and universities have addressed the issue of equality of opportunity and wider access.     

The Withdrawal of Non-traditional Students: Developing an explanatory model

In the past decade there has been a dramatic growth in UK student numbers, with students from non-traditional and under-represented groups being encouraged to participate in higher education. However, levels of withdrawal in those higher education institutions that have a greater proportion of non-traditional students have also been increasing. Higher education institutions have introduced various strategies in an effort to cope with this problem, but unfortunately current models offer little in the way of explaining the causes of (and little justification for the strategies used to reduce) withdrawal. It is proposed that in attending to the explanations of withdrawal, consideration must be given to discovering the underlying characteristics of the teaching and learning environment and the manner in which a student's perceptions and expectations of that environment may impact on their decision to withdraw. An ethnographical study using grounded theory is used to capture these underlying characteristics. This study provides an explanation of the teaching and learning environment as it relates to the student's beliefs, the actions between the student and staff and the intentions of the institution. The results of this initial study are presented. These results represent a preliminary 'grounded' model of the teaching and learning environment of the Technology Faculty at Southampton Institute.     

Student satisfaction with short learning programmes at a distance learning institution

Abstract

The relevance of short learning programmes as an alternative to full time tertiary degree courses at open and distance learning institutions forms the primary focus of this article. A new kind of student is on the increase in higher education: the mature student who prefers to study part-time in order to combine his or her studies with the advancement of his or her professional life. This kind of student is often interested in short duration, non-degree courses, such as short learning programmes, which have a high degree of specificity in order to update or expand the knowledge needed to enhance their occupational lives. Course applicability and effectiveness, evaluated as student satisfaction with these programmes, are vital in terms of the strategic planning of institutions. This article reports on an analysis of the dimensions that determine satisfaction with short learning programmes at a distance learning institution. Data was obtained by an electronic survey of students who had completed short learning programmes. Findings indicate that teaching staff, teaching methods and course administration are key elements to achieving satisfaction, and students’ loyalty to the institution is expressed in their intention to continue with their studies and to recommend the programmes to other prospective students.     

The electronic mirror and emotional growth

Abstract

The article examines the use of information and communication technology to enhance the educational achievement of a group of students evidencing a variety of EBD in a mainstream school setting. It is believed that ICT will have just as important a part to play in the education of students with EBD as it will with other sensory or physical special educational needs. The article examines within-child factors which make a cognitive-behavioural approach potentially powerful. It suggests that ICT can enhance the educational experience of EBD pupils if careful attention is paid to the creation of a therapeutic teaching environment and the interaction of the student/curriculum and teacher/student interfaces. The article discusses the implementation of an integrated learning system in an inner London comprehensive school and its effects on those pupils presenting with emotionally disordered learning difficulties.     

Teachers Anonymous

ABSTRACT

The role of emotions in learning and teaching has largely been neglected in educational literature, particularly in higher education. Yet there are signs of increased interest in emotions in recent literature. This paper argues that emotions are a vital aspect of relationships. How we feel with and about others is central to the quality of those relationships. Thus, emotions matter in college teaching and learning as an aspect of enriching social and relational experiences that support student development. This paper discusses four key relationships in higher education: students with subject matter; students with teachers; students with other students; and students with their developing selves. For each key relationship, key literature is referenced, and suggestions for enhancing practice are offered.     

Public Administration Education in Britain

Abstract

Students, quality assessment bodies established by the Government to determine output‐related funding, and other groups in society are placing more and more pressure on tertiary institutions to improve the quality of their teaching practices. Some institutions are responding to this pressure by implementing student‐centred approaches to teaching, where the students and course leaders become equal partners in determining the course work assessment process, teaching methods and learning outcomes. To a certain extent the learning outcomes are set by the Government's quality assessment bodies. However the course work assessment process, teaching methods and interpretation of these pre‐specified learning outcomes, can still be negotiated with the students in a student‐centred manner.

Many disciplines in tertiary institutions currently face, or can expect to face in the future, extremely large class sizes. Many argue that it is not possible to implement a student‐centred approach in the large class setting. Indeed, they suggest that there is a negative relationship between class size and the quality of the learning experience.

This paper examines the application of a student‐centred approach to a final year business studies course involving over 100 students completing their BSc (Hons). A survey of the students at the end of the year indicated that, relative to the other courses being taken by the students, this course achieved an unusual treble: higher levels of student learning, higher student workload, and yet, higher levels of student enjoyment. These results would tend to dispel the myth that student‐centred approaches can only be successful in the smaller class setting.     

Understanding innovative teaching practice in higher education: a framework for reflection

ABSTRACT

In recent years there has been a resurgence of interest in innovation in teaching and learning in higher education. Now more than ever, academics are advised that engaging in educational innovation for the purposes of improved student learning is supported, valued, and rewarded. However, embracing innovative teaching practice requires academics to develop new skills and understandings, take on extra work, risk failure and invite disapproval from staff and students. Ultimately, focusing upon educational innovation rather than discipline research can be a risky career move if it is not undertaken strategically. This paper provides insight into the characteristics of two innovative academics from the discipline of science and explores the dimensions of innovation as it pertains to teaching and learning. A framework emerged from an analysis of their experience which identifies different types of educational innovators in higher education, discriminating between three individuals with regards to the level at which they seek to influence practice.     

Letting the village be the teacher: a look at community-based learning in Northern Thailand

ABSTRACT

Higher education in the U.S. sees global learning as critical to student development. Over the last seventy years, study abroad has emerged as the method of choice for teaching global knowledge and intercultural competence. In this context, community-based global learning programs are a type of program where students live in communities to learn directly from people and place. Looking at a field studies program in Northern Thailand, this paper explores the educational mobility of study abroad and impact on host communities. It shares findings on the experiences of two communities who have hosted study abroad students for almost twenty years. Best practices and recommendations for faculty and institutions running community-based global learning programs are shared, including the centrality of community voice in curriculum, benefits of applying a range of pedagogical methods on course, the critical nature of adequately preparing students for cultural immersion, and compensating communities justly for their work.     

Reimagining the place of students in academic development

ABSTRACT

As calls for student-staff partnership proliferate across higher education, academic development must re-examine and reimagine its relationship to students. Students generally occupy roles with limited agency in academic development. We argue that this needs to change. We propose re-articulating the purpose of academic development toward the creation of conditions that liberate everyone involved in teaching and learning in higher education. We offer four vignettes that illustrate what is possible when students have the opportunity to embrace their essential roles. We conclude by reflecting on the human implications of student agency in academic development and higher education more broadly.     

Massifying and internationalising higher education,changing labour markets and social mobility: challenges for education and urban governance

ABSTRACT

The major objective of this introductory article is to set the wider policy context for the present special issue with a particular focus to examine how the massification and internationalisation of higher education has taken place in Asia. More specifically, this introduction highlights the major arguments of articles being adopted in this issue. The contributions have been selected and gathered from presentations in various regional and international research events held in the last few years. Having experienced the growing pressure for enhancing their global competitiveness, governments in Asia are determined to expand their higher education systems to provide more learning opportunities for addressing pressing educational demand, putting additional resources to internationalising student experience and raising the research profile in order to quest for regional education hub and world-class university status. However, the rapid expansion of higher education has indeed created more university graduates than the labour market could fully absorb. It has become problematic when the global market currently experiences economic stagnation. This special issue sets out against such a political economy context to examine issues related to changing labour conditions, youth mobility and challenges for education and urban governance.     

Approaches to Learning of European Business Students

Several reports on higher education have identified the need to improve the quality of student learning. Higher education research identifies the approach to learning as a significant factor affecting the quality of learning. If educators are to find ways of improving the educational experience of their students, they must understand how students learn and the effects of the learning environment on their learning approaches. This study examines the approaches to learning adopted by Irish and overseas students studying on the BA in European Business at Dublin City University (DCU) [1] .     

‘It's the end of the university as we know it (and I feel fine)’: the Generation Y student in higher education discourse

This paper examines discussions of Generation Y within higher education discourse, arguing the sector's use of the term to describe students is misguided for three reasons. First, portraying students as belonging to Generation Y homogenises people undertaking higher education as young, middle-class and technologically literate. Second, speaking of Generation Y students allows constructivism to be reinvented as a ‘new’ learning and teaching philosophy. Third, the Generation Y university student has become a central figure in concerns about technology's role in learning and teaching. While the notion of the ‘Generation Y student’ creates the illusion that higher education institutions understand their constituents, ultimately, it is of little value in explaining young adults' educational experiences.     

Openness and reciprocity: Indigenous community requirements for hosting university students*

ABSTRACT

Although there is a substantial literature critical of the colonising discourses of higher education in both teaching and learning and research, there has been relatively little commentary about work integrated learning (WIL) from an Indigenous perspective. Currently, the higher education discourse of WIL is dominated by a teaching and learning perspective, which focuses almost entirely on the benefits to the student and/or the educational institution. This leaves the Indigenous community experience invisible and continues to reinforce a neo-colonial relationship between higher education providers and Indigenous people. This article reports the findings of a study undertaken in partnership with the Aboriginal community of Cherbourg in Queensland, Australia, which sought to understand the community experience of students undertaking WIL within Cherbourg. Twenty yarns, undertaken by a research assistant employed from the community, provided the basis for identifying key meanings and requirements of the community in their hosting of higher education students. The recent experience of students by the community was found to be positive with reciprocity, openness and practical benefit over time being central concerns. The study concludes that WIL with Indigenous agencies and communities requires decolonising, temporal and relational frames to be employed in the process of negotiating the purpose and processes of higher education student engagement.     

Fostering self-efficacy and self-regulation in higher education: a matter of autonomy support or academic motivation?

ABSTRACT

By implementing student-centred learning environments, higher education institutions aim to foster student self-efficacy and self-regulation. Previous research that focuses on how students perceive these learning environments usually does not take the differential impact of students’ study motivation into account. However, the type of motivation might influence how students perceive their learning environment. To this end, this study investigates the relationship between students’ perceived autonomy support in student-centred learning environments and self-regulation and self-efficacy by taking study motivation into account. The results indicate that autonomy-supportive teacher behaviour enhances self-efficacy for students who are autonomously motivated. Amotivated students might need other than autonomy-supportive teacher behaviour to develop self-efficacy. Self-regulation seems to play a less distinct role. Overall, when examining the effects of autonomy-supportive teaching in higher education, the quality and quantity of students’ motivation has a role to play, an aspect which is important to consider in future research and practice.     

Towards the In‐College Evaluation of TEC Programmes

Abstract

The advent of the single European market has generated new demands for training and consultancy, and many further and higher education institutions have been anxious to exploit the commercial opportunities that have been created. In general, however, institutions have been more successful in providing training for the public sector than they have been for the private sector. A survey of FHE reveals the kinds of single‐market training that are on offer, and suggests that the training that is available needs to be more precisely geared to the requirements of business if colleges and universities are to make further inroads into the private sector. It is argued that much training is currently ‘supply led’ rather than ‘demand led’, and that institutions need to recognise important differences between information needs, skills needs and qualifications needs in the design of their single market provision. There are, however, examples of good practice, and institutions’ perceptions of their own needs in improving their European training are also discussed. The article concludes with some practical steps that institutions might consider in order to improve their single‐market training.

‘The training performance of industry and commerce in this country must be raised to meet the greater commitment and higher standards of other European countries.’

The words belong to the then Minister for Further and Higher Education, Robert Jackson, and were spoken in 1990 at the launch of the Department of Education and Science‐funded PICKUP Europe Unit ‐‐ an initiative designed to help further and higher education (FHE) to meet the training needs of industry and business in anticipation of the changes heralded by the single European market (SEM). Helping industry and business to respond to the challenges of the enlarged European market fitted well into the PICKUP scheme, which was intended to encourage FHE institutions to make their expertise and resources available for the purposes of updating and reskilling the labour force. It reflected the Government's desire to build a stronger link between education and wealth creation, and to foster competence‐based, as well as knowledge‐based, aspects of educational provision. The 282 measures associated with completion of the single market have made it increasingly important that workers at all levels are familiar with the new Europe in which they will produce goods and services, but just how effectively are further and higher education institutions facing up to their own challenge, and providing the ‘training for Europe’ that is considered so important in ensuring that British businesses exploit the opportunities of the single market?     

Perspectives from graduate students on effective teaching methods: a case study from a Vietnamese Transnational University

Abstract

Vietnam is emerging as an accelerated economic and political society with an increased global presence; thus, increased attention has been given to producing qualified college graduates who can contribute to the growing global economy. Yet challenges exist due to lack of educational infrastructure and ineffective teaching practices. As a result, the Vietnamese government embraces international collaborations in higher education as a way to address educational needs; however, although research exists on policy implications and government priorities, very little is known about how students perceive the teaching methods provided at these collaborative transnational universities. The purpose of this qualitative case study is to examine graduate students’ perceived effectiveness of teaching methods at Vietnamese-German University (VGU), a predominantly technology and engineering university that is an international collaboration between Vietnam and Germany. We seek to answer the research question of, ‘how is the use of student-centred practices effective in an international learning environment?’ Findings from graduate students indicate that collaborative learning, specifically through group work and modified flipped classrooms, are effective ways to maximise student learning. Implications for practice and future research are discussed as ways to emphasise the benefits of student-centred teaching and learning at transnational collaborative universities.     

Empowering learners with personalised learning approaches? Agency,equity and transparency in the context of learning analytics

Abstract

The emergence of personalised data technologies such as learning analytics is framed as a solution to manage the needs of higher education student populations that are growing ever more diverse and larger in size. However, the current approach to learning analytics presents tensions between increasing student agency in making learning-related decisions and ‘datafying’ students in the process of collecting, analysing and interpreting data. This article presents a study that explores staff and student experience of agency, equity and transparency in existing data practices and expectations towards learning analytics in a UK university. The results show a number of intertwined factors that have contributed to the tensions between enhancing a learner’s control of their studies and, at the same time, diminishing their autonomy as an active agent in the process of learning analytics. This article argues that learner empowerment should not be automatically assumed to have taken place as part of the adoption of learning analytics. Instead, the interwoven power relationships in a complex educational system and the interactions between humans and machines need to be taken into consideration when presenting learning analytics as an equitable process to enhance student agency and educational equity.     

Teachers in the Twenty-first Century: Time to renew the vision

Governments in all parts of the world recognize the value of education to the personal, social and economic health of the community. Once the responsibility to provide basic educational opportunities for all is fulfilled, as it has been in most developed countries, emphasis is placed upon raising standards of teaching, learning and achievement. More recently, calls for investing in lifelong learning across the community have increased. Arguably, attitudes to this should be formed in the years of schooling yet often the measures put in place to drive student progress forward have neglected the needs of teachers themselves - arguably the most important component in engaging the motivation and commitment of students, and in the transmission of knowledge and values. This paper considers the contexts and range of challenges for teachers in the twenty first century and suggests that investment in maintaining their intellectual and emotional selves is key to the educational success of schools in changing times.     

Attaining competencies in Programme Outcomes through Open-Ended Experiments

Abstract

Laboratory exercises have created benefits in student learning. Making laboratories open ended pushes students to have an independent perspective and to think harder. An openended experiment is where students are given the flexibility to develop their own experiments. Outcome-based education is an educational theory that bases each part of an educational system around objectives. Measuring programme outcomes (POs) in engineering education is a challenge for teaching faculty in general, and doing so for a laboratory programme and through an open-ended experiment, is even more challenging. This article explains the planning and execution of conducting an open-ended experiment in a metal cutting laboratory to enhance active learning. If also focuses on the evaluation process, rubrics developed, and attainment of POs in the Industrial and Production Engineering (IPE) programme.     

Functioning and participation problems of students with ASD in higher education: which reasonable accommodations are effective?

Abstract

Students with autism spectrum disorder (ASD) experience various functioning and participation problems in higher education, which may cause difficulties such as drop out or low grade point averages. However, it remains unclear how often and during which teaching and evaluation methods the functioning and participation problems occur and which reasonable accommodations are effective in dealing with them. These gaps in the literature are addressed in this survey-based study. In total, 43 students with ASD, 30 student counsellors and 43 students without a disability of institutions of higher education in Flanders (Belgium) participated in the study. The results show that students with ASD most frequently experience problems with verbal and non-verbal communication, are oversensitive to change and have difficulty distinguishing the gist of the syllabus from the details. Furthermore, it is shown that, on average, these problems arise mostly during classical teaching and evaluation methods. Finally, the perceived effectiveness of reasonable accommodations is dependent on the functioning and participation problem experienced by the student with ASD in higher education. In conclusion, both personal and environmental characteristics should be taken into account when selecting and implementing reasonable accommodations for these students.